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Member You - Reverse Engineering Search Engine Ranking Algorithms
A few years ago, a friend and I decided to start an Internet Oldies Radio Station. After doing all the things necessary to get our station up and running, we were ready to broadcast to the 'world'. We quickly discovered however that there were already hundreds of Oldies stations online, and it was going to take some time to get our site established and recognized by the major search engines. Wanting to get some momentum going, we decided to come up with some ways to get some instant traffic to our site. One of the ways in which we decided to accomplish this was by using PPC(Pay Per Click) advertising. It was my task to come up with the 'keywords' that would drive traffic to our site. After spending some time compiling a list, I then proceeded to market our site through several PPC search engines.Over the next couple of weeks, we were elated to find that we were suddenly getting lots of traffic to our Oldies site. It almost seemed like magic; one day no traffic, the next, a deluge. After a couple of months however we realized that while our traffic statistics were soaring, we weren't making a lot of sales. Since I
Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.
Step 3: Create Test Pages
The next thing to do was to create test pages. I took m
If there is one guiding motto in life, it is simplicity. This principle should reign supreme in all areas of life, from language, ideas to business and strategies. Yet, the irony remains that most people are attracted to complexity, thinking that simple efforts run the risk of being ridiculed as being obvious, simplistic or unoriginal. Contrary to what some may think, simplicity is hard to achieve. In fact, Karl von Clausewitz, the famous military historian, once said, “Everything is very simple in war, but the simplest thing is difficult.”In business, the most successful ideas are usually stunningly simple. In fact, simplicity is at the heart of many success stories in business. Management consultants are often guilty of clouding things with technical jargon and complex concepts. There is a tendency among business people to indulge in complicated and high-sounding buzzwords that give the impression of being smart and polished. Jack Welch, the chairman of General Electric, hit the nail on the head when he said, “Insecure managers create complexity. … Real leaders don’t need clutter. People m
I was able to largely declare my research a success. In fact, it was so accurate that in one case I was able to write a program that produced the exact same search results as one of the search engines. This article explains how I did it, and how it is still beneficial today.
Step 1: Determine Rankable Traits
The first thing to do is make a list of what you want to measure. I came up with about 15 different possible ways to rank a web page. They included things like:
- keywords in title
- keyword density
- keyword frequency
- keyword in header
- keyword in ALT tags
- keyword emphasis (bold, strong, italics)
- keyword in body
- keyword in url
- keyword in domain or sub-domain
- criteria by location (density in title, header, body, or tail) etc
Step 2: Invent a New Keyword
The second step is to determine which keyword to test with. The key is to choose a word that does not exist in any language on Earth. Otherwise, you will not be able to isolate your variables for this study.
I used to work at a company called Interactive Imaginations, and our site was Riddler.com and the Commonwealth Network. At the time, Riddler was the largest entertainment web site, and CWN was one of the top trafficed sites on the net (in the top 3). I turned to my co-worker Carol and mentioned I needed a fake word. She gave me "oofness". I did a quick search and it was not found on any search engine.
Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.
Step 3: Create Test Pages
The next thing to do was to create test pages. I took my
Document Collaboration has made leaps and bounds since the explosion of the technology revolution. In any business era, the need to collaborate remains a constant. What varies is the ability of technology to keep up with demands of the collaborators. Groupware has risen to the challenge, delivering solutions that streamline the editorial process - tracking documents, sorting, and even merging documents, essentially answering the who, what, when, where, and how of collaboration.Even within the family of groupware solutions, new technologies are available to take document collaboration to a higher level. Since all groupware technology is not created equal, it is important to search carefully. Millions of indexed pages on your favorite search engine become the one groupware every business is looking for when searching through the newest technologies available in groupware.Digital Thread technology, Version History, and Document Signature services form a new “triple threat” in document collaboration technology. It is a time-saver, an energy-saver, and a money-saver.In business efforts to preserve the b
Step 1: Determine Rankable Traits
The first thing to do is make a list of what you want to measure. I came up with about 15 different possible ways to rank a web page. They included things like:
- keywords in title
- keyword density
- keyword frequency
- keyword in header
- keyword in ALT tags
- keyword emphasis (bold, strong, italics)
- keyword in body
- keyword in url
- keyword in domain or sub-domain
- criteria by location (density in title, header, body, or tail) etc
Step 2: Invent a New Keyword
The second step is to determine which keyword to test with. The key is to choose a word that does not exist in any language on Earth. Otherwise, you will not be able to isolate your variables for this study.
I used to work at a company called Interactive Imaginations, and our site was Riddler.com and the Commonwealth Network. At the time, Riddler was the largest entertainment web site, and CWN was one of the top trafficed sites on the net (in the top 3). I turned to my co-worker Carol and mentioned I needed a fake word. She gave me "oofness". I did a quick search and it was not found on any search engine.
Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.
Step 3: Create Test Pages
The next thing to do was to create test pages. I took m
The ambitious entrepreneur usually has their dream in place and now just has to concentrate on reaching their vision and making it become a reality. Life is exciting and success is just a grasp away, it is not a matter of if, but rather when.The idea behind the business, be it a product or service you are going to offer fills you with passion and the will to succeed. It is your dream now and you are going to take that dream and breathe life into it to turn it into a successful business. Now you just have to get it off the ground then manage your business the right way to make it successful.To help you get started here are some tips you should bear in mind, they can help the ambitious entrepreneur to get off to the best start and make the most from your ideas.Perhaps the best advice is to keep things as simple as possible; you can achieve this by sticking with what you actually know. If you go into business with something you know nothing about, you are starting off on the wrong footing and making the way so much harder.While you have all this excess energy and of course you put your all into
- keyword emphasis (bold, strong, italics)
- keyword in body
- keyword in url
- keyword in domain or sub-domain
- criteria by location (density in title, header, body, or tail) etc
Step 2: Invent a New Keyword
The second step is to determine which keyword to test with. The key is to choose a word that does not exist in any language on Earth. Otherwise, you will not be able to isolate your variables for this study.
I used to work at a company called Interactive Imaginations, and our site was Riddler.com and the Commonwealth Network. At the time, Riddler was the largest entertainment web site, and CWN was one of the top trafficed sites on the net (in the top 3). I turned to my co-worker Carol and mentioned I needed a fake word. She gave me "oofness". I did a quick search and it was not found on any search engine.
Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.
Step 3: Create Test Pages
The next thing to do was to create test pages. I took m
If you are a loan officer or mortgage broker, and you are considering purchasing mortgage leads, one thing that will be important to know, is where these lead companies obtain their leads from.Many times, mortgage lead companies will sell their leads multiple times. They have a data base of thousands of leads that they sell repeatedly over and over.Or, they buy leads in bulk from third party vendors and sell them at a profit.This is known as recycling leads, or selling junk. And who knows how many times that third party vendor sold their leads to other mortgage lead companies.By the time that lead lands on your desk, it has gone through the hands of literally dozens of loan officers.Your best bet is to deal only with mortgage lead companies that own and operate their own mortgage lead generation sites. This way at least you now that there is an excellent chance that the quality of the lead will be good.How can you find this out?Call someone in the customer service department of the company you are considering. Don’t be shy, come right out and ask where and how they obtain
I used to work at a company called Interactive Imaginations, and our site was Riddler.com and the Commonwealth Network. At the time, Riddler was the largest entertainment web site, and CWN was one of the top trafficed sites on the net (in the top 3). I turned to my co-worker Carol and mentioned I needed a fake word. She gave me "oofness". I did a quick search and it was not found on any search engine.
Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.
Step 3: Create Test Pages
The next thing to do was to create test pages. I took m
The Internet Market is the fastest growing segment of the economic world. The full potential is still far off in the distance. One of the big mistakes that most Internet Marketers make is to not realize that there are still several effective advertising techniques that do not involve access to the World Wide Web. One such area is business cards. Custom business cards are an important asset to everyone in every business and Internet Marketing is no exception.Business cards are usually considered to have eleven important elements. One group of elements is known as contact information. This consists of name, address, and phone number. The Internet Marketer is going to want to put some emphasis here on his email and the URL of his website. This information is going to be even more important than the offline contact information. The idea is going to be to direct the customer to your online site.Color business cards have an advantage over black and white cards in attracting notice. This is important when the card is going to be left in a public place like on a bulletin board. The use of a company logo or other
Note that a unique word can also be used to see who has copied content from your web sites onto their own. Since all of my test pages are gone (for many years now), a search on Google shows some sites that did copy my pages.
Step 3: Create Test Pages
The next thing to do was to create test pages. I took my home page for my now defunct Amiga search engine "Amicrawler.com" and made about 75 copies of it. I then numbered each file 1.html, 2.html... 75.html.
For each measurement criteria, I made at least 3 html files. For example, to measure keyword density in title, I modified the html titles of the first 3 files to look like this:
1.html:
2.html:
3.html:
The html files of course contained the rest of my home page. I then logged in my notebook that files 1 - 3 were keyword density in title files.
I repeated this type of html editing for about 75 or so files, until I had every criteria covered. The files where then uploaded to my web server and placed in the same directoty so that search engines can find them.
Step 4: Wait for Search Engines to Index Test Pages
Over the next few days, some of the pages started appearing in search engines. However a site like AltaVista might only show 2 or 3 pages. Infoseek / Ultraseek at the time was doing real time indexing so I got to test everything right away. In some cases, I had to wait a few weeks or months for the pages to get indexed.
Simply typing the keyword "oofness" would bring up all pages indexed that had that keyword, in the order ranked by the search engine. Since only my pages contained that word, I would not have competing pages to confuse me.
Step 5: Study Results
To my surprise, most search engines had
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