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Member You - Overhauling Your Website to Refine Your Public Image
Many businesses now use corporate credit cards to pay their bills, particularly those between their suppliers or vendors and themselves. There are a number of products on the market that can meet these needs. They include the traditional credit card that accumulates a balance monthly and requires only a minimum monthly payment to keep the account up to date as well as procurement cards that are used by many companies to purchase small items or supplies. An example of a procurement card might be a gas card that allows employees to fill up the company vehicles.But another form of credit card used by businesses is called a secured business credit card. The difference between a traditional credit card and a secured business credit card is that the latter requires a business to open and maintain
Key Lessons for Small Businesses
Newspapers may not seem like a likely source of lessons for small businesses. They tend to be old-fashioned and resistant to change. New ideas are eschewed in favor of a zeal for tradition. Despite these industry tendencies, though, the website overhaul executed by the Pocono Record provides some substantial lessons for small businesses in any industry who have neglected the design and layout of their respective websites. While newspapers traditionally have offered little for small businesses to emulate, PoconoRecord.com is a refreshing exception.
Consider your website an extension of your company’s physical presence. If you meet with customers or clients in an office or store, you ensure that the appearance of your facility is aligned with the image of your business. You keep a clean waiting room or office, a well-organized store, and sufficient inventory. Further, you encourage your employees to dress appropriately. If you run a financial office, for example, you wear a suit. If you sell building maintenance services, on the other hand, your staff will dress d
The unsolicited email people react to most is what yells for money through our base needs involving sex, greed and survival.Selfish SPAMMER messages are more clear to understand than all the subtle appearances of simple unsolicited email such as misdirected messages with incorrect email addresses.The top 10 abusers generate most of the unsolicited email worldwide. The top in this group are located in the US, but often send from outside the country.Imagine offices scattered around the world with more than 10,000 servers all sending out the same junk message amounting to millions of emails sent per hour.Do you know anyone who has purchased male member enlargement pills? It's one of the major messages junk emailers are sending today. Like most messages that deliver useless
The Pocono Record is a small community newspaper with a website to match. For years, the newspaper focused entirely on operations – getting news stories onto the website as quickly as possible. As a result, the stories on the site were the same as those found in the newspaper, and there was little additional content to make the website unique. The website’s design and layout were, quite simply, awful, and the site did little to extend the newspaper’s brand.
PoconoRecord.com needed a complete overhaul. Unfortunately, this is not unusual. As companies focus on keeping their websites – and the rest of the business – running, the website’s design can become dated. Something else is always more important.When this happens, the website’s neglect becomes more and more evident. Over time, the need for a redesign, even a complete change, becomes more important and more complicated. In these cases, though, small businesses are forced to invest more time and money in the website than they realized would be necessary.
PoconoRecord.com, even though it is a small daily newspaper, has many of the same problems as small business websites.Like the Pocono Record, you have to work hard to keep your website current and operational; it is easy to neglect the strategic changes to your website that will yield substantial online growth. After a while, your current website, with a dated design, no longer serves your business. It may even detract from your image. When this happens, an overhaul is in order.
The Problem
PoconoRecord.com’s website design themes were neglected for years. From the website’s inception, more effort went into ensuring that content got onto the website than into improving the design, layout, and navigation. Operations were cumbersome and fraught with manual processes. With the emphasis on operations, continual improvement was not possible. As a result of the bias toward operation instead of growth, PoconoRecord.com did little to extend the newspaper’s brand. The website did not drive significant new subscriptions, and it did not generate a meaningful revenue stream.
The Pocono Record recognized the limitations of its website and decided that a substantial commitment was necessary to turn this ancillary cost into a revenue center for the newspaper. The website needed fresh content and a new layout. The latter, especially, was a salient problem. PoconoRecord.com was characterized by clumsy graphics and technology that had become obsolete at the turn of the century. PoconoRecord.com needed new graphics, increased functionality, and a more efficient layout. Ultimately, the newspaper decided that PoconoRecord.com needed to be enhanced to the point where it could make a sufficient contribution to the business.
Given the new role of PoconoRecord.com – from being a web version of the newspaper to a resource that could contribute to increased readership and revenue growth – the Pocono Record decided to make a substantial investment in the website. Despite the fact the Pocono Record had a competent internal technical staff, the newspaper simply did not have the resources to dedicate to a complete website overhaul. Consequently, the Pocono Record elected to make a large investment in its website, which entailed engaging outside help.
To complete the website overhaul quickly and without too large a price tag, the Pocono Record needed a plan. Pocono record developed a comprehensive blueprint for a fundamentally new website. The logo changed, the color palette and design theme were altered radically, and the functionality offered by the website changed. Instead of merely offering the stories that had appeared in the newspaper, the new PoconoRecord.com was designed and implemented to foster a sense of community with its readers. Visitors to the website now could comment on a story, leave feedback, and communicate with the newspaper and with other readers directly.
The newly redesigned PoconoRecord.com fundamentally changes the Pocono Record’s presence on the web. Instead of being a clumsy extension of the newspaper, PoconoRecord.com has positioned the newspaper company for growth. The newspaper can extend its current print readers into online consumers, and the company also can cultivate a new generation of news readers on the web. Further, as the newspaper industry continues its decline in the United States, PoconoRecord.com provides a strategic direction for the newspaper company, facilitating alternative growth.
Key Lessons for Small Businesses
Newspapers may not seem like a likely source of lessons for small businesses. They tend to be old-fashioned and resistant to change. New ideas are eschewed in favor of a zeal for tradition. Despite these industry tendencies, though, the website overhaul executed by the Pocono Record provides some substantial lessons for small businesses in any industry who have neglected the design and layout of their respective websites. While newspapers traditionally have offered little for small businesses to emulate, PoconoRecord.com is a refreshing exception.
Consider your website an extension of your company’s physical presence. If you meet with customers or clients in an office or store, you ensure that the appearance of your facility is aligned with the image of your business. You keep a clean waiting room or office, a well-organized store, and sufficient inventory. Further, you encourage your employees to dress appropriately. If you run a financial office, for example, you wear a suit. If you sell building maintenance services, on the other hand, your staff will dress d
This year we are experiencing the most dynamic and rapidly changing economy in all of history except for next year, and the year after, and the rest of our working lives. The days of being able to get a college education, then get a good job for life, which will give you financial security and retirement are gone forever.There will be more changes in your current field in the next year than there has ever been before. The only thing we know for sure about the future is that it will be different from the past. And not only is change inevitable, the rate of change is accelerating. And these changes will affect every part of your life.The future will bring more competition in your field than ever before. More and more people and companies will be struggling to take advantage of the same
The Problem
PoconoRecord.com’s website design themes were neglected for years. From the website’s inception, more effort went into ensuring that content got onto the website than into improving the design, layout, and navigation. Operations were cumbersome and fraught with manual processes. With the emphasis on operations, continual improvement was not possible. As a result of the bias toward operation instead of growth, PoconoRecord.com did little to extend the newspaper’s brand. The website did not drive significant new subscriptions, and it did not generate a meaningful revenue stream.
The Pocono Record recognized the limitations of its website and decided that a substantial commitment was necessary to turn this ancillary cost into a revenue center for the newspaper. The website needed fresh content and a new layout. The latter, especially, was a salient problem. PoconoRecord.com was characterized by clumsy graphics and technology that had become obsolete at the turn of the century. PoconoRecord.com needed new graphics, increased functionality, and a more efficient layout. Ultimately, the newspaper decided that PoconoRecord.com needed to be enhanced to the point where it could make a sufficient contribution to the business.
Given the new role of PoconoRecord.com – from being a web version of the newspaper to a resource that could contribute to increased readership and revenue growth – the Pocono Record decided to make a substantial investment in the website. Despite the fact the Pocono Record had a competent internal technical staff, the newspaper simply did not have the resources to dedicate to a complete website overhaul. Consequently, the Pocono Record elected to make a large investment in its website, which entailed engaging outside help.
To complete the website overhaul quickly and without too large a price tag, the Pocono Record needed a plan. Pocono record developed a comprehensive blueprint for a fundamentally new website. The logo changed, the color palette and design theme were altered radically, and the functionality offered by the website changed. Instead of merely offering the stories that had appeared in the newspaper, the new PoconoRecord.com was designed and implemented to foster a sense of community with its readers. Visitors to the website now could comment on a story, leave feedback, and communicate with the newspaper and with other readers directly.
The newly redesigned PoconoRecord.com fundamentally changes the Pocono Record’s presence on the web. Instead of being a clumsy extension of the newspaper, PoconoRecord.com has positioned the newspaper company for growth. The newspaper can extend its current print readers into online consumers, and the company also can cultivate a new generation of news readers on the web. Further, as the newspaper industry continues its decline in the United States, PoconoRecord.com provides a strategic direction for the newspaper company, facilitating alternative growth.
Key Lessons for Small Businesses
Newspapers may not seem like a likely source of lessons for small businesses. They tend to be old-fashioned and resistant to change. New ideas are eschewed in favor of a zeal for tradition. Despite these industry tendencies, though, the website overhaul executed by the Pocono Record provides some substantial lessons for small businesses in any industry who have neglected the design and layout of their respective websites. While newspapers traditionally have offered little for small businesses to emulate, PoconoRecord.com is a refreshing exception.
Consider your website an extension of your company’s physical presence. If you meet with customers or clients in an office or store, you ensure that the appearance of your facility is aligned with the image of your business. You keep a clean waiting room or office, a well-organized store, and sufficient inventory. Further, you encourage your employees to dress appropriately. If you run a financial office, for example, you wear a suit. If you sell building maintenance services, on the other hand, your staff will dress d
Adsense is considered as one of the most powerful tools in a website publisher's arsenal today. It is a program that enables any person who owns a website to monetize their sites quite easily. If used properly, it can generate quite a generous income for them on a monthly basis.The key to building a site that will make money with Adsense is that you should start by writing some quality content articles, incorporating keywords which pertain to the subject of your website. If writing comes easy to you, why not make it work in such a way that you will be earning some extra cash in the process?If you don't know or do not have the time to write articles yourself, don't despair - you can still do it even if you don't know how to write a single sentence. You can easily find writers that wil
Given the new role of PoconoRecord.com – from being a web version of the newspaper to a resource that could contribute to increased readership and revenue growth – the Pocono Record decided to make a substantial investment in the website. Despite the fact the Pocono Record had a competent internal technical staff, the newspaper simply did not have the resources to dedicate to a complete website overhaul. Consequently, the Pocono Record elected to make a large investment in its website, which entailed engaging outside help.
To complete the website overhaul quickly and without too large a price tag, the Pocono Record needed a plan. Pocono record developed a comprehensive blueprint for a fundamentally new website. The logo changed, the color palette and design theme were altered radically, and the functionality offered by the website changed. Instead of merely offering the stories that had appeared in the newspaper, the new PoconoRecord.com was designed and implemented to foster a sense of community with its readers. Visitors to the website now could comment on a story, leave feedback, and communicate with the newspaper and with other readers directly.
The newly redesigned PoconoRecord.com fundamentally changes the Pocono Record’s presence on the web. Instead of being a clumsy extension of the newspaper, PoconoRecord.com has positioned the newspaper company for growth. The newspaper can extend its current print readers into online consumers, and the company also can cultivate a new generation of news readers on the web. Further, as the newspaper industry continues its decline in the United States, PoconoRecord.com provides a strategic direction for the newspaper company, facilitating alternative growth.
Key Lessons for Small Businesses
Newspapers may not seem like a likely source of lessons for small businesses. They tend to be old-fashioned and resistant to change. New ideas are eschewed in favor of a zeal for tradition. Despite these industry tendencies, though, the website overhaul executed by the Pocono Record provides some substantial lessons for small businesses in any industry who have neglected the design and layout of their respective websites. While newspapers traditionally have offered little for small businesses to emulate, PoconoRecord.com is a refreshing exception.
Consider your website an extension of your company’s physical presence. If you meet with customers or clients in an office or store, you ensure that the appearance of your facility is aligned with the image of your business. You keep a clean waiting room or office, a well-organized store, and sufficient inventory. Further, you encourage your employees to dress appropriately. If you run a financial office, for example, you wear a suit. If you sell building maintenance services, on the other hand, your staff will dress d
Have you ever thought about how you’re going to work with your translated Word document once you get it back from your translation company? There are various issues to consider relating to fonts, whether you’re working in a Macintosh or PC environment and how you’re going to identify the text once it’s translated into Simplified Chinese or Russian!The first issue is fonts which can prove to be a tricky problem. If you’re working in a PC environment and using Windows XP you can enable the fonts for various languages in Microsoft Office by going to:Start > Programs > Microsoft Office Tools > Microsoft Office Language Settings.and add language settings to your system. This should at least allow you to view the document properly in Word and you can then think about the next stag
The newly redesigned PoconoRecord.com fundamentally changes the Pocono Record’s presence on the web. Instead of being a clumsy extension of the newspaper, PoconoRecord.com has positioned the newspaper company for growth. The newspaper can extend its current print readers into online consumers, and the company also can cultivate a new generation of news readers on the web. Further, as the newspaper industry continues its decline in the United States, PoconoRecord.com provides a strategic direction for the newspaper company, facilitating alternative growth.
Key Lessons for Small Businesses
Newspapers may not seem like a likely source of lessons for small businesses. They tend to be old-fashioned and resistant to change. New ideas are eschewed in favor of a zeal for tradition. Despite these industry tendencies, though, the website overhaul executed by the Pocono Record provides some substantial lessons for small businesses in any industry who have neglected the design and layout of their respective websites. While newspapers traditionally have offered little for small businesses to emulate, PoconoRecord.com is a refreshing exception.
Consider your website an extension of your company’s physical presence. If you meet with customers or clients in an office or store, you ensure that the appearance of your facility is aligned with the image of your business. You keep a clean waiting room or office, a well-organized store, and sufficient inventory. Further, you encourage your employees to dress appropriately. If you run a financial office, for example, you wear a suit. If you sell building maintenance services, on the other hand, your staff will dress d
Internet users know that the online world is growing and expanding on a daily basis. Many entrepreneurs are using their web sites to make money. Online business is thriving, Internet buying and selling is more popular than ever, and everyone is cashing in. But to make money from your web site, and make your Internet dreams a success, you must have customers.Sounds simple enough, right? As easy as it sounds, there’s more to it than that. The Internet is a thriving, fast-paced, high-tech world where everything has to be bigger and better than what came before. Thousands upon thousands of web sites are out there, many of them probably very much like yours. How do you make your web site stand out above the competition? How do you make sure that customers come to your site first, buy fro
Key Lessons for Small Businesses
Newspapers may not seem like a likely source of lessons for small businesses. They tend to be old-fashioned and resistant to change. New ideas are eschewed in favor of a zeal for tradition. Despite these industry tendencies, though, the website overhaul executed by the Pocono Record provides some substantial lessons for small businesses in any industry who have neglected the design and layout of their respective websites. While newspapers traditionally have offered little for small businesses to emulate, PoconoRecord.com is a refreshing exception.
Consider your website an extension of your company’s physical presence. If you meet with customers or clients in an office or store, you ensure that the appearance of your facility is aligned with the image of your business. You keep a clean waiting room or office, a well-organized store, and sufficient inventory. Further, you encourage your employees to dress appropriately. If you run a financial office, for example, you wear a suit. If you sell building maintenance services, on the other hand, your staff will dress differently – in a manner appropriate the operations of your company.
The Pocono Record had a substantial need for a new design – a fundamentally reconstructed website. The project required extensive work, as the Pocono Record had not invested significantly in its web presence for five years. Instead of continuing to invest as little as possible, the Pocono Record elected to invest heavily and make PoconoRecord.com an important part of the newspaper’s growth strategy. This is a model for other small businesses. Sometimes a large investment in web capabilities is necessary, especially if your website is important to your business. The cost of the project may seem overwhelming, but ultimately, the investment will pay off.
Copyright 2006 Daniel Scheff
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