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Member You - Website Tips For Artists Selling Their Art Online
Have you been banging your head against the wall trying to come up with ways to increase your website traffic without emptying your bank account?Anybody who tells you that starting a website is a low-cost way to start a business obviously hasn’t paid for pay-per-click ads or tried to place ads in half-decent ezines. Paid online advertising doesn’t come cheap.However, there are no-cost or even low-cost alternatives that will cost you nothing but your time. Here are some of my favorite ways to drum up website traffic:Free Ebook Traffic1. Create a free ebook or report that’s filled with valuable information that people will pass around and share. This is called viral marketing because it spreads all over the Internet quickly like a virus.Your ebook doesn’t have to be long, it can have anywhere between 15 to 50 pages to be considered valuable to people. You can fill your ebook with articles that you’ve written or pick a topic and create some va
“How am I supposed to Make an Offer?” Hey, Chuck...this is a YELLOW PAGE AD. We don't make offers in the Yellow Pages.Usually true. But as Doctor Phil would say “And.... how's that working out for you?”In other words why leave something out of your Yellow Page ad that works in every other medium. So get your mind a'whirling. What can you OFFER in a Yellow page ad that stays in print all year? For one, you can offer your services.....only to business people. Or only to homeowners. Or you only build the best redwood decks on the south side of town.But why leave out the north side? I can tell you. There is one guy who operates a truck cleaning business. They never take new customers off the normal route! Never. But on the route.....they clean up! (Sorry) By limiting the customer base, they service the established customers right on schedule, every week. And get paid nicely. But what if they didn't?And what IF your margins are slim? Lifetim
The first problem I would like to note, is the use of long multimedia presentations that artists are incorporating into their websites. I don't think there is anything more frustrating then arriving at a website and waiting for this huge multimedia presentation to download and play. The artist may think it's cool or adds something to their work, but in all actuality, it only frustrates impatient surfers. Not all Internet users have super fast cable or DSL connections. Many are still using dial up modems and if they have to wait for something to download, they will simply leave and visit your competition.
There are also sites that insist on putting unrelated banner ads or other unrelated advertising on their websites. Just the other day I was doing a search for original watercolor art. The first website I arrived at had a big banner at the top of the website advertising a dating site. I am not sure how dating is related to watercolors? This is simply a distraction and you are immediately sending visitors off your website. If you are going to advertise on your website, make sure it's related to the theme of your website and is helpful to your visitors. Do not make it the ver
[Author’s note: Some may have read portions of this article before – you can proceed to the next section. This author apologizes for his human error.]Joe runs for Political OfficeJoe: Let’s go and visit DMV.Stan: DMV? You’ve just renewed your driving license last week.Joe: Not the Department of Motor Vehicles, you dummy. The Drunkards of Mountain View – they’re so fixated on brandy, burgundy, booze stuff (referring to Google’s search algorithms’ names). They are drunk with their own success.Stan: What name will they use for their next algorithm?Joe: BS.Stan: But, BS is an organic matter. What has that got to do with booze?Joe: Ah, the Danes use plenty of that stuff to make methane gas. By using genetically modified bacteria, you can use this BS stuff to make ethane gas, the precursor of ethanol – pure 200-proof alcohol.Stan: Why visit these drunkards then?Joe: All their rankings stuff are BS. Somehow, they ma
There are also sites that insist on putting unrelated banner ads or other unrelated advertising on their websites. Just the other day I was doing a search for original watercolor art. The first website I arrived at had a big banner at the top of the website advertising a dating site. I am not sure how dating is related to watercolors? This is simply a distraction and you are immediately sending visitors off your website. If you are going to advertise on your website, make sure it's related to the theme of your website and is helpful to your visitors. Do not make it the ve
There can hardly be a driver in America who hasn't been cruising down the highway when the regular programming on the radio is interrupted for a test of the Emergency Broadcast System. A brief warning that a test is about to occur is followed by a burst of tones that sounds like it's coming from a dial-up computer modem followed by a reminder that what was just aired was a test.Or, perhaps you live a tornado-prone section of the country like I do. If so, we probably share this similar experience. Absorbed in the work at hand, you hear a whine in the distance that at first startles you and then makes you look at a clock and a calendar to confirm it's 11 a.m. on the first Tuesday of the month --the time local government authorities test the city's emergency warning sirens. If it isn't, you know your next step is to grab a portable radio and flashlight and head for the basement.I'm not sure exactly when this loose network of government officials, broadcasters and loc
There are also sites that insist on putting unrelated banner ads or other unrelated advertising on their websites. Just the other day I was doing a search for original watercolor art. The first website I arrived at had a big banner at the top of the website advertising a dating site. I am not sure how dating is related to watercolors? This is simply a distraction and you are immediately sending visitors off your website. If you are going to advertise on your website, make sure it's related to the theme of your website and is helpful to your visitors. Do not make it the ve
Your website is your own virtual kingdom and it must be every ebusiness owner's dream to create that 'WOW' factor so that when visitors arrive on your website, they want to enter your world, because you used the element of surprise and exceeded their expectations.A star always mesmerises at first glance. Unfortunately, there are just a handful of websites that have the unique quality that makes them real shining stars in the 'galaxy of the web'. Here are some interesting tips that can help you capture that 'cosmic' quality for your website.A Stunning Introduction First impressions always evoke the strongest emotions. A stunning introduction using Flash can leave your visitors spellbound and eager to know what you have to offer. Some examples for using a Flash introduction might be to create laser rays of light moving to the centre of the web page to form the name of your site, or menu buttons bursting out from the centre of the page. Music or sound effects ad
You’re flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I’ll bet it was an attention grabbing headline.It is a scientifically proven fact that 5 times as many people read headlines as read the body copy of an ad. So with the headline, an advertiser has spent about 80% of their advertising dollar. It doesn’t take a genius to realize then the headline is the most important part of any ad.Yet, most small business advertising is wasted for lack of an effective headline or, worse yet, no headline at all. Don’t make this same mistake.The headline is the first thing that your reader or prospect sees when they open your letter, browse a magazine, or flip your postcard. In that moment, (about 3 seconds) your reader decides whether or not to read any farther.So first and foremost, any advertisement you produce must have a headline and your headline must grab your reader's attenti
You need to catch your visitor's attention right away. This means putting your most important information near the top of your website in plain view. Your goal is to draw your visitor into your site immediately with a compelling headline so that they stay long enough to check out what you have to offer. Once you draw them in with a good headline, you must then direct them to take an action. That could be to subscribe to your newsletter, or to check out your latest product(s).
Keep your site navigation consistent throughout your entire site. This means having the same navigation links in the same order on every page of your website. Your goal is to make it as easy as possible for your visitors to get from one place to the next, not to confuse them.
Make sure your visitors can easily contact you. Put a link to a contact page on every page of your site.
If you have testimonials, use them. Testimonials are awesome sales tools. People love to hear good reviews about a product or products they are about to purchase. It rea
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