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    People Getting Rich Online - Viral Marketing
    As I mentioned in the last entry, I’ve been speaking with people who are making $5000 - $10,000 or more a month online, and I’m beginning to see some common factors.You have to understand how difficult it is to get people to talk to you about their successes. They remind me of the inventors I’ve spoken to about financing their products — they are deathly afraid that someone will steal their ideas, not realizing that their talent is part of the success of that idea. Sometimes it took several emails, an IM and a lot of promises, but I got people to talk.One of the factors that struck me very early is the fact that most of the successful people I spoke with use some form of viral marketing in their advertising and marketing plan.Viral Marketing is a marketing strategy that encourages other people to spread your marketing message, which grows your exposure exponentially. Link exchanges are a good example of viral marketing, because people take the link to your site and put it on theirs. When people link to their sites, they see yours. Then they may take your link and add it to their site. Just for fun I ran the SEOElite backlink checker on a successful web entrepreneur’s
    eat thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that y

    Receivables Management
    The main goal of any business is profit; but what happens when you need urgent cash to continue generating business? A great solution is to hire a receivables management company. What exactly is outsourced receivables management and how can it help?Using accounts receivable is simple. There is money owed to a business or company when a consumer buys products and services on credit. When an accounts receivable is sent to the customer it becomes an asset for the company. Nowadays, accounts receivable have many synonyms, such as accounts payable, accounts receivable aging, accounts receivable turnover, days receivable and invoice factoring.Accounts receivable should be outsourced to receivables management, as they are the ones who can help you obtain a series of accounting transactions that deal with the billing of consumers who owe money to a person, company or organization after having purchased goods and services on credit.It is wise to outsource receivables management, as it provides you with organized transactions; it also informs you of the legal issues involved. If you have decided to outsource receivables management, you will benefit in the following ways: Out
    Budgeting -- ooh, what a scary word! If you want to frighten someone whose business finances are out of control, suggest that they tally up their expenses on a piece of paper. We all understand the value of such an exercise, but when it comes to the practicality of putting a budget together, we get cold feet. Budgeting doesn't have to be so painful, when you have a systematic series of steps to follow.

    SET YOUR FINANCIAL GOALS

    As with any other area of your life, it's pointless to start down a financial path for your company if you don't you have some idea of where you want to end up. What is your REASON for creating a budget? Do you want to pay off your business debts? Make sure you aren't wasting money on unproductive marketing efforts and other unnecessary expenses? Actually develop a cash reserve for running your company? Make a list of your financial goals for the next 6 months, year, 5 years, 10, 25 -- all the way through to retirement from your business. And don't spend a lot of time worrying about FEASIBILITY -- if your goal is to be debt free in a year, don't think about all of the reasons why you won't be able to make it by that deadline. Just remember, where there's a will, there's a way!

    CREATE THE SHEET

    Start with either a sheet of legal paper -- or a spreadsheet program -- and create 12 columns. Label the top of each column with a MONTH of the year, from January to December (duh!) Each row on your sheet will represent a different business expense -- office supplies, networking lunches, printing, postage, advertising, etc. You'll have better luck remembering everything that you spend money on if you think according to CATEGORIES. "Marketing" would include business cards, brochures, your web site, and belonging to the Chamber of Commerce -- while "home office expense" might be divided into utilities, furniture, equipment, and extra property insurance.

    TRACK YOUR EXPENSES

    How can you know what steps you need to take to reach your goal until you know exactly where you are right now? Most of us don't have a clue where our money goes -- credit cards and ATM's make it easy for money to just slip through our fingers. And it's even easier to spend indiscriminately when you are able to justify expenses as a "tax deduction" -- without asking if they are even necessary!

    The first step is to create a list of STATIC EXPENSES -- things that cost the same amount every month, like rent on your office (or the portion of your household mortgage you count for your business), the monthly dues at your networking group, internet access, and your business loan payments. Now these expenses are not completely "static" in the strictest sense of the word. You can reduce your rent by finding a less expensive office arrangement -- and you could increase your loan payments to get rid of the debt faster. But for now, just itemize your regular monthly costs.

    Next, you want to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that yo

    How To Find A Profitable Affiliate Product
    There are three big affiliate networks out there that have thousands of products to promote. The big 3 networks are Commission Junction, Click Bank and Linkshare. There are also a lot of smaller affiliate networks and thousands if not hundreds of thousands of affiliate programs run in-house (ran by the same company that sells the product).When you are searching for products to promote at Commission Junction (CJ) check the EPC in your account manager. EPC = earnings per hundred clicks. If a product has a $50 EPC on average an affiliate earns $50 dollars per every hundred visitors they send to the product or merchant's website. CJ will give you a weekly and a 3 month average EPC. The higher the EPC the more money affiliates are earning.When searching for a product at Click Bank look at the product's gravity. This is done in score form and the criteria is how many affiliates are selling the product and how well the product is selling. This does not give you an average of how much the product is earning per hundred visitors but if the product has a high gravity score than it is selling well.One thing to keep in mind is that just because a product has a high EPC or Grav
    es? Actually develop a cash reserve for running your company? Make a list of your financial goals for the next 6 months, year, 5 years, 10, 25 -- all the way through to retirement from your business. And don't spend a lot of time worrying about FEASIBILITY -- if your goal is to be debt free in a year, don't think about all of the reasons why you won't be able to make it by that deadline. Just remember, where there's a will, there's a way!

    CREATE THE SHEET

    Start with either a sheet of legal paper -- or a spreadsheet program -- and create 12 columns. Label the top of each column with a MONTH of the year, from January to December (duh!) Each row on your sheet will represent a different business expense -- office supplies, networking lunches, printing, postage, advertising, etc. You'll have better luck remembering everything that you spend money on if you think according to CATEGORIES. "Marketing" would include business cards, brochures, your web site, and belonging to the Chamber of Commerce -- while "home office expense" might be divided into utilities, furniture, equipment, and extra property insurance.

    TRACK YOUR EXPENSES

    How can you know what steps you need to take to reach your goal until you know exactly where you are right now? Most of us don't have a clue where our money goes -- credit cards and ATM's make it easy for money to just slip through our fingers. And it's even easier to spend indiscriminately when you are able to justify expenses as a "tax deduction" -- without asking if they are even necessary!

    The first step is to create a list of STATIC EXPENSES -- things that cost the same amount every month, like rent on your office (or the portion of your household mortgage you count for your business), the monthly dues at your networking group, internet access, and your business loan payments. Now these expenses are not completely "static" in the strictest sense of the word. You can reduce your rent by finding a less expensive office arrangement -- and you could increase your loan payments to get rid of the debt faster. But for now, just itemize your regular monthly costs.

    Next, you want to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that y

    Get A Street Smart When You Run A Business In India
    Business environment in India is a bit different from the business environment in many developed countries; India has a boutique business environment. More specifically, procedures to get various administrative tasks done aren’t exactly straightforward. They are arbitrary and a lot of human communication can get involved; bribing is one of examples. Understanding the environment itself takes time, and actually maneuvering in the environment is quite difficult. It’s unlikely that those from foreign countries can smoothly get administrative tasks done. Furthermore, while I’d risk saying that most Indian people are honest and hardworking, it is easy for foreigners to get tricked by some bad apples; they might not be scammed and have a lot of money stolen, but they can easily overpay for various services. For this reason, it is advisable that you hire a reliable street smart to assist you to run a business in India.Having a dependable accountant and a banker is essential in India even if you run a small business, and you need a street smart to find a dependable accountant and a banker for you. When you run a business in any country, it is ideal that you have a dependable accoun
    ing, etc. You'll have better luck remembering everything that you spend money on if you think according to CATEGORIES. "Marketing" would include business cards, brochures, your web site, and belonging to the Chamber of Commerce -- while "home office expense" might be divided into utilities, furniture, equipment, and extra property insurance.

    TRACK YOUR EXPENSES

    How can you know what steps you need to take to reach your goal until you know exactly where you are right now? Most of us don't have a clue where our money goes -- credit cards and ATM's make it easy for money to just slip through our fingers. And it's even easier to spend indiscriminately when you are able to justify expenses as a "tax deduction" -- without asking if they are even necessary!

    The first step is to create a list of STATIC EXPENSES -- things that cost the same amount every month, like rent on your office (or the portion of your household mortgage you count for your business), the monthly dues at your networking group, internet access, and your business loan payments. Now these expenses are not completely "static" in the strictest sense of the word. You can reduce your rent by finding a less expensive office arrangement -- and you could increase your loan payments to get rid of the debt faster. But for now, just itemize your regular monthly costs.

    Next, you want to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that y

    If They Would Only Do It My Way
    You have the perfect plan, you know how it will play out, everyone has a role and the outcome is assured. Then one or all of the people, or the characters in your play, don't follow your script and you don't get what you want in the way you want it.This occurs all the time in families, offices, business deals, friendships and teams. You, the director, KNOW how it should go if only everyone would do it YOUR way.People use a variety of tactics to convince others to do things their way. Guilt, rewards, punishments, praise, begging, and so on.Everything works sometimes, and you convince yourself that you have 'the power' to have people follow your plan and your script, except when your actors don't follow your plan, then the director (you) gets angry, frustrated, stressed, and lonely. Sometimes a director may tell himself that he isn't good enough, that he doesn't don't know what he is doing, that he is a failure. He takes personal responsibility for the outcome by inflicting emotional pain on himself. Other times a director may blame everyone else. She may say that everyone else is the cause of the problem. She had nothing to do with it. She had the perfect plan. Her pl
    step is to create a list of STATIC EXPENSES -- things that cost the same amount every month, like rent on your office (or the portion of your household mortgage you count for your business), the monthly dues at your networking group, internet access, and your business loan payments. Now these expenses are not completely "static" in the strictest sense of the word. You can reduce your rent by finding a less expensive office arrangement -- and you could increase your loan payments to get rid of the debt faster. But for now, just itemize your regular monthly costs.

    Next, you want to evaluate your VARIABLE EXPENSES -- those costs that fluctuate from month to month. Office supplies, utilities, marketing expenses, and professional development all fall into this category. The great thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that y

    An Inconvenient Truth — A Failure to Persuade
    Learn From SuccessStealing Share is in the persuasion business, make no mistake about it. Our business category is brand development but our brand work must be, by definition, persuasive. Our goal for our clients is to create brands that grow market share by persuading customers who currently do not use or buy a given brand to revisit their purchase decision and to choose differently. We look for examples of persuasive success everywhere in the market. We can all learn from both the successes and failures of others.A movie authored and starring former Vice President Al Gore called “An Inconvenient Truth” is worthy of consideration. Ostensibly, this critically acclaimed theatrical release is the culmination of a life-long personal crusade by Mr. Gore to raise international awareness of global warming. The film, for those of you who have not seen it, is an amalgam of a slide presentation Mr. Gore has been giving, by his own admission, over 1,000 times. The film is chocked full of disturbing images of global climate change, receding glaciations, and scientific documentation of the impending global catastrophe we all face if we do not become better stewa
    eat thing about variable expenses is that you control (at least to a certain extent) how much of your budget these items eat up. But some of these costs come in large and unexpected chunks -- like the purchase of a new computer or attending a big annual conference. So you might need to go through your last 12 months' credit card and bank statements to get a clear idea of how much daily life costs you. And don't forget about those expenses that are paid only intermittently -- like insurance. Tally each expense and divide the total by 12, to give you a clearer idea of how your costs spread out over a year's time.

    ROOT OUT MONEY LEAKS

    Now I guarantee that you will not remember every expense, no matter how hard you strain your brain! Think about all of the things that you buy throughout your week with business dollars, without really paying ATTENTION -- dinner out with a colleague before your professional association meeting, a coke at Office Depot as you a picking up some supplies, treating yourself to a more expensive hotel than you could normally afford on that business trip, just because the company is paying for it.

    And don't forget about the expenses you are racking up because of financial DISORGANIZATION -- interest charges on your credit card debt, late fees because you forgot to pay your insurance bill on time, overdraft charges because you didn't balance your checkbook. All of these fall into the category of UNCONSCIOUS spending. You just do it because it's a habit. And although you think that a dollar here or fifty cents there is insignificant, it can really add up.

    So for a month, record every PENNY that leaves your hand, in the form of a check or cash or a credit card transaction. This may sound like a huge challenge, but you can do it! Make it convenient -- stick a small pencil and notepad in your planner or designate a spot in your Palm to remind you to make a note every time you make a purchase.

    You will be stunned when you see where your money is really going! A friend of mine was shocked to see that she spends over $200 a month eating out between client appointments -- because she didn't get up early enough to make lunch before she left the house.

    What's your vice --making so many cell phone calls that you consistently go over your minutes and get hit with big charges? Buying the latest, sexiest, newest piece of technology that comes out -- even when your current gadgets would suffice? Subscribing to too many business magazines you never get around to reading? I'm not suggesting that you completely eliminate these habits -- just that you decide how often you can reasonably AFFORD to indulge and still reach your other financial goals.

    DON'T FORGET YOUR DEBTS

    It's also important that you have some idea of your liabilities -- debts that still have to be repaid. Did you figure these payments in with your monthly expenses? If you are only counting the MINIMUM monthly payment, you will never pay your debts off. You may not be able to do it right now -- but after we get your budget in order, the goal is to pay at least DOUBLE the minimum amount on at least one of your liabilities each month. You should start with the credit card or loan that has the highest interest rate -- then tackle the next highest after the first debt is paid off. And if you can afford to pay more than double, go for it.

    Don't be lulled into a false sense of security by thinking, "Oh, it's just business debt." It's still debt, you are still paying ridiculously more than you should in interest, and it is still a drain on your company's finances. You aren't really free to start working on other financial goals until you know you are debt free.

    TALLY UP YOUR INCOME

    Do you really know how much you make? The tendency is to quote your HOURLY RATE -- it sounds pretty impressive to say, "I make $60 an hour." But after taxes and Social

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