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Six Sigma Requires a Substantial Commitment from “Informal” Leaders
An awful lot has been said lately about Six Sigma and its abilities to bring out the full potential in any business or organization. However, the aspect – other than money – that most frequently causes a company to stop in its tracks when confronted with the option of taking on a Six Sigma strategy is the fact that it requires such a substantial leadership commitment.This being said, leadership doesn’t just mean the people at the top of the company hierarchy. Leadership commitment in this sense is required by all leaders in the business, whether they be

d of asking for the sale right away.

- Make sure to capture your visitor’s contact info so you can continue to market to them until they are ready to buy. Not everyone is ready to buy now and they may need to develop more trust in you before they buy. And, that's not all...

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visit

The Office Romance: Ooh La La or Oh No No?
Connie and Joe are inseparable. They exchange knowing glances over their morning cup of coffee. They share the morning paper - he grabs the Sport section while she thumbs through Business. Connie playfully bumps Joe’s shoulder as they pass each other in the hall. Connie and Joe are coworkers. To See or Not to See According to Vault, a media consulting service, 58% of polled office workers have witnessed extramarital affairs in the workplace, 38% have dealt with unwanted sexual advances, and 20% have dated a subordinate.

Most web site owners who say they want more traffic don't realize they're not ready for it and the more money they spend to get it, the more they’ll lose!

Is that you?

If you haven’t done the four things on this list, the traffic you bring to your web site won’t do you much good and the more you spend to get it, the more money you’ll waste.

Here’s the list:

1. SET UP TRACKING FOR EVERY STEP OF YOUR SALES PROCESS

You need to be able to test and improve the effectiveness of your landing page, your sales letter or home page and your "call to action" whether a sale or an opt-in to a newsletter. You can’t test what you don't track.

When you split-test each step of your sales process, your web site is the worst it will ever be right now. Since you'll always be testing against something new, you’ll only make changes to your headline, copy, offer or other aspects of your site if they beat what you have now.

2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION

To get your visitors to take the action you want, you should consider a few things in it's design that many businesses don't. They are:

- Design your site so that a visitor knows what your site is all about in ? second. Have only one goal per page - multiple goals and many choices lead to inaction. If you have several goals, just use a different page for each.

- Use a headline that tells your customer what you can do for them (NEVER use your company name as a headline!)

- Have a "call-to-action" that asks them to do something. In most cases, you'll do best by "selling" them on opting in to get something free instead of asking for the sale right away.

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visito

Travelcasting - A Podcasting Industry
Travelcasting is the commercial application of podcasting for the travel industry. Travelcasting is the distribution and publishing of audio and video feeds, that offer travel information delivered over the Internet, for on demand listening."This is a new step in the evolution of on-demand travel information delivery, making it accessible, informative, useful and appealing" says Ryan Hoback, CEO of What I Want Podcasting. This mix presents the travel industry with a very unique opportunity to reach its audience through this new medium. Those individuals, w

STEP OF YOUR SALES PROCESS

2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION

To get your visitors to take the action you want, you should consider a few things in it's design that many businesses don't. They are:

- Use a headline that tells your customer what you can do for them (NEVER use your company name as a headline!)

- Have a "call-to-action" that asks them to do something. In most cases, you'll do best by "selling" them on opting in to get something free instead of asking for the sale right away.

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visit

A Simple Structure For Persuasive Presentations
Have you ever witnessed a terrible sales presentation? I remember one which was so bad I couldn't look, it was so embarrassing.James had gone to a lot of expense to travel to another city with his team and rent a meeting room. It was critical that the presentation was a success, because he was looking for half a million dollars of financing from investors.At 10:00 am the room was full and James walked up to the front. 'Thanks for making it here today, everybody. We've got something exciting to show you.'Then he clicked on his laptop and . . .

g new, you’ll only make changes to your headline, copy, offer or other aspects of your site if they beat what you have now.

2. DESIGN YOUR SITE TO CREATE A VISITOR ACTION

To get your visitors to take the action you want, you should consider a few things in it's design that many businesses don't. They are:

- Use a headline that tells your customer what you can do for them (NEVER use your company name as a headline!)

- Have a "call-to-action" that asks them to do something. In most cases, you'll do best by "selling" them on opting in to get something free instead of asking for the sale right away.

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visit

Blogging Can Grow Your Internet Marketing Business At Warp Speed
If you can get a successful blog up and running there are some teriffic synergies between your blog and the online business you are running.So heres where putting together a blog and persisting with your posts until you have regular traffic pays off.In the advertising business we often work closely with focus groups who either know the customers we are targetting or indeed are the customers .But what we have found is that by relying on only a small group of people to tell us what the world wants is a little silly, so we blog and we blog some

e only one goal per page - multiple goals and many choices lead to inaction. If you have several goals, just use a different page for each.

- Use a headline that tells your customer what you can do for them (NEVER use your company name as a headline!)

- Have a "call-to-action" that asks them to do something. In most cases, you'll do best by "selling" them on opting in to get something free instead of asking for the sale right away.

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visit

Podcasts: Ecommerce on the Go
Have you always wanted to try your hand at being a radio talk show host? Well, the Internet has made this possible for many online businesses through the use of podcasting.This new audio delivery method was discussed at the turn of the century and began to develop rapidly by 2004. The premise of a podcast rests in its ability to by syndicated through an RSS feed. In essence you can sign up for a podcast and the information is downloaded to a stand alone or portable listening device whenever a new podcast is available. Apple’s iPod is the predominate portab

d of asking for the sale right away.

Your web site should not be about you but tell your visitor what you can do for them. Answer these questions from your visitor’s point of view for every page: (1) why should I come to your site - what problem(s) will you solve for me? (2) why should I take whatever action you are asking for? (3) is there any reason I should ever come back?

It's critical that you do NOT let your web designer make changes to your sales page for search engine optimization. Save that for other pages. Your sales page should be optimized to get your visitor to take the action you want, not for SEO.

3. OPTIMIZE YOUR CONVERSION RATE BEFORE YOU SPEND MONEY ON TRAFFIC

You can get visitors in an hour using pay-per-click with Google or Yahoo). Get your conversion rate from visitors to sales/opt-ins to a respectable level through testing before you spend a lot of money on traffic.

I've changed a headline on a Google ad for a client and had it increase the results by a factor of 10. Going through the testing process can make the difference whether you make money or not. Google provides the tools to track your pay-per-click campaigns and their new "Google Analytics" system lets you track everything you can think of - and, on top of that, it's free. (It's still in beta testing so type "Google Analytics" into Google to find the link.)

4. KNOW YOUR VISITOR VALUE

Before you pay for visitors with any substantial traffic generating program, you need to know what a visitor is worth. This is a combination of what your average sale or lead is worth divided by how many visitors it takes you to get a sale/opt-in. If your visitors are worth $1.00, it doesn’t make much sense to pay $3.00 to get one, does it?

Once you know that number, you will w

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One of the most difficult tasks of management is to find the right person for the job. Bob Selden suggests some proven methods for improving your hit rate.

The use of Inuit Eskimo soapstone carvings in corporate and cultural gifts as a tool to build business relationships.

Relevant, high quality, and original article writing is a proven way to increase website traffic and activity. One of the reasons is, article writing provides one way links to your website. You write a compelling article and finish the article with up to 3 one way links back to your website.

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