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Member You - Good Job Candidates on Paper Doesn't Always Translate to Good Employees
Nine Practical Tips For Moms Returning To Work re you conduct personal interviews. A quick phone call can eliminate a costly on-site visit and can give you a more intimate look at a candidate who may not be “ideal” on paper but is a winner in the workplace.When you are taking time away from work for motherhood, keep networking. The single most important thing you can do is keep in touch with former co-workers and other contacts. Are you a mom preparing to return to the workforce? Are you worried about filling the gaps on your resume? Assuming that while fulfilling your parental role, you were volunteering your expertise, and engaging (when time permitted) in activities related to your profession, there's no reason to worry, you've got skills! This article offers tips to help you with your transition.Dust off your r?sum?. Once you have decided to return to work, take out your r?sum? and begin working on it immediately. Never leave this very important task for the last minute as so many people tend to do. Creating a professional r?sum? is not something to be done in a hurry as you will need to assess all of your skills, attributes and achievements, and that takes time. If you don’t feel comfortable developing your r?sum?, you can always utilize the services of a professional resume writer.Fill in the gaps. You can fill the gaps by reflecting on some of the activities you were involved in and events that you planned, paying attention to your actions and results. Think of your multi-tasking and organ 4. Review the resumes by hand. This may sound old-fashioned but the human eye and brain can screen in candidates that a technology screen might screen out. Some of the best people have gaps in employment, have short tenures on jobs or lack the paper credentials that may eliminate them from the process. Keep in mind that good people still get laid off, have personal situations that cause employment gaps, go to work for companies that close their doors, get sick, fail at their own business, and return to the workforce after raising children or caring for sick relatives. A human being can discern a great potential employee at a glance where a computer can only screen for what it’s been told to look for. Think about your own career history (or your spouse’s, friend’s, co-worker’s, etc.) and ask yourself if you could pass a computer’s rigid standard of qualification. Probably not. A human is who believed in you and hired you. And ultimately, is whom you’ll work with, even if you work with computers. 5. Don’t use formalized HR processes to interview. Have a conversation instead of conducting Human Resource driven interviews. HR driven interviews tend to reduce candidates to the lowest common denominator The Only Bad Advertising Is No Advertising - Or Is It? Getting a great job has never been more difficult. For both the job seeker and the hiring company, the job search is often an exercise in wasted time and money.Depending on whom you ask, you will get told many “truths” about advertising. The question I have for you today is this – “Is the only bad advertising, no advertising?”Before we begin, it might help us to agree on what advertising is, so here’s one definition:“Advertising is the non-personal communication of an individual’s paid persuasive information regarding products, and or services via various media.”In other words, someone is trying to “sell” us on something – be it a product, or a service, or just picking up the phone. Advertising is all about getting people to do something – well, for the majority of us, it should be.So, if advertising is about selling stuff, then perhaps we can answer our question now: “Is the only bad advertising, no advertising?” Of course not! You could create a really bad advert that did a terrible job of selling… and that would easily be a bad advert.“Repetition, repetition, repetition!”Is the battle cry of the ardent advertiser. “You must have repetition to have an impact.” Do you believe this? A healthy dose of scepticism is always handy at a time like this. But before you start patting yourself on the back thinking that you’re right I think you might want to hear this.Repeatin With the advent of the computer, many people have become faceless in the business world. Technological advances like the cell phone, PDA, Blackberry, VOIP, instant messaging and blogging have removed the personality of the user behind the technology. Anyone who is single can tell you how difficult it is to “date” on-line because what you see is not what you get. On-line dating is populated with married people and with people pretending to be younger, smarter, richer, taller and more interesting. The same is true in the job hunt. How can you stand out as an individual when you literally can be anyone you want to be? Technology has removed the layer of “intuition” that has served human beings so well for millenniums. Intuition allowed human beings to assess true intentions and threat level as individuals. This anonymity has translated into an unforeseen problem for businesses. As businesses turn to more and more high-tech methods for weeding out risky employees, they are actually compounding their risk. No “data-based” determination (resume scanning, background check, psychological test, credit report, etc.) can determine a suitable fit or talent match like a good old face to face sit down with someone. The problem is we don’t do that much anymore. Like anything you only do occasionally, you get rusty at it. We’ve allowed technology to make our decisions on people we plan to work with every day. The old expression “he looks good on paper” is appropriate here. It has become very easy and convenient to manufacture yourself on “paper.” There simply is no substitute for personal assessment of potential employees early on in the game. The human brain can “see” and process things a computer cannot. Many extremely good job candidates are eliminated early on by machines simply because they did not use the right keywords in their resume. A human can see a potentially good fit where a computer cannot. Ultimately, we hire people because we like their personality traits, not what their resume tells us. Beyond a basic level of qualification, all candidates are the same until you spend a few minutes with them. Multitudes of companies are lamenting about the lack of “good” candidates. Jobs go vacant and companies turn to outsourcing in an attempt to find “suitable” people to do their work. Meanwhile, thousands and thousands of dynamite people are under or unemployed wondering why no one wants them. It’s time to shift our thinking to consider the “hidden” talent market out there. The ideal candidate doesn’t always come packaged quite the way hiring managers envision him or her. For lower level positions, consider training bright and eager candidates to take on the job regardless of employment history. Consider their personal strengths rather than past jobs. A great candidate for sales may have worked at a theme park herding and controlling people getting on rides. The most important skill they learned was to be patient with many different types of people while standing in the heat. A patient salesman is a blessing to any business because they won’t get easily frustrated. For upper level positions, consider taking candidates from other industries and those with “unusual” backgrounds. These people really have learned something just by working in a different area and many can bring a fresh perspective to your business. Some businesses have already discovered that hiring mid-managers from other industries allows them to tap into the best practices of those industries in addition to their own industries, essentially doubling their know-how and increasing their ability to adjust to changing conditions. While it may seem counterintuitive, an ideal candidate is someone who was laid-off in another industry that is now struggling. That manager can bring insight into what didn’t work and what went wrong that your company can leverage into an advantage over competitors in your own industry. But what’s a company to do when it posts a job and gets 12,000 resumes for a single job? No human wants to slog through all that. Which is why a change is needed in the way we recruit employees. The employment process should be both easier and harder. Use technology only as a rudimentary screening tool. 1. Screen resumes to meet the absolute minimum requirements of the job. If the job requires a bachelor’s degree screen out anyone without one but don’t screen for a nice to have master’s degree when a bachelor’s will do. Consider too that some of the best candidates are those who have been working for a living rather than going to school to get advanced degrees. Experience really does count more than education. Unless a position absolutely requires additional education, such as a medical degree for a physician, put more weight on experience. 2. Ask candidates to send in a short paragraph or two to summarize their work experience in lieu of resumes. This one change can eliminate 95% of the resumes that are fired off by job seekers applying to every job he or she sees rather than to the ones they are truly qualified for. Ask a specific and relevant question to assess professional knowledge and to insure the candidates aren’t using a shotgun approach on your job posting. Technology can easily screen out those not complying with specific instructions. This is also a great way for the candidate to assert their personality and show how they think and problem solve. 3. Get personal and professional references earlier in the interview process. Ask for references before you conduct personal interviews. A quick phone call can eliminate a costly on-site visit and can give you a more intimate look at a candidate who may not be “ideal” on paper but is a winner in the workplace. 4. Review the resumes by hand. This may sound old-fashioned but the human eye and brain can screen in candidates that a technology screen might screen out. Some of the best people have gaps in employment, have short tenures on jobs or lack the paper credentials that may eliminate them from the process. Keep in mind that good people still get laid off, have personal situations that cause employment gaps, go to work for companies that close their doors, get sick, fail at their own business, and return to the workforce after raising children or caring for sick relatives. A human being can discern a great potential employee at a glance where a computer can only screen for what it’s been told to look for. Think about your own career history (or your spouse’s, friend’s, co-worker’s, etc.) and ask yourself if you could pass a computer’s rigid standard of qualification. Probably not. A human is who believed in you and hired you. And ultimately, is whom you’ll work with, even if you work with computers. 5. Don’t use formalized HR processes to interview. Have a conversation instead of conducting Human Resource driven interviews. HR driven interviews tend to reduce candidates to the lowest common denominator, Art in the Workplace - Does It Improve an Employee's Motivation Level? that much anymore. Like anything you only do occasionally, you get rusty at it. We’ve allowed technology to make our decisions on people we plan to work with every day. The old expression “he looks good on paper” is appropriate here. It has become very easy and convenient to manufacture yourself on “paper.” There simply is no substitute for personal assessment of potential employees early on in the game. The human brain can “see” and process things a computer cannot.Does offering employees a pleasing work environment make a difference? Or is it just another excuse to spend money? Read on….Essentially it is all about enriching the work environment, and if you are wondering why you need to bother then I'd like to offer you three reasons: o It create better attitudes o It improves morale o It enhances the employees commitment to the organisation There is a fair bit of research in this area looking at the concept of improving employee motivation from different angles. For example during March 2002 Arts & Business released the results of a MORI commissioned survey. The research investigated attitudes towards the Art's and their effect on the working behaviors among business leaders and the general public. The results revealed that 53% of the workers surveyed felt that if their employer were to provide opportunities to enjoy artistic activities they would be motivated in their work. 95% of business owners surveyed said they felt that motivation is 'essential' or 'very important' in directly driving company performance. Employees can participate in community related art projects or the employer could sponsor an initiative, and I'll cover that in a future articles but for now I'd like Many extremely good job candidates are eliminated early on by machines simply because they did not use the right keywords in their resume. A human can see a potentially good fit where a computer cannot. Ultimately, we hire people because we like their personality traits, not what their resume tells us. Beyond a basic level of qualification, all candidates are the same until you spend a few minutes with them. Multitudes of companies are lamenting about the lack of “good” candidates. Jobs go vacant and companies turn to outsourcing in an attempt to find “suitable” people to do their work. Meanwhile, thousands and thousands of dynamite people are under or unemployed wondering why no one wants them. It’s time to shift our thinking to consider the “hidden” talent market out there. The ideal candidate doesn’t always come packaged quite the way hiring managers envision him or her. For lower level positions, consider training bright and eager candidates to take on the job regardless of employment history. Consider their personal strengths rather than past jobs. A great candidate for sales may have worked at a theme park herding and controlling people getting on rides. The most important skill they learned was to be patient with many different types of people while standing in the heat. A patient salesman is a blessing to any business because they won’t get easily frustrated. For upper level positions, consider taking candidates from other industries and those with “unusual” backgrounds. These people really have learned something just by working in a different area and many can bring a fresh perspective to your business. Some businesses have already discovered that hiring mid-managers from other industries allows them to tap into the best practices of those industries in addition to their own industries, essentially doubling their know-how and increasing their ability to adjust to changing conditions. While it may seem counterintuitive, an ideal candidate is someone who was laid-off in another industry that is now struggling. That manager can bring insight into what didn’t work and what went wrong that your company can leverage into an advantage over competitors in your own industry. But what’s a company to do when it posts a job and gets 12,000 resumes for a single job? No human wants to slog through all that. Which is why a change is needed in the way we recruit employees. The employment process should be both easier and harder. Use technology only as a rudimentary screening tool. 1. Screen resumes to meet the absolute minimum requirements of the job. If the job requires a bachelor’s degree screen out anyone without one but don’t screen for a nice to have master’s degree when a bachelor’s will do. Consider too that some of the best candidates are those who have been working for a living rather than going to school to get advanced degrees. Experience really does count more than education. Unless a position absolutely requires additional education, such as a medical degree for a physician, put more weight on experience. 2. Ask candidates to send in a short paragraph or two to summarize their work experience in lieu of resumes. This one change can eliminate 95% of the resumes that are fired off by job seekers applying to every job he or she sees rather than to the ones they are truly qualified for. Ask a specific and relevant question to assess professional knowledge and to insure the candidates aren’t using a shotgun approach on your job posting. Technology can easily screen out those not complying with specific instructions. This is also a great way for the candidate to assert their personality and show how they think and problem solve. 3. Get personal and professional references earlier in the interview process. Ask for references before you conduct personal interviews. A quick phone call can eliminate a costly on-site visit and can give you a more intimate look at a candidate who may not be “ideal” on paper but is a winner in the workplace. 4. Review the resumes by hand. This may sound old-fashioned but the human eye and brain can screen in candidates that a technology screen might screen out. Some of the best people have gaps in employment, have short tenures on jobs or lack the paper credentials that may eliminate them from the process. Keep in mind that good people still get laid off, have personal situations that cause employment gaps, go to work for companies that close their doors, get sick, fail at their own business, and return to the workforce after raising children or caring for sick relatives. A human being can discern a great potential employee at a glance where a computer can only screen for what it’s been told to look for. Think about your own career history (or your spouse’s, friend’s, co-worker’s, etc.) and ask yourself if you could pass a computer’s rigid standard of qualification. Probably not. A human is who believed in you and hired you. And ultimately, is whom you’ll work with, even if you work with computers. 5. Don’t use formalized HR processes to interview. Have a conversation instead of conducting Human Resource driven interviews. HR driven interviews tend to reduce candidates to the lowest common denominator Getting The Greatest Creative From Your Advertising Agency candidates to take on the job regardless of employment history. Consider their personal strengths rather than past jobs. A great candidate for sales may have worked at a theme park herding and controlling people getting on rides. The most important skill they learned was to be patient with many different types of people while standing in the heat. A patient salesman is a blessing to any business because they won’t get easily frustrated.After working at 10 different advertising agencies, I was fortunate to work with many smart clients. Along the way, I learned how they got the best out of their creatives. And here is what I’ve found.1. Great clients wanted the best creatives working on their account. Not just any creative team.2. Those clients gave a brief document that was simple and to the point. It had a single message that creatives were to follow to come up with concept ideas. The clients were even open minded if an idea jumped off strategy from the brief. They wanted the best and realized sometimes it came from a new strategy.3. They wanted to be wowed. This enthusiasm from the client to the creative staff motivated them to do more and do their very best work.4.The clients respected the creative team. They never try to do the creative work, and also respected writers and art directors for the job they did so well. They trusted their judgement for the ad agency recommendation of the work that was presented.5. Those clients gave the creatives time to do the work right. They knew in the long run a poorly produced project done on time is remembered a lot longer than a great piece that was late. A good time frame is key to finding the best illustra For upper level positions, consider taking candidates from other industries and those with “unusual” backgrounds. These people really have learned something just by working in a different area and many can bring a fresh perspective to your business. Some businesses have already discovered that hiring mid-managers from other industries allows them to tap into the best practices of those industries in addition to their own industries, essentially doubling their know-how and increasing their ability to adjust to changing conditions. While it may seem counterintuitive, an ideal candidate is someone who was laid-off in another industry that is now struggling. That manager can bring insight into what didn’t work and what went wrong that your company can leverage into an advantage over competitors in your own industry. But what’s a company to do when it posts a job and gets 12,000 resumes for a single job? No human wants to slog through all that. Which is why a change is needed in the way we recruit employees. The employment process should be both easier and harder. Use technology only as a rudimentary screening tool. 1. Screen resumes to meet the absolute minimum requirements of the job. If the job requires a bachelor’s degree screen out anyone without one but don’t screen for a nice to have master’s degree when a bachelor’s will do. Consider too that some of the best candidates are those who have been working for a living rather than going to school to get advanced degrees. Experience really does count more than education. Unless a position absolutely requires additional education, such as a medical degree for a physician, put more weight on experience. 2. Ask candidates to send in a short paragraph or two to summarize their work experience in lieu of resumes. This one change can eliminate 95% of the resumes that are fired off by job seekers applying to every job he or she sees rather than to the ones they are truly qualified for. Ask a specific and relevant question to assess professional knowledge and to insure the candidates aren’t using a shotgun approach on your job posting. Technology can easily screen out those not complying with specific instructions. This is also a great way for the candidate to assert their personality and show how they think and problem solve. 3. Get personal and professional references earlier in the interview process. Ask for references before you conduct personal interviews. A quick phone call can eliminate a costly on-site visit and can give you a more intimate look at a candidate who may not be “ideal” on paper but is a winner in the workplace. 4. Review the resumes by hand. This may sound old-fashioned but the human eye and brain can screen in candidates that a technology screen might screen out. Some of the best people have gaps in employment, have short tenures on jobs or lack the paper credentials that may eliminate them from the process. Keep in mind that good people still get laid off, have personal situations that cause employment gaps, go to work for companies that close their doors, get sick, fail at their own business, and return to the workforce after raising children or caring for sick relatives. A human being can discern a great potential employee at a glance where a computer can only screen for what it’s been told to look for. Think about your own career history (or your spouse’s, friend’s, co-worker’s, etc.) and ask yourself if you could pass a computer’s rigid standard of qualification. Probably not. A human is who believed in you and hired you. And ultimately, is whom you’ll work with, even if you work with computers. 5. Don’t use formalized HR processes to interview. Have a conversation instead of conducting Human Resource driven interviews. HR driven interviews tend to reduce candidates to the lowest common denominator How To Get Cast In Television Commercials: Guaranteed Part 2 in the way we recruit employees. The employment process should be both easier and harder. Use technology only as a rudimentary screening tool.In a previous article, I dropped a huge tip about, of all things, what you should wear to each and every casting session. That's right...a secret about wardrobes.And if you're expecting to be acting in television commercials and if you're expecting to get cast for television commercials, then you need to go FIND THAT ARTICLE. Who knows, it might do you more good than that wildly expensive head shot you just got another 300 copies of.Back to you.You need to understand, right here and now, that commercial casting is played very quickly. Creatives and producers and agents and casting directors and even directors from everywhere in the casting loop do not have the time to get to know you personally. Their lives are and endless series of 'sales' and your part, while it is the focus of YOUR life, obviously, is just another thing they have to worry about.Sadly, they don't really care that you play water polo, or that you live on the same block that OJ was thinking of buying on.What they DO care about is you making the process go as easily as it needs to...because everyone of those people in the loop has to sell you up the line. So the more you know about what to do during the casting for commercials process, the easier you 1. Screen resumes to meet the absolute minimum requirements of the job. If the job requires a bachelor’s degree screen out anyone without one but don’t screen for a nice to have master’s degree when a bachelor’s will do. Consider too that some of the best candidates are those who have been working for a living rather than going to school to get advanced degrees. Experience really does count more than education. Unless a position absolutely requires additional education, such as a medical degree for a physician, put more weight on experience. 2. Ask candidates to send in a short paragraph or two to summarize their work experience in lieu of resumes. This one change can eliminate 95% of the resumes that are fired off by job seekers applying to every job he or she sees rather than to the ones they are truly qualified for. Ask a specific and relevant question to assess professional knowledge and to insure the candidates aren’t using a shotgun approach on your job posting. Technology can easily screen out those not complying with specific instructions. This is also a great way for the candidate to assert their personality and show how they think and problem solve. 3. Get personal and professional references earlier in the interview process. Ask for references before you conduct personal interviews. A quick phone call can eliminate a costly on-site visit and can give you a more intimate look at a candidate who may not be “ideal” on paper but is a winner in the workplace. 4. Review the resumes by hand. This may sound old-fashioned but the human eye and brain can screen in candidates that a technology screen might screen out. Some of the best people have gaps in employment, have short tenures on jobs or lack the paper credentials that may eliminate them from the process. Keep in mind that good people still get laid off, have personal situations that cause employment gaps, go to work for companies that close their doors, get sick, fail at their own business, and return to the workforce after raising children or caring for sick relatives. A human being can discern a great potential employee at a glance where a computer can only screen for what it’s been told to look for. Think about your own career history (or your spouse’s, friend’s, co-worker’s, etc.) and ask yourself if you could pass a computer’s rigid standard of qualification. Probably not. A human is who believed in you and hired you. And ultimately, is whom you’ll work with, even if you work with computers. 5. Don’t use formalized HR processes to interview. Have a conversation instead of conducting Human Resource driven interviews. HR driven interviews tend to reduce candidates to the lowest common denominator Southwest Airlines Operations - A Strategic Perspective re you conduct personal interviews. A quick phone call can eliminate a costly on-site visit and can give you a more intimate look at a candidate who may not be “ideal” on paper but is a winner in the workplace.Background:Southwest Airlines is the largest airline measured by number of passengers carried each year within the United States. It is also known as a ‘discount airline’ compared with its large rivals in the industry. Rollin King and Herb Kelleher founded Southwest Airlines on June 18, 1971. Its first flights were from Love Field in Dallas to Houston and San Antonio, short hops with no-frills service and a simple fare structure. The airline began with one simple strategy: “If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline.” This approach has been the key to Southwest’s success. Currently, Southwest serves about 60 cities (in 31 states) with 71 million total passengers carried (in 2004) and with a total operating revenue of $6.5 billion. Southwest is traded publicly under the symbol “LUV” on NYSE.Facts:* The first major airline to fly a single type of aircraft (Boeing 737s)* The first major airline to offer ticketless travel system wide including a frequent flier program based on number of trips and not number of miles flown.* The first airline to offer a profit-sharing program t 4. Review the resumes by hand. This may sound old-fashioned but the human eye and brain can screen in candidates that a technology screen might screen out. Some of the best people have gaps in employment, have short tenures on jobs or lack the paper credentials that may eliminate them from the process. Keep in mind that good people still get laid off, have personal situations that cause employment gaps, go to work for companies that close their doors, get sick, fail at their own business, and return to the workforce after raising children or caring for sick relatives. A human being can discern a great potential employee at a glance where a computer can only screen for what it’s been told to look for. Think about your own career history (or your spouse’s, friend’s, co-worker’s, etc.) and ask yourself if you could pass a computer’s rigid standard of qualification. Probably not. A human is who believed in you and hired you. And ultimately, is whom you’ll work with, even if you work with computers. 5. Don’t use formalized HR processes to interview. Have a conversation instead of conducting Human Resource driven interviews. HR driven interviews tend to reduce candidates to the lowest common denominator, resulting in canned answers and unimaginative problem solving. Nothing reveals the true character of a person like sitting down and having a casual conversation with them. This allows you to see what the candidate is like in their natural state, not a rehearsed state where the best candidates can’t really shine with their wit, charisma and intelligence. The candidates who “act” the best tend to do well in standardized and HR driven interviews. The most creative and versatile candidates get bored during the interview process and tend to come across as less competent or less serious. 6. Use task driven versus HR driven interviews. If your company insists on using an interview process that allows the candidates to be compared to one another in some kind of systematic way, consider using a task driven evaluation rather than a question and answer type format. Assign candidates real world tasks that will allow the real stars to shine. But don’t make the task so difficult the candidate feels like they are being set up for failure. The task should be a medium level assignment requiring the use of 80% of the skill set required for the position. Remember not to include industry specific, or worse yet, company specific information in the evaluation, including abbreviations or other company lingo. The candidate should also be given the opportunity after completing the task to give the hiring manager (not the HR manager) feedback to assure that the task was properly understood and to allow the hiring manager insights into the candidate's thought processes. Sometimes the thought process is more important than getting the answer “right.” 7. Use psychological testing to gain insight, not to eliminate candidates. Some companies feel they need to use psychological testing to determine if a candidate is a good fit in the company. Unless you are hiring astronauts, air traffic controllers or some other highly stressful job where the person hired needs to be very calm, skip the mental testing. Oddballs often make very good employees if the fit between their work and their area of interest is high. It’s more important to understand the candidate than to try to eliminate all but a few personality types. When you eliminate people who are “different” or whom you think don’t fit your company culture, you also eliminate the most creative and innovative components from your workforce. Conversely, if you only screen for highly creative people, you’ll have no one to keep the rest of your people grounded in reality when it comes to day to day operations like accounting and facility management. Embrace and work with people of all different proclivities. Using a human centered approach to hiring makes sense. We have to work with people every day but more importantly, your customer base includes a wide variety of people. Don’t ever forget that people like to do business with people like themselves and that covers a lot of ground. Don’t limit your business by just hiring people like yourself.
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