Member You - Six Steps to Get Your Website Working For You

If you answered "no" or "don't know" to these questions then this article is for you. You've probably spent considerable money and/or time developing your site so you owe it to your business to make it work for you.

Here are six steps to help you get a handle on how your site is performing:

1. To find out if your site is generating leads:
   • ask everyone who calls for a quote where they heard about you
   • where possible use a unique "web only" number so you can trace where leads come from
   • keep a tally of email enquiries that come from the web
   • have a web only email so you can track them
   
   If you don't know what percentage of leads come from the web then you don't know how well it is performing.
2. Put your keywords into the most popular search engines - Google, MSN, Yahoo etc - and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
3. Find a friend or relative who isn't very web savvy and have them visit your site. Watch them as they navigate the site. Ask them if it's easy to find things and if the text is clear and makes a strong case for your product or service. Make sure you get someone who will give you an honest appraisal.
4. Make changes in line with what you have learned from steps 2 and 3.
5. Ground Rules for Successfully Selling Your Business
   Sooner or later you are going to exit your business. The question isn’t whether or not you will be ready. The sixty four thousand dollar question is whether or not your business will be ready.It is estimated that seven out of ten privately held businesses have no succession plan to transfer the business to the next genera
   ming:
   1. To find out if your site is generating leads:
      • ask everyone who calls for a quote where they heard about you
      • where possible use a unique "web only" number so you can trace where leads come from
      • keep a tally of email enquiries that come from the web
      • have a web only email so you can track them
      
      If you don't know what percentage of leads come from the web then you don't know how well it is performing.
   2. Put your keywords into the most popular search engines - Google, MSN, Yahoo etc - and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
   3. Find a friend or relative who isn't very web savvy and have them visit your site. Watch them as they navigate the site. Ask them if it's easy to find things and if the text is clear and makes a strong case for your product or service. Make sure you get someone who will give you an honest appraisal.
   4. Make changes in line with what you have learned from steps 2 and 3.

   4 Tips On Taming Your Email
   I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are somewhat modified. I still think the technology is gr percentage of leads come from the web then you don't know how well it is performing.

   5. Put your keywords into the most popular search engines - Google, MSN, Yahoo etc - and see where you rank. If you're not ranking highly then look at the sites of the people who are. You can check what keywords they are using by right clicking on the webpage and choosing "View Source" then look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.
   6. Find a friend or relative who isn't very web savvy and have them visit your site. Watch them as they navigate the site. Ask them if it's easy to find things and if the text is clear and makes a strong case for your product or service. Make sure you get someone who will give you an honest appraisal.
   7. Make changes in line with what you have learned from steps 2 and 3.

   Using Invoice Discounting for Cash Flow
   Invoice discounting is basically the same as invoice factoring: it involves selling your invoices that are not yet due to be paid to a company at a discount. The discount provides the company purchasing your invoices with their profit; but by receiving cash now for your invoices, invoice discounting enables you to: Meeen look for the keyword metatags to see what's there. Count how many times the keywords are repeated in the body copy of the page. This will give you an idea of how you need to modify your own copy to incorporate your keywords more often. Remember, websites have copyright just like articles and books so don't copy your competitors just learn from them.

   8. Find a friend or relative who isn't very web savvy and have them visit your site. Watch them as they navigate the site. Ask them if it's easy to find things and if the text is clear and makes a strong case for your product or service. Make sure you get someone who will give you an honest appraisal.
   9. Make changes in line with what you have learned from steps 2 and 3.

   How To Create A Better Brochure
   Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you’re serious about your business.And it may give you an advantage over competitors who don’t use brochures.Printing technology has made big advancements in the last decade, including high speed, high-resolend or relative who isn't very web savvy and have them visit your site. Watch them as they navigate the site. Ask them if it's easy to find things and if the text is clear and makes a strong case for your product or service. Make sure you get someone who will give you an honest appraisal.

   10. Make changes in line with what you have learned from steps 2 and 3.
   11. Check out your successful opposition and see what they do well and emulate it. Do they have special web offers? Do they offer free delivery or 24 hours turn around? If it works for them it should work for you too.
   12. Read articles that explain what content works best on the web and apply their recommendations to your website. Check out the sites that purport to be able to tell you how to triple your returns etc. You don't need to buy their reports just look at the language they use and how you react to it and learn.

   Websites are dynamic. You're never finished with them. They evolve over time and you need to continuously monitor whether or not they are working for you. Good luck!

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