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  • Member You - Web Navigation - Indispensable Rule Number 3 of Hi-ROI Web Site Navigation

    Postcard Printing - What is the Color of Your Postcard 101?
    The diminutive size of postcards, compared to posters, actually pose more challenge to designers. Unlike posters with a liberal amount of space for leisure, the little space that compact postcards have no room for dilly dallying.Designing a postcard may not be as hard as it looks. It’s supposed to be nothing but a picture sized print you can easi
    and information links such as "Calendar of Events," "Careers," "Newsletter," "Map," or "Troubleshooting."

    It is important to stick to the very same vertical links in every page to provide a solid perceptual anchor for the visitor. It's much easier for a visitor to feel "lost" if the vertical links keep shifting and changing.

    The horizontal navigation links (usually placed on top of the page, right under the main hea

    Innovation Management: The Hype Cycle
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    A recent client request to review their web site usability prompted me to codify some of the rules with which I approach web navigation. These 3 principles work 100% and every deviation from them only brings confusion to the end user and thus lowers the corporate ROI (Return on Investment).

    Rule Number 3:

    Mutual Exclusivity.

    Make sure all your navigation bars and pages have mutually exclusive content, with two exceptions:

    1) The footer links should mirror the header links since in long pages people lose track of the links they've seen earlier at the top of the page. It is a great relief to access the same or similar links at the bottom of a long page without having to scroll up to top.

    2) When you have a page element that requires action on the part of your visitors and is crucial to your ROI, like a membership form, a product order button, repeating it on different pages is acceptable since some studies have shown that on the average it takes seven exposures before a visitor considers taking action on such an element.

    Two major navigation blocks on a great majority of commercial web sites consist of 1) the vertical navigation links on the left sidebar or frame/pane of the page, and 2) horizontal navigation links, tabs (with or without drop-down menus)

    The links in these navigation blocks should not be repeated in each other since it creates confusion and needless over-clicking. Anything that causes the user to expand extra energy for the same results would create psychic friction and frustration.

    A good rule of thumb is to reserve the vertical navigation links (usually on the left side of the page) to the HOME link (should always be the first on top) and information links such as "Calendar of Events," "Careers," "Newsletter," "Map," or "Troubleshooting."

    It is important to stick to the very same vertical links in every page to provide a solid perceptual anchor for the visitor. It's much easier for a visitor to feel "lost" if the vertical links keep shifting and changing.

    The horizontal navigation links (usually placed on top of the page, right under the main hea

    Difficult People: Dealing With Difficult People 101
    ”An overburdened overstretched executive is the best executive, because he or she doesn’t have the time to meddle, to deal in trivia, to bother people.” Jack WelchDealing with difficult people can make your life and your job miserable. Beyond a point, you cannot control difficult people. You can only control how you react to them. If these diffi
    exceptions:

    1) The footer links should mirror the header links since in long pages people lose track of the links they've seen earlier at the top of the page. It is a great relief to access the same or similar links at the bottom of a long page without having to scroll up to top.

    2) When you have a page element that requires action on the part of your visitors and is crucial to your ROI, like a membership form, a product order button, repeating it on different pages is acceptable since some studies have shown that on the average it takes seven exposures before a visitor considers taking action on such an element.

    Two major navigation blocks on a great majority of commercial web sites consist of 1) the vertical navigation links on the left sidebar or frame/pane of the page, and 2) horizontal navigation links, tabs (with or without drop-down menus)

    The links in these navigation blocks should not be repeated in each other since it creates confusion and needless over-clicking. Anything that causes the user to expand extra energy for the same results would create psychic friction and frustration.

    A good rule of thumb is to reserve the vertical navigation links (usually on the left side of the page) to the HOME link (should always be the first on top) and information links such as "Calendar of Events," "Careers," "Newsletter," "Map," or "Troubleshooting."

    It is important to stick to the very same vertical links in every page to provide a solid perceptual anchor for the visitor. It's much easier for a visitor to feel "lost" if the vertical links keep shifting and changing.

    The horizontal navigation links (usually placed on top of the page, right under the main hea

    How To Be A Business Success
    Through observing business people who have been successful, and how they achieved their success, I have concluded that there are a number of factors that must be present for business success to occur. As I like to keep things simple, these success factors can be condensed into a formula. It is:Success = Startup Business Person + Product/Service +
    duct order button, repeating it on different pages is acceptable since some studies have shown that on the average it takes seven exposures before a visitor considers taking action on such an element.

    Two major navigation blocks on a great majority of commercial web sites consist of 1) the vertical navigation links on the left sidebar or frame/pane of the page, and 2) horizontal navigation links, tabs (with or without drop-down menus)

    The links in these navigation blocks should not be repeated in each other since it creates confusion and needless over-clicking. Anything that causes the user to expand extra energy for the same results would create psychic friction and frustration.

    A good rule of thumb is to reserve the vertical navigation links (usually on the left side of the page) to the HOME link (should always be the first on top) and information links such as "Calendar of Events," "Careers," "Newsletter," "Map," or "Troubleshooting."

    It is important to stick to the very same vertical links in every page to provide a solid perceptual anchor for the visitor. It's much easier for a visitor to feel "lost" if the vertical links keep shifting and changing.

    The horizontal navigation links (usually placed on top of the page, right under the main hea

    Commercial Energy Conservation
    Many factories and warehouses today are utilizing old technology lighting in order to illuminate the warehouse or work environment. Factories are primarily using HID Lighting, which consumes 460 watts of energy per fixture. Example: A factory using 100 fixtures that are on 24/7 will spend $22,314.00 in electrical charges per year. By removing the HID fi
    p-down menus)

    The links in these navigation blocks should not be repeated in each other since it creates confusion and needless over-clicking. Anything that causes the user to expand extra energy for the same results would create psychic friction and frustration.

    A good rule of thumb is to reserve the vertical navigation links (usually on the left side of the page) to the HOME link (should always be the first on top) and information links such as "Calendar of Events," "Careers," "Newsletter," "Map," or "Troubleshooting."

    It is important to stick to the very same vertical links in every page to provide a solid perceptual anchor for the visitor. It's much easier for a visitor to feel "lost" if the vertical links keep shifting and changing.

    The horizontal navigation links (usually placed on top of the page, right under the main hea

    The Step Before To Take Action
    I would like to make something clear. I have visited many, many web sites and have seen a lot of people using this common phrase: Take action right now, don't lose more time, and that is true because if you don't take action nothing happens ( maybe the roof comes down but it does not depend on you). Therefore to take action is very important. But let's
    and information links such as "Calendar of Events," "Careers," "Newsletter," "Map," or "Troubleshooting."

    It is important to stick to the very same vertical links in every page to provide a solid perceptual anchor for the visitor. It's much easier for a visitor to feel "lost" if the vertical links keep shifting and changing.

    The horizontal navigation links (usually placed on top of the page, right under the main header/graphics) should point at main sections or pages of the web site that can further serve as a mini-gateway to other related subordinate-level pages.

    For example, for a Travel Agency web site, one of the horizontal/header links can take you to the "Bargains." Once you are in the Bargains page, a second set of dynamically-displayed horizontal links can point at individual travel bargain deals: "Disney," " Hawaii," "Miami," etc. – without changing the vertical links.

    Sticking with these 3 simple rules should solve 90% of all your navigation issues. Let me know how these principles work for you and I'd be happy to share your feedback with my other readers and clients.

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