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Member You - Eleven Practical Reasons Why Streaming Video Is a Vital Marketing Tool for Your Website
Corporate mergers and acquisitions are quite common these days. In 2004 deals worth over $800 billion were concluded, up 50% from the previous year. This trend is expected to sustain during the rest of the decade.Basically, mergers and acquisitions are meant for consolidation and growth of a corporation. For instance, a retail chain, which has a strong presence in the East Coast, wants to expand its business to the West. It could either put up its own facilities, which is a time-consuming process, or acquire a large chain or several local chains.There could be other reasons as well for mergers and acquisitions. A profit-making company could benefit from tax write-off by acquiring one that is running at a loss. Certain mergers and acquisiti
From the above we can see it simply makes sense to add video to a business site.
5. Consistency of Message Delivery
Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next. When clients are left on their own to browse you really don't know how much of your message they are getting.
By presenting information in video, yo
If you’ve seen the movie adaptation of David Mamet’s stage play “Glengarry Glen Ross”, no doubt you’re familiar with Alec Baldwin’s infamous scene in which he delivers one of the most memorable motivational sales speeches of all time. If you’ve worked in sales at any time during the last 14 years since the movie was released, chances are either yourself or someone you know can recite chunks of Baldwin’s speech, or at least some of the key takeaway phrases (“coffee is for closers!”). For those of you who haven’t seen the movie, Baldwin portrays a real estate shark (albeit briefly: he’s only onscreen less than 10 minutes) brought in by fellow brokers Mitch and Murray in order to rally their sales team and roll out the guidelines for the monthly sales co
1. Limited Screen Space.
Computer screens have increased in size over the years but webmasters still have to deal with the problem getting all a client's information presented above the bottom of the screen. It's difficult enough to get prospects or customers to read anything without them having to scroll lengthy pages of text. Placing a prominent link to video content greatly reduces the amount of reading and web space needed (A lot can be said in a minute of video, 100 words or more).
2. Computer Screen Readability
Computer monitors have never particularly easy on the eyes. Screen LCDs are brighter and display more contrast than CRT (which is great for graphics but again not ideal for reading). So instead of giving your potential clients eyestrain and a headache, deliver the information using video, a much more user-friendly experience.
3. Scanning habits of visitors.
A large number of net users (around 70 percent) tend to scan and skim over material, rather than actually read it. Having a well presented streaming video that loads and begins playing quickly is a powerful way to encapsulate the main points of your business and transmit them in a memorable way.
4.Retention.
Studies have shown that only a small amount of read text (around 10 percent) is easily recalled by a reader. Audio is slightly better (20 percent), whereas Video, being both visual and audible has the highest ranking in memory retention studies (around 50 percent or higher). (If this is combined with actual interactive activity - ie doing, the result rises to around 80 percent).
Also consider the following facts:
55% of a message meaning is derived from facial expression
38% of a message meaning is derived from gestures, body language, etc.
From the above we can see it simply makes sense to add video to a business site.
5. Consistency of Message Delivery
Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next. When clients are left on their own to browse you really don't know how much of your message they are getting.
By presenting information in video, you
1. Do get a web page at a cheap hosting site. Preferrably a free place that will put there banners and ads all over diminishing anything you are trying to sell.2. Do put up your own banners everywhere making it hard to navigate and hard for anyone to not get a headache just looking at the main page. After all we don't want them coming back.3. Do make make sure that when a visitor clicks on a link and goes to another page, they have no way of getting back to the main of your site. We want them so hopelessly lost they have no choice but to go elsewhere. We don't want to have repeat customers do we?4. Make the background and text virtually the same color so that prospective visitors have to squint themselves into oblivion just to make
2. Computer Screen Readability
Computer monitors have never particularly easy on the eyes. Screen LCDs are brighter and display more contrast than CRT (which is great for graphics but again not ideal for reading). So instead of giving your potential clients eyestrain and a headache, deliver the information using video, a much more user-friendly experience.
3. Scanning habits of visitors.
A large number of net users (around 70 percent) tend to scan and skim over material, rather than actually read it. Having a well presented streaming video that loads and begins playing quickly is a powerful way to encapsulate the main points of your business and transmit them in a memorable way.
4.Retention.
Studies have shown that only a small amount of read text (around 10 percent) is easily recalled by a reader. Audio is slightly better (20 percent), whereas Video, being both visual and audible has the highest ranking in memory retention studies (around 50 percent or higher). (If this is combined with actual interactive activity - ie doing, the result rises to around 80 percent).
Also consider the following facts:
55% of a message meaning is derived from facial expression
38% of a message meaning is derived from gestures, body language, etc.
From the above we can see it simply makes sense to add video to a business site.
5. Consistency of Message Delivery
Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next. When clients are left on their own to browse you really don't know how much of your message they are getting.
By presenting information in video, yo
One of the most crucial decisions you will make regarding your business’ web presence is which the best windows email server hosting plan is for you. Making a decision about you email servers hosing may seem trivial compared to everything else you have to deal with, but the truth is that you will rarely be as frustrated as you will when you have email problems.Additionally, if you have a strong web presence, then you will likely do a great deal of your communication via email, so it is important to make sure your email server hosting service is reliable. Here, then, are some tips on what makes for the best windows email server hosting plan and where you can find it.First of all, you have to figure out what it means to have the best windows
3. Scanning habits of visitors.
A large number of net users (around 70 percent) tend to scan and skim over material, rather than actually read it. Having a well presented streaming video that loads and begins playing quickly is a powerful way to encapsulate the main points of your business and transmit them in a memorable way.
4.Retention.
Studies have shown that only a small amount of read text (around 10 percent) is easily recalled by a reader. Audio is slightly better (20 percent), whereas Video, being both visual and audible has the highest ranking in memory retention studies (around 50 percent or higher). (If this is combined with actual interactive activity - ie doing, the result rises to around 80 percent).
Also consider the following facts:
55% of a message meaning is derived from facial expression
38% of a message meaning is derived from gestures, body language, etc.
From the above we can see it simply makes sense to add video to a business site.
5. Consistency of Message Delivery
Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next. When clients are left on their own to browse you really don't know how much of your message they are getting.
By presenting information in video, yo
No businessman takes joy in making money on other people's misfortune such as a devastating hurricane during the 2005 Atlantic tropical hurricane season. However, a smart business or corporate image program which specializes in branding can actually make the most of it by putting their marketing efforts toward helping the local community that was devastated or destroyed by the damage.Most corporations that help people and those companies who help the community in their time of need are not often forgotten. It is the right thing to do from a business standpoint and from a moral standpoint. It is a good time to build corporate brand and give a little back to the community that has supported you throughout the years.In fact if you help the
Also consider the following facts:
55% of a message meaning is derived from facial expression
38% of a message meaning is derived from gestures, body language, etc.
From the above we can see it simply makes sense to add video to a business site.
5. Consistency of Message Delivery
Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next. When clients are left on their own to browse you really don't know how much of your message they are getting.
By presenting information in video, yo
Virtual IT: How It Can Benefit Your BusinessMost successful small business computer consultants position their companies as virtual IT departments? Why? Because providing virtual IT to your customers gives you steady business. In this article, you'll learn why providing virtual IT to your clients can benefit both you and your customers.What is Virtual IT?Virtual IT is really all about becoming your clients' outsourced IT department. So instead of just selling your customers and clients PCs, servers, routers, Wi-Fi, cabling, and other physical products, you instead spend your time selecting and designing their networks, looking at business problems, figuring out how to apply the technology to business problems, and bringing all the r
From the above we can see it simply makes sense to add video to a business site.
5. Consistency of Message Delivery
Because text is skimmed your overall message may not come across in a consistent way from one visitor to the next. When clients are left on their own to browse you really don't know how much of your message they are getting.
By presenting information in video, you deliver a consistent, error-free message without anything left out. The human voice, music and visual cues breaks through the concentration barrier and leaves a lasting impression of who you are and why your visitors should be customers.
Content is King - Presentation is Queen.
6.The Phenomenon of Multitasking
Time is vital in business and so most of us try and cram as much into the day as possible - doing several things at once (multitasking).
Most of us are answering the phone, reading documents, creating reports etc etc. People want it short, and to the point (and we want to be able to grab their attention while they are doing other things!) If TV advertisers can effectively promote their products in thirty-second commercials during dinner, imagine what you can deliver in the same amount of professionally created video online.
7. Branding - Creating a Personality
Successful businesses all have an image and personality and there is no better way to transmit that personality to your prospective clients than with video. Companies spend thousands of dollars on logos, slogans, printed material and website design. Using video is a powerful tool that effectively "glues" all these elements together. You see it, hear it and interact with it, creating a memory and a feel associated with that business. TV commercials have given Fast food chains, Banks and consumer electronics a corporate image. Online video can do exactly the same (at a tiny fraction of the cost of TV airtime 24hrs a day 7 days a week, worldwide).
8. Cost Effectiveness and ease of use.
Many business people make the assumption that multimedia solutions like video are expensive - but that is no longer the case. Recent developments have made streaming video tools accessible to even small budget companies with the flexibility not avail
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