Tags |
|
|
Links |
|
|
Member You - Getting More People to Click
Google AnalyticsGoogle Analytics is a free service provided by Google which can help you track the performance of the content on your website. Once the service has been installed on your website, the amount of information you can get is absolutely astounding. You can find out exactly how many users have clicked on a certain portion of your website, you can view top entry and exit points (so you can assess your strongest and weakest pages), and you can quickly view an overlay of your site that will give you valuable tracking information.Strengthen your Exit PointsGoogle Analytics can help you figure out one of the most important things for any e-commerce webmaster: what pages cause users to leave your website. As a webmaster, your dre
Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly
I guess you might have seen those adverts where people offer to show you how to make oodles of money online. I know I have.You might have tried things yourself, but not yet come up with a solution that works for you.Well, here is a formula to make some quick money online. It may not be a fortune, but it costs you nothing and it should help to pay the bills.In brief, with this formula you'll be finding out the most popular searches being made on Google. Then you'll generate a short report on that subject. And then you'll sell the report on eBay - hopefully many times over.Here's the formula:1. Visit http://www.google.com/press/zeitgeist.html and see what are the hot searches at this moment in time.2. Select one of them, ideally
The more people you can tempt to click on your ad, sign up for your program, or subscribe to your newsletter, the more money you'll make.
Why they click
A person is only going to click on your ad, sign up for your program, or subscribe to your newsletter if there's a reason to do so. That reason is some positive outcome the clicker hopes to gain.
Your job, as the advertiser, is to make it blatantly obvious what that reason is.
A failure to make it blatantly obvious will render every tip, trick and technique that follows completely useless. As with everything else in life, you have to get the basics right first.
This article assumes you already have the basics right. It assumes your ad is already generating clicks, sign ups, or subscriptions. And that you want to know how to increase the percentage of people who respond.
The five-pronged approach
There are five things you can do to improve the number of clicks, sign ups or subscriptions you're getting. They are...
- Get to the point
- Eliminate oblique references
- Ask for the action you want
- Invoke scarcity
- Reinforce the benefit
Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.
Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly possible.
There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully — it gets to the point.
And by then, it's too late. Your prospect has fallen asleep on his or her keyboard, accidentally hit the enter key, and surfed off to some other site.
Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.
Eliminate oblique references
Eliminate oblique references? Huh?
What I'm really saying here, is be direct.
Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.
Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.
Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly
My first article about digital recording that I have had published in various places on the net for some time, talks about the two main audio formats midi. and wav.I have decided therefore, to devote the next few articles to addressing some of the questions I have received about this first article.Keep in mind that the wav. format is the one that is used for burning directly to CD. To do this, you just need to open your CD burning software, find your wav. file and drag or drop it into your burn list.Also keep in mind that you can record directly to wav. and forgo the midi. format completely. Midi. has some specialized recording uses that I will cover later in subsequent articles.For now, some useful things that you can do by recording direc
This article assumes you already have the basics right. It assumes your ad is already generating clicks, sign ups, or subscriptions. And that you want to know how to increase the percentage of people who respond.
The five-pronged approach
There are five things you can do to improve the number of clicks, sign ups or subscriptions you're getting. They are...
- Get to the point
- Eliminate oblique references
- Ask for the action you want
- Invoke scarcity
- Reinforce the benefit
Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.
Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly possible.
There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully — it gets to the point.
And by then, it's too late. Your prospect has fallen asleep on his or her keyboard, accidentally hit the enter key, and surfed off to some other site.
Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.
Eliminate oblique references
Eliminate oblique references? Huh?
What I'm really saying here, is be direct.
Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.
Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.
Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly
There are thousands of people who would love to escape the drudgery of their nine-to-five jobs and to find a way to run their own home-based opportunities. Many of those people understand that the most lucrative way to start a home business is to work online. However, the bulk of that population continues to clock in every day.Why? There are many reasons why people are reluctant to make the break from being a “mere employee” to becoming their own boss. It could be a matter of security, an upbringing that constantly reinforced the “necessity” of being a “good worker,” peer pressure or one of many other possible matters that keep them tied to a lifestyle they don’t enjoy. One of the most common explanations, however, is that people believe they lack the nece
Get to the point
Your prospect will only act when he or she believes it's in his or her best interests to do so.
Your ad has to make it blatantly obvious why it's in your prospects best interests. And it must do so as soon as humanly possible.
There's a very good chance your ad doesn't do this as soon as humanly possible. There's a very good chance your ad waffles along for several paragraphs before, finally, mercifully, wonderfully — it gets to the point.
And by then, it's too late. Your prospect has fallen asleep on his or her keyboard, accidentally hit the enter key, and surfed off to some other site.
Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.
Eliminate oblique references
Eliminate oblique references? Huh?
What I'm really saying here, is be direct.
Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.
Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.
Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly
Finding a franchise for sell that interests you and is within your price budget has never been so easy. With the amount of resources that are available to the public these days, it is almost impossible not to find a franchise that fits your criteria. The difficult part for many is determining how to finance the franchise for sell.When determining where to find the money to buy a franchise, it is recommended to first talk to the franchisor. Almost all U.S. franchisors provide debt financing only, while some carry the entire loan through their own finance company. Some franchisors offer loans based on simple interest, no principal, and balloon payments that are due 10 years down the road.Many times the equipment and inventory make up 25%-75% of the sta
Get rid of all the waffle, and get to the point immediately. And by immediately, I mean in the headline at the top of the page.
Eliminate oblique references
Eliminate oblique references? Huh?
What I'm really saying here, is be direct.
Don't say “eliminate oblique references”. Say “be direct”. Say what you mean in the most economic way possible.
Some of you may well rebel at this command. You've been taught to be polite, and using blunt language goes against the grain.
Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly
According to one of the entries found at dictionary.com the definition of the word network is as follows: Something resembling an openwork fabric or structure in form or concept, especially: An extended group of people with similar interests or concerns who interact and remain in informal contact for mutual assistance or support.The Merriam Webster Online Dictionary at http://www.m-w.com/cgi-bin/dictionary gives the following definition for networking: the exchange of information or services among individuals, groups, or institutions.Successful networking occurs when the exchange of information or services is amongst people with similar interests or concerns. Maintaining the network of connections provides a networking opportunity when one has new inform
Force yourself to do it. Become an expert at using short words and sentences. Forget about fancy elements of style. Be direct!
This will help you get to the point fast, reinforcing the first of the five prongs.
Ask for the action you want
Sounds simple, right? You want somebody to click on your ad, sign up, or subscribe. Naturally you're going to ask them to do so!
Some of you will specifically ask the prospect to act. Some of you will waffle around the point, trying to be as polite as possible.
If you're already asking for the action you want, what exactly are you saying? Are you telling the prospect exactly what you want him or her to do? Are you spelling it out in simple steps, and being as direct as possible?
You're not? Then you have a job to do my friend!
If you're being super-polite, then you've been brought up well. Call your parents, and thank them for a job well done.
Then realize that being polite in advertising almost never works (there are a few exceptions). What works is getting to the point, and bluntly telling the prospect what he or she has to do.
You are literally giving your prospect an order.
Do tell the prospect to “Fill out the form and click the Submit button now”.
Don't ask the prospect if he or she would like to find out more, and feels the winds of fate are blowing in an appropriate direction, perhaps he or she could see his or her way to find the time to perhaps, all being well, complete the following form”.
Invoke scarcity
Human beings have a curious tendency to find something more desirable if it's rare.
You can take advantage of this in your advertising, by artificially limiting the supply of the thing you're offering.
When you limit the supply of something, anyone who wants that thing is under increased pressure to act. This helps overcome another human tendency to put things off.
Here are some examples of how to invoke scarcity...
A person offering a special discount places a time-limit on the offer.A person seeking subscribers to a newsletter gives away a free gift to the first 50 subscribers only, and displays a countdown right there next to the subscribe form.
Reinforce the benefit
This final prong is about giving away a free gift to increase response. Yet it's more than merely finding any old thing to give away.
Your free gift should reinforce the benefit of the thing you're selling.
By choosing a free gift that reinforces the major benefit of your offer, you can be sure you're increasing the value of the overall package.
If you choose a free gift unrelated to your main offer, you can't be sure the prospect will find it valuable. For example, a buyer of tofu is less likely to find a free donut as motivating as would a person who regularly buys donuts.
If you choose a free gift unrelated to your main offer, you lose a valuable chance to restate your main benefit. Tha
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/80190/memberyou-Getting-More-People-to-Click.html">Getting More People to Click</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/80190/memberyou-Getting-More-People-to-Click.html]Getting More People to Click[/url]
Related Articles:
Successful Partnering--Five Pitfalls to Avoid
Increasing Project Value through Risk Management
MLMs: How Do You Sell Your Product AND Build Your Downline?
Bookmark it:
|