Tags |
|
|
Links |
|
|
Member You - Website Content for SEO – Why Websites Are Getting It Wrong
Selling high-tech products and services is much more difficult than selling most other products and services: Truth, or just a popular myth?Selling anything that is not a known commodity can be difficult. However, most of the difficulty is created by salespeople
The two questions to ask are…
Will this benefit my client?
Will this help increase sales?
As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.
Once you have a successful site, off site marketing is what is required and nothing more if this is pruden
Or "Why Joan isn’t seeing the rewards for her effort!"One of the reasons people aren’t successful in building their business is they have no reason to call a customer.You know the scene - call a customer back to just "stay in touch". And that ISN’T a reas
Even the search engines tell you… more is better.
Well I say what a load of rubbish! Just because search engines say that more content is better for SEO, does it make it better for your business?
The answer is a resounding NO!
Good Website Content
So first lets clarify a few things.
Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.
But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…
The quality of my widget.
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, features and benefits lists I offer on my widget.
If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.
If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!
Off Site Content for Marketing Purposes
Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.
The two questions to ask are…
Will this benefit my client?
Will this help increase sales?
As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.
Once you have a successful site, off site marketing is what is required and nothing more if this is prudent
Using PPC advertising to promote your poker websites is a great internet marketing strategy. PPC advertising allows you to instantly send traffic to a site, no matter how old the website is or how well it is optimized for the search engines.PPC stands for "Pay P
Good Website Content
So first lets clarify a few things.
Depending on your industry and product, additional information, content, tools, forums and so on can be a great thing.
But say if I am selling a “widget”. And lets also assume that I sell the most widgets on the internet due to…
The quality of my widget.
The quality of service my company offers.
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, features and benefits lists I offer on my widget.
If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.
If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!
Off Site Content for Marketing Purposes
Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.
The two questions to ask are…
Will this benefit my client?
Will this help increase sales?
As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.
Once you have a successful site, off site marketing is what is required and nothing more if this is pruden
This subject is addressed time and time again. Some retailers have more Store Manager and Assistant Manager positions open than they have filled. Take a look at on-line job sites and you’ll see that even large, well known retailers are trying to fill positions that sho
The well thought out design of my website
The sales copy of my website.
The appropriate faq’s, features and benefits lists I offer on my widget.
If I get all this right and my sales are high and my site is popular, why on earth would I want to keep adding to it and changing it with additional content? If it ain’t broken, don’t fix it.
If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!
Off Site Content for Marketing Purposes
Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.
The two questions to ask are…
Will this benefit my client?
Will this help increase sales?
As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.
Once you have a successful site, off site marketing is what is required and nothing more if this is pruden
Sport is often used as a metaphor in business, comparing the effort of the team with that of the organization. The goal of such a comparison is to improve your business (process) from what you observe and learn from sports, in this case soccer.There are two rele
If it were a successful shop would I constantly change my brochures, renovate every 3 months and put on extensions at every opportunity. Of course not, this would be absolutely absurd!
Off Site Content for Marketing Purposes
Now there is nothing wrong with building content for off site marketing purposes but it doesn’t mean that you must add this to your website.
The two questions to ask are…
Will this benefit my client?
Will this help increase sales?
As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.
Once you have a successful site, off site marketing is what is required and nothing more if this is pruden
Asking questions is a simple skill mastered by few to the detriment of many. Asking the wrong questions can result in a sale being lost, an employee being misguided, a manager not being listened to and projects poorly planned.It is not as simple as “asking open
The two questions to ask are…
Will this benefit my client?
Will this help increase sales?
As an example, adding articles to some websites might be great for certain products however for other products it may just create confusion.
Once you have a successful site, off site marketing is what is required and nothing more if this is prudent for the product and the industry it is in.
Remember it is your clients who are purchasing your products… the search engines may love your additional content however they are not the ones handing over the cash!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/79544/memberyou-Website-Content-for-SEO--Why-Websites-Are-Getting-It-Wrong.html">Website Content for SEO – Why Websites Are Getting It Wrong</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/79544/memberyou-Website-Content-for-SEO--Why-Websites-Are-Getting-It-Wrong.html]Website Content for SEO – Why Websites Are Getting It Wrong[/url]
Related Articles:
The Great Business Myths That Dominate Our Lives
Setting Sales Targets - The Biggest Mistakes
FREE Internet Advertising Can Be the BEST Internet Advertising
Bookmark it:
|