Let’s turn our attention to business-to-business marketers. Do the same rules apply here? Absolutely. Not only did Enquiro find that 95% of corporate purchasing agents use the web to research products and services before selection, but they also found that 64% said a search engine would be the first place they’d turn early in the buying cycle.

This is a typical buying cycle for a business buyer:

• Needs identification (I have a problem – is there a solution avai
  How to Create Your First Blog
  I've been blogging now for about 2 years, and I'm amazed at the amount of traffic that I get from my blog and the number of people who tell me that they first heard about me from my blog instead of my website. The word blog is derived from the term "web log", or an online diary or journal. If the HBO series "Sex and the City" were being filmed today, Carrie Bradshaw would be a blogger as well as a columnist, I think. Why? As she experiences her revelations about life, love, and relationships, she could post them to her blog for the world to see and comment upon.Blogging has opened website creation to almost everyone, as it takes very little know-how to get a blog up and running. In fact, many service business owners are using a blog platform as their primary website, with some o
  Using search marketing to place your web site in front of people searching for what you’re selling is no longer a revolutionary concept. Everyone knows that search engine marketing is not only incredibly effective, but also an affordable means to drive conversions from hot prospects who are ready to buy.

  But what about prospects who are, well, a bit lukewarm? Is there any value in using search marketing earlier in the buying cycle, before the searcher has their credit card in hand?

  Several studies have shown that the answer to this question is a resounding “yes.” This is true whether you’re a B2C or B2B marketer, and whether you’re selling paperback books or technical solutions with a price tag in the six figures.

  On the consumer side, an Enquiro study found that the percentage of people who would use a search engine during the various stages of the buying cycle are:

  • 9% for Awareness
  • 68% for Consideration or Research
  • 43% for Decision
  • 28% for Purchase

  Let’s look at an example. A consumer who is ready to purchase might search for “sony ericsson s700i,” which is a “brand” search term. But before he decides that’s the type of cell phone he wants, he might search for a “generic” search term, such as “mp3 player cell phone.” This would be during the consideration or research phase.

  comScore found similar results in research done across several consumer categories. They found that while consumers using branded search terms were roughly 30% more likely to purchase online during that session as compared to searchers using generic terms, generic terms resulted in the greatest number of total purchases -- over 60%. This is simply because many more people use generic terms. A majority of searchers never use brand terms; instead, they rely only on generic terms.

  What is the key takeaway for B2C marketers? You need to be visible on search engines throughout your customers’ buying cycle. If you’re only found when they’re ready to purchase – if you’re only visible on brand search terms -- you are probably missing opportunities.

  Let’s turn our attention to business-to-business marketers. Do the same rules apply here? Absolutely. Not only did Enquiro find that 95% of corporate purchasing agents use the web to research products and services before selection, but they also found that 64% said a search engine would be the first place they’d turn early in the buying cycle.

  This is a typical buying cycle for a business buyer:

  • Needs identification (I have a problem – is there a solution avail
    Better Internet Marketing Structure
    In today's fast pace and competitive Internet marketing arena most companies are looking for a better internet marketing structure, to generate more prospects and increase sales.Often the simplest and most logical solutions are overlooked in the process of searching and trying to develop a better Internet marketing structure.In the technical process that is Internet marketing, many online businesses lose focus on the fundamentals of doing business, whether online or off line.There are many different ways to capitalize and develop a winning Internet marketing structure; however the following are the most proactive steps you can take towards creating a solid Internet marketing structure:Make it easy for people to find you online: If people can't fi
    that the answer to this question is a resounding “yes.” This is true whether you’re a B2C or B2B marketer, and whether you’re selling paperback books or technical solutions with a price tag in the six figures.

    On the consumer side, an Enquiro study found that the percentage of people who would use a search engine during the various stages of the buying cycle are:

    • 9% for Awareness
    • 68% for Consideration or Research
    • 43% for Decision
    • 28% for Purchase

    Let’s look at an example. A consumer who is ready to purchase might search for “sony ericsson s700i,” which is a “brand” search term. But before he decides that’s the type of cell phone he wants, he might search for a “generic” search term, such as “mp3 player cell phone.” This would be during the consideration or research phase.

    comScore found similar results in research done across several consumer categories. They found that while consumers using branded search terms were roughly 30% more likely to purchase online during that session as compared to searchers using generic terms, generic terms resulted in the greatest number of total purchases -- over 60%. This is simply because many more people use generic terms. A majority of searchers never use brand terms; instead, they rely only on generic terms.

    What is the key takeaway for B2C marketers? You need to be visible on search engines throughout your customers’ buying cycle. If you’re only found when they’re ready to purchase – if you’re only visible on brand search terms -- you are probably missing opportunities.

    Let’s turn our attention to business-to-business marketers. Do the same rules apply here? Absolutely. Not only did Enquiro find that 95% of corporate purchasing agents use the web to research products and services before selection, but they also found that 64% said a search engine would be the first place they’d turn early in the buying cycle.

    This is a typical buying cycle for a business buyer:

    • Needs identification (I have a problem – is there a solution avai
      Writing Schtick - Get Them Giggling with your Promotional Writing Stick
      The most effective marketing gifts or items can be a slogan, joke or saying that sticks in potential clients’ heads. Reinforce this by choosing promotional printed pens that advertises your business, service or product in a humorous or unique way.Get Them Smiling Do you remember the last time you opened a fortune cookie and read the “fortune” only to realize that it could mean just about anything? A good slogan or catch phrase should be unique to your product or company name. If you don’t have a catch phrase, now is the time to get one. No matter if you’re in the pencil manufacturing business or you build houses, you need to instill confidence in your company. Making your potential clients smile, even laugh, will do this.Choose a slogan that states the benefits of your se
      at an example. A consumer who is ready to purchase might search for “sony ericsson s700i,” which is a “brand” search term. But before he decides that’s the type of cell phone he wants, he might search for a “generic” search term, such as “mp3 player cell phone.” This would be during the consideration or research phase.

      comScore found similar results in research done across several consumer categories. They found that while consumers using branded search terms were roughly 30% more likely to purchase online during that session as compared to searchers using generic terms, generic terms resulted in the greatest number of total purchases -- over 60%. This is simply because many more people use generic terms. A majority of searchers never use brand terms; instead, they rely only on generic terms.

      What is the key takeaway for B2C marketers? You need to be visible on search engines throughout your customers’ buying cycle. If you’re only found when they’re ready to purchase – if you’re only visible on brand search terms -- you are probably missing opportunities.

      Let’s turn our attention to business-to-business marketers. Do the same rules apply here? Absolutely. Not only did Enquiro find that 95% of corporate purchasing agents use the web to research products and services before selection, but they also found that 64% said a search engine would be the first place they’d turn early in the buying cycle.

      This is a typical buying cycle for a business buyer:

      • Needs identification (I have a problem – is there a solution avai
        How to SEO Your Wordpress Blog
        Wordpress is one of the most seo friendly publishing systems today, but to get the best results you still need to tinker with it a little bit!So let's see what steps you need to take to modify Wordpress so it will turn into a true seo CMS:1. Permalinks structure: the default structure is no good at all - although search engines have no problem in indexing pages that have urls with variables, it's very clear that they prefer clean urls.The best results I have seen are when permalinks structure is set to "%postname%", and only that. This is something to keep in mind for any site you build, Wordpress or any other CMS.2. Related posts plugin ( tinyurl.com/262ao4 ): this is good for both your visitors and the search engines. It automatically finds related posts and di
        g that session as compared to searchers using generic terms, generic terms resulted in the greatest number of total purchases -- over 60%. This is simply because many more people use generic terms. A majority of searchers never use brand terms; instead, they rely only on generic terms.

        What is the key takeaway for B2C marketers? You need to be visible on search engines throughout your customers’ buying cycle. If you’re only found when they’re ready to purchase – if you’re only visible on brand search terms -- you are probably missing opportunities.

        Let’s turn our attention to business-to-business marketers. Do the same rules apply here? Absolutely. Not only did Enquiro find that 95% of corporate purchasing agents use the web to research products and services before selection, but they also found that 64% said a search engine would be the first place they’d turn early in the buying cycle.

        This is a typical buying cycle for a business buyer:

        • Needs identification (I have a problem – is there a solution avai
          Anchor Text Optimization
          Anchor Text (also called phrase linking) can significantly improve your web pages relevance in the search engines. Optimized or keyword rich anchor text can help your web site gain positioning in the search engines as well as help drive better targeted search traffic.What is Anchor Text?Anchor Text is the visible hyperlinked text that you see on the page, here is an example:To read more about search engine optimization techniques, check out my Search Engine Optimization blog.Here the words “search engine optimization” are hyperlinked to the hidden URL of http://seogirl.blogspot.com/. The words, visible, “search engine marketing blog” is the anchor text.Anchor text should be used to indicate the subject matter of the page that it links to. If
          are probably missing opportunities.

          Let’s turn our attention to business-to-business marketers. Do the same rules apply here? Absolutely. Not only did Enquiro find that 95% of corporate purchasing agents use the web to research products and services before selection, but they also found that 64% said a search engine would be the first place they’d turn early in the buying cycle.

          This is a typical buying cycle for a business buyer:

          • Needs identification (I have a problem – is there a solution available?)
          • Requirement specification (What type of solution best fits my problem?)
          • Research & evaluation (Which brand of solution best fits my problem?)
          • Selection (Where will I buy the brand that I’ve chosen?)

          The buying process can be more complex on the business side since there’s often more than one person involved in the decision. Savvy marketers will not only try to hit each stage of the buying cycle, but they’ll also try to reach each person involved in the purchasing decision.

          Often, the person feeling the pain in the organization is not the ultimate decision-maker. However, this person is important because he is the one who identifies the problem, researches solutions, and usually “sells in” the chosen provider or brand to the ultimate decision-maker. This influencer’s searching behavior will most likely be quite a bit more in-depth than the decision-maker’s, spanning a lengthier period of time throughout the process.

          The decision-maker may only run a few quick searches on the chosen provider’s company or brand name in order to do a credibility check. And, since 55% of web users (business or consumer) expect to find top brands in the few top search engine results, you’d better ensure that you’re easily found by the decision-maker who’s performing her due diligence.

          What is the key takeaway for B2B marketers? Like B2C marketers, you need to be visible on search engines throughout your customers’ buying cycle. There is also an additional level of complexity in that you must be found easily by different people involved in the buying process, each of whom may be searching with different agendas.

          Finally, let’s talk timing. On the consumer side, comScore found that only 15% of people made a purchase online in the same session in which they began a search. This means that 85% of purchases occurred later, with nearly 40% of all purchases occurring between five and 12 weeks after the first search was conducted.

          On the business side, Enquiro found, not surprisingly, that the budget for the parti