Tags |
|
|
Links |
|
|
Member You - Optimizing Online Catalog Copy for the Search Engines
This time of year you see a lot of surveys about sales, views of sales leaders and their goals for the year ahead. One consistent theme is the need for more prospecting both within existing accounts and for new clients. This can not be accomplished without getting appointments, probably the least liked activity for all sales people, veteran or new. It’s not rocket science: Sales come Prospects, Prospects are a result of meeting with people: Appointments.Our Appointment-Making Program deals extensively with the art and science of getting appointments with decision makers on a consistent basis. He
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditi
Business contacts are the people you have in your network. These people are all important to your growing business. You need to build and develop relationships with your business contacts in order to move your business forward and expand your customer base.Business contacts fall into two separate categories. It is important for you to distinguish between the two and develop relationships with them accordingly. The two categories of business contacts are influencer/users and users.The people who are both influencers and users are prime business contacts. These business contacts have th
The obvious answer is that you need more copy on each page. However, the pictures of your products are just as important as the copy, so they can’t be removed to make more space. That doesn’t leave a lot of room in the product description area, does it? Maybe not, but who said all the copy had to go in the description area? Who said you have to create a site the same way a paper catalog is created?
Sometimes we view our site’s pages with a very narrow vision. This causes us to have an “it’s always been done that way” mentality. While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.
Your Home Page
Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditio
How many times have you sat in a conference room listening to your fearless leader drone on about one initiative or another and you wonder who put this bozo in charge? How many times have you walked by the guy who is perched up at his desk gloating over his latest promotion and you think someone put this bozo in charge?Well, you are not alone. Many people who work in organizations where the hierarchy is very organized can pick out quite a few characters who they think would be better off shoveling hay than leading any sort of team. As onlookers we tend to be rather critical of othe
Sometimes we view our site’s pages with a very narrow vision. This causes us to have an “it’s always been done that way” mentality. While direct mail catalogs may be sorely limited on space and require short sections of copywriting, Web pages have infinite room for copy.
Your Home Page
Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditi
Search engine optimization refers to techniques and methods to get your page ranked high on web search engines. Unfortunately, many webmasters use unprincipled or deceitful means to make their way to the top of their ranking. While ‘black hat’ methods may get you quick and easy results, getting caught (which is becoming easier as search engines improve) will get you blackballed or blacklisted, which will be more trouble than it is worth.Avoid getting blackballed – stay away from the following black hat SEO practices, no matter if they promise you high page rankings: The following are black ha
Your Home Page
Most often, online catalogs have a home page that is almost exclusively graphic. There may be short blips of copywriting here and there, but not much. Since your home page is the most important page to have optimized for the engines, you’ll want to include a minimum of 200 words of SEO copywriting there. Don’t panic… it doesn’t have to all be in one place.
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditi
"Don't put all your eggs in one basket" is a highly-regarded time-tested financial concept. The idea is to spread the risk around and to not be dependent on any one source of income. It was good advice for our grandparents a hundred years ago, it's good advice for us today.So how does this apply to us now? It means that we should "diversify our portfolios" and develop multiple streams of income. This concept is developed rather well in the teachings of the "5 Bucks a Day" program. Every week, look for an income stream that has the potential to give you $5 a day in income.In and of it
You can create a short section of keyword-rich body copy as an introduction to the site. Then, under a graphic of your new spring additions, include some SEO copy explaining why your visitors will just *have* to have these products. You can then add a sentence or two of copy under the graphics in your sidebar. Lastly, give the highlights of your customer-service program or money-back guarantee and an invitation to click further into the site to shop around, and you’re all done.
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditi
Before I start on this one, it may be well to remember the saying, "where is the best place to meet the high and mighty high?" hey, at most New Years Eve Parties.If you want to read a article written by a Internet Guru or English Professor you can stop reading now. If you’re looking for honest Internet Information in plain everyday writing this is for you. Read on, this could save you a bundle and give you enough information to start part time Marketing on the internet.I found out the hard way that Internet business opportunities are almost never all they're cracked up to be
Obviously, where the copy goes is dependent on your site’s layout, but you get the idea. Spread the copywriting around. You don’t have to put it all in one lump in the middle of the page.
Category Pages
What traditionally happens with online catalogs is that you click from the home page to a “category” page. That category page usually just has links on it to other individual product pages plus perhaps a picture or two. That’s a shame because category pages are another perfect place for SEO copy.
Since keyphrases are often highly descriptive of products (i.e., crew neck sweaters, six-disc CD players, etc.), they work wonderfully on category pages. Because category pages are selective (they only show products within a certain category), they are exceptional arenas for SEO copywriting.
Let’s say you have a catalog site that deals with interior design accessories for the home. One category might be Tiffany lamps. Because the phrase Tiffany lamps is also a wonderful keyphrase, its inclusion in the category page copy comes quite naturally. This means you can create SEO copywriting for the top or middle of the page (just a short paragraph or two) and also write blips of copy for each product description. For example:
===================================
The Tiffany Lamp - A Timeless Masterpiece
===================================
Tiffany lamps have long been considered icons of style. While certain characteristics are constant (that’s what makes a Tiffany lamp a Tiffany lamp), there is also tremendous variety. From Tiffany lamps for your floor to those made to adorn your ceilings, you’ll find one reflective of your own personal taste and style.
Next you could list all the individual products (floor Tiffany lamps, ceiling Tiffany lamps, desk Tiffany lamps, etc.) and give brief, keyword-rich descriptions of each one.
Product Descri
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/78946/memberyou-Optimizing-Online-Catalog-Copy-for-the-Search-Engines.html">Optimizing Online Catalog Copy for the Search Engines</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/78946/memberyou-Optimizing-Online-Catalog-Copy-for-the-Search-Engines.html]Optimizing Online Catalog Copy for the Search Engines[/url]
Related Articles:
Home Internet Business Start Up Ideas For Online Success
Bookmark it:
|