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Member You - Hosting Your Own Web Server: Things to Consider
If you’re like me, you love accounting. It’s so fascinating and such an ingenious system. Don’t you just think that Double Entry Accounting is the most beautiful creation of all humankind?Okay, let’s get real. You probably think accounting is boring and best left to pencil pushing geeks (like me!). I mean…BOOORRRRING! Total Snooze-fest!Well, my friend, I’m about to introduce you to Real World Accounting for Regular People. But, be careful, it just may change the way you look at accounting FOREVER! In fact, one of my clients looked up from a spreadsheet one day and said, “Wow, I never knew accounting could be FUN!” You just might have the same experience.For starters, a lot of people think accounting is about math, which is an immediate turnoff. Although accounting does include math, it’s more like a foreign language. All you need to do is learn the parts of that language that actually apply to you. Think about visiting a foreign country. You don’t need to be fluent in the entire language. You just need to know the important things like what to order (or not order) in a restaurant, how to get directions, and how ask where the bathroom is. It’s the same thing with accounting. You need to know what you need to know and the rest is unimportant. I mean, do you really need to know about corporate accounting practices or off shore financial transactions. Probably not.So, how do you figure out what you need to know when you don’t even know where to begin? Follow me and I’ll show you!The first thing you need to know is this. You must, must, must keep your personal finances and your business finances separate. Using your personal checkbook for all your transactions is a bad way to go. Here’s why:• The Internal Revenue Service wants to know that you have a very clear distinction between your personal affairs and your business affairs. They want details. If you try to pass off personal expenses as business expenses, you’re violating tax laws. They don’t like that.• If you ever plan to borrow money for your business or get credit from your vendors, your lender or vendor will want to see detailed records of your business performance. Handing them your checkbook register is not going to make them want to give you money or sell to you on credit.• You need to know how your company is performing at all times so you can plan ahead, make adjustments in your operations, and make informed decisions.
Determine your memory. If your web server daily traffic goal is 500,000 then I would recommend at least 2GB worth of memory. If it is a shared server, meaning it also has other server services running on the machine, especially a mail server or database server (which is not recommended) then your memory should at least be 3GB or more. Otherwise you can think small and upgrade as needed, a 1GB memory stick should be fine for starters.
Determine your network components, which NIC card best performs under high traffic levels and which router best performs for your LAN / web server. It is best to get a router which has a built-in firewall (commonly known as a “hardware firewall”). Your ISP may provide you with a router or hardware firewall, this is how they are able to authorize your traffic on their network. Like a cable box does for cable television. The router also shares your IP address with other clients on your network. This enables you to share your internet connection without having to get a different IP from your ISP. The hardware firewall is simply a router with a built-in firewall, which means it shares your IP address as well as provides added protection to your network. It blocks bad addresses and ports at the forefront, before it can even make it to your computer. It is not recommended to rely only on a hardware firewall for security, this is just the first step. It is recommended to also include a software firewall (firewall software which installs on your computer) and it is recommended to continue timely security practices, such as updating and patching your system on a scheduled routine.
Determine your processor speed and power. Regardless of the amount of traffic you are expecting I would recommend a dual processor or greater. A dual processor or greater is best
Literature is the soul of the wit. The best source of literature can be now found in blogs. The growing trend of ‘blogmania’ is slowly sweeping the netizens. Every person aspires to have a blog as a platform to publish his thoughts and be heard and read.General surveys undertaken on blogs and bloggers shows a rising trend in blogging. A parallel platform for literary endeavor, the blogs are overthrowing the traditional journalistic norms. Publishing of news and views no longer remains the privilege of an elite minority. Anybody and everybody is free to get in touch and explore the writer within himself. The anamorphic nature of the human soul is best reflected in the blogs.A survey in the United States brought out a startling fact the 30% of the surveyed people read blogs. Also, 52% of the surveyed people advocate equal journalistic rights and freedom for the blogs. And the most striking fact is that 31% of the surveyed people revealed that they found blogs to be more credible than the newspapers.The growing popularity of blogs can be gauzed from the fact that Yahoo, Google, MSN, Rediff and all the other bigwigs of the cyber world are experimenting with blogs and bloggers. Both free and paid blog hoisting sites have come up which offers a plethora of tools to make blogging a breeze.MSN has even gone to the extent of making a common 'passport' database across all its services. So now, a MSN user can use his own personal 'id' across MSN messenger, Spaces and hotmail. Also, MSN has integrated its Spaces with MSN Messenger 7.0. The users of MSN Messenger 7.0 will have a tab labeled 'gleams' which will inform them when their contacts have updated their individual blogs.Recent statistics from MSN shows that MSN has 170,000 daily blog updates. This number is huge considering the fact that most of the bloggers do not update their blogs on a daily basis.The Literature of the new era is no longer limited to books. From Poems to Features, from Humor to Short Stories, everything can be found in the blogs.Though good blogs are a trifle to find, yet close scrutiny will reveal every blog to be good in its own personal aspect. After all, blogs are a slice of the blogger's life and every one's life is a good source of learning experience.This also opens up the teaching value of blogs. Blogs can be a mirror of life, culture and society. What can be a better teacher than one with a plethora of experienc
If you answered 'yes' to the questions above, then you may be ready to host your own sites. This article will give you things to consider while making the switch.
When being your own web host you should be technically inclined and have basic knowledge of operating systems, understand technical terms, understand how to setup a server environment (such as: DNS, IIS, Apache, etc.) have basic knowledge of scripting languages and databases (PHP, Perl, MySQL, etc.), be familiar with current technologies, and have a basic understanding of hardware and server components.
You should realize the pros & cons. It is one thing to say, you want to host your own web server and it is another thing to actually do it.
Pros:
Own sense of responsibility
Awareness level raised (you are at the frontline of all server happenings)
No monthly hosting fees/accounts
Incompetence no longer exist
Non-shared environment (dedicated server)
Unlimited websites, databases, content, storage, etc.
More bandwidth
No more waiting on someone else time
Complete control
Cons:
Exhausting at times
Faced with server/hardware problems
ISP business account (monthly business/broadband expense)
If server goes down then the website is offline
No technical support team
Software, hardware, and network expenses
There could be many more pros & cons but I’ve pointed out some of the major ones. Managing a web server starts as a full time job, you must constantly monitor its performance and security. This can sometimes be an exhausting task, especially if you currently have other responsibilities. Though, the control you will have over your website and its performance is rewarding enough. You no longer have to wait for technical support or approval to install a script onto the server. You can have as many websites and databases you want, as long as your hardware can handle it. You no longer have to go into the discussion forums and search for the best web host or rant about how much you hate your current host. You can even begin hosting family & friends personal websites.
Ask yourself, how technically advanced are you? Many times you do not have to be a tech guru or anything of the sort, but you must be very resourceful. You must know how to find resolutions and answers to problems, quickly and efficiently. This means you must be internet savvy. Not just the average surfer, who surfs aimlessly, but you must be the surfer who can always find what they are looking for. This is key, because with any server environment you are going to run into problems and finding the answers are most accomplished online, using multiple resources, search techniques, and engines. Sure you can hire someone to fix your problems, but as we should have learned from the "web hosting", having someone do it for you isn't always the best option. Here is a test to see if you are ready to find solutions. I need a solution to a Microsoft Windows 2003 Server Event Error - "Event ID: 1056” it’s a DHCP Server Error. How would you search? Go ahead find the solution.
Did you first go to Google? If you did, that was a nice effort and common for most, plus a good place to start, but usually it is best to start at the developers' website. In this case "microsoft.com" would have been the first option. Why? Google would more than likely provide you with the answer from Microsoft and other sources, but you don't want to get inaccurate information from other sources. It is common to get information from Microsoft that would not specifically resolve your problem, but the developer should always be your first place to search for the answers. Now search the error again and go to the Microsoft site and find the solution.
You should had found this link: http://support.microsoft.com/default.aspx?scid=kb;en-us;282001 (Event ID 1056 is Logged after installing DHCP)
What search phrase did you use? It should have been Event ID: 1056, because the Event ID is the exact error, it pinpoints your exact problem without broadening your search. Sometimes the error description is also appropriate to search, just the error description by itself or in combination with the Event ID. It depends on your error, your search feedback, your ability, and technique. For this example I did not include the error description.
Google or Yahoo! should have been your second option (the two largest search engines). Then search other smaller and niche search engines. A good search site which makes use of Google’s operator tags is www.soople.com. Next you should search within forums and discussion groups. If you are pretty internet savvy and have a plentiful or few forums and discussion groups which you frequent then you might actually visit those places before visiting Google or Yahoo!. You can even visit those before visiting the developer site since it is a trusted source, but I wouldn't recommend it, I still would go to the developers' site first. Okay, so now we have planted our feet and have familiarized ourselves with being internet (search) savvy. We are ready to purchase a server!
When making a server purchase you need to consider a few things before doing so. What to buy? A top of the line, quadruple processor, and super fast turbo server is always ideal, but many times it is not logical or affordable. Therefore, you need to weigh your options (sensibly).
What to buy?
First determine your budget. Be realistic and expect to spend at least $2,500 for a low-end server. For a low-end, quality server with other needed equipment and services I spent a little over $4,500 easily.
Determine your ISP (broadband) provider. Research and speak with several different vendors before deciding which broadband solution best suit your needs. Each provider plan is different and has different benefits, determine the best one which fits your needs. Bandwidth should be put into consideration when choosing your ISP.
A backup device should be purchased before implementing a server install. The backup device should be double the server storage space. This could be a standalone unit like an external hard drive or network storage device or the backup device could be multiple devices such as: backup tapes, disc, etc. The reason the backup device should be larger is because you want to be able to have months worth of backups and not just weekly or monthly backups. You should have at least 24 weeks of backups without the concern of storage space. The backup device or safe deposits should also be external, removable, and portable. This is so the backups can be stored in a remote location. Usually for safe-keeping, in event of a theft or disaster.
Determine your daily traffic goal (the daily traffic which you hope to see within 1 year – be realistic), divide that number by the daily traffic you currently receive, and then multiply that number by 5. That is the total number of GB space you need. Example:
Daily Traffic Goal: 10,000 (Divided by) Current Daily Traffic: 500 (Times X) 5 = 100GB
In the example you should purchase a 100GB Hard Drive, it is best to buy 2 or more drives oppose to 1. In this case, since 50GB drives do not exist or harder to find, you would buy two 60GB drives giving you a total of 120GB. 2 or more drives are usually needed in a server to configure the proper RAID option, in some cases 3 or more are needed. Your backup storage space should be a minimum capacity of 200GB (or 240GB, optional).
Determine your memory. If your web server daily traffic goal is 500,000 then I would recommend at least 2GB worth of memory. If it is a shared server, meaning it also has other server services running on the machine, especially a mail server or database server (which is not recommended) then your memory should at least be 3GB or more. Otherwise you can think small and upgrade as needed, a 1GB memory stick should be fine for starters.
Determine your network components, which NIC card best performs under high traffic levels and which router best performs for your LAN / web server. It is best to get a router which has a built-in firewall (commonly known as a “hardware firewall”). Your ISP may provide you with a router or hardware firewall, this is how they are able to authorize your traffic on their network. Like a cable box does for cable television. The router also shares your IP address with other clients on your network. This enables you to share your internet connection without having to get a different IP from your ISP. The hardware firewall is simply a router with a built-in firewall, which means it shares your IP address as well as provides added protection to your network. It blocks bad addresses and ports at the forefront, before it can even make it to your computer. It is not recommended to rely only on a hardware firewall for security, this is just the first step. It is recommended to also include a software firewall (firewall software which installs on your computer) and it is recommended to continue timely security practices, such as updating and patching your system on a scheduled routine.
Determine your processor speed and power. Regardless of the amount of traffic you are expecting I would recommend a dual processor or greater. A dual processor or greater is best
If you're sick and tired of not getting your internet business started after putting in all the time and money, then here's good news.This 10 step system will get YOU started in days and make you money on autopilot.Here YOU Go...STEP 1 - Hunt google to research.Visit google and type in your 'niche keyword' along with 'resell rights'.For example: If you're planning to sell a dog training resell right product, search for "dog training resell rights" or "dog training resell right products" or something similar on google.After some research, you will clearly see how other websites operate their dog training business.You will get some quality resell right products on the way.You will also know their business strategy as to how they convince a customer on their site to get the sale.Note down the ideas that you get along with your research of quality resell right products.STEP 2 - Remove 5% from your product.Once you grab some quality products to resell, remove 5% out of it.Lets say you grabbed resell rights to a dog training ebook. Read it and remove just 5% content out of it.Keep this content aside on a safe place for step 3.STEP 3 - Create a Killer Follow-Up System.Now create a killer follow-up system using the content that you removed in Step 2.Yes convert the content into a quality...* Mini-eBook. * eCourse. * Report.You have to give this quality product to your visitors for free.They will act as a bait to get them to signup in your list.STEP 4 - Create a Lead Capturing Page.Create a killer lead capturing minisite with killer graphics and attention grabbing benefit laden copy.Put this lead capturing minisite on your main domain, which is index.html on your root directory, that's probably your public_html folder.The url of your lead capturing minisite will be www.YourDomainName.comConvince your visitors on the benefits of your free bait that you've created in Step 3 and get them to fill up a form on your website with their name and email address to get the free stuff.Once they do this, send them your free gift instantly by using a quality autoresponder service.STEP 5 - Create a Killer Salesletter.Read the salesletter provided by the resell right product.Remove the benefits from the resell right product salesletter and now write your own sa
Ask yourself, how technically advanced are you? Many times you do not have to be a tech guru or anything of the sort, but you must be very resourceful. You must know how to find resolutions and answers to problems, quickly and efficiently. This means you must be internet savvy. Not just the average surfer, who surfs aimlessly, but you must be the surfer who can always find what they are looking for. This is key, because with any server environment you are going to run into problems and finding the answers are most accomplished online, using multiple resources, search techniques, and engines. Sure you can hire someone to fix your problems, but as we should have learned from the "web hosting", having someone do it for you isn't always the best option. Here is a test to see if you are ready to find solutions. I need a solution to a Microsoft Windows 2003 Server Event Error - "Event ID: 1056” it’s a DHCP Server Error. How would you search? Go ahead find the solution.
Did you first go to Google? If you did, that was a nice effort and common for most, plus a good place to start, but usually it is best to start at the developers' website. In this case "microsoft.com" would have been the first option. Why? Google would more than likely provide you with the answer from Microsoft and other sources, but you don't want to get inaccurate information from other sources. It is common to get information from Microsoft that would not specifically resolve your problem, but the developer should always be your first place to search for the answers. Now search the error again and go to the Microsoft site and find the solution.
You should had found this link: http://support.microsoft.com/default.aspx?scid=kb;en-us;282001 (Event ID 1056 is Logged after installing DHCP)
What search phrase did you use? It should have been Event ID: 1056, because the Event ID is the exact error, it pinpoints your exact problem without broadening your search. Sometimes the error description is also appropriate to search, just the error description by itself or in combination with the Event ID. It depends on your error, your search feedback, your ability, and technique. For this example I did not include the error description.
Google or Yahoo! should have been your second option (the two largest search engines). Then search other smaller and niche search engines. A good search site which makes use of Google’s operator tags is www.soople.com. Next you should search within forums and discussion groups. If you are pretty internet savvy and have a plentiful or few forums and discussion groups which you frequent then you might actually visit those places before visiting Google or Yahoo!. You can even visit those before visiting the developer site since it is a trusted source, but I wouldn't recommend it, I still would go to the developers' site first. Okay, so now we have planted our feet and have familiarized ourselves with being internet (search) savvy. We are ready to purchase a server!
When making a server purchase you need to consider a few things before doing so. What to buy? A top of the line, quadruple processor, and super fast turbo server is always ideal, but many times it is not logical or affordable. Therefore, you need to weigh your options (sensibly).
What to buy?
First determine your budget. Be realistic and expect to spend at least $2,500 for a low-end server. For a low-end, quality server with other needed equipment and services I spent a little over $4,500 easily.
Determine your ISP (broadband) provider. Research and speak with several different vendors before deciding which broadband solution best suit your needs. Each provider plan is different and has different benefits, determine the best one which fits your needs. Bandwidth should be put into consideration when choosing your ISP.
A backup device should be purchased before implementing a server install. The backup device should be double the server storage space. This could be a standalone unit like an external hard drive or network storage device or the backup device could be multiple devices such as: backup tapes, disc, etc. The reason the backup device should be larger is because you want to be able to have months worth of backups and not just weekly or monthly backups. You should have at least 24 weeks of backups without the concern of storage space. The backup device or safe deposits should also be external, removable, and portable. This is so the backups can be stored in a remote location. Usually for safe-keeping, in event of a theft or disaster.
Determine your daily traffic goal (the daily traffic which you hope to see within 1 year – be realistic), divide that number by the daily traffic you currently receive, and then multiply that number by 5. That is the total number of GB space you need. Example:
Daily Traffic Goal: 10,000 (Divided by) Current Daily Traffic: 500 (Times X) 5 = 100GB
In the example you should purchase a 100GB Hard Drive, it is best to buy 2 or more drives oppose to 1. In this case, since 50GB drives do not exist or harder to find, you would buy two 60GB drives giving you a total of 120GB. 2 or more drives are usually needed in a server to configure the proper RAID option, in some cases 3 or more are needed. Your backup storage space should be a minimum capacity of 200GB (or 240GB, optional).
Determine your memory. If your web server daily traffic goal is 500,000 then I would recommend at least 2GB worth of memory. If it is a shared server, meaning it also has other server services running on the machine, especially a mail server or database server (which is not recommended) then your memory should at least be 3GB or more. Otherwise you can think small and upgrade as needed, a 1GB memory stick should be fine for starters.
Determine your network components, which NIC card best performs under high traffic levels and which router best performs for your LAN / web server. It is best to get a router which has a built-in firewall (commonly known as a “hardware firewall”). Your ISP may provide you with a router or hardware firewall, this is how they are able to authorize your traffic on their network. Like a cable box does for cable television. The router also shares your IP address with other clients on your network. This enables you to share your internet connection without having to get a different IP from your ISP. The hardware firewall is simply a router with a built-in firewall, which means it shares your IP address as well as provides added protection to your network. It blocks bad addresses and ports at the forefront, before it can even make it to your computer. It is not recommended to rely only on a hardware firewall for security, this is just the first step. It is recommended to also include a software firewall (firewall software which installs on your computer) and it is recommended to continue timely security practices, such as updating and patching your system on a scheduled routine.
Determine your processor speed and power. Regardless of the amount of traffic you are expecting I would recommend a dual processor or greater. A dual processor or greater is best
Many people who are new to doing business on the internet are in need of good list building tips in order to help them achieve success.What follows are some very useful list building tips that will have you up and running in a very short amount of time.List Building Tips #1 - Do a cross promotion for your list.Find 10-20 people who are also building a list within your target market.Write them a short email outlining your plan of attack which is for each of you to send out a promotion and endorse each others lists.To do this, you write up a pre written endorsement for your list, and allow the other joining members of your promotion use it to send out to their lists.You do the same in return.This is one of those list building tips that can literally add hundreds of names to your list real fast.List Building Tips #2 - Post to forums for maximum results.Using forums is one of the more underused list building tips because the people that are actually posting to forums do not how many different list building tips.What you do is search out a few forums on your subject of interest or the product that you are selling.Once you have joined the forums, begin reading and getting yourself used to the feel of the board.Then you can start by answering a few of the posts.Now to make this work for you, all you need to do is place a small 3-4 line signature file at the end of each of your posts.The signature file is nothing more than a link to your list building page.When readers of your posts get their answers, they will see your ad and click to your website.This is one of those list building tips that you should use to it's full potential.List Building Tips #3 - Make use of craigslist.org.Of all the list building tips you will read, this is the one that has been kept secret.Atleast until now.One of the best websites to build your list with is by going over to http://craigslist.orgThis website gets thousands of visitors each day and is basically nothing but a free classified ad site.But it has one thing that most of these types of sites lack and that is traffic.Huge amounts of traffic.The best way to use craigslist is to offer a free report and have them click onto your website and enter their name and email address.rosoft that would not specifically resolve your problem, but the developer should always be your first place to search for the answers. Now search the error again and go to the Microsoft site and find the solution.
You should had found this link: http://support.microsoft.com/default.aspx?scid=kb;en-us;282001 (Event ID 1056 is Logged after installing DHCP)
What search phrase did you use? It should have been Event ID: 1056, because the Event ID is the exact error, it pinpoints your exact problem without broadening your search. Sometimes the error description is also appropriate to search, just the error description by itself or in combination with the Event ID. It depends on your error, your search feedback, your ability, and technique. For this example I did not include the error description.
Google or Yahoo! should have been your second option (the two largest search engines). Then search other smaller and niche search engines. A good search site which makes use of Google’s operator tags is www.soople.com. Next you should search within forums and discussion groups. If you are pretty internet savvy and have a plentiful or few forums and discussion groups which you frequent then you might actually visit those places before visiting Google or Yahoo!. You can even visit those before visiting the developer site since it is a trusted source, but I wouldn't recommend it, I still would go to the developers' site first. Okay, so now we have planted our feet and have familiarized ourselves with being internet (search) savvy. We are ready to purchase a server!
When making a server purchase you need to consider a few things before doing so. What to buy? A top of the line, quadruple processor, and super fast turbo server is always ideal, but many times it is not logical or affordable. Therefore, you need to weigh your options (sensibly).
What to buy?
First determine your budget. Be realistic and expect to spend at least $2,500 for a low-end server. For a low-end, quality server with other needed equipment and services I spent a little over $4,500 easily.
Determine your ISP (broadband) provider. Research and speak with several different vendors before deciding which broadband solution best suit your needs. Each provider plan is different and has different benefits, determine the best one which fits your needs. Bandwidth should be put into consideration when choosing your ISP.
A backup device should be purchased before implementing a server install. The backup device should be double the server storage space. This could be a standalone unit like an external hard drive or network storage device or the backup device could be multiple devices such as: backup tapes, disc, etc. The reason the backup device should be larger is because you want to be able to have months worth of backups and not just weekly or monthly backups. You should have at least 24 weeks of backups without the concern of storage space. The backup device or safe deposits should also be external, removable, and portable. This is so the backups can be stored in a remote location. Usually for safe-keeping, in event of a theft or disaster.
Determine your daily traffic goal (the daily traffic which you hope to see within 1 year – be realistic), divide that number by the daily traffic you currently receive, and then multiply that number by 5. That is the total number of GB space you need. Example:
Daily Traffic Goal: 10,000 (Divided by) Current Daily Traffic: 500 (Times X) 5 = 100GB
In the example you should purchase a 100GB Hard Drive, it is best to buy 2 or more drives oppose to 1. In this case, since 50GB drives do not exist or harder to find, you would buy two 60GB drives giving you a total of 120GB. 2 or more drives are usually needed in a server to configure the proper RAID option, in some cases 3 or more are needed. Your backup storage space should be a minimum capacity of 200GB (or 240GB, optional).
Determine your memory. If your web server daily traffic goal is 500,000 then I would recommend at least 2GB worth of memory. If it is a shared server, meaning it also has other server services running on the machine, especially a mail server or database server (which is not recommended) then your memory should at least be 3GB or more. Otherwise you can think small and upgrade as needed, a 1GB memory stick should be fine for starters.
Determine your network components, which NIC card best performs under high traffic levels and which router best performs for your LAN / web server. It is best to get a router which has a built-in firewall (commonly known as a “hardware firewall”). Your ISP may provide you with a router or hardware firewall, this is how they are able to authorize your traffic on their network. Like a cable box does for cable television. The router also shares your IP address with other clients on your network. This enables you to share your internet connection without having to get a different IP from your ISP. The hardware firewall is simply a router with a built-in firewall, which means it shares your IP address as well as provides added protection to your network. It blocks bad addresses and ports at the forefront, before it can even make it to your computer. It is not recommended to rely only on a hardware firewall for security, this is just the first step. It is recommended to also include a software firewall (firewall software which installs on your computer) and it is recommended to continue timely security practices, such as updating and patching your system on a scheduled routine.
Determine your processor speed and power. Regardless of the amount of traffic you are expecting I would recommend a dual processor or greater. A dual processor or greater is best
When it comes time set up a budget for your advertising, I have a simple rule of thumb: whatever it takes.Okay, maybe I’m being a bit flippant, but after three decades in advertising that’s almost the best I can do. I could give you the standard answer that most marketing textbooks offer. An average business should allocate about between two to five percent of your gross revenue. A startup or new business might have to do double that the first year or two. Let me amend those figures and walk you through a few companies that don’t meet these numbers.During the heyday of AT & T, they only spent about one percent of their income on advertising. But, in the sixties and seventies, they were making a billion and a half dollars annually. So their advertising budget was $150,000,000 a year. That’s still a staggering amount. I read somewhere that many major companies spend about twenty percent of their anticipated gross, during a campaign to introduce a new product into the marketplace. Here are some other industries and their allotted percentages as expressed in very general terms according to some current advertising journals’ statistics:Auto Manufacturers: Up to 1%, Retail Stores: 2% to 3%, Service Businesses: 3% to 5%, New Business Startup: 5% to 7%, Fast Moving Consumer Products: 8% to 10%, Pharmaceutical or Cosmetic Companies: 20% and up.But suppose you’re not Revlon Cosmetics and, instead, your business is cleaning carpets: so where do you fit in? It depends. It’s all about the mystical, magical ROI, once again. If you’re the new guy in town, odds are you will need to do the most advertising to establish your name and identity among the other carpet cleaners. Unfortunately, it means the outlay of sizeable marketing dollars to compete with existing ads. They, after all, have already earned their place by their longevity. You have to break into the heading with a large ad to draw customers that ordinarily would migrate to the older competitors.And it probably couldn’t have come at a worse time for you. You’ve just invested in trucks, equipment, perhaps an office and that overhead, employees, insurance, signage, accounting and licensing fees. It’s outflow without any inflow. Yet now you are expected to cough up even more money for a marketing campaign. It’s just about this time that man
Determine your ISP (broadband) provider. Research and speak with several different vendors before deciding which broadband solution best suit your needs. Each provider plan is different and has different benefits, determine the best one which fits your needs. Bandwidth should be put into consideration when choosing your ISP.
A backup device should be purchased before implementing a server install. The backup device should be double the server storage space. This could be a standalone unit like an external hard drive or network storage device or the backup device could be multiple devices such as: backup tapes, disc, etc. The reason the backup device should be larger is because you want to be able to have months worth of backups and not just weekly or monthly backups. You should have at least 24 weeks of backups without the concern of storage space. The backup device or safe deposits should also be external, removable, and portable. This is so the backups can be stored in a remote location. Usually for safe-keeping, in event of a theft or disaster.
Determine your daily traffic goal (the daily traffic which you hope to see within 1 year – be realistic), divide that number by the daily traffic you currently receive, and then multiply that number by 5. That is the total number of GB space you need. Example:
Daily Traffic Goal: 10,000 (Divided by) Current Daily Traffic: 500 (Times X) 5 = 100GB
In the example you should purchase a 100GB Hard Drive, it is best to buy 2 or more drives oppose to 1. In this case, since 50GB drives do not exist or harder to find, you would buy two 60GB drives giving you a total of 120GB. 2 or more drives are usually needed in a server to configure the proper RAID option, in some cases 3 or more are needed. Your backup storage space should be a minimum capacity of 200GB (or 240GB, optional).
Determine your memory. If your web server daily traffic goal is 500,000 then I would recommend at least 2GB worth of memory. If it is a shared server, meaning it also has other server services running on the machine, especially a mail server or database server (which is not recommended) then your memory should at least be 3GB or more. Otherwise you can think small and upgrade as needed, a 1GB memory stick should be fine for starters.
Determine your network components, which NIC card best performs under high traffic levels and which router best performs for your LAN / web server. It is best to get a router which has a built-in firewall (commonly known as a “hardware firewall”). Your ISP may provide you with a router or hardware firewall, this is how they are able to authorize your traffic on their network. Like a cable box does for cable television. The router also shares your IP address with other clients on your network. This enables you to share your internet connection without having to get a different IP from your ISP. The hardware firewall is simply a router with a built-in firewall, which means it shares your IP address as well as provides added protection to your network. It blocks bad addresses and ports at the forefront, before it can even make it to your computer. It is not recommended to rely only on a hardware firewall for security, this is just the first step. It is recommended to also include a software firewall (firewall software which installs on your computer) and it is recommended to continue timely security practices, such as updating and patching your system on a scheduled routine.
Determine your processor speed and power. Regardless of the amount of traffic you are expecting I would recommend a dual processor or greater. A dual processor or greater is best
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Determine your memory. If your web server daily traffic goal is 500,000 then I would recommend at least 2GB worth of memory. If it is a shared server, meaning it also has other server services running on the machine, especially a mail server or database server (which is not recommended) then your memory should at least be 3GB or more. Otherwise you can think small and upgrade as needed, a 1GB memory stick should be fine for starters.
Determine your network components, which NIC card best performs under high traffic levels and which router best performs for your LAN / web server. It is best to get a router which has a built-in firewall (commonly known as a “hardware firewall”). Your ISP may provide you with a router or hardware firewall, this is how they are able to authorize your traffic on their network. Like a cable box does for cable television. The router also shares your IP address with other clients on your network. This enables you to share your internet connection without having to get a different IP from your ISP. The hardware firewall is simply a router with a built-in firewall, which means it shares your IP address as well as provides added protection to your network. It blocks bad addresses and ports at the forefront, before it can even make it to your computer. It is not recommended to rely only on a hardware firewall for security, this is just the first step. It is recommended to also include a software firewall (firewall software which installs on your computer) and it is recommended to continue timely security practices, such as updating and patching your system on a scheduled routine.
Determine your processor speed and power. Regardless of the amount of traffic you are expecting I would recommend a dual processor or greater. A dual processor or greater is best because if your website unexpectedly take off then you will be well prepared and if you host other server options or websites on the same server then you will have better performance. At the time of this writing the 64-bit platform is the processor direction. 3.8GHz is the most available speed. If your pockets can afford the latest technologies then that is ideal, but keep in mind at this particular time a 64-bit compatible processor is not necessary, without having many applications that require or deliver on that platform. That is a lot of speed going no where fast. Also, remember the power of the 64-bit platform and the greater the processor speed the more heat it produces, therefore it must be cooled much more rapidly and efficiently. At this time a dual 32-bit, 2.8GHz – 3.2GHz processor will suffice (even that is way more than enough). Though, if your pockets can afford it then the latest and greatest would be fine, you will be well prepared. Otherwise, do like most people and upgrade when the time comes.
Make sure you have a CD/RW drive. A floppy disk drive is not needed, but I do recommend it for making system restore disk. The CD/RW drive is needed because you need some type of removable storage device. You never know when you need to install a driver from a different location…like a ethernet driver. An external CD/RW drive is the best option, especially if you have multiple machines.
Choose your operating system carefully. Choose the vendor which you are most comfortable with. Do not choose a MAC if you never used a MAC before. Just because your friend suggests it and says it is a piece of cake does not mean it will be for you. You are trying to get a web server online not re-learn a whole new system. Stay focused and grounded. If you are comfortable with Microsoft then go with Microsoft, regardless if the IT person at your job says Microsoft products are unsecure, Linux or Unix is more secure and much better for a web server. If you have never used Linux or (especially) Unix then you will be in for a ride of your life. Your web server experience will soon become a nightmare and you will have wasted thousands of dollars on equipment. Go with what you know, not what you are told. Each platform has its pros and cons: Microsoft is the user-friendly of them all; Mac is the web/graphic developer of them all; Linux is the open-source/developers paradise of them all; Unix is the most secure of them all. Each of them can be tweaked in ways to provide a solid, quality platform, it is best to stick with what you already know.
You should install on your system all the web services (such as: Apache, IIS, etc.), applications (such as: backup device software, RAID (Array) Manager), scripting languages (such as: PHP, Perl, etc.), CGI, Database (such as: MySQL, Microsoft SQL, etc.), and a web log analyzer (such as: weblog expert, nihuo, etc.). It is also recommended to perform system updates, security patches, and firewall installs and configurations. It is sometimes best to leave the security installs and configurations for after you have the system functioning properly to avoid any uncalculated problems. This way when you install the firewall and something stops working properly like connecting to your website from outside your network, you can troubleshoot assuming that it is the firewall, therefore you would begin by opening port 80 on the firewall. This method can save you a lot of hassle, but can sometimes be considered the unsecure method, especially if you don’t have a hardware firewall already in place.
Next, there are a few things to consider before installing and configuring a server. Where to put it? A secluded, cool location is ideal, but if this cannot be accomplished then adjustments can be made.
Where to put it?
Locate a location within your home that is static-free, we do not want to put the server on the carpet, near curtains, or anything else that can produce a static reaction. The reason for this is that you do not want the server internal components to receive a static charge and short circuit.
The location should be a cool environment, preferably below room temperature. The reason for a cool area is because servers (as well as desktop computers) produce large amounts of heat, the more heat it produces the more it needs to cool off. If the server is not kept cool, then this can lead to the server hanging and then eventually crashing. It's the same result of when a car overheats, it stops running. You can keep a server internal components cool by keeping the room cool, additionally you can add more fans to the server which cools the server internal components, you can also position a standalone fan directly at the server back panel and constantly have the fan cool the server internal components. Depending on how cool your room is and how much heat your server produces, getting more fans for your server may be a must and not an option.
It is suggested that the server is at a higher level within your house (mid-floor), because if it is in the basement and a flood occurs it could ruin it. If it is in the attic and the sun beams on the attic for hours the server could overheat. Mid-floor level is usually the cooler place within the home, but these recommendations is optional and you should put the server in the most comfortable and convenient space following the rest of the guidelines.
Be sure the area you choose is not damp or wet (no leaks, moisture, near any liquids, or near a window “especially open”). We all know what can happen when electrical components get wet.
The server should sit at least 4” inches from the ground
Be sure a working electrical outlet is near. It is an important to have a power supply, a good brand is APC. Having a power supply can save you from electrical outages, blackouts, and brownouts. Having a power supply helps the server keep its power, remain stable, and unaffected when there is an outage, as well it protects your server against electrical shock. If your outage remains more than 5 minutes it is recommended to begin backing up anything deemed important and shut the computer down voluntarily as well as any other electrical attached devices.
Have a LAN line near and also a phone jack (if you plan on using the server for any dial-up services). It is not recommended to use your web service with a dial-up connection. A broadband connection or greater is recommend for optimal performance. The LAN line should never come from your wall and plug directly into your server, it should plug into a hardware firewall (usually a router with a built-in firewall).
Depending on the size of the server and the internal components the server may be extremely noisy and loud, especially with the fans going. It is suggested to have the server in a secluded location which is not near any peaceful area of the house, such as: bedroom.
Those are all some basic things to consider before hosting your own server. Hosting your own server is not an easy task, but once you have had some time and experience with it, it becomes a breeze. You will have a better web hosting experience, you will be more in tune and reliant to your customers, and you will gain greater technical aptitude. Hosting your own web server is rewarding, useful, and gives you the opportunity to host unlimited websites, databases, services, etc.
If your web traffic becomes too great for your server then it is recommended to choose an offsite web host. It is recommend to purchase a dedicated server with a quality web host. If you choose a server with the above recommendations then your server traffic should be fine for at least up to 2
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