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  • Member You - How To Pick Your Website's Keywords

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    verage person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the c
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    1. Determine your target audience

    This step is pretty much straight forward. Understand your Website’s content and who you want to visit your site. If you are a small business and handle mostly local accounts then make sure you target your keywords around the local community.

    Ask yourself the following questions:

    Who will benefit from visiting my Website?
    Who do I want to visit my Website?
    Why will they visit my Website?

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the co

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    t your site. If you are a small business and handle mostly local accounts then make sure you target your keywords around the local community.

    Ask yourself the following questions:

    Who will benefit from visiting my Website?
    Who do I want to visit my Website?
    Why will they visit my Website?

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the c

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    Ask yourself the following questions:

    Who will benefit from visiting my Website?
    Who do I want to visit my Website?
    Why will they visit my Website?

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the c

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    it my Website?

    2. Think like your customer/client(s)

    This is where you have to step away from your expertise and think like an average person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the c

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    verage person. Just because you know the professional term for your service does not mean your customers will. You have to think what keywords the common person would use to find your service or product.

    Example:

    Your profession might be an “Optometrist”, but the average person refers to you as an “Eye Doctor”. So when they conduct a search, most likely they will use the key phrase “Eye Doctor” not “Optometrist”.

    3. Rank the importance of each keyword/phrase(s)

    This step relates closely to step 2. You may determine that people will search for you using many different keywords. You should then list the keywords in order of importance, to determine which ones should be used mostly during optimization.

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