Tags |
|
|
Member You - Staying True to Your Brand...
Thanks to the "Fair And Accurate Credit Transactions Act" that went into effect in June of 2005, law now mandates that any business with one or more employees must have document disposal equipment. This is to ensure that all business and personal documents that need to be discarded are handled in a way that reduces and hopefully eliminates the threat of identity theft.To comply with this law, most businesses will choose to purchase a paper shredder and put it into use, as it is one of the most effective means of destroying documents containi
That's why I didn't want to commingle my brand. I didn't want to be painted with the same brush as those utility writers. That would be costly.
Here's an illustration:
Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a
If you are looking for Wholesale Products or Suppliers this is the place to start.Find how to find the best suppliers for your type of business.What type of Wholesale Products are you looking for? This will depend on the type of business you want and the sales and distribution channels you look for. Are you looking to sell electronics? How about name brand electronics? Will these electronics be new or refurbished? Will you sell to retailers or end users? The type of products you look for will depend on the type of business that's r
I couldn't agree with him more...
Because most of these firms blab about how good they are, what they specialize in, why their goals are important, and include a default menu of all their plans. Their cub copywriters attempt to impress you with their college vocabulary and are involved in a diabolical scheme to control your mind through keyword dumping. If they repeat certain words enough times—it will finally sink in after the twelfth time, a light bulb goes off inside the prospect's head, and then they will take action.
That doesn't fly.
If I wanted a Pepsi and you kept suggesting Coke—that's not enough to get me to buy a Coke. But if you said FREE Coke, that's different. You've changed the emotional triggers.
Back at the office...
I stipulated I'd do the project on one condition: I would transform their corporate drivel into client benefits. (Ahem, not in those words.) I explained it would be a disservice to his company if I repeated the sterile announcements written about their company. Their response rates would stay the same and I wouldn't remain true to my brand.
My brand falls into the category of direct response marketing. I didn't want to be known for creating corporate fluff. And I'm not afraid to turn away projects that require that.
How can I turn away money? Just do what they want and get paid. Am I nuts?
No.
I believe my reputation and brand are more important than getting paid work. If I get branded as a utility writer, then clients who want a pure, direct-response copywriter wouldn't hire me. And they are the ones who write the big checks.
That's why I didn't want to commingle my brand. I didn't want to be painted with the same brush as those utility writers. That would be costly.
Here's an illustration:
Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a
Non-cash incentive programs and fringe benefits can have a powerful influence on attitudes, that should in turn improve results. You can give employees the greatest incentive program, however, by impairing a sense of ownership in the organization. Ultimately, loyal and happy employees tend to work harder, leading to increased overall productivity.1. Share OwnershipUse share schemes as an incentive program to reward people for contributing to team success. An employee who sees his or her efforts rewarded in company shares will, in theo
That doesn't fly.
If I wanted a Pepsi and you kept suggesting Coke—that's not enough to get me to buy a Coke. But if you said FREE Coke, that's different. You've changed the emotional triggers.
Back at the office...
I stipulated I'd do the project on one condition: I would transform their corporate drivel into client benefits. (Ahem, not in those words.) I explained it would be a disservice to his company if I repeated the sterile announcements written about their company. Their response rates would stay the same and I wouldn't remain true to my brand.
My brand falls into the category of direct response marketing. I didn't want to be known for creating corporate fluff. And I'm not afraid to turn away projects that require that.
How can I turn away money? Just do what they want and get paid. Am I nuts?
No.
I believe my reputation and brand are more important than getting paid work. If I get branded as a utility writer, then clients who want a pure, direct-response copywriter wouldn't hire me. And they are the ones who write the big checks.
That's why I didn't want to commingle my brand. I didn't want to be painted with the same brush as those utility writers. That would be costly.
Here's an illustration:
Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a
Links are one of the most convenient features of the internet. The ability to go from website to website and land exactly at the information you are looking for is like opening a book and getting the page you need every time.If you can anticipate the information that your event participants need and point them directly to it, when they need it, you will get more registrations and make registering and attending your event more enjoyable and beneficial.Before we get to a list of links that you may want to use, keep in mind that you can
Back at the office...
I stipulated I'd do the project on one condition: I would transform their corporate drivel into client benefits. (Ahem, not in those words.) I explained it would be a disservice to his company if I repeated the sterile announcements written about their company. Their response rates would stay the same and I wouldn't remain true to my brand.
My brand falls into the category of direct response marketing. I didn't want to be known for creating corporate fluff. And I'm not afraid to turn away projects that require that.
How can I turn away money? Just do what they want and get paid. Am I nuts?
No.
I believe my reputation and brand are more important than getting paid work. If I get branded as a utility writer, then clients who want a pure, direct-response copywriter wouldn't hire me. And they are the ones who write the big checks.
That's why I didn't want to commingle my brand. I didn't want to be painted with the same brush as those utility writers. That would be costly.
Here's an illustration:
Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a
Payroll processing outsourcing has become a popular option for companies seeking payroll solutions. In payroll processing outsourcing, a group of expert payroll accounting professionals offer exceptional services for proper management of the payroll according to company demands. Reliable and timely delivery of payroll helps the companies to concentrate more on the growth of other departments like research and development of the product and marketing. It relieves the company staff from the hassles of in house processing and processing soft wares. to my brand.
My brand falls into the category of direct response marketing. I didn't want to be known for creating corporate fluff. And I'm not afraid to turn away projects that require that.
How can I turn away money? Just do what they want and get paid. Am I nuts?
No.
I believe my reputation and brand are more important than getting paid work. If I get branded as a utility writer, then clients who want a pure, direct-response copywriter wouldn't hire me. And they are the ones who write the big checks.
That's why I didn't want to commingle my brand. I didn't want to be painted with the same brush as those utility writers. That would be costly.
Here's an illustration:
Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a
Plastic corrugated has been a staple in the reusable packaging sector of the packaging industry. It has been used to duplicate virtually every style of paper corrugated, known as expendable packaging. From regular slotted containers (RSCs) to more elaborate stackable totes and Gaylord boxes, plastic corrugated has many key advantages. Also known as corrugated plastic, this material is 20-40 times stronger than paper corrugated. It is impervious to most chemicals so it can be cleaned with mild soap and water and reused over and over again. Even bett
That's why I didn't want to commingle my brand. I didn't want to be painted with the same brush as those utility writers. That would be costly.
Here's an illustration:
Luciano Pavarotti is known for his dynamic operatic tenor voice. If he decided to make waves into Country Western music, he'd gain some new Country Western fans, but he'd lose a greater deal of opera fans. And eventually, music fans wouldn't know what to make of him because he has tainted his brand.
What about you...
What is your brand? How do people label you? What are you known for? Are you a princess at one skill, or a pauper of many?
Do people say, "Oh, Sandra's an accountant. She's great with numbers. Her reports are always neat and timely. And she's speedy with the ten key."
Or do they say, "I saved over $2,700 with Alexi. She's a wiz at reducing taxes."
Whom would you hire to do your books?
Sandra's description is too general, and that can kill her business. Alexi's description positions her as an expert who saves money for her clients. And isn't that someone you want crunching your numbers?
If you don't have a brand, go out and build one NOW. Be specific. Don't be tempted to become branded as a solver of multiple problems. Become known as the sharpshooting solver of one major headache.
And if you already have a brand—stick to your guns. People will seek you out and pay high dollars if they know you are the pre-eminent expert in your field. But if your brand is muddied: improve it by becoming known for helping people with their "blank."
Here's what you should avoid...
I met an event planner at a networking event. She knew her craft and had a lot of experience according to her website. I read her blog and found she moonlights as a pet sitter, and as a make-up sales rep.
That picture I had of her as an event planning expert was shattered. She wore too many different hats. She's diluted her brand. I don't know whether to call her for make-up advice or for dog sitting. But I'll probably end up not recommending her at all.
But you won't repeat her mistake because you'
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/7907/memberyou-Staying-True-to-Your-Brand.html">Staying True to Your Brand...</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/7907/memberyou-Staying-True-to-Your-Brand.html]Staying True to Your Brand...[/url]
Related Articles:
S-Corporations – State and Tax Issues
Getting Into Your Buyer's Shoes
Are These Fundraisers More Trouble Than They're Worth?
Bookmark it:
|