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Member You - SEO Expert Guide - Page Optimization (part 5/10)
So you have set up your company, fairly established and generating some sort of revenue. Why should you take the most important step of starting online?The online audience is massive – it’s an information resource used by millions worldwide and continues to grow. Having your company information online can be a whole new way of attracting potential customers.Step One: Choose a domain nameIt is important to choose a domain name which is suitable for your business. If you want to be able to say your domain name over the phone, then it should be easy to spell and short to make it easier for your customers.Usually, it’s best to have the name of your website as your domain name, for example; www.yourcompany.co.uk. If your company name has already been taken there are several ways around this, here are some examples:www.your-company.co.ukwww.yourcompanyltd.co.ukwww.company.co.ukYou could also choose from .com or .co.uk which are the most common and popular, however there are different domains for organisations (.org.uk) or new ones such as .com.ukWhichever you choose you must check the availability on www.123reg.co.
The rest of the page should continue in a similar vein (although you can be a bit more relaxed and focus on the more tedious but important details more making a sale, like dimensions, prices, etc.) On money pages, the very bottom of the page should be where you put your formal navigation to the rest of the site.
(d) Page Text Optimization
You may have gathered some of the key points already. Use bold or italics sparingly to strike out key words (but only when justifiably in context). Use your two-and-three word keyword chains we identified in part 3 (keyword analysis). Above all, however, aim for no more than 450-600 words in total on each page (and ideally near the lower end of that range).
Opinions differ on ideal keyword density. Much depends on how competitive your key words are and how many you are targeting seriously. For your top four (and sitewide) key words, I would aim for a density of 20% for each word individually in sector one (where sector one is defined as title + headings + bold text + italicised text + alt text).
The general density for regular page text content (sector two) - should be 2-4% for
Do you have clients that take up to 60 days to pay their accounts receivable? Waiting months to get paid for your invoices can wreak havoc in your company’s cash flow, especially if you have to meet payroll, pay suppliers and pay rent. But what happens if your business can’t wait to get paid because it must meet its obligations?One solution to this problem has been gaining popularity recently. It’s called accounts receivable factoring and it allows you to turn your slow paying receivables into cash, almost immediately. It works by selling your receivables to a factoring company, who in turn, pays you on the spot. This provides you with the necessary cash flow to pay suppliers, rent and salaries.Selling your receivables to a factoring company is relatively simple. It can be done with a 3-step process:You deliver goods/services and issue an invoiceYou sell the invoice to the factoring company who advances the first installment you up to 90% for them. The average advance is 80%.Once your client pays the invoice, the factoring company rebates the remaining installment, less a small fee (installment #2)As oppose
Now it is time to focus on optimizing each individual page. My key message is keep each page brief! You shoul only be covering one key product, service or key piece of information per page. If you find yourself covering more, split the content and create more pages!
Keyword density is a key concept in page optmization and be defined as "The number of times a keyword is used on a web page divided by the total number of words on the page. Expressed as a percentage". Another key term is keyword relevancy, which is defined as "the frequency with which key words that are related to each other appear on the page".
(a) Metadata Optimization
Experts disagree on the importance of metadata. In the good old days, metadata was heavily used by search engines to rank sites. Now, as a result of abuse by webmasters, the main engines largely ignore metadata in ranking sites. However, metadata is still used by search engines to compile site descriptions in search engine results and (for that reason alone) is work investing a little time in!
The META-Description tag is one of the few META tags that can be considered important, as it is used by some search engines as the description to your site. You should keep it to less than 180 characters (so that it is not truncated by the engines) and make sure (i) it reads well, (ii) includes keyords in reasonable density, (iii) attracts browsers to click and (iv) describes the target page accurately (using words repeated in the page title, first heading and first paragraph of the page content). Doug (for his home page) opts for the following:
Antique doors and door fitting from Doug Chalmers of Middlesex, UK. Old door knockers, door bells and other door hardware in brass and iron, shipped worldwide."
The META-Keyword tag is today almost useless, so I would not spend too much time on it. Simply put your A-list of keywords for each page between the tags (remembering that four of the ten should be common to each page on your site and six specific to the page in question). Use spaces, not commas, to separate keywords. On his door knocker page, Doug opts for:
"antique door brass hardware knocker iron decorative engraved old knobs"
Just about every other tag is pretty useless to be honest. I would avoid altogether the generator, copyright and author tags (they just clutter up your code) and only use the Content-Type, Content-Style-Type and Content-Language tags where your site is not in english.
The only other tags I would consider are the ICRA rating tag (which can draw traffic from a number of new family-friendly search engines) and a geo-locational tag (e.g. ICBM tags). Both these tags could become more widely used in the future, so are worth at least considering.
(b) Title and Heading Optimization
The title tag is not a meta tag but is absolutely vital to search engine optimization. Title tags are (i) displayed in the top of a browser window, (ii) typically used by search engines to generate the link that appears to your page in the result listings, and (iii) used as bookmark titles for your page. For all these reasons, it is vital to get them right.
They should be descriptive and short (ideally under 100 characters) and should make good use of your keywords. Overuse of keywords can be considered abuse by search engines, but this will not happen if you write the title as a breadcrumb trail (which is the approach I recommend). As an example, consider Doug's door knocker page:
"antique-door-knockers.com > Door Hardware > Brass Door Knockers - decorative, engraved old knockers and knobs"
The title summarises the page well, whilst also positioning it within the overall site structure. Hardly anyone uses this sort of approach - which is all the more reason why you should. It is by far the best way to differentiate yourself and climb up the rankings.
Search engines pay attention to heading tags, which is why I am often surprised to find webmasters not using them. Some avoid heading tags because they haven't learnt how to control their appearance, using style sheets or their web authoring software - but this is a lazy and costly mistake! Doug uses the following headers to structure his door knockers page:
Heading 1
- Heading 2
Decorative knockers
- Lion Knockers or Knobs
- Pinapple Knockers or Knobs
Plain knockers
- Round knocker
Generally, I would avoid going down to sub-sub-headings (heading 3) as search engines will attach less importance to each level down in the nesting and dilute the value of the higher levels. If you find yourself needing heading 3, I suggest splitting the content onto separate pages.
(c) Page Structure Optimization
We talked earlier in the guide about the importance of the top-left of your page. On your home page, this area should be a site map of the whole of the rest of the site. On your money pages, this area should contain your first heading(s) and first paragraph.
Some search engines will only measure keyword density and relevancy over the first few lines, rather than the whole page. As such, pay particular attention to how you start each page. Here is an example from Doug's door knockers page:
Decorative knockers (heading one)
Lion knockers or knobs (heading two)
At antique-door-knockers.com, we have the very best Victorian and Georgian door hardware. Our brass door knockers are very popular; particularly our decorative or engraved old knockers and knobs. In addition to our rare classics and collectables, we stock reproduction lion knockers, including the Regal Lion Head Door Knocker and the Georgian Lion Door Knocker, both available in polished brass or cast iron.
You will notice a few things here. Firstly, the liberal use of internal linking (to home page, category page and product page level). Secondly, the use of B-list key words (like Victorian and Edwardian) and, in particular, related key words (like old, classic and collectible). Thirdly, the bolding of the keyword combination lion knockers (not overdone and perfectly understandable in this paragraph).
The rest of the page should continue in a similar vein (although you can be a bit more relaxed and focus on the more tedious but important details more making a sale, like dimensions, prices, etc.) On money pages, the very bottom of the page should be where you put your formal navigation to the rest of the site.
(d) Page Text Optimization
You may have gathered some of the key points already. Use bold or italics sparingly to strike out key words (but only when justifiably in context). Use your two-and-three word keyword chains we identified in part 3 (keyword analysis). Above all, however, aim for no more than 450-600 words in total on each page (and ideally near the lower end of that range).
Opinions differ on ideal keyword density. Much depends on how competitive your key words are and how many you are targeting seriously. For your top four (and sitewide) key words, I would aim for a density of 20% for each word individually in sector one (where sector one is defined as title + headings + bold text + italicised text + alt text).
The general density for regular page text content (sector two) - should be 2-4% for y
When you look around the world for likely IT offshore outsourcing destinations you may want to open your view a little to the south toward Brazil. Software programming is becoming a global commodity and Brazil offers the clear advantage of time zone, easy travel, and low cost IT professionals. Imagine skilled English speaking IT professionals at 50-70% less, working in the same business day as the Eastern U.S.A. The bill rate may not be as low as India and China, however, your ability to benefit from joint creativity during all parts of the development life cycle will far out weigh the difference. Top people in all countries seldom work nights. With Brazil's time zone, the best and brightest are working in the same work day that you work. Even with well documented requirements, if your team can’t communicate often and freely due to time zone, you may not end up with what the user really wants?Yes I know, you are probably wondering why you seldom hear of Brazil. This country hardly ever hits the radar when the decision is made to start looking offshore. And those U.S. companies that find Brazil seldom flaunt it, keeping it a best kept secret. Companies lik
Antique doors and door fitting from Doug Chalmers of Middlesex, UK. Old door knockers, door bells and other door hardware in brass and iron, shipped worldwide."
The META-Keyword tag is today almost useless, so I would not spend too much time on it. Simply put your A-list of keywords for each page between the tags (remembering that four of the ten should be common to each page on your site and six specific to the page in question). Use spaces, not commas, to separate keywords. On his door knocker page, Doug opts for:
"antique door brass hardware knocker iron decorative engraved old knobs"
Just about every other tag is pretty useless to be honest. I would avoid altogether the generator, copyright and author tags (they just clutter up your code) and only use the Content-Type, Content-Style-Type and Content-Language tags where your site is not in english.
The only other tags I would consider are the ICRA rating tag (which can draw traffic from a number of new family-friendly search engines) and a geo-locational tag (e.g. ICBM tags). Both these tags could become more widely used in the future, so are worth at least considering.
(b) Title and Heading Optimization
The title tag is not a meta tag but is absolutely vital to search engine optimization. Title tags are (i) displayed in the top of a browser window, (ii) typically used by search engines to generate the link that appears to your page in the result listings, and (iii) used as bookmark titles for your page. For all these reasons, it is vital to get them right.
They should be descriptive and short (ideally under 100 characters) and should make good use of your keywords. Overuse of keywords can be considered abuse by search engines, but this will not happen if you write the title as a breadcrumb trail (which is the approach I recommend). As an example, consider Doug's door knocker page:
"antique-door-knockers.com > Door Hardware > Brass Door Knockers - decorative, engraved old knockers and knobs"
The title summarises the page well, whilst also positioning it within the overall site structure. Hardly anyone uses this sort of approach - which is all the more reason why you should. It is by far the best way to differentiate yourself and climb up the rankings.
Search engines pay attention to heading tags, which is why I am often surprised to find webmasters not using them. Some avoid heading tags because they haven't learnt how to control their appearance, using style sheets or their web authoring software - but this is a lazy and costly mistake! Doug uses the following headers to structure his door knockers page:
Heading 1
- Heading 2
Decorative knockers
- Lion Knockers or Knobs
- Pinapple Knockers or Knobs
Plain knockers
- Round knocker
Generally, I would avoid going down to sub-sub-headings (heading 3) as search engines will attach less importance to each level down in the nesting and dilute the value of the higher levels. If you find yourself needing heading 3, I suggest splitting the content onto separate pages.
(c) Page Structure Optimization
We talked earlier in the guide about the importance of the top-left of your page. On your home page, this area should be a site map of the whole of the rest of the site. On your money pages, this area should contain your first heading(s) and first paragraph.
Some search engines will only measure keyword density and relevancy over the first few lines, rather than the whole page. As such, pay particular attention to how you start each page. Here is an example from Doug's door knockers page:
Decorative knockers (heading one)
Lion knockers or knobs (heading two)
At antique-door-knockers.com, we have the very best Victorian and Georgian door hardware. Our brass door knockers are very popular; particularly our decorative or engraved old knockers and knobs. In addition to our rare classics and collectables, we stock reproduction lion knockers, including the Regal Lion Head Door Knocker and the Georgian Lion Door Knocker, both available in polished brass or cast iron.
You will notice a few things here. Firstly, the liberal use of internal linking (to home page, category page and product page level). Secondly, the use of B-list key words (like Victorian and Edwardian) and, in particular, related key words (like old, classic and collectible). Thirdly, the bolding of the keyword combination lion knockers (not overdone and perfectly understandable in this paragraph).
The rest of the page should continue in a similar vein (although you can be a bit more relaxed and focus on the more tedious but important details more making a sale, like dimensions, prices, etc.) On money pages, the very bottom of the page should be where you put your formal navigation to the rest of the site.
(d) Page Text Optimization
You may have gathered some of the key points already. Use bold or italics sparingly to strike out key words (but only when justifiably in context). Use your two-and-three word keyword chains we identified in part 3 (keyword analysis). Above all, however, aim for no more than 450-600 words in total on each page (and ideally near the lower end of that range).
Opinions differ on ideal keyword density. Much depends on how competitive your key words are and how many you are targeting seriously. For your top four (and sitewide) key words, I would aim for a density of 20% for each word individually in sector one (where sector one is defined as title + headings + bold text + italicised text + alt text).
The general density for regular page text content (sector two) - should be 2-4% for
It is the occasion that every manager has faced—terminating an employee. Few managers can say that this is an easy part of their job. Terminating an employee is always a difficult and stressful task. In today’s volatile workplace environment this task is even more difficult. The potential for litigation, adverse publicity, and even violence makes the way you discharge workers even more delicate. There are ways to mitigate these circumstances and the termination interview is pivotal to effective workforce management.Timing. There are two schools of thought on when to terminate an employee. One group suggests that employees be terminated at the end of the work week. Terminating employees who deal with company funds, sensitive material, or valuable company assets at the last possible moment is often the safest way to protect the organization. Workers facing termination can act in irresponsible ways that are motivated out of anger and disillusionment. This is certainly possible with employees who have not anticipated separation. The opposing school of thought proposes that employees be given appropriate notice of impending termination. This give
(b) Title and Heading Optimization
The title tag is not a meta tag but is absolutely vital to search engine optimization. Title tags are (i) displayed in the top of a browser window, (ii) typically used by search engines to generate the link that appears to your page in the result listings, and (iii) used as bookmark titles for your page. For all these reasons, it is vital to get them right.
They should be descriptive and short (ideally under 100 characters) and should make good use of your keywords. Overuse of keywords can be considered abuse by search engines, but this will not happen if you write the title as a breadcrumb trail (which is the approach I recommend). As an example, consider Doug's door knocker page:
"antique-door-knockers.com > Door Hardware > Brass Door Knockers - decorative, engraved old knockers and knobs"
The title summarises the page well, whilst also positioning it within the overall site structure. Hardly anyone uses this sort of approach - which is all the more reason why you should. It is by far the best way to differentiate yourself and climb up the rankings.
Search engines pay attention to heading tags, which is why I am often surprised to find webmasters not using them. Some avoid heading tags because they haven't learnt how to control their appearance, using style sheets or their web authoring software - but this is a lazy and costly mistake! Doug uses the following headers to structure his door knockers page:
Heading 1
- Heading 2
Decorative knockers
- Lion Knockers or Knobs
- Pinapple Knockers or Knobs
Plain knockers
- Round knocker
Generally, I would avoid going down to sub-sub-headings (heading 3) as search engines will attach less importance to each level down in the nesting and dilute the value of the higher levels. If you find yourself needing heading 3, I suggest splitting the content onto separate pages.
(c) Page Structure Optimization
We talked earlier in the guide about the importance of the top-left of your page. On your home page, this area should be a site map of the whole of the rest of the site. On your money pages, this area should contain your first heading(s) and first paragraph.
Some search engines will only measure keyword density and relevancy over the first few lines, rather than the whole page. As such, pay particular attention to how you start each page. Here is an example from Doug's door knockers page:
Decorative knockers (heading one)
Lion knockers or knobs (heading two)
At antique-door-knockers.com, we have the very best Victorian and Georgian door hardware. Our brass door knockers are very popular; particularly our decorative or engraved old knockers and knobs. In addition to our rare classics and collectables, we stock reproduction lion knockers, including the Regal Lion Head Door Knocker and the Georgian Lion Door Knocker, both available in polished brass or cast iron.
You will notice a few things here. Firstly, the liberal use of internal linking (to home page, category page and product page level). Secondly, the use of B-list key words (like Victorian and Edwardian) and, in particular, related key words (like old, classic and collectible). Thirdly, the bolding of the keyword combination lion knockers (not overdone and perfectly understandable in this paragraph).
The rest of the page should continue in a similar vein (although you can be a bit more relaxed and focus on the more tedious but important details more making a sale, like dimensions, prices, etc.) On money pages, the very bottom of the page should be where you put your formal navigation to the rest of the site.
(d) Page Text Optimization
You may have gathered some of the key points already. Use bold or italics sparingly to strike out key words (but only when justifiably in context). Use your two-and-three word keyword chains we identified in part 3 (keyword analysis). Above all, however, aim for no more than 450-600 words in total on each page (and ideally near the lower end of that range).
Opinions differ on ideal keyword density. Much depends on how competitive your key words are and how many you are targeting seriously. For your top four (and sitewide) key words, I would aim for a density of 20% for each word individually in sector one (where sector one is defined as title + headings + bold text + italicised text + alt text).
The general density for regular page text content (sector two) - should be 2-4% for
There are very few jobs that will let you escape from the dreaded office chair. Studies show that the average working person spends over 70,000 hours in an office chair during the course of his or her life, and that is just the average. The study did not include computer analysts, secretaries, writers, or data entry professionals. It is also believed that overall health and productivity is related to the comfort that you maintain while trying to work in your particular office chair. Therefore, it is important to try and achieve maximum comfort while also trying to achieve maximum results in the home or work environment. With so many options on the market today, it can be hard to decide where to start when picking out your new, and hopefully improved, office chair.It is no secret that the best chair on the market is the Herman Miller invented, Aeron chair. Introduced in the mid 90’s, in the prime of the Internet boom, this mesh chair started to make history. The Aeron has been said to have a less modern look, but it has still won more awards than any other chair in office furniture history. The options on the Aeron include an adjustable frame for depth, seat height
Decorative knockers
- Lion Knockers or Knobs
- Pinapple Knockers or Knobs
Plain knockers
- Round knocker
Generally, I would avoid going down to sub-sub-headings (heading 3) as search engines will attach less importance to each level down in the nesting and dilute the value of the higher levels. If you find yourself needing heading 3, I suggest splitting the content onto separate pages.
(c) Page Structure Optimization
We talked earlier in the guide about the importance of the top-left of your page. On your home page, this area should be a site map of the whole of the rest of the site. On your money pages, this area should contain your first heading(s) and first paragraph.
Some search engines will only measure keyword density and relevancy over the first few lines, rather than the whole page. As such, pay particular attention to how you start each page. Here is an example from Doug's door knockers page:
Decorative knockers (heading one)
Lion knockers or knobs (heading two)
At antique-door-knockers.com, we have the very best Victorian and Georgian door hardware. Our brass door knockers are very popular; particularly our decorative or engraved old knockers and knobs. In addition to our rare classics and collectables, we stock reproduction lion knockers, including the Regal Lion Head Door Knocker and the Georgian Lion Door Knocker, both available in polished brass or cast iron.
You will notice a few things here. Firstly, the liberal use of internal linking (to home page, category page and product page level). Secondly, the use of B-list key words (like Victorian and Edwardian) and, in particular, related key words (like old, classic and collectible). Thirdly, the bolding of the keyword combination lion knockers (not overdone and perfectly understandable in this paragraph).
The rest of the page should continue in a similar vein (although you can be a bit more relaxed and focus on the more tedious but important details more making a sale, like dimensions, prices, etc.) On money pages, the very bottom of the page should be where you put your formal navigation to the rest of the site.
(d) Page Text Optimization
You may have gathered some of the key points already. Use bold or italics sparingly to strike out key words (but only when justifiably in context). Use your two-and-three word keyword chains we identified in part 3 (keyword analysis). Above all, however, aim for no more than 450-600 words in total on each page (and ideally near the lower end of that range).
Opinions differ on ideal keyword density. Much depends on how competitive your key words are and how many you are targeting seriously. For your top four (and sitewide) key words, I would aim for a density of 20% for each word individually in sector one (where sector one is defined as title + headings + bold text + italicised text + alt text).
The general density for regular page text content (sector two) - should be 2-4% for
Internet marketing is going through a very exciting phase in its existence, in my opinion. When the internet first opened up to marketing, exciting things were happening – people were writing ebooks for the first time ever – and then they had to learn to make web sties that sell – but now, the kinks are worked out and we can really work on delivering value – and getting paid for it.However, much like the wild west, the internet has its problems and potholes. Most people who want to make money online never figure it out. Most people never make their first dollar online, let alone a living.Everything that you go to do online is a new experience. You have to learn new skills to succeed online. For some people who are not internet savvy, even opening a web hosting account can seem like a formidable proposition. And then deciding what to sell can be frustrating. Some people find that they cannot resist the temptation to buy every sales offer that comes across their email, or at least it can seem that way. They may jump from one get-rich-quick scheme to another, failing, understandably and predictably, at all of them.You have to be willing to take
The rest of the page should continue in a similar vein (although you can be a bit more relaxed and focus on the more tedious but important details more making a sale, like dimensions, prices, etc.) On money pages, the very bottom of the page should be where you put your formal navigation to the rest of the site.
(d) Page Text Optimization
You may have gathered some of the key points already. Use bold or italics sparingly to strike out key words (but only when justifiably in context). Use your two-and-three word keyword chains we identified in part 3 (keyword analysis). Above all, however, aim for no more than 450-600 words in total on each page (and ideally near the lower end of that range).
Opinions differ on ideal keyword density. Much depends on how competitive your key words are and how many you are targeting seriously. For your top four (and sitewide) key words, I would aim for a density of 20% for each word individually in sector one (where sector one is defined as title + headings + bold text + italicised text + alt text).
The general density for regular page text content (sector two) - should be 2-4% for your page specific (and most important) keywords, 0.8% - 1.5% for your two/three keyword chains and 0.2%-0.5% for related key words (but with plenty of them).
Like Doug, you should use the Spannerworks Keyword Density Analyser to measure the density of your copy and keep on refining it until you are happy with the results.
(e) Page Image Optimization
I mentioned alt text in sector one above. Generally, I would keep images to an absolute minimum in your site (and only to make the site visually appealing). Where you do use images, however, I would make sure that you have descriptive alt text for each image which (i) helps the disabled user to uderstand the image and (ii) is dense with key words. For example, Doug uses the following alt text for an image of a knocker:
Reproduction Regal Lion Head Door Knocker (in polished brass, also available in cast iron)
Note there is no need to say "image of" at the start of your description (in fact this will only tend to annoy disabled users who make use of screenreaders, as their software will tell them it is an image before reading to them the alt text).
Next we turn our attention to the promotion of your site...
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Previous : SEO Expert Guide - Sitewide Optimization (part 4/10)
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How to use Web 2 Sites in Internet Marketing Part II
The Best Way to Market Your Website
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