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Member You - Is It Time to Legally Register Your Trade/Service Mark?
Hard Times For Surety Bonds >The surety bond market is currently a very conservative market. Contract and commercial bond departments throughout the nation have tightened up their underwriting practices due to enormous loses throughout the industry. Many sureties have had to close their doors, other have had their ratings drop to a level where they can not write the same business they co Steps to Protect Your Name 1. Reserve the Internet Domain name. 2. Use TM or SM symbols. Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark. 3. Register in your State. In Massachusetts, the filing fee is $50 and lasts 10 years. 4. Register in the US. The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection Traveling Safe when on International Business It’s very upsetting to find someone using your business name, or one that is “confusingly similar.” If you’ve taken legal steps to protect your name, you are in a much better position to protect your interests.Safety is a concern no matter where you travel in the world. Of course, some countries and cities will be safer than others will, but it is always important to be alert and to keep personal safety in mind when you travel. Before You Leave HomeBefore you go, make a photocopy of your passport and visas. Keep them with you, but separate from your actual * If you are successful, you will be copied. I learned this lesson the hard way. When my business partner and I started Tables to Teapots (a retail store in Acton, MA), we had no idea how successful we would be. After several years of hard work, a TV feature on Chronicle and a story in Inc. Magazine, our business was booming. Then one day, a customer came in and said, “I didn’t know you’d opened up in New Hampshire.” Well, we hadn’t opened up in NH. But, an enterprising copycat had opened a store and called it NH-Tables to Teapots. We were lucky. While we had the rights clearly established in Massachusetts, we had not filed a federal Trademark protecting the name in other states. By taking an aggressive position, I was able to convince the NH copycat to change the name of his business. Legally, our “rights” to the name attach from the time we used it in commerce. However, we would have been on stronger footing if we had registered the Trademark. Trademark/Service Mark Registration Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.) Check to Confirm that Your Name is Available. Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability. Steps to Protect Your Name 1. Reserve the Internet Domain name. 2. Use TM or SM symbols. Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark. 3. Register in your State. In Massachusetts, the filing fee is $50 and lasts 10 years. 4. Register in the US. The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection The Power of Storytelling to Build a Better Brand e and a story in Inc. Magazine, our business was booming. Then one day, a customer came in and said, “I didn’t know you’d opened up in New Hampshire.” Well, we hadn’t opened up in NH. But, an enterprising copycat had opened a store and called it NH-Tables to Teapots.How good are you at telling a story? Not so hot? Well then it's time to brush up and hone that skill because your business, every business, is basically a story. And how well you tell that story will determine if people (i.e. your customers) will continue to listen or politely walk away.How do you tell a good story?You start with a captivating, We were lucky. While we had the rights clearly established in Massachusetts, we had not filed a federal Trademark protecting the name in other states. By taking an aggressive position, I was able to convince the NH copycat to change the name of his business. Legally, our “rights” to the name attach from the time we used it in commerce. However, we would have been on stronger footing if we had registered the Trademark. Trademark/Service Mark Registration Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.) Check to Confirm that Your Name is Available. Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability. Steps to Protect Your Name 1. Reserve the Internet Domain name. 2. Use TM or SM symbols. Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark. 3. Register in your State. In Massachusetts, the filing fee is $50 and lasts 10 years. 4. Register in the US. The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection Building Customer Loyalty cat to change the name of his business.The following tips can apply to virtually any profession or industry. If you think that these are self-evident, then I challenge you to take a personal assessment. Print this page and keep the list on your desk for one week. Place a checkmark next to each item when you conduct an activity that fulfills one of these objectives. Can you check all of these items Legally, our “rights” to the name attach from the time we used it in commerce. However, we would have been on stronger footing if we had registered the Trademark. Trademark/Service Mark Registration Any word, phrase, name, symbol, sound … that identifies or distinguishes your product or service from those made or sold by others, is eligible for Trademark Protection. (Trademark applies to products; Service mark applies to services.) Check to Confirm that Your Name is Available. Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability. Steps to Protect Your Name 1. Reserve the Internet Domain name. 2. Use TM or SM symbols. Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark. 3. Register in your State. In Massachusetts, the filing fee is $50 and lasts 10 years. 4. Register in the US. The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection Your Business Card - What Does It Say About You And Your Business? A business card can be an extremely useful tool for marketing your business and yourself. Your business card should be professional in appearance and have several different methods to contact you. These should include telephone number, fax number, email address and mailing address. Additional contact information is a plus.One of the biggest mistakes Check to Confirm that Your Name is Available. Before you invest in applying for a Trade/Service mark, it’s important to search and see if anyone else is claiming the name or similar name. You can search online for the Internet domain name (www.networksolutions.com). You can also search on the Web site of the United States Patent and Trademark Office (www.uspto.gov). These searches do not guarantee that the name is not in use, but they are a good indication of availability. Steps to Protect Your Name 1. Reserve the Internet Domain name. 2. Use TM or SM symbols. Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark. 3. Register in your State. In Massachusetts, the filing fee is $50 and lasts 10 years. 4. Register in the US. The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection Starting a Metal Detecting Business? Don't Do it Until You Reads This Tips >If you are looking start a business selling metal detectors you need some knowledge on the subject to make sure that your customers feel comfortable purchasing from you. If you are already knowledgeable about metal detectors than starting your own business and watching the profits come in should happen sooner rather than later.Selling metal detectors c Steps to Protect Your Name 1. Reserve the Internet Domain name. 2. Use TM or SM symbols. Put the Trademark (TM) or Service mark (SM) symbol on your materials. This puts the world on notice that you are claiming the mark. 3. Register in your State. In Massachusetts, the filing fee is $50 and lasts 10 years. 4. Register in the US. The Federal filing fee is $375 and once approved you can use the ® (stands for registered mark), and the protection lasts so long as the mark is used in commerce. 5. Register Internationally. International registration has become much easier with the Madrid Protocol (effective November 2003), which allows a mark to be protected in several countries by filing a single application. In conclusion, if your business name, tagline or brand is important to your business, then it makes sense to take steps to legally protect it.
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