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Member You - 5 Facts That Will Have You Re-Writing Your Website In A Hurry
You’ve heard a hundred times before how important it is to have a plan for who to market to, an ideal client profile or target audience. In my book, it’s one of the most crucial things to put in place for attracting clients like crazy, because if you don’t know who you’re talking to, you won’t know what to say.The question you now have to ask yourself is, “Have I chosen a viable target audience?” meaning, is it actually worthwhile to market to these people?You can have all the focus, drive, good intentions to market to a group of people, but if they’re not easily reached in large numbers and inexpensively, if they don’t congregate often or they’re too difficult to locate, it’s going to make your Client Attraction attempts much more difficult.Here are some questions to ask yourself (be a hard grader):Can you find them easily? Is there a “list” of these people somewhere—an association of them, supp
Have a few one line paragraphs.
Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.
5) Are Your Web Page Users Not Getting The Whole Picture?
If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales
How do you correct this? The answer is simple: improve the quality of your free gift. But you must also recognize that not everyone is going to like your style, not everyone is going to like your free gift. So instead of trying to be everything to all people, you have to have great product that works for most, and is exactly what the squeeze page said it would be, and accept a certain level of email open rate dropoff after the first email.So what are other reasons why people stop opening your emails after the first one, and hence your email open rate goes down?1) They do not feel you are delivering useful content. To correct this, improve the quality and substantiveness of your content. Only send your subscribers your very best.2) They no longer trust you, because you misrepresented a link. This can also happen when they FEEL as though you misrepresented a link. Sometimes they will understand something you say to mean one thing, then they
There's no use in arguing against them. Instead you should embrace them and use this knowledge to your advantage. Here's what the facts are and how they're going to affect your website.
1) Where Do Eyes Go First When Your Homepage Comes Up?
Contrary to what you might think, it isn't towards the graphics or photos like in print advertising. Instead your prospects eyes will first go to the copy. Specifically your headline and sub-heads. Therefore, your first chance to engage the prospect is through copy. Not graphics.
Seeing as most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics won't make a prospect stay on your website. But a really strong headline and strong sub-heads will.
2) How Much Of Your Copy Do Users Actually Read?
The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That's a big no-no. Because it will never get read.
You have to have your call to action and order information presented early on your web page to ensure it gets read.
3) Why Do Most Banner Ads Produce Poor Click-Through Rates?
1.25 seconds. That's how long an average user will look at your banner ad. That's just enough time to perceive one image or 6 words (based on college student's average reading speed of 350 words/minute).
Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.
4) Why Is Reading Online More Frustrating Than Reading Print?
Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up the copy to help users through.
Have a few one line paragraphs.
Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.
5) Are Your Web Page Users Not Getting The Whole Picture?
If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales
“Which is the shortest way to London?” was the question for the best answer to which a London newspaper offered a substantial cash prize. The answer which won the prize was, “The shortest way to London is good company.” All travelers know how true that answer is. Good company shortens any journey, however long. In such company time flies, miles slip rapidly past, and the end is reached almost before one is aware of it . . . -- Choice Gleaning, Encyclopedia of 7700 Illustration, edited by Paul Lee TanEach day in business is a journey. Our offices and cubicles are our staterooms, coaches and SUVs which take us to destinations both exotic and mundane. The employee lunchroom is a place to break bread, relax and talk. Our fellow workers, our companions, join us on our journey and they can make that journey more interesting, more enjoyable, and especially more productive.When we listen to our companions we open ourselves to new ideas
Seeing as most web users look at a web page for only 3-15 seconds before deciding whether to stay or move on. The fact that they look at copy first has massive implications for your website. Fancy graphics won't make a prospect stay on your website. But a really strong headline and strong sub-heads will.
2) How Much Of Your Copy Do Users Actually Read?
The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That's a big no-no. Because it will never get read.
You have to have your call to action and order information presented early on your web page to ensure it gets read.
3) Why Do Most Banner Ads Produce Poor Click-Through Rates?
1.25 seconds. That's how long an average user will look at your banner ad. That's just enough time to perceive one image or 6 words (based on college student's average reading speed of 350 words/minute).
Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.
4) Why Is Reading Online More Frustrating Than Reading Print?
Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up the copy to help users through.
Have a few one line paragraphs.
Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.
5) Are Your Web Page Users Not Getting The Whole Picture?
If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales
Today, eBay is a $4 billion company with a $60 billion market cap. Ebay is a huge market place and the possibilities are limitless. That`s why eBay is an addiction so hard to get rid of. However, it is important to remember that eBay is not the 'be all and end all'. There is a much bigger online world out there.For a growing number of entrepreneurs, though, eBay is their sole storefront. Believe it or not, eBay is the best opportunity you can use right now to make money online in the drop shipping business from the comfort of your own home. Selling items on eBay is simple and fun.To begin selling on eBay, you will need to register and then create a seller`s account. When selling on eBay, your listing title can make or break the success of your auction. When I started selling on eBay, I would have loved to sit down with somebody and have that person teach me everything.For me, selling online is a popular way to make money. The reality is that buying
The fact is that online users, on average, read 75% of the length of any given page. This is big news because most web pages will have the important conclusions, calls to action, and order information on the bottom 25% of any given page. That's a big no-no. Because it will never get read.
You have to have your call to action and order information presented early on your web page to ensure it gets read.
3) Why Do Most Banner Ads Produce Poor Click-Through Rates?
1.25 seconds. That's how long an average user will look at your banner ad. That's just enough time to perceive one image or 6 words (based on college student's average reading speed of 350 words/minute).
Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.
4) Why Is Reading Online More Frustrating Than Reading Print?
Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up the copy to help users through.
Have a few one line paragraphs.
Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.
5) Are Your Web Page Users Not Getting The Whole Picture?
If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales
What is this, I ask myself. It is short for foreign exchange trading it would seem. It sounds complicated and deeply involved, and probably mathematical. No, I’m sure it is not so scary that I need scratch my head every time someone utters a mention of Forex.Forex Is simply the abbreviated name for the market where currencies are traded between nations, since an Englishman will probably find it somewhat difficult to purchase a magazine or umbrella or tooth brush if all he carried in his pocket were South African Rands. So therefore a lot of the time money will move between countries as industry & commerce must function & thrive. So how much trading occurs within this market? The answer is a lot, as it is the biggest trading market in the world – one hundred times larger than the New York Stock Exchange. An estimated 1.5 Trillion United States Dollars get traded over the Forex market every day. There is no central governing or managing body that controls this meg
Therefore, banner ads that have animation, taking 4-5 seconds to run through a cycle, or more than 6 words must be reconsidered. However, if you really must keep your animated banner ad because "it just looks so cool!" I would suggest that you at least keep your company logo visible throughout the entire animation sequence.
4) Why Is Reading Online More Frustrating Than Reading Print?
Turns out that reading from a computer screen causes a person's reading speed to slow by 25% when compared to reading print. That means reading long copy can be very frustrating online. Break up the copy to help users through.
Have a few one line paragraphs.
Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.
5) Are Your Web Page Users Not Getting The Whole Picture?
If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales
Banner ads are the pioneers of internet marketing. The first banner ad appeared on www.hotwired.com (now www.wired.com) back in October 27th, 1994 in the form of an ad for AT&T. Since that time banner ads have taken over the internet in a variety of forms.A banner ad is a graphical promotion used on websites as a form of advertisement. Banner ads can come in any size you want, however the accepted standard is 468 pixels wide by 60 pixels high. Due to the widespread acceptance of this size, the same banner ad can be used on most websites without having to reconfigure the size and layout. Although banner ads can be used to advertise your phone number, address, or anything else you like, the real purpose behind banner ads is to get someone to click on it and jump to your website.There is a great deal of controversy about the effectiveness of banners. Some people swear by them, others swear at them, saying they don’t work worth a darn. Although click-through
Have a few one line paragraphs.
Use headlines and sub-heads to summarize information. So users who are tired of reading word-by-word can quickly scan the rest of your document.
5) Are Your Web Page Users Not Getting The Whole Picture?
If you haven't made your web page truly scannable, prospects to your site may only be getting part of the sales message. Only 21% of online users read word-by-word. The other 79% scan a web page headline to headline. Sub-head to sub-head. Picking up only the larger, bolded or italicized copy.
Your sales message has to be read both by scanners and word-by-word readers. Therefore all your major selling points, benefits, call to action and order info must be in easily scannable type.
Otherwise your website will only generate 21% of the sales it could be. And for the money you put into your website, that's not good enough.
So, if online reading is so different from offline reading. Clearly your web copy has to follow suit. Take home message? Make sure your website is performing on all cylinders. Have a professional web writer write your website. It will save you money in the long run.
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