Your brand identity communicates a promise from your company to your customer. Your brand identity consists of your logo, business card, letterhead, website and all other marketing and advertising collateral. When a customer looks at your brand identity, what do they see? What is their perception of your company?You may run your business from your dining room table, be a company of 1 or only work your business part time. Whatever the scenario, your brand identity is still important. When a client looks at your business card or your website, they should never be able to tell or even get the perception that you work from home. What should stand out for them is how professional, trustworthy and stable you look as a company.In business, perception is everything. There is no guarantee, a potential customer will meet you before looking at your business card or your website, so it is important to make sure your brand identity is strong enough to stand on its own, without you.You can be a SOHO (small office home office) business and have the look and feel of a fortune 500 company. Here are some tips to follow:1. Choose a logo design that communicates your company’s promise
2. Be sure to add your logo to your business cards, letterhead and website
3. Make sure your company logo is on all your company marketing and advertising collateral
4. Make sure your email address used on your website, business cards and letterhead is your company email and not your personal aol, yahoo or gmail email. (Note: you can always push your company email to your personal one, but it is best to mask your personal email using your company email address. If you need help with this, feel free to contact me at
dustry each company receives 500 resumes a day from those seeking an opportunity to be hired on within the industry. In fact looking at these numbers from a percentage point of few, you have a far better chance of being accepted to one of the nations most prestigious advanced degree programs that to be hired as a pharmaceutical sales representative.If your resume has been one of the hundreds reviewed and you are now preparing for a series of interviews, we are here to help. Most pharmaceutical companies either interview candidates right out of college, or are looking for candidates who have sales experience with another company. Which ever group you fit into, if you are like most people, you don't go through interviews every day. Whatever your background, you will benefit from the coaching and training we can provide you regarding what pharmaceutical managers are looking for and how they go about the interview and hiring process. This advantage will greatly enhance the likelihood that you will land one of the most coveted sales positions in the country.
Understanding the Process of the Interview
Hiring the wrong person can a costly mistake for an organization. It is estimated that it costs a company up to $200,000 to replace a representative that leaves the company after only 6 months of being on the job. These costs include the cost of advertising, time interviewing, salary, bonus, training, travel, etc…. Obviously, a company wants to do everything they can to avoid making such costly mistakes. They can reduce mistakes and improve the chances of hiring the right person by clearly
Police AuctionsPolice Auctions Information: No, a police auction is not where you go to buy a policeman. Most people do not realize that police agencies, including local police departments, county sheriff departments, as well as state and federal law enforcement agencies end up with a lot of confiscated, lost, or abandoned property. This property ends up in the agency's possession as the result of arrests, forfeitures, and just plain carelessness on the part of the property owner who sets a camera down in some public place and walks away.Once the agency has accumulated enough property they will hold a police impound auction. The purpose of the police impound auction is two-fold. First, they want to empty out their property rooms which, in the case of some state and federal agencies, may be the size of a warehouse. Second, they want to turn this unclaimed or forfeited property into cash. This cash usually goes back into the agency's budget, but it is sometimes earmarked for the particular government's "general fund". No matter where the money ends up, police auctions are usually a big money raiser for larger departments.Forfeited Property & Police Impound Auction: Items that fall under this category are usually the creme de la creme of the police auctions industry. This is where you can find anything from motorcycles and cars, to boats, airplanes, and homes!Forfeited property is generally the result of drug arrests where it was determined that the seized property was either used in the commission of drug-related crimes, or was purchased with money that was received as the result of a drug-related crime.When you bid on this type of property at a police impound auction you are agreeing to accept the item "as is". Y
wed and you are now preparing for a series of interviews, we are here to help. Most pharmaceutical companies either interview candidates right out of college, or are looking for candidates who have sales experience with another company. Which ever group you fit into, if you are like most people, you don't go through interviews every day. Whatever your background, you will benefit from the coaching and training we can provide you regarding what pharmaceutical managers are looking for and how they go about the interview and hiring process. This advantage will greatly enhance the likelihood that you will land one of the most coveted sales positions in the country.Understanding the Process of the Interview
Hiring the wrong person can a costly mistake for an organization. It is estimated that it costs a company up to $200,000 to replace a representative that leaves the company after only 6 months of being on the job. These costs include the cost of advertising, time interviewing, salary, bonus, training, travel, etc…. Obviously, a company wants to do everything they can to avoid making such costly mistakes. They can reduce mistakes and improve the chances of hiring the right person by clearly
Sustainable Marketing - 4 Ways Your Stationery Kills The Environment (Second of 3 Articles)Remember when we last talked about sustainable marketing we looked at how PlanetArk and the Direct Marketing Association in the UK are publicising the message of sustainability. And we also noted the conflict of interest that arises with direct mail.Now I'd like to look at how stationery and how you use it affects the environment. 4 Ways Your Stationery Hits The Environment Marketing and marketing related activities consume a vast amount of ink and paper. There are at least 4 ways. These include business cards, letters, bills and brochures which all affect the environment: Forests themselves Printer Inks Dampening solutions Chlorine The Forests Themselves Paper production has a major environmental impact on forests when paper fibre is produced from trees cut from virgin forest without replanting. The good news is that you can encourage sustainable paper use by choosing printers who only use paper from European forests where more trees are planted than felled.Printer Inks The most common inks are petroleum-based. Using these can creates large quantities of volatile organic compounds. (VOC).Vegetable dye inks are more sustainable. They’re cleaner and brighter and more rub resistant than petroleum-based inks. They produce much less of the volatile organic compounds. And they’re the same cost as petroleum based inks.Dampening Solutions Many printers use a dampening solution with high levels of a solvent called isopropyl alcohol (IPA). IPA contributes to the Volatile Organic Compound emissions.Again there is an environmentally frie
training we can provide you regarding what pharmaceutical managers are looking for and how they go about the interview and hiring process. This advantage will greatly enhance the likelihood that you will land one of the most coveted sales positions in the country.Understanding the Process of the Interview
Hiring the wrong person can a costly mistake for an organization. It is estimated that it costs a company up to $200,000 to replace a representative that leaves the company after only 6 months of being on the job. These costs include the cost of advertising, time interviewing, salary, bonus, training, travel, etc…. Obviously, a company wants to do everything they can to avoid making such costly mistakes. They can reduce mistakes and improve the chances of hiring the right person by clearly
Cheap or Free Off Line Methods of AdvertisingThe internet has widened the horizons for businessmen inasmuch as it has provided an innovative method for advertising and marketing. Ironically, though, it has also narrowed the field for some (especially those whose business resides strictly online) who have been led to think that internet marketing is the only way to go for it,s relatively cheap, it has a wide reach, etc.While it,s true that internet marketing brings a lot of advantages, it,s not wise to neglect off line methods altogether. While it,s true that more and more people are using the internet, internet penetration is far from universal and complete. The best advertising strategy is still an amalgamation of both online and off line techniques. The following is an enumeration of some cheap or free off line methods of advertising.Business Card AdvertisingAmong all off line methods of advertising, this is perhaps the cheapest. If you don,t wish to pay others to do them for you, you can make your business cards yourself with the help of a good concept, a reliable graphics editor, a color printer, and special paper.Aside from being inexpensive, business cards are pretty powerful. Businessmen who have newly met still make it a habit to exchange cards. These business cards stay in a special cards case which businessmen and professionals usually look through whenever they need a particular service. Business cards are therefore great ways build business contacts.Trade Shows and BazaarsBusinessmen usually go to trade shows and bazaars to sell products. However, trade shows and bazaars have a residual function: they provide exposure and publicity. They are another of the off line method
osts a company up to $200,000 to replace a representative that leaves the company after only 6 months of being on the job. These costs include the cost of advertising, time interviewing, salary, bonus, training, travel, etc…. Obviously, a company wants to do everything they can to avoid making such costly mistakes. They can reduce mistakes and improve the chances of hiring the right person by clearly identifying what the key capabilities are for a sales representative and hire candidates who can demonstrate they have those capabilities.By capabilities we mean what are the key skills, knowledge, behaviors and motivators of successful pharmaceutical representatives. Later in the program we will review in depth what most pharmaceutical companies have identified as the key capabilities associated with success as a pharmaceutical representative. Although each company has different names for these capabilities, the generally are something similar to these:
Work Ethic or a Drive for Results
Planning and Organizing
Initiative and Perseverance
Decision Making
Communication or Influencing Skills
Technical Knowledge
Customer Service Orientation
Problem Solving
Impact or "Presence"
Market Knowledge
Teamwork
Motivation
Values
Because these key capabilities have been identified as vital to sales success in the Pharmaceutical Industry, they will be an important focus during the entire hiring process, from reviewing resumes, telephone screening, interviews and making the final decision. Because of this your whole focus during the process should be to demonstrate that you have these essential capabilities that will lead to success in Pharmaceutical Sales. All throughout the process if you focus your energies in finding ways to demonstrate strengths in each of the key capabilities you will increase your chances of being hired. This includes writing a resume, preparing for an