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Member You - File Not Found Equals Visitors Lost
The problem is all too common. An expensive capital investment, which looked like the smartest thing you ever did a few years ago, no longer meets your company's needs. It could be computer systems, manufacturing equipment, fleets of vehicles or material handling systems, but the problem remains the same. Material handling is my field, but you sho
This is just a page with your site design containing a friendly message stating that there’s been an error and suggesting links on your site that the visitor may be interested in.
Then, in your .htaccess file,
Dear Friend:Don’t do it.Don’t start your fundraising letters with “Dear Friend.”After all, when was the last time you received a letter from someone dear to you, addressing you as “Dear Friend?” Never, right? The days of the Dear Friend letter are dead. So let’s bury the Dear Friend letter together.I heard recently of a
A 'File not found' browser message is a sure-fire way of sending potential customers scurrying off your site and to your competition. Here’s some tips for rectifying the problem.
Verify your links
If you’re seeing 404 errors occurring, the first thing you should do is to check all the links on your site. This can be a rather painstaking task if you have many pages, but there are software applications around to automate the process. Xenu Link Sleuth is great freeware application I’ve used many times for checking link validity.
Even if your site is rock solid, you never rename or delete files and all your links are working; the 404 error can still happen. A couple of the scenarios when this can occur:
- someone linking to you using an incorrect URL
- a malformed browser request
- a corrupt search engine listing link
Custom error pages
While some of the causes of 404 errors may be beyond your control, there are simple actions you can take to maximize your chances of keeping the client on your site, such as creating a custom error page.
This is just a page with your site design containing a friendly message stating that there’s been an error and suggesting links on your site that the visitor may be interested in.
Then, in your .htaccess file,
Look around any organisation – large, medium and small. You have people, professional staff engaged in projects. These can include for example:1. service improvements 2. costs reduction 3. product development 4. staff development 5. improved salesWhere someone or a team are engaged in delivering a change, then yo
Verify your links
If you’re seeing 404 errors occurring, the first thing you should do is to check all the links on your site. This can be a rather painstaking task if you have many pages, but there are software applications around to automate the process. Xenu Link Sleuth is great freeware application I’ve used many times for checking link validity.
Even if your site is rock solid, you never rename or delete files and all your links are working; the 404 error can still happen. A couple of the scenarios when this can occur:
- someone linking to you using an incorrect URL
- a malformed browser request
- a corrupt search engine listing link
Custom error pages
While some of the causes of 404 errors may be beyond your control, there are simple actions you can take to maximize your chances of keeping the client on your site, such as creating a custom error page.
This is just a page with your site design containing a friendly message stating that there’s been an error and suggesting links on your site that the visitor may be interested in.
Then, in your .htaccess file,
1. Give people a free subscription to your e-zine. Almost everyone is publishing a e-zine nowadays so it's important to give something extra with the free subscription. You could offer a free gift or advertising when people subscribe.2. Provide your visitors with free content. Your content will be more attractive to your visitors if it's up
Even if your site is rock solid, you never rename or delete files and all your links are working; the 404 error can still happen. A couple of the scenarios when this can occur:
- someone linking to you using an incorrect URL
- a malformed browser request
- a corrupt search engine listing link
Custom error pages
While some of the causes of 404 errors may be beyond your control, there are simple actions you can take to maximize your chances of keeping the client on your site, such as creating a custom error page.
This is just a page with your site design containing a friendly message stating that there’s been an error and suggesting links on your site that the visitor may be interested in.
Then, in your .htaccess file,
1) Include a coupon in your large ads. This can increase response from 25 to 100 percent. Your coupon could offer the prospect your brochure or catalog.2) Use a benefit headline on your coupon that affirms the prospect is getting valuable, needed information. E.g. “Yes, I want to reduce my inventory costs by 50 percent.”3) Include a
- someone linking to you using an incorrect URL
- a malformed browser request
- a corrupt search engine listing link
Custom error pages
While some of the causes of 404 errors may be beyond your control, there are simple actions you can take to maximize your chances of keeping the client on your site, such as creating a custom error page.
This is just a page with your site design containing a friendly message stating that there’s been an error and suggesting links on your site that the visitor may be interested in.
Then, in your .htaccess file,
In a previous article we discussed the importance and applications of marketing in counselling. There was a particular focus on the initiation of a counselling practice. Although marketing has an important, and often overlooked, role in developing a counselling business, there are several other fundamentals that are just as important to build a su
This is just a page with your site design containing a friendly message stating that there’s been an error and suggesting links on your site that the visitor may be interested in.
Then, in your .htaccess file, add the following line:
ErrorDocument 404 http://site.com/404.htm
.. where site.com is your site and 404.htm the name of the custom error page file
After implementation, the next time a page from your site is requested that doesn’t exist, the person will be redirected to the custom error page.
Exclude search engine robots
Note: if you already have a custom error page in place, I also recommend including a robots exclusion statement for the page. It’s a page that you don’t want search engines to index as it has been reported to cause ranking issues.
A robots exclusion statement can be placed in your robots.txt file, or in the page itself between the source code head tags like so:
If you do find a need to rename or move files around, rather than rely on a custom error page it’s wise to use a 301 redirect - this is also implemented in your .htaccess file. This can also help preserve your search engine rankings for that page. The 301 redirect will seamlessly redirect any request for the old page to the new/moved/renamed page.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/86525/memberyou-File-Not-Found-Equals-Visitors-Lost.html">File Not Found Equals Visitors Lost</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/86525/memberyou-File-Not-Found-Equals-Visitors-Lost.html]File Not Found Equals Visitors Lost[/url]
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