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Member You - About Your Small Business Website...It's Not Personal
The increasing amount of workload on businesses has established a special place for outsourcing in the business market. Be it accounting or bookkeeping or any other work, outsourcing is becoming successful in solving thousands of problems. The matter of outsourcing is concerned with giving your work and resp
How Do Users Detect an Unprofessional We
This may be a controversial opinion that I am about to offer but I firmly believe that the doom and gloom predictions, that some commentators have offered, regarding the effects that click fraud will have on Search Engine advertising are completely wrong and are totally out of context! Don’t get me wrong, I
Do you:
-- display family pictures that are unrelated to your business?
-- link to all of your personal favorite websites?
--have cutesy graphics that appeal to you but don't relate to your business?
--have cutesy "web tricks" just because you think they're "fun" or "cool"?
--have "shout-outs" to friends and family?
There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business website needs to be professional—even fun or crafty ones. A professional image lends credibility to everything you proclaim on your website. It's all strangers have to go by.
How Do Users Detect an Unprofessional We
You probably would have started with a woman instead of a man for the perfect design. I say this because in my experience, a woman is more adept to selling than a man. The multi tasking capabilities, note taking skills and willingness to ask for directions when they are lost, add up to some good reasons. Asi
--have cutesy graphics that appeal to you but don't relate to your business?
--have cutesy "web tricks" just because you think they're "fun" or "cool"?
--have "shout-outs" to friends and family?
There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business website needs to be professional—even fun or crafty ones. A professional image lends credibility to everything you proclaim on your website. It's all strangers have to go by.
How Do Users Detect an Unprofessional We
Putting an Identifying Brand on Your Business often breathes terror into the minds of business owners, but it doesn’t have to frighten you. There are several simple ways of putting a Brand on Your business that brings clients back and keeps you in the forefront of their thoughts, when they need products or s
There's nothing wrong with adding "personality" to your website. But if you're like most small business owners, your website has a job to do -- grow your business. Don't get in its way or spend effort on things that don't help it achieve that goal! How does your website grow your business? By solving your customers' problems and getting them to trust you enough to give you their time or money.
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business website needs to be professional—even fun or crafty ones. A professional image lends credibility to everything you proclaim on your website. It's all strangers have to go by.
How Do Users Detect an Unprofessional We
Sales textbooks are filled with examples of trial and final closes, and if you are a student of the art and science of professional selling you no doubt have read many, if not all of them.The issue of course is that in today’s marketplace buyers have become accustomed to just about every clever line a
Trust and Credibility
Some websites need to be "fun" because that's what their target audience is looking for. But every business website needs to be professional—even fun or crafty ones. A professional image lends credibility to everything you proclaim on your website. It's all strangers have to go by.
How Do Users Detect an Unprofessional We
Many CEOs and other business people with Attention Deficit Disorder (ADD or ADHD) often struggle with difficulties around:
Focus
Organization
Follow-through
Distractibility
Need for high stimulation
Low tolerance of frustration
Impulsivit
How Do Users Detect an Unprofessional Website?
By comparison to other websites that are considered professional. And the more web-savvy the user, the more they can tell. What are the signs? Let me put the question back to you. Have you ever seen an unprofessional-looking...
...business card?
...print ad?
...TV commercial?
How could you tell? Over-used clip-art graphics. Graphics or text that don't relate to the business. Obvious advertising "tricks". Elablorate, hard-to-read fonts. Too many colors. Too cutesy. Too trite. Too many exclamation points. Etc., etc.
How much trust did you have in the business? Were you motivated to give them your business?
Bottom Line
If you're seriously looking to grow your small business, remember that your business website is not built for your personal enjoyment. That's what personal websites are for. If you're really not all that interested in making a profit, I would (as would the IRS) classify your business as a "hobby".
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