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Making HR...the Most Lovable Profession
BackgroundRecently in one of the HR-group…someone shared one statement, which was “All employees in all organizations hate HR. This is the statement of a high profile professional (other than HR) employee. So what is your experience?”No more information was provided by this person and if not less, we all exchanged close to 100 e-mails, discussing about the topic and throughout the discussion the originator of the debate,

chitecture to search engines are the navigation and URL structure. Ideally, the W eb site will have at least one set of HTML-based navigation that can be easily “read” and followed by search engine spiders. From a content perspective, the architecture should include a site map and custom 404-error page. For the URL to be SEO friendly, it should be keyword-loaded (i.e. www.bmw.com/5series/M5) whether it is dynamically created or not.

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Your Best Friend - The Phone
We all know that you can't earn your commission until you make the sale. Furthermore, you can't make the sale without the order, and you can’t write the order until you have a product presentation scheduled. Finally, you can't have a presentation until you make the infamous CALL to schedule the appointment.As you see, it all traces back to the initial phone call. In order to fulfill your WHY and achieve all of your ultimate ou

As a seasoned search engine marketing professional, I’ve optimized hundreds of Web sites over the years. A vast majority of the time, I’m brought into the Web development process late in the game. Rarely am I brought in at the ideal time: during the planning phases of a site design or redesign. This oversight typically means higher costs and delays in the development process.

Due to this fact, my team of search engine optimization (SEO) professionals has adapted to engagement during any phase of a W eb site’s lifespan. Based on past experiences, we’ve identified critical touch points during the site development process where W eb designers and optimizers must collaborate. Each of the following W eb development steps involves one or more touch points: site planning and specification, site architecture, wireframes, design comps, beta testing, site launch and maintenance.

Site Planning & Specification
In an ideal scenario, a company looking to create a new site, or redesign an existing site, should engage SEO professionals from the very start. The planning phase usually determines site objectives, functionality and content. Building a search engine-friendly W eb site should be one of the objectives. As such, the site functionality (or code) should be clean and content should be keyword-relevant. For example, Flash, frames and JavaScript are not inherently search friendly, and should be used judiciously. Content should consist of HTML text containing keywords relevant to each pages’ theme. If one of the W eb site objectives is to be search engine friendly, the site specification should be reviewed and approved by an SEO professional.

Site Architecture
During the architectural development phase, the W eb design team typically determines the overall size and shape of the W eb site. Two important elements of site architecture to search engines are the navigation and URL structure. Ideally, the W eb site will have at least one set of HTML-based navigation that can be easily “read” and followed by search engine spiders. From a content perspective, the architecture should include a site map and custom 404-error page. For the URL to be SEO friendly, it should be keyword-loaded (i.e. www.bmw.com/5series/M5) whether it is dynamically created or not.

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Online Paid Surveys As A Hobby
Online paid surveys have long been associated as a source of supplementary income. But few people know that taking free internet paid surveys can become a great hobby as well. As a survey taker or panelist, you are giving your honest feedback or opinions concerning a product or service so that the manufacturers can improve them. In a certain sense, you are also contributing to the better of the society. Take it as a compliment that the

ed to engagement during any phase of a W eb site’s lifespan. Based on past experiences, we’ve identified critical touch points during the site development process where W eb designers and optimizers must collaborate. Each of the following W eb development steps involves one or more touch points: site planning and specification, site architecture, wireframes, design comps, beta testing, site launch and maintenance.

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Helping Your Visitors: a State of Mind
What does “helping your visitors” mean exactly?It means writing your sites, newsletters and emails in such a way as to help each visitor achieve his or her goal.That may sound like a simple task, but it isn’t. Before you can write in a way that helps your visitors, you have to recognize and achieve a number of things.1. Recognize that websites are hard to navigateEven the simplest site is a lot harder to figu

n ideal scenario, a company looking to create a new site, or redesign an existing site, should engage SEO professionals from the very start. The planning phase usually determines site objectives, functionality and content. Building a search engine-friendly W eb site should be one of the objectives. As such, the site functionality (or code) should be clean and content should be keyword-relevant. For example, Flash, frames and JavaScript are not inherently search friendly, and should be used judiciously. Content should consist of HTML text containing keywords relevant to each pages’ theme. If one of the W eb site objectives is to be search engine friendly, the site specification should be reviewed and approved by an SEO professional.

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Advertising Online Websites Using Traditional Print Ads
Ever think about advertising online websites using print ads? No? Don’t fret. Most people haven’t thought about it. Most people don’t do this. But if you have a website that’s well written (contains great sales copy, that is) then maybe you should.Before we discuss the specifics of advertising online websites using print ads, let’s talk about why you’d want to do it. All websites like to see traffic. But simply advertising

dly, and should be used judiciously. Content should consist of HTML text containing keywords relevant to each pages’ theme. If one of the W eb site objectives is to be search engine friendly, the site specification should be reviewed and approved by an SEO professional.

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The Attraction Factor - Do you want to Attract the Best Clients?
Why do people become attracted to your business? Why is it some days, new client opportunities seem to grow on trees and you ask yourself, what did I do to open these floodgates? Is it just a fad or something that will last for a while? I often think this well will dry up one day; however the flow never seems to slow down.What are some of the factors new clients are attracted to you? I personally believe professionalism in wh

Wireframes
More advanced site developers often include wireframes, or early design comps, that illustrate task flow and information architecture. Even though this phase does not address creative elements or code, it does illustrate basic page layout and contents. As such, a SEO-friendly Web site should include HTML text and navigation (often in the footer).

Design Comps
The design comp phase addresses template design refinements, including layout, colors and imagery. In this phase, the design team should understand the impact of using HTML text for page headers instead of text graphics. In addition, the copywriter should be made aware of the impact of keyword density, proximity and relevance on each page. The programmers should be aware of the impact of their choice of platform and code on SEO-friendliness.

Beta Testing
All sites should undergo a thorough quality assurance testing phase prior to launch. During this stage, the SEO professional should review the site on a page-by-page basis and provide specific recommendations on ALT, META and title tags. In addition, they should review the copy to ensure it is properly optimized.

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You can look at marketing or advertising your business as a two step process. Your advertising brings in new customers, and it keeps existing customers. It is all too easy to forget that second step in trying to reach the first. Studies show that you will spend significantly more per person in gaining a new client that you will in keeping an existing one. So, how do you generate sales from your existing clientele?

An Introduction to RSS and what it is. Also short descriptions of various terms in RSS terminology are presented.

Search Engine Optimization, a.k.a. SEO, is a process by which a website becomes visible on the search engine's radars. Considering the fact that there are over 4 billion publicly accessible websites on the Internet, being visible when a potential customer performs a search on Google or Yahoo is crucial.

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