Media Planning: Smart Choices for Your Success
Media Planning for SmartiesYou say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Underst

The Critical Need For Critical Thinking
In the depths of the Second World War the allies were taking punishing bomber losses in the European Theater. It was not just the loss of aircraft but of trained crews that created grave concern. The allies could not replace crews at this staggering rate.Do you drink? Do you steal? Are you going to answer these questions? Aside from the legal aspects of asking these questions at a job interview there is the reality. One way or another your interviewer can ask and you will answer. The trick is not to lie.

My personal favorite is "do you take company items without authorization?" meaning, do you steal. Everyone jumps up and down and says no way. A couple of years into the job a co-worker is at your house and notices a stack of company mugs. Causally asks how did you get all these with a bit of a laugh. You say you have a cup of coffee on the way home from the company cafeteria and keep forgetting to return the cups.

The next day you find your being investigated by company security for possible other things you forgot. It is like this, most all stealing starts with a paperclip and finishes with the company payroll. While in my experience all staff eventually takes something that they should not have, most do not progress to the

can ask and you will answer. The trick is not to lie.

My personal favorite is "do you take company items without authorization?" meaning, do you steal. Everyone jumps up and down and says no way. A couple of years into the job a co-worker is at your house and notices a stack of company mugs. Causally asks how did you get all these with a bit of a laugh. You say you have a cup of coffee on the way home from the company cafeteria and keep forgetting to return the cups.

The next day you find your being investigated by company security for possible other things you forgot. It is like this, most all stealing starts with a paperclip and finishes with the company payroll. While in my experience all staff eventually takes something that they should not have, most do not progress to th

y. A couple of years into the job a co-worker is at your house and notices a stack of company mugs. Causally asks how did you get all these with a bit of a laugh. You say you have a cup of coffee on the way home from the company cafeteria and keep forgetting to return the cups.

The next day you find your being investigated by company security for possible other things you forgot. It is like this, most all stealing starts with a paperclip and finishes with the company payroll. While in my experience all staff eventually takes something that they should not have, most do not progress to th

he way home from the company cafeteria and keep forgetting to return the cups.

The next day you find your being investigated by company security for possible other things you forgot. It is like this, most all stealing starts with a paperclip and finishes with the company payroll. While in my experience all staff eventually takes something that they should not have, most do not progress to th

this, most all stealing starts with a paperclip and finishes with the company payroll. While in my experience all staff eventually takes something that they should not have, most do not progress to the payroll.

The whole job interview process is changing to interesting questioning strategy’s to see if you will “fit in” with the corporate culture. There are so many landmines they just put out there for you, to see what kind of person you are. Take the steps to eliminate the easily avoidable ones, like stealing. They ask you say something like, “I have taken the occasional paperclip but every quarter I go over all the items and return anything to the office that is no longer required on my work projects.

They start out in the direction of an interrogation and you re-direct back to what a good worker you are and how they must have you. Depending on the job the company is going to trust you with a lot of their money and time. They have the right to ask direct questions. You just