, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line

Let me start off by telling you that I am by no means anything close to a techie. In fact I’m probably the furthest thing from one. It wasn’t that long ago that I didn’t know the difference between a keyword and a keystroke or a link and a website…but over the last couple of years I’ve managed to learn a few techniques that have raised my internet profile to the point where people contact me to become my clients.

Actually all it takes is some time to read, work on some simple steps, read some more, and listen. While the process is never ending it does have its rewards each step of the way.

Back in ’97 when I, along with a young fellow who kept calling my office offering to help construct my original site, posted my dangoldberg.com to the world, I looked at my site as an online brochure. It saved me the hassle of carrying around lots of paper and mailing out “stuff” that would probably wind up in the trash. All I had to say was, “Do you have a computer?” After the usual “yes,” I’d tell them to get on the internet and go to my site and they’d find out everything relevant to their needs (of course that went along with me finding out what their needs were).

My website optimization awakening started when a gentleman called me wondering if I’d mind being a link on his site. I said, “not at all.” Within a few months I received an e-mail asking if I could conduct a sales training seminar for the sender’s company. When I inquired where they had heard about me that responded that they had been to my website. With a little more probing I found out that they had been directed there from the link on the previously mentioned site. Hmmm…my little brain went into action and I realized that it wouldn’t be a bad idea if I began to try to get links on other sites as well as find out additional ways to gain exposure for my company through my web presence.

First, I began writing articles for other sites. Next, I realized that search engines looked for all kinds of items that helped in getting higher page ranks: meta name descriptions (phrases that describe how you want people to know about your site) and meta name keywords (words that people search for in search engines that put your site in the rankings). Then I learned how to craft the corresponding descriptions and keywords.

I also learned how content was so important and how the spiders (those search devises that go over your site and send the information back to the search engines so they can rank you)…read from upper left to lower right.

The more I worked on my site the more business I received and the more prospect inquiries came my way. The more content I put up (on my site and others), the more links I had on other sites, and the more e-mails (and potential business) I had waiting for me in my e-mail “in” box.

As you can tell, I certainly don’t know all the terms. But I do know how to read, listen, and apply the techniques…most of the time. Those times that I don’t, I call on an expert. There’s plenty more to learn about optimization and lots more I want to do with my website, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line (

t my site as an online brochure. It saved me the hassle of carrying around lots of paper and mailing out “stuff” that would probably wind up in the trash. All I had to say was, “Do you have a computer?” After the usual “yes,” I’d tell them to get on the internet and go to my site and they’d find out everything relevant to their needs (of course that went along with me finding out what their needs were).

My website optimization awakening started when a gentleman called me wondering if I’d mind being a link on his site. I said, “not at all.” Within a few months I received an e-mail asking if I could conduct a sales training seminar for the sender’s company. When I inquired where they had heard about me that responded that they had been to my website. With a little more probing I found out that they had been directed there from the link on the previously mentioned site. Hmmm…my little brain went into action and I realized that it wouldn’t be a bad idea if I began to try to get links on other sites as well as find out additional ways to gain exposure for my company through my web presence.

First, I began writing articles for other sites. Next, I realized that search engines looked for all kinds of items that helped in getting higher page ranks: meta name descriptions (phrases that describe how you want people to know about your site) and meta name keywords (words that people search for in search engines that put your site in the rankings). Then I learned how to craft the corresponding descriptions and keywords.

I also learned how content was so important and how the spiders (those search devises that go over your site and send the information back to the search engines so they can rank you)…read from upper left to lower right.

The more I worked on my site the more business I received and the more prospect inquiries came my way. The more content I put up (on my site and others), the more links I had on other sites, and the more e-mails (and potential business) I had waiting for me in my e-mail “in” box.

As you can tell, I certainly don’t know all the terms. But I do know how to read, listen, and apply the techniques…most of the time. Those times that I don’t, I call on an expert. There’s plenty more to learn about optimization and lots more I want to do with my website, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line

more probing I found out that they had been directed there from the link on the previously mentioned site. Hmmm…my little brain went into action and I realized that it wouldn’t be a bad idea if I began to try to get links on other sites as well as find out additional ways to gain exposure for my company through my web presence.

First, I began writing articles for other sites. Next, I realized that search engines looked for all kinds of items that helped in getting higher page ranks: meta name descriptions (phrases that describe how you want people to know about your site) and meta name keywords (words that people search for in search engines that put your site in the rankings). Then I learned how to craft the corresponding descriptions and keywords.

I also learned how content was so important and how the spiders (those search devises that go over your site and send the information back to the search engines so they can rank you)…read from upper left to lower right.

The more I worked on my site the more business I received and the more prospect inquiries came my way. The more content I put up (on my site and others), the more links I had on other sites, and the more e-mails (and potential business) I had waiting for me in my e-mail “in” box.

As you can tell, I certainly don’t know all the terms. But I do know how to read, listen, and apply the techniques…most of the time. Those times that I don’t, I call on an expert. There’s plenty more to learn about optimization and lots more I want to do with my website, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line

learned how content was so important and how the spiders (those search devises that go over your site and send the information back to the search engines so they can rank you)…read from upper left to lower right.

The more I worked on my site the more business I received and the more prospect inquiries came my way. The more content I put up (on my site and others), the more links I had on other sites, and the more e-mails (and potential business) I had waiting for me in my e-mail “in” box.

As you can tell, I certainly don’t know all the terms. But I do know how to read, listen, and apply the techniques…most of the time. Those times that I don’t, I call on an expert. There’s plenty more to learn about optimization and lots more I want to do with my website, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line

, but I have turned my little brainstorm into an avocation and its actually fun watching the applications I’ve learned and applied get results.

For an entrepreneur like me it’s just another way to use that energy and knowledge to help my business grow. A couple of the tools I used were a website optimization e-book, by an expert I really admire, along with a e-book that has helped me make some money with my site (aside from the clients I gained) both were e-mailed to me by a friend. If you’d like a copy of both books I’d be happy to send them to anyone reading this article. Don’t worry, there’s no charge for either. I got it for free and so will you. All you need to do is send me an e-mail at the address below with the words “Dan Send Books” in the subject line (helps with knowing it’s not spam) and I’ll send them to you. If not, that’s ok too. Just make sure that you find some reference material and/or classes that will help you improve your web presence and increase your business.

See you on the internet! Let me start off by telling you that I am by no means anything close to a techie. In fact I’m probably the furthest thing from one. It wasn’t that long ago that I didn’t know the difference between a keyword and a keystroke or a link and a website…but over the last couple of years I’ve managed to learn a few techniques that have raised my internet profile to the point where people contact me to become my clients.

Actually all it takes is some time to read, work on some simple steps, read some more, and listen. While the process is never ending it does have its rewards each step of the way.

Back in ’97 when I, along with a young fellow who kept calling my office offering to help construct my original site, posted my dangoldberg.com to the world, I looked at my site as an online brochure. It saved me the hassle of carrying around lots of paper and mailing out “stuff” that would probably wind up in the trash. All I had to say was, “Do you have a computer?” After the usual “yes,” I’d tell them to get on the internet and go to my site and they’d find out everything relevant to their needs (of course that went along with me finding out what their needs were).

My website optimization awakening started when a gentleman called me wondering if I’d mind being a link on his site. I said, “not at all.” Within a few months I received an e-mail asking if I could conduct a sales training seminar for the sender’s company. When I inquired where they had heard about me that responded that they had been to my website. With a little more probing I found out that they had been directed there from the link on the previously mentioned site. Hmmm…my little brain went into action and I realized that it wouldn’t be a bad idea if I began to try to get links on other sites as well as find out additional ways to gain exposure for my company through my web presence.

First, I began writing articles for other sites. Next, I realized that search engines looked for all kinds of items that helped in getting higher page ranks: meta name descriptions (phrases that describe how you want people to know about your site) and meta name keywords (words that people search for in search engines that put your site in the rankings). Then I learned how to craft the corresponding descriptions and keywords.

I also learned how content was so important and how the spiders (those search devises that go over your site and send the information back to the search engines so they can rank you)…read from upper left to lower right.

The more I worked on my site the more business I received and the more prospect inquiries came my way. The more content I put up (on my site and others), the more links I had on other sites, and the more e-mails (and potential business) I had waiting for me in my e-mail “in” box.

As you can tell