So what are the techniques they use to get an inbound link without reciprocating or by devaluing the link so much that it is worthless?

• Multiple links into different sites for a single link out from a central directory
• Links into sub domains
• JavaScript wraps
• Blocking search engine spiders using Robots.txt
• Using META tags to block the search bots
• Orphan link directories

Reciprocal and Inbound Linking

Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I’ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.

Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.

Checking for the Scammers

Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:

• Check the link page is there. It is surprising how often the link page doesn’t actually exist!
• Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
• Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
• Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
• Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link
  The Value Of Safety Videos
  Safety videos can provide many excellent resources for you and for your employees. What are they and how can they help your organization? First, realize that safety videos are full of valuable information. They can teach and provide that information on just about any safety related topic quite simply. And, more importantly, effectively. If you have problems with workmen's compensation or employees following state and local safety regulations, consider the purchase and installation of various safety videos.For example, one of the most common workmen's compensation claims has to do with back pain. Most of the t
  nto different sites for a single link out from a central directory
• Links into sub domains
• JavaScript wraps
• Blocking search engine spiders using Robots.txt
• Using META tags to block the search bots
• Orphan link directories

Reciprocal and Inbound Linking

Despite announcements to the contrary, reciprocal linking is not dead yet. The premise is a simple one: I’ll link to you if you link to me. What could go wrong with such a simple arrangement? Inbound links. Some webmasters salivate at the thought of a bunch of juicy one-way, inbound links to their site. All the sweeter if they have gamed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.

Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.

Checking for the Scammers

Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:

• Check the link page is there. It is surprising how often the link page doesn’t actually exist!
• Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
• Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
• Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
• Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text lin
  Small Business Success Tip: Learn Something New Everyday
  Your grandfather probably told you to “learn something new everyday”. Your grandfather was giving you advice that works for your small business as well as your own education.One of my clients reminded me, this week, of the importance of learning something new everyday. He has a piece of his business that is very time consuming and cumbersome. He’s been working to find technology that will help to alleviate the problem. He thinks he’s found a solution that will save him two days of work per week. Not two hours—TWO DAYS!! For a small business owner,that’s a huge chunk of “found” time.I was reading a biography
  amed another webmaster into giving them one by promising reciprocal linking but hiding their link from the search engines.

  Since a one-way, inbound link is generally given more weight by a Search Engine, webmasters do what they can to develop inbound links, for example, offering free web tools or by writing articles like this one.

  Checking for the Scammers

  Sometimes this is obvious and sometimes a little digging is required. I often use http://www.linkmarket.net to help generate links and will manually check every site I consider exchanging links with using the following criteria:

  • Check the link page is there. It is surprising how often the link page doesn’t actually exist!
  • Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
  • Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
  • Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
  • Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text lin
    WWW or Not? - Getting Good PageRank - Part 2
    Since emailing every webmaster that linked to the site to ask if they could remove the 'www' was not a very good idea, research on the web led to the discovery that there just wasn't very much information about it! A few articles mentioned the problem, but the solutions were to use only the 'www' when inputing your url or don't use it. One excellent site, webworkshop.net written by Phil Craven provides extensive info about pagerank and achieving it. (yet not a solution to my problem)It seemed as though nobody wanted anyone to know how to fix this. I questioned or rather sent questioning emails to several authors of
    prising how often the link page doesn’t actually exist!
  • Is the site a sub-domain? Personally, I don’t like to reciprocally link to sub-domains because they typically use a central site directory. In other words, you will provide multiple links into a site using sub-domains but only receive a single link back from the central link directory.
  • Is there a link to the homepage from the link page? If there isn’t, the chances are the link page is an orphan page or a central link directory for a number of sites. An orphan page is invisible to the search engines while a central directory provides a single link out for multiple links in and may not even be visible to the SE’s at all.
  • Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
  • Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text lin
    Affiliate Marketing: Secrets To Making Money Using Affiliate Programs
    Over the years many webmasters online have found out that affiliate marketing can be a great way to earn added revenues from their website. The opportunity now exists for websites that only contain information only to generate large affiliate revenues by selling other products by using online affiliate programs.Joining an affiliate marketing program can have a number of benefits such as providing extra income to pay for the daily expenses that it costs to run a website.Finding out what an affiliate marketing program is can often be a difficult task for the Internet marketing beginners. Affiliate programs are
    even be visible to the SE’s at all.
  • Can the link pages be found from the home page? Again, unless your link appears on a page that is visible to the search engines it is pointless exchanging links. Webmasters trying to game the reciprocal link system will set up a link directory but will not actually link to it from the main body of the site; in effect preventing the search engine spiders from ‘seeing’ it.
  • Is the link a standard text link or is it wrapped in JavaScript or using a php server-side include? JavaScript wraps are a common way of hiding a link from the search engine spiders whilst giving the appearance of being a normal text link. PHP or other server-side includes are also sometimes used to disguise links.
  • Does the Robots.txt file exclude the search engines from spidering the link pages? A quick check of the Robots.txt file will soon tell you if the SE’s are excluded from the links section.
  • Are there META tags in place to prevent the SE spiders from following the links? Some webmasters will place the NOFOLLOW or NOINDEX attribute in the META tags on link pages.
  • The rel="nofollow" attribute applied to “a href= links”. A way of fighting comment spam in blogs, this attribute is also being used to prevent SE spiders from following the links.

  Luckily, Firefox has some useful extensions to assist with these tasks. Chris Pederick’s Web Developer toolbar (http://chrispederick.com/work/webdeveloper/) and Quirk’s Search Status toolbar (http://www.quirk.co.za/searchstatus/) are two excellent additions to a webmaster’s kit that allow quick access to the information.

  A Brief Word About PR (Page Rank)

  Don’t assume that because a page is showing zero PR (Page Rank) that it is being hidden from the search engines. PR updates are irregular and take time to filter through to the lower site pages. Although zero PR may indicate sneaky linking practices, this is not always the case so it is worth checking just to be sure.

  There are lots of webmasters out there who are eagerly seeking links with like-minded individuals who run websites with a proper approach to reciprocal linking. By adopting a more rigorous approach to examining the sites you intend to link with, the bad apples can be avoided and the good sites rewarded, which is as it should be.