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Member You - Usability and ROI: The Great Debate
Would you like to have more energy and synergy in your job and career? If you are not enjoying work the way you used to and if you would like to contribute in a manner that produces more results with less effort, then Energizing Synergy is what you need to cultivate.Be honest with yourself for a moment and answer the following questions: Are you energized or drained at the end of a workday?Are you out of sync with the business direction the company is taking, and do you understand the business r
Usability guru Jakob Nielsen argues t
Given everyone’s busy schedule, leaving voice mail messages is an unavoidable business practice. However, voice mail is a tool. Despite its widespread use among companies, government agencies and private residences, callers often are not prepared to leave a coherent, concise message. Many times the beep impels callers to prattle and digress.Here are some suggestions I got from Diane Diresta, a professional speaker, coach and author of Knockout Presentation: How to Deliver Your Message with Power, Punch, and Pizzazz,
For years, interface gurus have hotly debated the value of an application interface in term of return on investment. How much influence does usability have on an application’s ROI? Can a great interface possibly justify its expense? The answer is yes. Forward-thinking companies are finally realizing the importance of usability. "Usability is one of our secret weapons," says a representative from Schwab.com. The fact that usability consistently produces positive results will not be a secret much longer.
A case in point: American Eagle Outfitters launched a redesigned, more user-centered Web site in March, 2001, and showed a 53.6% increase in sales the next month. Can that increase be directly attributed to usability? Usability research is limited in its ability to predict ROI simply because there are too many variables, leaving decision-makers skeptical of usability expenses.
Usability guru Jakob Nielsen argues th
Did you ever have one of those days or weeks when you said "What in the world am I doing running this business?!"Yeah. Me too. In fact, last month threw me for such a loop I really was beginning to wonder about my sanity.I'm sharing this story because I think we business owners tend to think so often in the 'now' that we put-off doing any contingency planning. Then, when a crisis occurs, we find ourselves focusing on the negative things that are causing the crisis. And that, my friend, makes it worse!Trust me, there were
For years, interface gurus have hotly debated the value of an application interface in term of return on investment. How much influence does usability have on an application’s ROI? Can a great interface possibly justify its expense? The answer is yes. Forward-thinking companies are finally realizing the importance of usability. "Usability is one of our secret weapons," says a representative from Schwab.com. The fact that usability consistently produces positive results will not be a secret much longer.
A case in point: American Eagle Outfitters launched a redesigned, more user-centered Web site in March, 2001, and showed a 53.6% increase in sales the next month. Can that increase be directly attributed to usability? Usability research is limited in its ability to predict ROI simply because there are too many variables, leaving decision-makers skeptical of usability expenses.
Usability guru Jakob Nielsen argues t
Those of you who know me most likely know I've been a big fan of PayPal for a long time. I've been using them and recommending them for six years now and, for the most part, they've been a wonderful alternative to a costly merchant account.Today, I have a different story to tell. One which you will certainly want to hear if you use PayPal and plan to continue using them as your business grows.A couple of months ago, I met a Chinese supplier of designer clothing. He seemed very nice and was looking for people to help him sell hi
A case in point: American Eagle Outfitters launched a redesigned, more user-centered Web site in March, 2001, and showed a 53.6% increase in sales the next month. Can that increase be directly attributed to usability? Usability research is limited in its ability to predict ROI simply because there are too many variables, leaving decision-makers skeptical of usability expenses.
Usability guru Jakob Nielsen argues t
Who wants to face the challenges of a business recovery without a ton of firepower? Especially when getting your piece of the action almost certainly depends upon how well you modify the behaviors of your target audiences.That's why public relations had better play a central role in your business planning. Particularly since any recovery that takes place will be the result of industrial, commercial and individual consumers alike starting to behave like buyers, whether of your products or services, luxury real estate,
A case in point: American Eagle Outfitters launched a redesigned, more user-centered Web site in March, 2001, and showed a 53.6% increase in sales the next month. Can that increase be directly attributed to usability? Usability research is limited in its ability to predict ROI simply because there are too many variables, leaving decision-makers skeptical of usability expenses.
Usability guru Jakob Nielsen argues t
If you ever registered a domain name and tried to re-sell it, you will know the agony of making a successful, profitable sale. The domain name game is not easy, and in fact it is quite challenging to any beginner. Many domain name investors are coming to the conclusion that the market is flooded with domain names, and there is just way more sellers than there is buyers. Now this may seem dreadful, but it’s not time to take a slap in the face just yet.You see, the truth is that the market is flooded with “worthless” names that domain r
Usability guru Jakob Nielsen argues that starting with usability is key to increasing ROI. He estimates that gathering usability data early in the development process is ten times more effective than late usability data. "It's 100 times cheaper to make a change before any code has been written than it is to wait until after the implementation is complete," he states, but admits that such estimates do not equate to a standard ROI. "The two parameters are measured in different units," he argues, "Project cost is measured in money, and usability is measured in increased use, more efficient use, or high user satisfaction."
Despite the paucity of strong evidence of ROI linked to usability, there is still a case to be made. Unusable products are unacceptable in the consumer-driven marketplace. "E-businessmen and women don’t always understand how all the aesthetic and technical aspects of a Web site must revolve first and foremost around the consumer, because without them, there would be no business," reminds Richard Feinberg, Professor of Retail Management at Purdue U
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