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Member You - Throwing Good Money After Bad Design-Is Your Small Business Wasting Money on the Wrong Graphic Artis
A Look at Christian Motivational Speakers
For the most part, Christian motivational speakers concentrate on two areas that may overlap. The first is spreading the gospel. This does not mean that they are training for the priesthood. It means that they apply the Bible’s teachings to anything and everything going on in the world today and they speak about it at whatever opportunity arises.In the past several years, with the country leaning more and more to the right, popular radio and TV shows have sprung up, and Christian motivational speakers are invited to present their views through the media, to a large audience of viewers or listeners. They are not preaching. They are discussing current events or t
icle and
you might feel the same way. For the most part, Christian motivational speakers concentrate on two areas that may overlap. The first is spreading the gospel. This does not mean that they are training for the priesthood. It means that they apply the Bible’s teachings to anything and everything going on in the world today and they speak about it at whatever opportunity arises.In the past several years, with the country leaning more and more to the right, popular radio and TV shows have sprung up, and Christian motivational speakers are invited to present their views through the media, to a large audience of viewers or listeners. They are not preaching. They are discussing current events or t
"Investing money in a graphic artist hasn't worked for me", that's what Maria told me last year when we met at a networking event. Maria is a businesswoman, a fairly successful one at that, but she's had to l
Internet Home Business Secrets That Payoff!
I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only those who play the game the best will collect the bigger paychecks - but even they can't outlast this game of roulette can they? Listen - I get asked often, even by my own wife, "why are you so driven!" It's true, these days I am passionate about just about everything I do - especially my internet home business. Why? Is it the thought of a ne
A lot of my friends are graphic artists, they're great people and honestly, there
are a couple of them that are pretty darn good at creating art. But you're about
to learn that art, unless you sell art, won't help you attract more customers
and grow your business. After reading this article my artist friends are probably
going to like me a lot less. That's because this article uncovers some
striking truths of small business owners throwing large sums of money away by
hiring graphic artists that aren't business savvy or experienced in marketing.
I feel it's important to share this with you, the small business owner, and I
hope this will help shift how you think and invest in your future marketing and
design projects. I can picture you exactly where I was just a few short years ago -- Sitting in another useless meeting organized by a group of senior managers that have a combined IQ less than your own child at 3-months old. Around in circles you go, no progress again today and only those who play the game the best will collect the bigger paychecks - but even they can't outlast this game of roulette can they? Listen - I get asked often, even by my own wife, "why are you so driven!" It's true, these days I am passionate about just about everything I do - especially my internet home business. Why? Is it the thought of a ne
Artists with no business expertise are risky investments at best. In fact, there is absolutely no way I would pay them a dime to design my marketing and advertising materials if I was a business owner. Admittedly, this is pretty harsh - I know, if you want to find out why, read the rest of this article and you might feel the same way.
"Investing money in a graphic artist hasn't worked for me", that's what Maria told me last year when we met at a networking event. Maria is a businesswoman, a fairly successful one at that, but she's had to le
Dealing with Workplace Disappointment
Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the channel is causing the level of disappointment to rise right through the ceiling.What happens when disappointment takes over? This is a huge problem for business leaders in the small business world. When it is a small issue and not tackled in the early stages can grow to become a over powering concern which can lead to mental health issues like depress
ter reading this article my artist friends are probably
going to like me a lot less. That's because this article uncovers some
striking truths of small business owners throwing large sums of money away by
hiring graphic artists that aren't business savvy or experienced in marketing.
I feel it's important to share this with you, the small business owner, and I
hope this will help shift how you think and invest in your future marketing and
design projects. Workplace disappointment is a growing problem in today’s small business IT marketplace, the inability for technicians to deliver quality and timely services to clients due to increasing demands and lack of quality talent in the available talent pool right through to vendors not coming through on promises in the channel is causing the level of disappointment to rise right through the ceiling.What happens when disappointment takes over? This is a huge problem for business leaders in the small business world. When it is a small issue and not tackled in the early stages can grow to become a over powering concern which can lead to mental health issues like depress
Artists with no business expertise are risky investments at best. In fact, there is absolutely no way I would pay them a dime to design my marketing and advertising materials if I was a business owner. Admittedly, this is pretty harsh - I know, if you want to find out why, read the rest of this article and you might feel the same way.
"Investing money in a graphic artist hasn't worked for me", that's what Maria told me last year when we met at a networking event. Maria is a businesswoman, a fairly successful one at that, but she's had to l
Plastic Corrugated Versus Paper Corrugated - Which Is Right For My Business?
Today’s packaging industry offers multitudes of products designed to help you run a more efficient, profitable business. However, the variety of packaging choices can often prove overwhelming to someone who does not specialize in the industry.One of the most innovative products available today is plastic corrugated, also known as corrugated plastic, which is a durable material designed to replace the conventional paper, or cardboard, corrugated products that currently dominate the distribution and manufacturing industries. Corrugated plastic is formed when two plastic liners are fused together on either side of a sheet of wavy plastic known as fluting. Together
perienced in marketing.
I feel it's important to share this with you, the small business owner, and I
hope this will help shift how you think and invest in your future marketing and
design projects. Today’s packaging industry offers multitudes of products designed to help you run a more efficient, profitable business. However, the variety of packaging choices can often prove overwhelming to someone who does not specialize in the industry.One of the most innovative products available today is plastic corrugated, also known as corrugated plastic, which is a durable material designed to replace the conventional paper, or cardboard, corrugated products that currently dominate the distribution and manufacturing industries. Corrugated plastic is formed when two plastic liners are fused together on either side of a sheet of wavy plastic known as fluting. Together
Artists with no business expertise are risky investments at best. In fact, there is absolutely no way I would pay them a dime to design my marketing and advertising materials if I was a business owner. Admittedly, this is pretty harsh - I know, if you want to find out why, read the rest of this article and you might feel the same way.
"Investing money in a graphic artist hasn't worked for me", that's what Maria told me last year when we met at a networking event. Maria is a businesswoman, a fairly successful one at that, but she's had to l
Reinventing Velcro: The Importance of Brand Simplicity
Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company knows it, your brand should show it, and your customer is desperate for anything that makes his life easier.Ironically, there are several definitions of simplicity. Simplicity can be defined as being simple or uncompounded, the absence of pretense, the freedom from difficulty or hardship, the lack of ornamentation, or the quality of being natural or based on natural principles. Each one of these definitions holds the key to what today’s consumer desires: a bett
isky investments at best.
In fact, there is absolutely no way I would pay them a dime to design my marketing
and advertising materials if I was a business owner. Admittedly, this is pretty
harsh - I know, if you want to find out why, read the rest of this article and
you might feel the same way. Akin to the concept of white space and minimalism in design, simplicity of brand representation is the right direction to go in order to increase your market share. Simple is better. Your company knows it, your brand should show it, and your customer is desperate for anything that makes his life easier.Ironically, there are several definitions of simplicity. Simplicity can be defined as being simple or uncompounded, the absence of pretense, the freedom from difficulty or hardship, the lack of ornamentation, or the quality of being natural or based on natural principles. Each one of these definitions holds the key to what today’s consumer desires: a bett
"Investing money in a graphic artist hasn't worked for me", that's what Maria told me last year when we met at a networking event. Maria is a businesswoman, a fairly successful one at that, but she's had to l
Why Brand Matters
Whether you realize it or not, every business has a brand. How you develop it is the difference between creating your point of distinction or blending in with the crowd; projecting a positive image or eliciting a negative one; growing your business or merely existing; successfully reaching your target audience or missing the mark altogether.Brand does matter. Those who build their brand and manage it successfully can profit mightily. Here are six principles for creating and building brand as well as real-world examples of why it matters.Strong brands trigger hot buttons in the consumer.We buy for emotional reasons and then rationalize those
icle and
you might feel the same way. Whether you realize it or not, every business has a brand. How you develop it is the difference between creating your point of distinction or blending in with the crowd; projecting a positive image or eliciting a negative one; growing your business or merely existing; successfully reaching your target audience or missing the mark altogether.Brand does matter. Those who build their brand and manage it successfully can profit mightily. Here are six principles for creating and building brand as well as real-world examples of why it matters.Strong brands trigger hot buttons in the consumer.We buy for emotional reasons and then rationalize those
"Investing money in a graphic artist hasn't worked for me", that's what Maria told me last year when we met at a networking event. Maria is a businesswoman, a fairly successful one at that, but she's had to learn the hard way something you'll know after reading a few more paragraphs.
As I got to know Maria I learned that she'd worked with two different graphic artists that created her company identity, marketing materials, web site and her yellow pages ad. Despite all of this, she wasn't getting good return on her design investment, "I just don't understand it, everything looks good but nothing is happening". True enough, the work looked aesthetically fine but I asked her one simple question, "Did your designers ask you about your marketing strategy, your ideal target market, competitive landscape and your business objectives?" She shook her head "no" with a puzzled look, "They just designed something that looked good, should they have asked?"
Damn right they should have. But artists aren't necessarily savvy marketers and businesspeople. It doesn't even occur to them to ask about niche, product placement and marketing strategy. Hiring a designer that has no expertise in marketing or bu
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