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Member You - Website Submission - A SEO Specialist Shares His Secrets
How Branding, MarComm and CRM Relate
The most important single distinction we must make in our target group for any brand is the one between prospects and customers. This is because these two groups play very different roles in our business building program.There are two broad strategic activities involved in increasing our brands’ market share. We have to keep getting more revenues. And we have to avoid losing revenues we are already getting.We will never grow our market share if we don’t keep in-creasing our revenues. We will also never grow our market share if we keep losing more revenues than we are getting.Each of these two strategic activities involves two functions:There are two broad ways to keep getting more revenues: 1. We have to convert more prospects into customers. 2. We have to get our existing customers to use more of our products or services.And there are two broad ways to avoid losing revenues we are already getting: 3. We have to avoid disappointing customers’ experience of our products or services. 4. We have to avoid disappointing customers in all the other the experiences they might associate with our brand.Of the four strategic functions, the
?continue=/addurl">Submit to GoogleThe most important single distinction we must make in our target group for any brand is the one between prospects and customers. This is because these two groups play very different roles in our business building program.There are two broad strategic activities involved in increasing our brands’ market share. We have to keep getting more revenues. And we have to avoid losing revenues we are already getting.We will never grow our market share if we don’t keep in-creasing our revenues. We will also never grow our market share if we keep losing more revenues than we are getting.Each of these two strategic activities involves two functions:There are two broad ways to keep getting more revenues: 1. We have to convert more prospects into customers. 2. We have to get our existing customers to use more of our products or services.And there are two broad ways to avoid losing revenues we are already getting: 3. We have to avoid disappointing customers’ experience of our products or services. 4. We have to avoid disappointing customers in all the other the experiences they might associate with our brand.Of the four strategic functions, the
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once thi
How Much Should I Bid? A PPC & Visitor Conversion Guide
So your logged in to your Google Adwords or Yahoo Search Marketing account and your ready to start promoting your website when the question arises : how much should you pay for each visitor to your website?The cost for a keyword or key-phrase can vary quite dramatically from a few pennies to a few dollars per click depending upon the amount of competition for that keyword/phrase!$0.50 cents may seem like a lot to spend for a single click but is it really?To answer that question we need to learn a little something about visitor conversion rate.Visitor conversion rate is the percentage value assigned to the number of visitors to your website which turn into customers.So if you receive 100 visitors to your website and one of those visitors actually buys something then your visitor conversion rate is 1% (1 in 100).Before we continue let me say that a 1% conversion rate is not a guarantee. Your actual conversion rate may be much higher or much lower. There are many tools which can help you track your visitor conversion rate. A good place to start is at www.hotscripts.com :Do a search for "conversion tracking" and you should find a good number o
Many of you have heard of submitting your website, but what does this really mean? What places should you really submit your website? What about submitting to thousands of search engines and directories through some website promotion service?
So your logged in to your Google Adwords or Yahoo Search Marketing account and your ready to start promoting your website when the question arises : how much should you pay for each visitor to your website?The cost for a keyword or key-phrase can vary quite dramatically from a few pennies to a few dollars per click depending upon the amount of competition for that keyword/phrase!$0.50 cents may seem like a lot to spend for a single click but is it really?To answer that question we need to learn a little something about visitor conversion rate.Visitor conversion rate is the percentage value assigned to the number of visitors to your website which turn into customers.So if you receive 100 visitors to your website and one of those visitors actually buys something then your visitor conversion rate is 1% (1 in 100).Before we continue let me say that a 1% conversion rate is not a guarantee. Your actual conversion rate may be much higher or much lower. There are many tools which can help you track your visitor conversion rate. A good place to start is at www.hotscripts.com :Do a search for "conversion tracking" and you should find a good number o
WHAT PAGES TO SUBMIT:
At the minimum, you should submit your home page. Many search engines will promise to find and crawl the rest of your website automatically (in their own good time). But if they don't discourage you from doing so, I would submit several of the important pages in your site. For example, a site map is definitely something I would want to submit, since it should have direct links to the rest of your website.
Also, if I get another webmaster to link to my website, it I like to submit that page as well. I want the search engines to recognize that this resource has changed - it has a link to my website and I want the credit for it.
WHAT TO PREPARE:
For the search engines, I would make sure that the website is properly optimized. At a minimum, I would do a double check the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting - to keep the search engine spiders from choking on my website. (http://validator.w3.org/) For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com/.
For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.
This should have:
* Your email
* Your website url
* A good title for your website
* A description for the website
Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.
(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once thi
Four Easy Steps To More Motivated Employees
There is no particular set of rules that one should follow in motivating employees. We each have our own driving force when it comes to doing an excellent job at work. A working mother could be motivated by her children, who serve as her inspiration to succeed. A trainee who is fresh out of college is motivated by the compulsion to learn and climb to the top. A long-time company employee will get motivated to perform well so that he or she can be promoted. Others are motivated by financial rewards. As a manager, team leader, department head or supervisor, you need to determine the individual driving forces of those who are in your team so that you can create a motivated workforce.1. Goals For Employee Motivation:- Increase employee performance at work- Spice up team spirit and build a cohesive team- Eliminate individual differences and avoid conflicts- Have an open communication between peers- Set and achieve a common goal2. Lead By ExampleThere is one joke where it says that the new definition of a boss is one who is always early when you are late and who is always late when you are not. Do not let this apply to you. Be consistent. The si
ld make sure that the website is properly optimized. At a minimum, I would do a double check the meta-tags to ensure that the title, meta-description and meta-keywords properly describe the web pages and have some of my desired keywords in it. I would also run a website validator on the pages I intend on submitting - to keep the search engine spiders from choking on my website. (http://validator.w3.org/) For more information on optimizing a website for the search engines, go to http://website-optimization-2.blogspot.com/.
There is no particular set of rules that one should follow in motivating employees. We each have our own driving force when it comes to doing an excellent job at work. A working mother could be motivated by her children, who serve as her inspiration to succeed. A trainee who is fresh out of college is motivated by the compulsion to learn and climb to the top. A long-time company employee will get motivated to perform well so that he or she can be promoted. Others are motivated by financial rewards. As a manager, team leader, department head or supervisor, you need to determine the individual driving forces of those who are in your team so that you can create a motivated workforce.1. Goals For Employee Motivation:- Increase employee performance at work- Spice up team spirit and build a cohesive team- Eliminate individual differences and avoid conflicts- Have an open communication between peers- Set and achieve a common goal2. Lead By ExampleThere is one joke where it says that the new definition of a boss is one who is always early when you are late and who is always late when you are not. Do not let this apply to you. Be consistent. The si
For the directories, I would normally prepare some commonly requested information. This really helps to speed up the process. I normally use a generic text editor like Microsoft Notepad and save the following data before I go and submit to the different search engines and directories. This enables me to use copy and paste.
This should have:
* Your email
* Your website url
* A good title for your website
* A description for the website
Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.
(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once thi
Effective Marketing - Reaching Clients with Cross Promotion
Explore the bonuses of cross promotion. Cross promotion is a specific marketing tactic wherein two or more businesses team up together to reach a broader shared population. Possibly a radio station pairs with an organization for a certain benefit. Maybe a beverage company joins with a water park for a summer discount special. It could involve a school system working with several local restaurants for an event. Cross promotion involves taking time to analyze customers, their needs, and values. When incorporated effectively, cross promotion is a win-win deal for the organizations and the customers.There are several benefits associated with cross promotion. Consider the following: Cross promotion broadens your clientele base. By teaming up with another business, you are able to reach a wider variety of customers in places you might not have otherwise. You can connect with more people. You reach more potential clients by working with others who are contacting the same groups of people. If they were not previously your customers, they could be with this venture in the very near future. Cross promotion saves you time. When both members of the cross promoti
ur websiteExplore the bonuses of cross promotion. Cross promotion is a specific marketing tactic wherein two or more businesses team up together to reach a broader shared population. Possibly a radio station pairs with an organization for a certain benefit. Maybe a beverage company joins with a water park for a summer discount special. It could involve a school system working with several local restaurants for an event. Cross promotion involves taking time to analyze customers, their needs, and values. When incorporated effectively, cross promotion is a win-win deal for the organizations and the customers.There are several benefits associated with cross promotion. Consider the following: Cross promotion broadens your clientele base. By teaming up with another business, you are able to reach a wider variety of customers in places you might not have otherwise. You can connect with more people. You reach more potential clients by working with others who are contacting the same groups of people. If they were not previously your customers, they could be with this venture in the very near future. Cross promotion saves you time. When both members of the cross promoti
* A description for the website
Since Yahoo will allow you to submit a list of URLS that are in a text document (or an RSS feed) I would encourage you to prepare one to help them out. These should be at the root directory of your website and be updated whenever there is a change to your pages. That way you can just submit the location of the RSS feed or the text file and let Yahoo use that to find the rest of your pages. It is a nice time saver. Personally, I like using an automated RSS feed since Yahoo can use it to determine when the last changes occurred and decide what pages to re-crawl first.
(If you don't know what RSS is, here is a great article on it: http://feedvalidator.org/docs/rss2.html.)
Google uses a similar technology to help it find all of your web pages. It is called a "Google Site Map". That is the subject of another article. I wrote one that has a lot more info on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once thi
Make Them GLAD You're Their Boss
Criticism has the power to do good when there is something that must be destroyed, dissolved or reduced, but it is capable only of harm when there is something to be built. --Carl JungPeople won’t leave if they’re glad you’re their boss. They will want to stay with a boss that does what it takes to create a culture that capitalizes on each individual’s strength. However, bosses often don’t know what they should do to contribute to organizational culture, or even to their small part of the culture. For so long people have tried to diagnose diseases, flaws, and weaknesses, but most bosses have had precious little experience studying health. However, knowing more about healthy people enables us to understand resilience and hardiness, the cornerstones required for building something—something like a solid relationship with direct reports. Learning ways to more effectively interact with those that work for you and challenging yourself to discover their strengths are enormous steps toward realizing the goal of being a boss that no one wants to leave.Develop a GLAD CultureWithout seeing the inherent flaws in their thinking, many bosses worry overmuch about what they say to t
on the Google Site Maps, for when you are ready to build one. Google also has a special way to submit these. Just follow their instructions. If this is too complicated, contact a webmaster or a SEO specialist who is familiar with this feature.
Criticism has the power to do good when there is something that must be destroyed, dissolved or reduced, but it is capable only of harm when there is something to be built. --Carl JungPeople won’t leave if they’re glad you’re their boss. They will want to stay with a boss that does what it takes to create a culture that capitalizes on each individual’s strength. However, bosses often don’t know what they should do to contribute to organizational culture, or even to their small part of the culture. For so long people have tried to diagnose diseases, flaws, and weaknesses, but most bosses have had precious little experience studying health. However, knowing more about healthy people enables us to understand resilience and hardiness, the cornerstones required for building something—something like a solid relationship with direct reports. Learning ways to more effectively interact with those that work for you and challenging yourself to discover their strengths are enormous steps toward realizing the goal of being a boss that no one wants to leave.Develop a GLAD CultureWithout seeing the inherent flaws in their thinking, many bosses worry overmuch about what they say to t
WHERE TO SUBMIT:
I would recommend submitting your home page to the major search engines individually, at least initially. However, there are several services that do groups of them for you - and is a big time saver for the rest of your site. The following is one of my favorites: http://www.freewebsubmission.com/ I have always deselected Google, though, since I submit to them manually through the Google website. I submit my web pages to the following search engines manually (without a special tool) just to ensure that it is done.
* Submit to Google
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once thi
5 Steps To Getting A Better Contract, A Better Offer, Or Even A Better Deal!
You have something someone else wants. Usually it’s money. Sometimes, it’s the work you perform. You want a car, but you don’t want to spend a lot. You have a job, but you feel you deserve a raise. You want to sell your house, but you’ve rejected each offer.Here are the 5 steps you need to climb to becoming a better negotiator:1. Figure out what the value of your car is; what your services are worth in the marketplace (ask friends, relatives or colleagues what people like you earn in the private sector); ask a few real estate agents to give you a straight-forward assessment of your home.a. Once you know the approximate value of these things (also called research), you’re well on your way to understanding how to obtain them for the price you want to pay or receive.b. Your goal is to maximize the value of your car, home or services.c. The buyer’s goal is to obtain these things for the least possible amount. The seller’s goal is to sell the item for the most possible. The key is figuring out where each side is willing to come to in order to reach their goal.2. Armed with that research, you ask your boss for a few minutes of his time to discuss your
?continue=/addurl">Submit to GoogleYou have something someone else wants. Usually it’s money. Sometimes, it’s the work you perform. You want a car, but you don’t want to spend a lot. You have a job, but you feel you deserve a raise. You want to sell your house, but you’ve rejected each offer.Here are the 5 steps you need to climb to becoming a better negotiator:1. Figure out what the value of your car is; what your services are worth in the marketplace (ask friends, relatives or colleagues what people like you earn in the private sector); ask a few real estate agents to give you a straight-forward assessment of your home.a. Once you know the approximate value of these things (also called research), you’re well on your way to understanding how to obtain them for the price you want to pay or receive.b. Your goal is to maximize the value of your car, home or services.c. The buyer’s goal is to obtain these things for the least possible amount. The seller’s goal is to sell the item for the most possible. The key is figuring out where each side is willing to come to in order to reach their goal.2. Armed with that research, you ask your boss for a few minutes of his time to discuss your
* Submit to Yahoo
* Submit to MSN
You will need a Yahoo account to submit to the Yahoo search engine. And don't fret if you don't see immediate results. Your site should normally exist in MSN within about 6 weeks, in Yahoo in 8-12 weeks, and in Google within about 3 months. (You will not likely get much search results from Google for the first year though - but hold out and keep working on the other tricks. In the long run, Google will normally give you about 60 - 70% of the search engine traffic if you follow these methods.)
Also, if you have the Alexa toolbar installed, navigate to your website and click on the "info" button on the toolbar. Then you will have to fill in information about your website. Once this is registered, you will start seeing how your website's Alexa rating looks. There has been some rumors that Google considers the Alexa description in its searches - so make sure it is relevant to your website as a whole and has at least one of your keywords.
You should also submit your website to DMOZ. This is a massive directory that is republished in several other websites. It is managed by humans, and is therefore considered to be of special relevance by other search engines. I strongly recommend reading all their rules before submitting - and follow them closely. Make sure that you try to get listed in only one category - the most relevant one for your business. It can take a month or two to get listed, but it really helps with your backlinks and overall relevancy as a website.
After DMOZ, here are the most important list of directories to be listed in.
* Yahoo Directory website submission ($299 annual fee)
* Business.com website submission ($199 annual fee)
* Microsoft Bcentral Directory website submission ($49 annual fee)
* Best of Web website submission ($40 annual fee)
* goguides.org website submission ($40 lifetime fee)
* gimpsy.com website submission ($40 lifetime fee)
* joeant website submission ($40 lifetime fee)
* Tygo website submission ($40 lifetime fee)
* Skaffe.com website submission ($40 lifetime fee)
* wowdirectory.com website submission ($25 lifetime fee)
If you haven't used directories before - try browsing these before you fill out the form to submit your site. They are organized by category. You need to find the most relevant category to put your website before you start to fill out the form for each of these. Have a pen and paper as you browse - and write down directory paths of where you want to be.
Being in some directories just adds some good backlinks. (When another webmaster links to your website, this is considered a backlink.) Others, like Yahoo and DMOZ, tend to get some special relevance to certain search engines. After you get familiar with these well-known directories, look for niche directories that are specific to the type of business your website is about.
There are specialized directories that focus on a particular category of links. These can be valuable - you will just have to do a bit of searching to find them. These may be considered as part of your overall strategy.
Being listed in a search engine there doesn't guarantee that you will have a good ranking - this is just the first step - letting them know that you exist.
IF YOU SEE AN OFFER TO GET LISTED IN HUNDREDS OF DIRECTORIES AND WEBSITES AUTOMATICALLY - BEWARE! Many of these will list you in hundreds of FFA (free for all) sites. These sites are considered SPAM by search engines and I would strongly encourage you to avoid them. Did I mention to avoid these? Check out what Google has to say about these: http://www.google.com/webmasters/seo.html . They may get you quick backlinks, but they are from the "wrong" type of site. These are just a list of sites - and they stay there temporarily. Only the latest 100 submitted or so are displayed there and you need to be resubmitted regularly to stay there. Few humans use this - it is jus
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