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Member You - Finding Keywords to Build Your Web Site Traffic
GoDaddy made a calculated decision to nationally “brand” their name using the Super Bowl commercial. They also decided to make their commercial “news” by making it a racy play off of last year’s Janet Jackson fiasco using the Senate Hearings theme. This made the commercial more then just a commercial. It made it News. I read about the commercial in Time magazine 2 weeks before the Super Bowl even aired it. Using this clever trick GoDaddy was able to make the most of their airtime by receiving press before and after the commercial. This extra press only further “branded” their name with consumers.Paying a large amount for one 30 second commercial can be a large gamble for any company, especially one trying to mark their image on the minds of consumers. But to make the commercial newsworthy practical
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site
Summary
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vi
Want to increase your sales BEFORE you launch your product or service? The following are some of the most effective ways to do just that:1. Use Social Proof What is "social proof"? Simply put, we are all conditioned to watch what others are doing and follow along (think teenagers). Using social proof in your marketing helps you to influence your customers to purchase your products/services, get new prospects to sign-up for your list, and get people talking about you and your offering - and that's just the start.So, how do you use this psychological trigger in your marketing? One way is to use results-based testimonials. Ask your current customers or clients to give you results-based testimonials. They literally say, "I used this product and these are the results I got." Having celebrit
You may have the dandiest web site with eye popping text and graphics, but if you have missing keywords then you are going to be out of business quick.
Web sites revolve around traffic. No traffic = no sales. It’s a simple equation but one that many web site owners are unable to resolve. The good news is that it’s reasonably easy to select your web site keywords and deploy them, and I’m going to show you how.
Web site keywords are the words that people will use to search for your product or service. These are the words that people actually type into a search engine to find your site – so you can see how important they are.
So how do you go about selecting your keywords?
Selecting and finding keywords and phrases most likely to drive targeted traffic is THE single most important exercise that you can undertake when planning your web site deployment. Omitting this step will result in a marketing failure. Choosing good keywords is the basis on which all of your future traffic will flow.
You may have your own ideas about the specific keywords that people will use to find your site, however I can tell you from experience that if you are the business owner or proprietor then you are probably well wide of the mark.
Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.
Firstly ask your customers how they would search for your product!
This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.
2. Expand Your Keywords into a List of Key Phrases
Starting with the obvious keyword build your spreadsheet like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
3. Got to word tracker.
Sign up for the free trial and enter your one word keyword. In this case “search”. When you press the search button you are returned a list of related terms. The first term is the same as the keyword followed by a list of related terms – search, search engine, etc. Choose your main term “search” and in the right hand pane you will see the associated terms for your keyword.
4. Organise your workload
You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.
The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!
Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.
Take the first keyword and then make a keyword phrase so that it looks like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
5. Prioritise your terms
There is a huge amount of competition for your primary keyword “search” but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.
It’s unreasonable to expect to get top search position for “motorcycle” as the competition is just too intense. However it’s perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.
List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.
Another keyword set!
Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone’s got to do it!
6. Putting your keyword phrases to work
OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.
What do I mean by this?
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site
Summary
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vi
There is a program I enjoy watching. During a break they do what they call "Good idea; bad idea." They juxtapose actions and call one a good idea and the other, a bad idea. I find it very funny and educative.On one episode they presented this..."Good idea: Take a deep breath and then dive into the swimming pool. Bad idea: Dive into the swimming pool and then take a deep breath."You can tell how dramatically opposite these two events are. However, they both include just the same activities and no more. So why is there some much difference in the outcomes?You guessed right!It's the sequence. It's the process.You can get all the bits together. However, if you don't fit them in the right order and sequence, you'll not get the desired result. In fact you can get a d
Don’t believe me! Write down the top five keywords or keyword phrases that you think people will use to find your site now! Go and grab a paper and pen and scribble them down. Then compare them to what you are going to end up with at the end of this article.
Firstly ask your customers how they would search for your product!
This is important because these are the real human beings that will search for your product, service or information. Draw up a list of ten of the most popular keywords and keyword phrases that your customers tell you they would use to discover your web site and then put them into a spreadsheet.
2. Expand Your Keywords into a List of Key Phrases
Starting with the obvious keyword build your spreadsheet like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
3. Got to word tracker.
Sign up for the free trial and enter your one word keyword. In this case “search”. When you press the search button you are returned a list of related terms. The first term is the same as the keyword followed by a list of related terms – search, search engine, etc. Choose your main term “search” and in the right hand pane you will see the associated terms for your keyword.
4. Organise your workload
You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.
The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!
Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.
Take the first keyword and then make a keyword phrase so that it looks like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
5. Prioritise your terms
There is a huge amount of competition for your primary keyword “search” but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.
It’s unreasonable to expect to get top search position for “motorcycle” as the competition is just too intense. However it’s perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.
List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.
Another keyword set!
Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone’s got to do it!
6. Putting your keyword phrases to work
OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.
What do I mean by this?
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site
Summary
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vi
1. Settle On The Right Way ForwardThe purpose of your promotions is to get more sales, not to soley enhance the image of you or your company. As a salesperson you must understand this right at the beginning or you will be wasting your's and every one else's time.You must be enthusiastic about the product or service you are promoting. If you're not why should the customer be?Communicate with the customer on their level and talk about what they want from your offering. Its a simple enough way forward. But how often do you not hear this being done?2. Start To Target Your CustomersNot all customers will buy your product or service. The skill is in targetting those who are more likely to. The end result is more sales and reduced costs for contacting them. Amongs
4. Organise your workload
You can now see that you are beginning to build up a sizeable list of keywords, keyword phrases and search terms. Compare the results of your word tracker research with the results from your customer polling.
The Word tracker results are fact. These are the terms that are actually used in Real searches. Hopefully these should closely match. But they are probably different to the terms that you initially wrote down yourself!
Five keywords is a good workload to start with. If you are a beginner and you attempt more you will likely end up confusing yourself. Five keywords and keyword phrases is a good start.
Take the first keyword and then make a keyword phrase so that it looks like this:
search
search engine
search engine optimization
search engine optimization Birmingham
search engine optimization Birmingham UK
5. Prioritise your terms
There is a huge amount of competition for your primary keyword “search” but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.
It’s unreasonable to expect to get top search position for “motorcycle” as the competition is just too intense. However it’s perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.
List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.
Another keyword set!
Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone’s got to do it!
6. Putting your keyword phrases to work
OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.
What do I mean by this?
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site
Summary
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vi
Sandboxes fascinate me. You can live in a concrete jungle yet right there in the middle of city smog, metal swing sets and wooden benches is a box containing sand imported from well, who knows where?Watching children at play in those sandboxes is especially delightful. The sound of their giggles, the way they work so intently to build their castles or other castle-like architecture with such great focus they don’t see or hear what’s going on around them. Adorable. Not so adorable when you consider that as we mature into entrepreneurs, many of us treat our business as though we were still playing in the sandbox.The sandbox feels safe. The boundaries or safe zones are clearly identified by the four corners that make up the box itself. You can bring tools with you when you enter the sandb
There is a huge amount of competition for your primary keyword “search” but much less for the fifth ranked. Your word tracker results will tell you how popular each term is and how many searches are carried out for each keyword phrase.
It’s unreasonable to expect to get top search position for “motorcycle” as the competition is just too intense. However it’s perfectly possible for the last term and if you are serious about search engine traffic then you should be able to achieve good results for all of your other keyword phrases.
List your terms in REVERSE order and go to work. The reason I suggest doing them in reverse is that you should get good results from the less searched for terms and this will give you the encouragement to be more adventurous when you repeat the process for another keyword set.
Another keyword set!
Ah yes, I omitted to tell you that building traffic is a tedious and time consuming pastime, but hey! Someone’s got to do it!
6. Putting your keyword phrases to work
OK, so now you have your keyword phrases you can put them into action. Allocate each keyword phrase to a specific page and build the content around them.
What do I mean by this?
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site
Summary
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vi
Essential to your success as an effective, engaging communicator is learning not only what to say, but what not to say. The following guide examines several sentences, phrases and questions that stand in your way of connecting and communicating with confidence.Do you remember me? If you walk up to someone and the first words out of your mouth are, “Do you remember me?” I guarantee you will a) make them feel uncomfortable, b) pressure them into giving an answer, and c) cause them to lose face when they regretfully tell you they can’t seem to remember who you are.Some people are good with names; others are good with faces; while others can’t seem to recall a single person they’ve ever met in their lives. But no matter what type of memory a person has, “forgetting someone” is one
There are “hotspots” on your pages that search engines look for when they are indexing your pages.
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about. Sprinkle in some eye-popping copy with your keyword phrase repeated once or twice and you are well on your way to receiving copious amounts of search engine traffic.
7. Repeat the dose
As I mentioned above, you need to build on your basic five keyword phrases and build up a stack of “keyword sets” Once you get to five or more keyword sets then you should be well on your way to a successful web site By allocating each keyword phrase to a page you will know that you need five pages for each keyword set. So five keyword sets will give you twenty five pages of search engine content. That’s a good target for a small web site
Summary
Finding keywords is a process that you simply can not afford to leave out of your marketing mix. It’s important that you target the correct keywords and build your content around them to induce good search engine traffic.
If you miss this vital step then all of your marketing efforts will crumble around you.
Start with five keywords and keyword phrases to make a keyword set. Use word tracker to sanitise your own research findings. Allocate each keyword phrase to a page and fill the hotspots. Sprinkle liberally with good, quality content and repeat your keyword phrases within the main body text.
Now go and service that traffic!
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