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Member You - Big Judgments on Little Information - Understanding How Your Customers Think
Conflict Resolution And Understanding The Cost Of Conflict
Understanding the cost of conflict is a major factor in persuading contesting parties to attempt conflict resolution and turn their conflict into collaboration.Stewart Levine in his excellent book "Getting to Resolution – Turning Conflict into Resolution" identifies four costs of conflict:Direct costs make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
I read this in a book that was recommended to me entitled All Marketers Are Liars. What's fascinating about most of us is that we consistently make judgments on very little information. In effect, consumers absorb little bits of information (like seeing your logo or business card) and then make judgments and predictions about your business based on the little input they've been exposed to.
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a bar
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a barnacle on a sailboat. Once the snap decision has been made, consumers seek out information that supports their snap judgments and ignore information that doesn't. For consumers, this approach saves an immense amount of time and keeps them from going nuts; for savvy business owners, this screams, "My first impression better be a good one."
So what does all this mean to you?
This is why having a professional, marketing-focused and consistent business identity is so important. The truth is, your customers make snap judgments, and once those decisions are made, they are tough to change. So you want to make certain that the first impression your customers might receive from you (business card, logo, phone call from you, Web site, brochure, signage, etc) is the impression that you want to send to them.
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business
Understanding the cost of conflict is a major factor in persuading contesting parties to attempt conflict resolution and turn their conflict into collaboration.Stewart Levine in his excellent book "Getting to Resolution – Turning Conflict into Resolution" identifies four costs of conflict:Direct costs make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
If You Were A Horse Would You Win The Kentucky Derby?
Imagine the horses all lined up at the gate in the last Kentucky Derby. Successful businessmen/women are just like thoroughbred horses. They must practice, run like the wind and sometimes be driven to make it first through the line. Like a horse race the majorities are losers and only a few are Triple Crown winners.We
Your consumers are bombarded
everyday with thousands of brand images and sales pitches. "In order to survive
the onslaught of choices, consumers make snap judgments." Imagine the horses all lined up at the gate in the last Kentucky Derby. Successful businessmen/women are just like thoroughbred horses. They must practice, run like the wind and sometimes be driven to make it first through the line. Like a horse race the majorities are losers and only a few are Triple Crown winners.We
I read this in a book that was recommended to me entitled All Marketers Are Liars. What's fascinating about most of us is that we consistently make judgments on very little information. In effect, consumers absorb little bits of information (like seeing your logo or business card) and then make judgments and predictions about your business based on the little input they've been exposed to.
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a bar
What Come After Business Incorporation
After you have completed the business incorporation process, don't expect that your work is done. Actually, the real work is just starting. Being a corporation means that you are not the center of the business anymore. You have your partners, stockholders, and shareholders to think about. In addition, you have to continue pr
arketers Are
Liars. What's fascinating about most of us is that we consistently make judgments
on very little information. In effect, consumers absorb little bits of information
(like seeing your logo or business card) and then make judgments and predictions
about your business based on the little input they've been exposed
to. After you have completed the business incorporation process, don't expect that your work is done. Actually, the real work is just starting. Being a corporation means that you are not the center of the business anymore. You have your partners, stockholders, and shareholders to think about. In addition, you have to continue pr
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
Security Metal Detectors
Security metal detectors are basically used for the screening of any metallic object in security zones. Very Low Frequency or VLF technology is used in most common security metal detectors. Advanced security metal detectors use low radiation x-rays for screening. Security metal detectors are used in airport security checkpoi
s
about your business based on the little input they've been exposed
to. Security metal detectors are basically used for the screening of any metallic object in security zones. Very Low Frequency or VLF technology is used in most common security metal detectors. Advanced security metal detectors use low radiation x-rays for screening. Security metal detectors are used in airport security checkpoi
Don't believe me?
Well, have you ever made up your mind about a political candidate without ever meeting her/him? How about picking a movie based on the ads in the paper? If you shop online, do you make a decision on how reputable the company is based on their Web site? Yep, we all make snap decisions. This is the reason that speed dating has been so popular and effective for people—we all make snap judgments based on a first impression.
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
The Employee with a Chip on His Shoulder Harms the Whole Company
Every once in a while you come across an individual who has an entitlement attitude. They feel that they’re blessed with unusual ability that far exceeds the rest of God’s creatures and that the people they’re forced to deal with are just mere servants that should be catering to them. If this sounds familiar to you, you’re
n the ads in the paper? If you
shop online, do you make a decision on how reputable the company is based on their
Web site? Yep, we all make snap decisions. This is the reason
that speed dating has been so popular and effective for people—we all make
snap judgments based on a first impression. Every once in a while you come across an individual who has an entitlement attitude. They feel that they’re blessed with unusual ability that far exceeds the rest of God’s creatures and that the people they’re forced to deal with are just mere servants that should be catering to them. If this sounds familiar to you, you’re
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a ba
Commercial Paper Shredders
Commercial paper shredders are a perfect solution to meet the paper destruction needs of banks, government offices, other offices, and home. Most commercial shredders are designed to shred up to 80 sheets of paper at a time. These shredders are also capable of shredding staples, paper clips, CDs, floppy disks, and credit car
make
snap judgments based on a first impression. Commercial paper shredders are a perfect solution to meet the paper destruction needs of banks, government offices, other offices, and home. Most commercial shredders are designed to shred up to 80 sheets of paper at a time. These shredders are also capable of shredding staples, paper clips, CDs, floppy disks, and credit car
The truth is, that often, based on a first impression, we consumers make up our minds instantly—and according to All Marketers Are Liars, consumers stick to those decisions like a barnacle on a sailboat. Once the snap decision has been made, consumers seek out information that supports their snap judgments and ignore information that doesn't. For consumers, this approach saves an immense amount of time and keeps them from going nuts; for savvy business owners, this screams, "My first impression better be a good one."
So what does all this mean to you?
This is why having a professional, marketing-focused and consistent business identity is so important. The truth is, your customers make snap judgments, and once those decisions are made, they are tough to change. So you want to make certain that the first impression your customers might receive from you (business card, logo, phone call from you, Web site, brochure, signage, etc) is the impression that you want to send to them.
Would you like to check out more of All Marketers Are Liars? It is written by Seth Godin and is available to purchase on Amazon.com. If you are a business
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