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Member You - Website Personality - What Does Your Homepage Say About You?
To run a successful business, you must have guts. Guts means you have an entrepreneurial instinct which is an overwhelming desire to have your own business. Devotion is much more likely if you have a love for your intended business. You must also have a working knowledge about the basics of your business, and study your competition. Begin saving money by living modestly.Learn the different computer programs and basic accounting. Study all the up to the mi
A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other companies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?
Example: Your visitors are engineers. This most likely means want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to f
As a small business owner, I am constantly being asked how I did it. How did I start my own business? How did I know where to go and what to do? How did I learn about licensing and permits and tax regulations and incorporating and vendors and everything else that goes into owning and running a business?The real question is, “How can I start my own business?”.First you need to decide if you are going to buy a franchise or start your own business fro
Your website visitors are clearly not going to check their personality at your homepage. If anything else, when searching for products and services, users’ personalities will emerge all the more – a purchase is a ‘big deal.’ As we’ve mentioned, online buyers make emotionally based purchases justified by logic only after the sale. Okay, okay. Personality. To be successful online you have to focus on your visitors, not yourself.
A few basic elements that work to convey your website personality and appeal to those of your visitors, are things like look and feel, tone and manner, narrative, emotional flare, etc. Basic design and structural elements are equally as important. Does your homepage copy begin with “Welcome to our website. We are super awesome, and if you will have a look around, you will surely agree with us….” What that says is that a: you’re self centered, and don’t care about your customer, and much less how you can solve their problem.
Let’s take a look at a few other website traits and personality translations:
Characteristic: Website Copy > It takes longer than 4 seconds for my visitors to understand what my site is about.
Message: “We don’t know how to express ourselves,” (or worse) “There’s not much of value here to be expressed.”
Characteristic: Code > It takes longer than 4 seconds for my pages to load
Message: “You will wait.”
Characteristic: Layout / Design > I have unnecessary design elements and images that detract from my important copy, and the focal point of my homepage.
Message: “My marketing tools are incongruent with my business model, and I don’t know how to tell you I can help you.”
A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other companies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?
Example: Your visitors are engineers. This most likely means want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to fi
Mystery shopping has become a common theme amongst brand names looking for that competitive edge over their rivals. There are many different agencies working closely with such brands while helping improve their level of customer service. Mystery shoppers are encouraged to source out the most appropriate agencies without losing sight of their own objectives, the following outlines four common mistakes that mystery shoppers are likely to make:1. Ignoring he
A few basic elements that work to convey your website personality and appeal to those of your visitors, are things like look and feel, tone and manner, narrative, emotional flare, etc. Basic design and structural elements are equally as important. Does your homepage copy begin with “Welcome to our website. We are super awesome, and if you will have a look around, you will surely agree with us….” What that says is that a: you’re self centered, and don’t care about your customer, and much less how you can solve their problem.
Let’s take a look at a few other website traits and personality translations:
Characteristic: Website Copy > It takes longer than 4 seconds for my visitors to understand what my site is about.
Message: “We don’t know how to express ourselves,” (or worse) “There’s not much of value here to be expressed.”
Characteristic: Code > It takes longer than 4 seconds for my pages to load
Message: “You will wait.”
Characteristic: Layout / Design > I have unnecessary design elements and images that detract from my important copy, and the focal point of my homepage.
Message: “My marketing tools are incongruent with my business model, and I don’t know how to tell you I can help you.”
A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other companies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?
Example: Your visitors are engineers. This most likely means want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to f
My Australian friend, Alan, recently got in touch for advice on how to make more money from his recently set up website. Alan is into natural health treatments, so his simplehealthmaintenance.com website is one that offers natural solutions to health problems.Alan asked for my advice as to how to monetize the site, knowing that I have had success with Google Adsense.First off, Alan needs to consider whether sales are his primary objective. If so,
Let’s take a look at a few other website traits and personality translations:
Characteristic: Website Copy > It takes longer than 4 seconds for my visitors to understand what my site is about.
Message: “We don’t know how to express ourselves,” (or worse) “There’s not much of value here to be expressed.”
Characteristic: Code > It takes longer than 4 seconds for my pages to load
Message: “You will wait.”
Characteristic: Layout / Design > I have unnecessary design elements and images that detract from my important copy, and the focal point of my homepage.
Message: “My marketing tools are incongruent with my business model, and I don’t know how to tell you I can help you.”
A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other companies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?
Example: Your visitors are engineers. This most likely means want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to f
The ability to scale your company will be largely dependant on your ability to recruit, retain, and properly deploy new employees. While certainly important, recruiting is not the end-game, but rather it is the very first step in the talent management lifecycle. Over the years I have watched great recruiting efforts fall prey to a sudden death when everything that management communicated to the new hire during the interview process was completely unwound by the
Characteristic: Code > It takes longer than 4 seconds for my pages to load
Message: “You will wait.”
Characteristic: Layout / Design > I have unnecessary design elements and images that detract from my important copy, and the focal point of my homepage.
Message: “My marketing tools are incongruent with my business model, and I don’t know how to tell you I can help you.”
A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other companies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?
Example: Your visitors are engineers. This most likely means want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to f
How fantastic it is to have a flow of free traffic to your web site without spending a single cent. Your chances are probably better by paying for your advertisements, but at least you have a fair chance with some of these free methods I’m about to tell you.Online forums and communitiesThe great thing about forums and online communities is that you can target a segment that fits the demographic you are looking for. Build a reputation for your
A more positive outlook and approach to take is simply, “focus on your visitor.” Your business exists to provide a service, and, if you’re a manufacturer, to increase other companies’ profitability. How can you convey this message? How can you cvey that you CARE enough to think about HOW you convey it?
Example: Your visitors are engineers. This most likely means want to be ‘spoken to’ in a clear, concise, straightforward manner. They want to know product specifications, and they want to find them quickly: An obvious focal point on the home page that conveys what the site is about. They need an overly organized, intuitive, and prominently placed navigation structure, and product focused copy. A collage of ‘industrial related’ images wont do much except detract from your message.
“This is what we do. This is what we offer. We service these industries. If you need XYZ, AB is how we will provide it to you.” Etc, etc.
You’ve now become easy to do business with, because you’ve appealed to the personality of your visitors.
Other links:
Checklist of poor website behaviors (Straightforward, blunt. Very useful, however.)
Measure Your Website Personality (Scholarly. Requires high IQ and attention span)
Who Are You? (Focuses more on creativity and design elements.)
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