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Member You - 12 Tips To Great Websites
Speaking at business organizations is another great form of IT marketing. In this article, you'll learn how speaking can help you connect with your potential customers.Speak at Other Groups' MeetingsThe great part of speaking at other people's meeting is you have a captive audience there. They're already going to the chamber of commerce breakfast. They're already going to the Rotary meeting. Someone else is convincing them to be at that function, and you're just showing up as the featured speaker.IT Marketing: Tailor Your Speaking to your AudienceObviously you want to make sure that you talk about something that's general enough that it appeals to the interest of businesspeople. You don't want to spout out a lot of acronyms for your IT marketing. You want to keep it very low-tech.Be sure that the busin
6. Privacy
A clear privacy statement is "must have". Every commercial web site should have a privacy statement posted on line. Do not think that because you are small, you don't need to do this, and all the other items. It matters. Provide an easy-to-see link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
7. Guarantee Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is important enough to stand alone. If the customer s
CPR is defined as an emergency procedure that is performed when breathing or heartbeat has stopped. When problems occur in the functions that are the lifeblood of their organizations, emergency procedures have to be performed.Cash generation, Productivity and Retention™ are as vital to the health of organizations as breathing and heartbeat is to the human body. Maximizing the function of each of these components will result in robust organizational health.In subsequent issues of this newsletter, we will explore ways to maximize the performance of each of these components in your organization. First, let’s look at how each of these components need to work together to produce maximum health of your organization.Cash generationIncreased cash generation results when the organization identifies, gets in front of a
1. Location, Location, Location
The old real estate saying applies to websites as well, but Internet location is really the website name. You must have a name that is easily remembered and that reinforces your business.
If you can use your actual business name, that's great. But if not, then choose one that will bring surfers to your site - your product. BestWidgets.com says it all, but JonesBrothers.biz doesn't help at all for a small business.
2. Focus
What are you selling? Concentrate on that one thing (or group of things). Unrelated products can confuse and irritate your viewer. If you offer many products, dedicate a page for each one. Up-selling great, but don't dedicate so much to it that the customer feels caught in a bait and switch.
Make mention of other products but do so subtly. Remember, too, that domain names are cheap to get and to host, so consider having a different website for each product or service grouping.
3. Load Fast
You only have between 10 and 30 seconds to capture your potential customer's attention. Make your site load fast, minimizing graphics to those really needed, keeping the actual page size rather small. Stay away from glitzy animations and sounds. That fancy flash movie may be really cool, but not so after you have seen it a dozen times!
You can make your secondary pages a bit longer once you have the prospect on your site. Don't forget to test your pages at different connection speeds. Your cable modem may blaze, but what happens on a 56k modem on dialup? You may be surprised. Also make sure that all your cool stuff works on all current browsers. FrontPage and DreamWeaver both let you test this, and if you are serious about your business site, you need one of them, or a good web designer.
4. Target Your Audience
Who are you selling to? It is critical that your site reflect the desires of your potential customers. Are you trying to sell to teenagers between 14 and 17? If so, the site must be designed for what they expect to see. Is your product aimed mostly at home-based businesses? Then you can afford to emphasize different products or services on different pages. The key here is to know your market and build the site to their preferences. Don't try to be all things to all people.
5. Credibility Is Crucial
Your contact info should include an email address, mailing address, phone number and a fax number, if applicable. Remember, too, that a PO Box is an acceptable address if you are working from home. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
6. Privacy
A clear privacy statement is "must have". Every commercial web site should have a privacy statement posted on line. Do not think that because you are small, you don't need to do this, and all the other items. It matters. Provide an easy-to-see link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
7. Guarantee Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is important enough to stand alone. If the customer se
Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Follow these tips from the beginning and you'll see the benefits.1) Not changing the title tag from page to page. A lot of people realize the importance of the title tag. But few sites change the title tag from page to page. If you have a large site with a lot of different pages targeting different keywords, then change the title tag to reflect the keywords of the particular page. Keeping the title tag the same throughout the site may optimize the site as a whole, but you are limiting the amount of search terms that you can use. The short
2. Focus
What are you selling? Concentrate on that one thing (or group of things). Unrelated products can confuse and irritate your viewer. If you offer many products, dedicate a page for each one. Up-selling great, but don't dedicate so much to it that the customer feels caught in a bait and switch.
Make mention of other products but do so subtly. Remember, too, that domain names are cheap to get and to host, so consider having a different website for each product or service grouping.
3. Load Fast
You only have between 10 and 30 seconds to capture your potential customer's attention. Make your site load fast, minimizing graphics to those really needed, keeping the actual page size rather small. Stay away from glitzy animations and sounds. That fancy flash movie may be really cool, but not so after you have seen it a dozen times!
You can make your secondary pages a bit longer once you have the prospect on your site. Don't forget to test your pages at different connection speeds. Your cable modem may blaze, but what happens on a 56k modem on dialup? You may be surprised. Also make sure that all your cool stuff works on all current browsers. FrontPage and DreamWeaver both let you test this, and if you are serious about your business site, you need one of them, or a good web designer.
4. Target Your Audience
Who are you selling to? It is critical that your site reflect the desires of your potential customers. Are you trying to sell to teenagers between 14 and 17? If so, the site must be designed for what they expect to see. Is your product aimed mostly at home-based businesses? Then you can afford to emphasize different products or services on different pages. The key here is to know your market and build the site to their preferences. Don't try to be all things to all people.
5. Credibility Is Crucial
Your contact info should include an email address, mailing address, phone number and a fax number, if applicable. Remember, too, that a PO Box is an acceptable address if you are working from home. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
6. Privacy
A clear privacy statement is "must have". Every commercial web site should have a privacy statement posted on line. Do not think that because you are small, you don't need to do this, and all the other items. It matters. Provide an easy-to-see link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
7. Guarantee Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is important enough to stand alone. If the customer s
As a webmaster I'm sure your site is your baby and it is obvious that you want your site to be noticed by all the popular search engines because there is one cold had fact that you need to know – you only get noticed as long as you are at the top of the search engine results or at least in the first 3 pages and that is where you should aspire your site to be at.Research shows that users entering a particular search term into a search engine look at the first few pages before they decide to choose the best among the ones they see. So of course you have to design a site that is rich in content and a good layout works wonders too but what is important is getting it right up there with the high players and I am going to give you some tricks that these sites employ to get there by generating more website traffic.Article Mark
You can make your secondary pages a bit longer once you have the prospect on your site. Don't forget to test your pages at different connection speeds. Your cable modem may blaze, but what happens on a 56k modem on dialup? You may be surprised. Also make sure that all your cool stuff works on all current browsers. FrontPage and DreamWeaver both let you test this, and if you are serious about your business site, you need one of them, or a good web designer.
4. Target Your Audience
Who are you selling to? It is critical that your site reflect the desires of your potential customers. Are you trying to sell to teenagers between 14 and 17? If so, the site must be designed for what they expect to see. Is your product aimed mostly at home-based businesses? Then you can afford to emphasize different products or services on different pages. The key here is to know your market and build the site to their preferences. Don't try to be all things to all people.
5. Credibility Is Crucial
Your contact info should include an email address, mailing address, phone number and a fax number, if applicable. Remember, too, that a PO Box is an acceptable address if you are working from home. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
6. Privacy
A clear privacy statement is "must have". Every commercial web site should have a privacy statement posted on line. Do not think that because you are small, you don't need to do this, and all the other items. It matters. Provide an easy-to-see link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
7. Guarantee Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is important enough to stand alone. If the customer s
How can you develop an effective internet shopping cart strategy that includes order discounts?If your business provides a number of different products and services, providing order incentives can encourage the client to place a larger value order.There are 2 basic models we will discuss here:1. The dollar discount. e.g. Order to the value of $100 and receive a $10 discount.If the client's order is near the threshold, they will likely try and think of something else they need to push the total up to or over $100.2. The percentage discount. e.g. Order to the value of $100 or over and receive a 10% discount.To really utilize the power of order discounts in providing incentives for larger value orders make sure you understand the effect either strategy can have.Th
5. Credibility Is Crucial
Your contact info should include an email address, mailing address, phone number and a fax number, if applicable. Remember, too, that a PO Box is an acceptable address if you are working from home. If you are unwilling to provide this information to your customers, how can they trust (or buy from) you?
6. Privacy
A clear privacy statement is "must have". Every commercial web site should have a privacy statement posted on line. Do not think that because you are small, you don't need to do this, and all the other items. It matters. Provide an easy-to-see link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
7. Guarantee Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is important enough to stand alone. If the customer s
The most important part of a Business Plan is the Executive Summary. The Executive Summary is generally only two pages and is an overview of the pertinent information contained within the business plan itself. Generally Venture Capital Executives, Angle Investors, or Investment Bankers will read these two pages and either put you into 'sounds interesting pile' or 'trash can pile.' Your Executive Summary must be complete, honest, and it must be compelling.Many times entrepreneurs will write a rough draft Executive Summary and then write their business plans. Then go back and re-write the Executive Summary after re-considering all the important points. You should be able to give your executive summary to just about any competent person and after they read it, they should not have more than one or two questions. Below is a sample Ex
6. Privacy
A clear privacy statement is "must have". Every commercial web site should have a privacy statement posted on line. Do not think that because you are small, you don't need to do this, and all the other items. It matters. Provide an easy-to-see link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information.
7. Guarantee Everything
Offer an ironclad, no exceptions, money back guarantee. This also establishes credibility but it is important enough to stand alone. If the customer sees that your are willing to assume all of the risk, they will immediately be more inclined to trust you. If you are providing a downloadable product and someone asks for a refund, don't get hung up on their still having the product. Just ask them to delete it and then you forget about it. The last thing you want to do is to get into an argument with a customer.
8. Payment
If you don't currently take credit cards, start doing so immediately. You can either set up a merchant account or use a service like PayPal or ClickBank. Take checks on line through PayPal. Provide an address for those who prefer to pay by check or money order, but make it clear that you do not accept cash. Say that you do, and someone is sure to claim they sent you money and got no product.
Make sure the payment method is easy to access and use. Do not ask for any more information than is necessary to complete the transaction. If you don't need the info, don't ask for it. Remember, too, that if you are keeping customer credit card info online, you had better have a very good firewall and anti-spam software. There is a major liability potential here. That is why outside services like PayPal are so popular. The keep the card info and you never see even it.
9. Easy Site Navigation
Make site navigation easy and intuitive. While it may be artistic to make your index page all black and hide the link to continue, will that generate business? If your customer can not navigate your site to find what they want, they will go elsewhere. Limit the choices and direct your customers through a sales process.
10. Design Consistency
Make sure the site is consistent through out your site. New pages should look consistent with old pages. If you want to change the design of a new page, consider a total site redesign. Nothing is more disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.
11. Content is King
Does your website get the message across to your visitors? Is it compelling? Is the site user-friendly? Does it lead your visitor through the sales process? Have a few friends or colleagues review, critique and edit your copy to insure it is delivering the intended message. But first, make sure they are good spellers! Always double check your spelling and grammar.
12. Be Search Engine Friendly
About 85% of all web users find what they are looking for via the top search engines. Your web pages must be easy for the search engine spiders to find and navigate. Focus on your keywords and keyword density within your page, but don't try to write just for the search engines. Utilize the meta tags keywords, description and title. Use your keywords when naming your pages a
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