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Member You - The Right Trigger Words
The 10 Biggest Search Engine Optimization Mistakes: Number 3: Wrong Description
The web page description can be found in the Meta Tag section of the page header. This is a section that is commonly missed out or not used to its full potential.This web page description is used by search engines to provide a description underneath the clickable page title link in their search results.For example, if you search for ‘buildyourownbusiness’ on Google the you will see that the website BuildYourOwnBusiness.biz (the fist result) shows the description ‘Business Articles - Latest business news & management advice on how best to build your own business - Free, independent business articles on Strategy, ...’ underneath the clickable title. This description is taken from the Meta Tag Description.As you can see by viewing the source code of that web page, the last part of the Meta Description is actually missed out by the search engine. It therefore must be remembered that website designers have no direct control over the format of what actually appears in search engine results.The Meta Description should contain an enticing and informative snapshot of what the website its about. However, i
a news site's home page but a
list of links to the most important stories? (And the unexplainable
insatiable curiosity about MicThe web page description can be found in the Meta Tag section of the page header. This is a section that is commonly missed out or not used to its full potential.This web page description is used by search engines to provide a description underneath the clickable page title link in their search results.For example, if you search for ‘buildyourownbusiness’ on Google the you will see that the website BuildYourOwnBusiness.biz (the fist result) shows the description ‘Business Articles - Latest business news & management advice on how best to build your own business - Free, independent business articles on Strategy, ...’ underneath the clickable title. This description is taken from the Meta Tag Description.As you can see by viewing the source code of that web page, the last part of the Meta Description is actually missed out by the search engine. It therefore must be remembered that website designers have no direct control over the format of what actually appears in search engine results.The Meta Description should contain an enticing and informative snapshot of what the website its about. However, i
Promote Yourself More Successfully
One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked “so what do you do?”• Have you ever stumbled over your words when asked what you do?• Have you ever received the response, “Oh, I see”, followed by silence?• Do you ever feel as though you do not know what to say about yourself?I am reminded of the ‘elevator speech theory’ (I do not know to whom to attribute its invention), which simply poses “if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do – what would you say, and you have only until the elevator gets to the bottom?”I have personally struggled with this at times, and equally have found that when I get it right, results flow – which initially could be as simple yet important of getting more time to converse with the person asking the question of you.A great resourc
CNN.com's designers have gone out of their way to make their work
difficult. They could have built a very simple home page with just
their logo and a handful of links:One of the great challenges for independent professionals and small businesses, especially when starting out, is generating visibility to ultimately lead to generating sales.One of the specific challenges, I have found, is knowing what to say about yourself and your operations and services when asked “so what do you do?”• Have you ever stumbled over your words when asked what you do?• Have you ever received the response, “Oh, I see”, followed by silence?• Do you ever feel as though you do not know what to say about yourself?I am reminded of the ‘elevator speech theory’ (I do not know to whom to attribute its invention), which simply poses “if you were in a lift that opens on the tenth floor and in walks Bill Gates who asks what you do – what would you say, and you have only until the elevator gets to the bottom?”I have personally struggled with this at times, and equally have found that when I get it right, results flow – which initially could be as simple yet important of getting more time to converse with the person asking the question of you.A great resourc
- The Most Important Story
- The Second Most Important Story
- The Third Most Important Story
- An Unimportant, Yet Entertaining Story
- Yet Another Story about Michael Jackson
If this was CNN's home page, the designers could go home and not have any work for weeks. After all, what is a news site's home page but a list of links to the most important stories? (And the unexplainable insatiable curiosity about Mich
Wholesale Distributor List
A wholesale distributor list is one of those tricks of the trade that online vendors and store front locations have been using for years. Lucky for you, now anyone can get their hands on a wholesale distributor list so that these great savings can benefit just about anyone. A wholesale distributor list can be used to purchase a whole slew of items that just about everyone wants and or needs! Plus, a wholesale distributor list can save the purchaser or purchasers tons and tons of money that they would have ordinarily thrown out the window by paying full cost prices. A wholesale distributor list is easy to find if you just know what you are looking for and think about where to look.Do you want to get your hands on some amazing new electronic products that are top of the line? You can find a wholesale distributor list for anything even remotely like that. Are you interested in clothing items like handbags with designer labels or jeans from all those famous brands? Then a wholesale distributor list is for you. Anything you want to find can be located by using a wholesale distributor list and perhaps the best part is that
ust
their logo and a handful of links:A wholesale distributor list is one of those tricks of the trade that online vendors and store front locations have been using for years. Lucky for you, now anyone can get their hands on a wholesale distributor list so that these great savings can benefit just about anyone. A wholesale distributor list can be used to purchase a whole slew of items that just about everyone wants and or needs! Plus, a wholesale distributor list can save the purchaser or purchasers tons and tons of money that they would have ordinarily thrown out the window by paying full cost prices. A wholesale distributor list is easy to find if you just know what you are looking for and think about where to look.Do you want to get your hands on some amazing new electronic products that are top of the line? You can find a wholesale distributor list for anything even remotely like that. Are you interested in clothing items like handbags with designer labels or jeans from all those famous brands? Then a wholesale distributor list is for you. Anything you want to find can be located by using a wholesale distributor list and perhaps the best part is that
- The Most Important Story
- The Second Most Important Story
- The Third Most Important Story
- An Unimportant, Yet Entertaining Story
- Yet Another Story about Michael Jackson
If this was CNN's home page, the designers could go home and not have any work for weeks. After all, what is a news site's home page but a list of links to the most important stories? (And the unexplainable insatiable curiosity about Mic
Angry and Abusive Customers - Applying The Right Mindset Makes Your Life Easier
We all have to deal with difficult, angry or even manipulative customers. The process is usually infuriating, frustrating and time consuming. While it often seems we are at the mercy of unpleasant customers (or people in general), that's not really true. By learning defusing skills, and keeping a mindset that helps you become immune to the insults, barbs and attacks difficult customers make, you can reduce the frustration caused by these situations, while offering better customer service. In this series of articles we'll help you with both the skills and mindset to deal with difficult customer situations. This week, we'll talk about maintaining a mindset that will provide the foundation for coping with them.What's the best way to think about difficult customers? First, a common reaction people have to nasty or abusive people is to feel out of control or manipulated. Unfortunately, if you feel manipulated, you are more likely to react defensively or aggressively, both of which make the situations much worse. So, here's a first thing to remember. It's so important you should memorize it.I will not allow the d
li>The Third Most Important Story
We all have to deal with difficult, angry or even manipulative customers. The process is usually infuriating, frustrating and time consuming. While it often seems we are at the mercy of unpleasant customers (or people in general), that's not really true. By learning defusing skills, and keeping a mindset that helps you become immune to the insults, barbs and attacks difficult customers make, you can reduce the frustration caused by these situations, while offering better customer service. In this series of articles we'll help you with both the skills and mindset to deal with difficult customer situations. This week, we'll talk about maintaining a mindset that will provide the foundation for coping with them.What's the best way to think about difficult customers? First, a common reaction people have to nasty or abusive people is to feel out of control or manipulated. Unfortunately, if you feel manipulated, you are more likely to react defensively or aggressively, both of which make the situations much worse. So, here's a first thing to remember. It's so important you should memorize it.I will not allow the d
If this was CNN's home page, the designers could go home and not have any work for weeks. After all, what is a news site's home page but a list of links to the most important stories? (And the unexplainable insatiable curiosity about Mic
Affordable Cubicles
Cubicles help in segregating one employee from another, to provide them a certain amount of privacy as well as stop them from chatting with each other. Cubicles are in fact an economic substitute for private offices. All the companies could not provide private offices to their each and every staff member, whereas cubicles do the same work at an affordable cost.Cubicles provide a certain amount of independence, and save money. The newcomers in the corporate world or growing companies need cubicles at further reduced prices. For this they go for used cubicles, because these can be bought for eighty to ninety percent less than the listed price. A well-maintained cubicle can sometimes almost look new. Not only used, but discounted, clearance, and wholesale cubicles are also available for the budget-minded office decor director. These are brand new cubicles to be used and appreciated by employees, but at a fraction of the regular cost. Look out for furniture liquidators as well - they can also offer deep discounts at affordable rates.While purchasing cubicles the buyer has to be aware of the size and shape of cubic
n
Cubicles help in segregating one employee from another, to provide them a certain amount of privacy as well as stop them from chatting with each other. Cubicles are in fact an economic substitute for private offices. All the companies could not provide private offices to their each and every staff member, whereas cubicles do the same work at an affordable cost.Cubicles provide a certain amount of independence, and save money. The newcomers in the corporate world or growing companies need cubicles at further reduced prices. For this they go for used cubicles, because these can be bought for eighty to ninety percent less than the listed price. A well-maintained cubicle can sometimes almost look new. Not only used, but discounted, clearance, and wholesale cubicles are also available for the budget-minded office decor director. These are brand new cubicles to be used and appreciated by employees, but at a fraction of the regular cost. Look out for furniture liquidators as well - they can also offer deep discounts at affordable rates.While purchasing cubicles the buyer has to be aware of the size and shape of cubic
If this was CNN's home page, the designers could go home and not have any work for weeks. After all, what is a news site's home page but a list of links to the most important stories? (And the unexplainable insatiable curiosity about Mic
Internet Advertising: 20 Magical Ways To Convert Website Visitors to Subscribers
Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers’ list.Most people use fake or throw away e-mail addresses.Most subscribers don’t last long. They subscribe fast and are also quick to unsubscribe.These days most e-mails you send out to your subscribers don’t reach their destinations due to filters blocking them.It is increasingly becoming a pain to publish an e-zine.But before you give up, I want to offer you some internet advertising magical secrets to convert most of your visitors to subscribers without much efforts.1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.2. You could offer your visitors a free ebook if they subscribe to your free e-zine.3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.5. You could offer your visitors a free tangible gift
a news site's home page but a
list of links to the most important stories? (And the unexplainable
insatiable curiosity about Michael Jackson's latest antics.)Do you publish an e-zine or newsletter? If you answer yes, you may already know how difficult it is to build your subscribers’ list.Most people use fake or throw away e-mail addresses.Most subscribers don’t last long. They subscribe fast and are also quick to unsubscribe.These days most e-mails you send out to your subscribers don’t reach their destinations due to filters blocking them.It is increasingly becoming a pain to publish an e-zine.But before you give up, I want to offer you some internet advertising magical secrets to convert most of your visitors to subscribers without much efforts.1. You could offer your visitors a discount on all the products you sell if they subscribe to your free e-zine.2. You could offer your visitors a free ebook if they subscribe to your free e-zine.3. You could offer your visitors a free subscription to your private web site if they subscribe to your free e-zine.4. You could offer your visitors a free advertisement in your free e-zine if they subscribe.5. You could offer your visitors a free tangible gift
Yet, these links aren't effective for users because they're missing a key component: the Trigger Words. Trigger words are the words and phrases that *trigger* a user into clicking. They contain the essential elements to provide the motivation to continue with the site.
> The Move-Forward-Until-Found Rule
When dealing with information, a web page can do only one of two things: either it contains the content the user wants *or* it contains the links to get them to
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/86241/memberyou-The-Right-Trigger-Words.html">The Right Trigger Words</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/86241/memberyou-The-Right-Trigger-Words.html]The Right Trigger Words[/url]
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