Member You - Internet and Businesses Online

What Are Search Engine Spiders? Part III
Some say spiders no longer pay attention to meta tags, but those who do are talking rubbish. You only have to leave them out of your html for a week and your web pages will disappear. Spiders regard SOME metags as being important, including the heading, title and description tags. However, you can leave them out if you wish, but don’t complain when you get no exposure. Spiders know what they want.Spiders look for links, page ranking and refreshment of your site among many, many more aspects of your website and each page on it. Nobody except the spider designers know exactly what they are looking for. Spiders are genius mathematicians, and they use mathematical statistical analysis to come to a decision on your site. You can work out part of that equation based on results you see, but you will never crack the code.Spiders are spies and they report all that they see, but the one secure pieces of knowledge you have is that

ish it to be simply an online information post so that people can find more about what you offer or find their way to your premises? If so, you may if that your local government will offer you a free web page or mini website on their main council site. If you want something more individual, then a simple site built with Frontpage or a webuilder is probably your best option. If money is no object, then you can hire a webdesigner and achieve something more sophisticated.

Or perhaps you wish to add something extra to your business such as an online, out of hours, ordering system with home delivery. Again, unless you can pay for your site to be custom built, one of the easy web-shop builders is probably your best option.

How Many Searches are Your Sites Missing Due to Poor Keywords?
Do you know how many people have looked up words in a search engine that pertain to your blog or website yet passed you by because you didn’t show up in the rankings? If you are not that familiar with keyword research, then you probably can say hundreds of people…but that’s being too kind.For many, the thought of trying to figure out what the best keywords are for their site is an extremely daunting task. One they would akin to teeth pulling and would more then likely opt for the dentists chair over sitting at the computer trying to figure out what keywords they should use and how to go about it in the first place.The need for having the proper keywords within any content on a blog or website is so crucial that it can mean the difference of hundreds if not thousands of people coming, or not coming, to your site.Keywords within your site are the flags stuck into the ground to notify the search engine of what sort of

Choosing what you want your website to be isn't always as obvious as it might seem. There are so many options available to you that it really pays to take time out to think about this question before jumping in. Ask yourself what you are actually aiming for in having an online presence? Do you want a personal website, an online shop, a blog or diary style presence? Or do you want to run a forum related to your product or interest, perhaps an ezine with a back-issue website or if you are an artist, photographer or craftworker, maybe an online gallery would best promote you? To help you decide, try asking yourself these questions.

Do you want to sell physical goods? Items that have to be delivered by post, such as books, toys, clothes, electrical goods etc are ideal for an ecommerce website. There are many options open to you whereby you can catalogue your items by entering them into a database. This sounds more complicated than it actually is. Most shop building software has a simple interface whereby you can enter items in obvious categories, add prices, sizes etc and postage costs. The add to basket buttons are generated for you for each item.

There's a huge number of companies offering you shop solutions for your website but they don't all have the same facilities. As ever, it pays to research and find one that does everything you want it to. Most companies will offer you a free trial and I recommend that you select a company that does.

You can choose to buy shopbuilding software to install on your computer, the benefit being that this is a one-off purchase and no recurring monthly payments, apart from your web hosting.

Alternatively you can go for the hosted shop option. There are an enormous number of companies offering this. Advantages are that your hosting and website are integral. Everything is done online so you can even update your shop from any computer wherever you may be. These options are usually very simple to use and have good help menus.

Do You want to sell downloadable goods, eg. software, music, ebooks? Downloadable products are very hot selling items on the internet. The reason is obvious and it benefits everyone involved. The buyer receives his/ her purchase immediately payment has cleared and the seller has no stock to buy, keep or deliver. Some product examples are music, images, software, templates and ebooks.

Ebooks are one of the most popular downloadable products. They are very easy to produce and most people have the ability to read them from their computer screen or even print them out. "How to" books are the most popular by far as they provide answers, solutions and ideas. The internet is used by many as a research tool and people are actively looking for information and solutions to problems. If you can provide these on a popular enough niche topic, your ebook is likely to be in demand. There are several websites which offer you the facility to sell downloadable products, such as Clickbank and Payloadz. A quick google search will give you more options to explore to find the most suitable for your particular needs.

Are you an artist or photographer or craftworker? Firstly, ask yourself what your purpose of having an online presence will be. For example, are you looking to have a classy online portfolio or do you want to set up an ecommerce shop where you promote the sale of your original work and prints? Can you design websites or do you have the financial means to ask someone to build one for you? Do you have sufficient I.T. skills to join one of the many online galleries that allow you to upload your work to your own gallery area on their website?

Do you like the idea of being part of a larger online gallery but need someone to do all the techy things for you? There are an enormous number of online galleries now but knowing what you want to achieve will help you narrow your search significantly.

Do you have a bricks and mortar shop? If your business is in the real world, think about what it is you require your website to do in order to promote or give added value to your business. Do you wish it to be simply an online information post so that people can find more about what you offer or find their way to your premises? If so, you may if that your local government will offer you a free web page or mini website on their main council site. If you want something more individual, then a simple site built with Frontpage or a webuilder is probably your best option. If money is no object, then you can hire a webdesigner and achieve something more sophisticated.

Top 10 factors that Determine the Profitability of Firms
The essence of profitability is a firms Revenue – Costs with revenue depending upon price and quantity of the good sold.1. The degree of competition a firm faces is important if a firm has monopoly power then it has little competition, therefore demand will be more inelastic. This enables the firm to increase profits by increasing the price. (For A2 draw monopoly diagram) However govt regulation may prevent monopolies abusing their power e.g. the OFT can stop firms colluding (to increase price)Regulators like OFGEM can limit the prices of Gas and Electricity firm2. If the market is very competitive then profit will be low. This is because consumers would only buy from the cheapest firms. Also important is the idea of contestability. This is how easy it is for new firms to enter the market. If entry is easy then firms will always face threat of competition, even if it is just “hit and run competition” This will reduce prof

items in obvious categories, add prices, sizes etc and postage costs. The add to basket buttons are generated for you for each item.

You can choose to buy shopbuilding software to install on your computer, the benefit being that this is a one-off purchase and no recurring monthly payments, apart from your web hosting.

Increasing Traffic to your Site Using 5 Exciting Strategies
Many internet marketers do what every other marketer does which is bring traffic to there site using article marketing (ironic isn't it), forum posting, blog writing, and the other usual strategies. Obviously these strategies do work, but they take hours and hours of work and offer limited traffic benefits.The biggest names in internet marketing have their own ways of generating traffic that we can't use because it has to do with there name and hype they create because of there names. Branding your name can take years to do as well as the knowledge that takes years to acquire.It is time to break away from the usual traffic methods and bring some fresh new ideas into the ring here. Let’s start of with these 5 strategies that can be used by anyone at any time to increase traffic to there site.1. Create a free viral ebook that has links to your site in it.Creating an ebook really is not as hard as many p

sic, ebooks? Downloadable products are very hot selling items on the internet. The reason is obvious and it benefits everyone involved. The buyer receives his/ her purchase immediately payment has cleared and the seller has no stock to buy, keep or deliver. Some product examples are music, images, software, templates and ebooks.

What Investigative Reporting Entails
The field of investigative reporting involves bringing to the fore facts and figure that affect human interests and fair governance. This means conducting in depth research, looking at public records, doing extensive interviews, as well as checking and rechecking of facts before publication. Whether print or television, investigative reporting is essentially “watchdog” reporting. This means reporting crimes, unfair practices, injustice, as well as other human interest aspects like environment, disease, and so on.Investigative journalism can move public opinion and instill fear in those treading the wrong path. Slave trade, gun running, terrorist activities, drug trafficking, money laundering and so on are brought to the notice of the world by investigative journalism.An investigative journalist must be unafraid, determined, patient, watchful, fair, as well as dog minded to be successful. The questions a journalist seeks a

r your particular needs.

Is It Just Me or is Business Getting Tougher?
Is it just me or is business getting tougher? Look around gas prices are rising and all the manufacturing jobs are going elsewhere? What should we do? The only thing certain about our economy today, is that it will look different tomorrow. How computers changed the economies of the 80's and 90's, today we deal with cheap foreign labor.The North American economy used to have an advantage in that we were well educated and technologically advanced. This allowed us to charge more, produce quicker and raise our standard of living. Margins were high which allowed more disposable income, grew our middle class and led us to more millionaires than ever before. While this had it's positives, it also had it's negatives.We have become complacent in our jobs and standards of living. This left a great opportunity to those who could use a cheap labor force to under cut the pricing on our products. This coupled with lifting trade barrier

Do you want to sell or promote a service? For example, are you a webdesigner, childminder, photographer, plumber, tutor, dogwalker, typist, financial adviser, mobile hairdresser, decorator, gardener, acupuncturist or beautician? The list is endless. If you offer a service whether online or off you will want to reflect your professionalism in a well designed and easy to navigate website. If you are able to afford to have your website designed for you to your own specifications, then this can be a good choice as it frees up your time to get on with actually providing the service you are involved in.

This is in option which many cannot afford. An alternative would be to build the website yourself. The advantages to this can really repay the time you put in. To start with, you can update your site whenever you wish, so keeping the content fresh and relevant. Software to help you do this is easily obtained. Dreamweaver and Frontpage are amongst the most popular. I find that the latter is an excellent choice for someone new to web design as it is so intuitive and easy to learn.

Having built your site yourself, the only ongoing costs are the time you decide to spend on it plus your webhosting and there are some excellent deals to be had these days. If you feel uncomfortable with building sites, don't despair. There are some fabulous online website builders on offer these days. with this option, your website and hosting are all inclusive. Typically, you will be given a login area where you can select the template, ie. look and feel of your website and add images and information in a very simple step by step way. There is considerable competition amongst web hosts offering this option and for you, the consumer, this means that more added value is being tagged onto these packages all the time.

Do you want to build a community website? Websites reflecting the interests of a community or group membership don't need to be sophisticated but it is an excellent idea to have one that is interactive. Being able to post questions and opinions, vote on a member poll or even post photographs will encourage members to participate more fully and can lead to new ideas and renewed enthusiasm within the group. An ideal solution might be a one page website linked to a forum. Some web hosts will offer free websites and hosting for not-for-profit groups and this is well worth looking into. Another idea is to have a community Blog. Again, these are something that permit group participation in posting plus are easy to set up and manage and many are free.

Good luck with your endeavours whatever your aims! The internet is a great place to have your own voice.

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