Member You - Business

Award Winning Advertising and What You Can Learn From a Talking Gecko
Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. Of course the consumers are not stupid and many times they can guess who is going to win.There's a lot to be said for award-winning advertising in corporate America and it is amazing what you can learn from a talking gecko. Consider if you will how many people have bought Geico Insurance or visited their web site for a rate quote due to their adverti

Energy Management: Cutting Costs Across The Board
Energy management is quite a hot topic these days. With fuel costs soaring and the average person not making a whole lot more, you can expect more and more people to be looking at ways to lower their utility bills. Energy management is a necessary thing to consider no matter who you are or where you are from. But, how can you lower your rates effectively? Here are some helpful hints and tips about energy management that you can take to the bank.• Make sure that your equipment is in tip top shap

Well that certainly is a direct -- if not offensive -- title, isn't it? Stay with me a little while longer, and you will understand its significance.

Many of us realize that, to get a buyer's attention, we have to tell them about benefits. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about how our businesses can help them achieve their objectives.

So what? There's that abrasive term again. But that is really the question that you have to answer. You see, businesses -- large and small -- often market themselves with what they think are benefits. In actuality, they are trumpeting features, never really answering the question. Take a recent television commercial by General Motors, for instance. It promotes one of its SUVs that is equipped with an eight-cylinder engine that switches to four cylinders when possible. This, the commercial professes, increases fuel economy. Okay, there's the benefit, right? Wrong. The fact that the engine switches from eight to four cylinders is a feature. It has not answered the question, "So what?" But the

Packing and Crating Services – Get Moving with Toll Free Numbers
If you are moving your household and do not know where to search for packing and crating services, try locating a toll free numbers directory. You can make free calls to local craters and packers and inquire about their services. It is convenient and easy to dial a toll free number, get all your queries answered, and arrange for the service without having to pay a dime.Packing and crating services take away the burden of dismantling, arranging, packing household goods, and making the actual deliver

s. As Jack Trout and Al Reis wrote in their best-seller, Positioning, everyone listens to the same radio station, WII-FM (What's In It For Me?). No one really cares about us as businesspeople; they care about how our businesses can help them achieve their objectives.

Bartering - A Great Way to Trade
Before you hit the back button thinking bartering went out of fashion when money came along. Think again. Bartering has not only thrived all this while, it has made a come back in the business world in a big way. If the International Reciprocal Trade Association is any indication, bartering today is a whopping six-billion-dollar business-to-business success story worldwide. And it is expected to grow by more than ten percent annually.Bartering down the agesDictionary defines ba

chieve their objectives.

All I Needed to Learn in Life I Learned From Betty Crocker
Some of you may be too kind to say it. But I can tell you’re thinking, “I don’t know what you know about life, but I think you’ve learned a bit too much about Betty Crocker.”Yes, I’ve learned a great deal about Betty Crocker over the past forty-some years. I’ve sat at her table many times. But as much as I’ve learned ABOUT her, I’ve learned more FROM her!You’re probably thinking, “Yup, I knew it, you’ve finally gone off your rocker. Jean’s been creative one too many times! All she’s lea

y, they are trumpeting features, never really answering the question. Take a recent television commercial by General Motors, for instance. It promotes one of its SUVs that is equipped with an eight-cylinder engine that switches to four cylinders when possible. This, the commercial professes, increases fuel economy. Okay, there's the benefit, right? Wrong. The fact that the engine switches from eight to four cylinders is a feature. It has not answered the question, "So what?" But th

Exploding Your Ads With Classified Advertising
Classified advertising is a form of advertising that many new business owners overlook. With today's shift in advertising from off-line and online there's never been a better time to use his valuable marketing tool.Correctly applied classified ads can yield the most exposure to your product in any of available online. When improperly used however a classified ad can be a tremendous waste of money.To be a success with classified ads and any off-line advertisements it’s absolutely critical to

rs when possible. This, the commercial professes, increases fuel economy. Okay, there's the benefit, right? Wrong. The fact that the engine switches from eight to four cylinders is a feature. It has not answered the question, "So what?" But the fact that the engine increases fuel economy is certainly the benefit, correct? Wrong again. It is the advantage over other engines that do not have the same capability. The benefit is the fact that you can afford to own this SUV because it helps keep costs down, a fact the commercial never mentions.

You might think the difference between this advantage and the benefit is very slim or that the benefit is implied. But unless the actual benefit is clearly stated, the reason for the commercial -- in fact, the reason for the SUV -- is left for the prospect to determine. My question is why would anyone want to leave the last step -- the most important step -- unresolved? Why wouldn't the advertiser provide the answer to the prospect's "so what?"

The answer to this is quite simple and very costly. Companies all-too-often advertise products with the intention of letting prospects fill in the benefit. The thought here is that you may want to buy the prod

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This article outlines exactly what you need and how to set up your filing system.

I have given consultations on flyer designs for companies and see their sales increase a few folds. I will share my pointers of successful flyer advertising strategies in this article. I will share with you 3 proven ways to dramatically increase your sales through flyer advertisements.

You will automatically create a brand for your business whether you mean to or not. The trick is to mindfully create your brand, and let your unique self shine through!

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