Tags |
|
|
Links |
|
|
Member You - Building Targeted Traffic for Your Website
Website promotion is not an easy task anymore. As the search engines are changing their algorithms everyday, you need to re-think about your strategies to remain on the top of Search Engine Listings.Search Engine Optimization is based on two major concepts.1. On Page Optimization2. Link BuildingOn Page Optimization means the various things that a person can do to keep his website the way Search Engines want. The content you add to your website should have the keywords which you want to target. Getting the list of keywords which will be good for your website is not an easy task. I will explain it in next issue. The content you add to your website should be unique and should be related to topic of your website for a better ranking on Search Engines. After content, you need to get links from other websites.Link Building is an important part of your search engine strategy. The links you should get for your website should be from high quality websites only. The following points should be kept in mind while you go in for link building campaign.1. 10 links from good websites are better than 100 links from no related websites with lot of outbound links.2. The web
• Try and put new content on your site everyday to keep the search spiders coming back
2. Get People Talking About Your Site
After search engine marketing, viral or buzz marketing is the next m
WHAT DOES LINK POPULARITY MEAN TO YOU? When a fellow website owner decides to add a link to your site from one of his pages, what he is actually doing is validating the fact that the content in your site is relevant to the content in his site. It is also an acknowledgement from him that his site visitors should also be visiting your site to gather even more information regarding whatever subject matter it is that both of you have designed a website for.THREE ELEMENTS THAT ALL INCOMING LINKS FROM OTHER SITES SHOULD HAVE Because you have to make sure that the search engine spiders will rank you higher if they find sites that are as relevant to your main topics as you are, you should always make sure that your incoming links from other sites include these important elements:1. QUANTITY Most search engines such as Google and Yahoo! will not even allow a website to be submitted unless it has at least one or two relevant links to it before the submission process can be completed. You have to be sure to have at least ten really good and content heavy sites that share the same topics and subject matter that every page on your site also contains.Google likes to see a lot of relevant links to your sit
Unfortunately a lot of what is written and discussed is rubbish. For new siteowners the challenge is learning and putting to practise what works and leaving the rest to the geeks and fraudsters.
This article provides an overview of what techniques have stood the test of time. This is where your attention and effort should be focused.
1. Focus on the Search Engines
Eighty percent of internet users do a website search once a week. Google undertakes over 300 million searches a day. On average only 20% of searchers go beyond page three of search results.
Organic (i.e. listings you haven’t paid for) is the most cost effective marketing that you can do on the internet ……… but it is not easy.
In this summary article I will just highlight a few very important points.
• There are thousands of search engines on the internet, but over 95% of all searches are carried out on just five of them. This where you should focus your effort. They are Google, Yahoo, MSN, AOL and Ask. Also list at DMOZ (www.dmoz.org) as the search engines use this as part of their ranking tool
• All the search engines, and Google in particular, are focused on one thing. Providing the searcher with the most relevant and accurate answer to their search query. It naturally follows that your goal should be to provide fantastic content about your subject area. Your site content will them be aligned with the search engines goals.
• Don’t just focus on getting traffic to your Home Page. The most successful siteowners get most their traffic entering their site at the individual specialist pages on their site. These pages are best suited to answering searchers questions. For example if you have a site about fly fishing and someone does a Google Search on “fly fishing travel insurance”, they would be best served if they go directly to a page on your site about insurance, not the Home Page. This leads onto the next point…
• Create a list (and continually update it) of all the search terms that you think people interested in your website will type into the search engines. Your first list should have several hundred words and phrases. Select the most important terms and write a page of content around this term. Put the term into the article title, first paragraph and if your website software allows in the pages metatags.
• Try and put new content on your site everyday to keep the search spiders coming back
2. Get People Talking About Your Site
After search engine marketing, viral or buzz marketing is the next mo
Well what is a good mechanic worth these days? You cannot place a value on them simply as labor units as they teach in management school, they are worth more than money. So why not treat them with respect and dignity and pay them what they are worth, we believe that the national averages are too low. There is a partial report on the Automotive and Trucking Sector from the Fed's Beige Book, June 2002.I do not concur with all these numbers, but this is an average and a good indication of some since of reality. Certainly the numbers are incorrect for North Eastern US, Houston, Dallas, Denver, LA, PHX, Seattle, Atlanta, Detroit, and Minneapolis. The report states that Government Mechanics for Diesel Engines average wage is $17.93 per hour, auto $16.90. For parts companies where knowledge is key since parts are parts is $15.48 diesel, $16.87 auto. Repair Stations Diesel $14.74, auto repair shops $12.35. Trucking and Delivery $14.50 diesel, auto $12.15.School Districts averages $14.60, auto $11.80, great? Our most precious commodity and the future of this nation, our kids? The low end of the mechanic scale is schools? Ouch.Well the Oil Change Quick Lube is even less. Labor to start at Jiffy Lube is $6.75 in some
Organic (i.e. listings you haven’t paid for) is the most cost effective marketing that you can do on the internet ……… but it is not easy.
In this summary article I will just highlight a few very important points.
• There are thousands of search engines on the internet, but over 95% of all searches are carried out on just five of them. This where you should focus your effort. They are Google, Yahoo, MSN, AOL and Ask. Also list at DMOZ (www.dmoz.org) as the search engines use this as part of their ranking tool
• All the search engines, and Google in particular, are focused on one thing. Providing the searcher with the most relevant and accurate answer to their search query. It naturally follows that your goal should be to provide fantastic content about your subject area. Your site content will them be aligned with the search engines goals.
• Don’t just focus on getting traffic to your Home Page. The most successful siteowners get most their traffic entering their site at the individual specialist pages on their site. These pages are best suited to answering searchers questions. For example if you have a site about fly fishing and someone does a Google Search on “fly fishing travel insurance”, they would be best served if they go directly to a page on your site about insurance, not the Home Page. This leads onto the next point…
• Create a list (and continually update it) of all the search terms that you think people interested in your website will type into the search engines. Your first list should have several hundred words and phrases. Select the most important terms and write a page of content around this term. Put the term into the article title, first paragraph and if your website software allows in the pages metatags.
• Try and put new content on your site everyday to keep the search spiders coming back
2. Get People Talking About Your Site
After search engine marketing, viral or buzz marketing is the next m
Quick autoresponders can be used to create more profit by using these 4 simple ways.Publish a newsletter, write reviews: One of the best ways of creating more profit with autoresponders is publishing a newsletter. Your newsletters can help you to create information about your products and services for your visitors. This will further help you in building your name as an expert in your particular business. It is also advisable that you write reviews for movies, e-books, software etc. and put these reviews in your autoresponders. Also review your affiliate programs, by using a link in your quick autoresponders to the page of your affiliate.Distribution of your articles: One important method of strengthening your business credibility is by writing and distributing your articles through quick autoresponders. This will increase the traffic in your site and will enhance your sales potential. Moreover if your article contains in-depth information then there are many editors who would provide you with a resource box. A resource box is one which includes your bio and contains brief descriptions about your product and services. This will help strengthen the potential sale of your products and services.
• All the search engines, and Google in particular, are focused on one thing. Providing the searcher with the most relevant and accurate answer to their search query. It naturally follows that your goal should be to provide fantastic content about your subject area. Your site content will them be aligned with the search engines goals.
• Don’t just focus on getting traffic to your Home Page. The most successful siteowners get most their traffic entering their site at the individual specialist pages on their site. These pages are best suited to answering searchers questions. For example if you have a site about fly fishing and someone does a Google Search on “fly fishing travel insurance”, they would be best served if they go directly to a page on your site about insurance, not the Home Page. This leads onto the next point…
• Create a list (and continually update it) of all the search terms that you think people interested in your website will type into the search engines. Your first list should have several hundred words and phrases. Select the most important terms and write a page of content around this term. Put the term into the article title, first paragraph and if your website software allows in the pages metatags.
• Try and put new content on your site everyday to keep the search spiders coming back
2. Get People Talking About Your Site
After search engine marketing, viral or buzz marketing is the next m
In talking with a friend of mine, the topic of prospecting for new leads came up. He told me a story that provides a real life example of how easy it is for a salesperson to cross the line between honesty and dishonesty.The salesperson he told me about sells the kinds of products most small offices or retail stores would need. He finds new leads by cold calling on businesses.But this salesperson puts a dishonest twist into his prospecting. He'll walk into a store and engage the owner or manager like he's interested in buying something. He'll ask questions, show interest in the store or the products and even toss out a few well-placed compliments.Then, when the conversation is warm enough he'll go into his sales pitch.I realize that, in the grand scheme of things, this is not a major ethical infraction. Obviously people do things that are much worse than this.But does that make it right?This salesperson has engaged his prospect by misleading them. He has misrepresented his intentions. He has chosen to deceive another person just to get them talking.How can that be a good way to begin a potential business relationship?Furthermore, why do some people think this is okay? Are
• Create a list (and continually update it) of all the search terms that you think people interested in your website will type into the search engines. Your first list should have several hundred words and phrases. Select the most important terms and write a page of content around this term. Put the term into the article title, first paragraph and if your website software allows in the pages metatags.
• Try and put new content on your site everyday to keep the search spiders coming back
2. Get People Talking About Your Site
After search engine marketing, viral or buzz marketing is the next m
A Chief Financial Officer looked at the Marketing Knowledge Mentor standing next to her in the elevator and stated, "You work with those product managers in marketing on the second floor. They don't build anything, they don't sell anything and they spend all our money! So the big question is why do we need product management or marketing at all?” That is the business perspective many people have of product or brand management in Marketing!There are many business articles focused on the value of the brand, building customer-focused value or developing the value proposition. Who is the champion of the value proposition?Is it the R&D group, Operations people or Engineering people? Actually, it's none of these people. They are focused on developing the functionality or managing the quality of the products or services in the company. These company departments are looking for the next release or the next line extension for their products. They are working hard to maintain the quality of the current products.Hertz, Hilton and Harvard are services, yet they have attributes that need developing, such as the Hertz Gold card, Hilton reward club or Harvard Business Review magazine format.Is it Sales? They'
• Try and put new content on your site everyday to keep the search spiders coming back
2. Get People Talking About Your Site
After search engine marketing, viral or buzz marketing is the next most cost effective marketing technique.
If you offer something new and exciting, the internet, forums and email are the most incredible distribution tool. It is not unusual for a fun, unusual or special offer email to be distributed to over a million people in a single day.
When creating content and applications always keep at the back of your mind what could you provide or offer that your audience would want to send to their friends and colleagues. For example a site about Internet Marketing could create “The Internet Scam Directory” which keeps an updated list of internet ripoffs.
3. Visitors are for Life, Not Just for Christmas
Every visitor that comes to your site is valuable. Often you just have a few seconds to build a relationship with them……………or they’re gone forever.
This is a checklist for you to consider:
• Is the site visually simple, clean and attractive?
• Can the visitor understand what you do within five seconds of landing?
• Is the navigation intuitive and logical?
• Can the visitor get to the Home Page from every page?
Once they are on the site and looking around you need them to take one or more actions that commit them to a longer term relationship. The best result is signing up for membership of your site or buying your products. The second best result is adding their email to a newsletter list. The third best result is book marking your page.
Structure your site to achieve these results. Take a look at the Marketing Sherpa site (www.marketingsherpa.com) to see a site that does this exceptionally well.
4. Pay-Per-Click Marketing
Pay per click marketing is when your ads are displayed alongside search results on the main search engine results pages. Google Adwords is the biggest provider of these services.
The advantage over organic search listings is that you have control over where your ads appear and how often. This enables you to instantly ramp up your online marketing, or cut back during quiet periods.
The disadvantage is it can cost a lot of money, particularly if you don’t understand what
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/82624/memberyou-Building-Targeted-Traffic-for-Your-Website.html">Building Targeted Traffic for Your Website</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/82624/memberyou-Building-Targeted-Traffic-for-Your-Website.html]Building Targeted Traffic for Your Website[/url]
Related Articles:
Why Corporate Identity is a Very Powerful Communication Branding Tools
Acrylic Fibers Are Synthetic Fibers
Secrets of Marketing with Postcards
Bookmark it:
|