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Member You - The Don'ts of Search Engine Optimization ( SEO)
Maintaining a balance between work and the rest of your life can be a struggle for many small business owners. It's easy to be consumed by your business, especially if you love your work and you're committed to making your business a success.And when you're consumed by the day-to-day running of your business, marketing often gets pushed to the back burner. That may seem fine right now while you're swamped with work and clients, but what happens when things slow down and there are no new clients in the marketing pipeline?This is where many small businesses get into trouble.So just how do you find time to manage and market your business at the same time?Here are 10 tips I use to help me balance running and marketing my business at the same time. I hope they'll help you do the same.1) Be realistic about how much you can doPace yourself, reschedule some things if necessary, and perhaps even put a few things off for a few months when you have more time in your schedule.2) Use a calendar or Day-Timer system to stay organized and record all your appointments and "to do" activitiesI use Microsoft Outlook and a Pocket PC. I enter everything I need to do as an appointment. For me, this works better than having a separate "to do" list because
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and
Before you figure out how to spend your new revenue, it’s necessary to train your staff to cope with the increased amount of interest and additional consumer inquiries, so that they can become satisfied and loyal customers. First of all, it is important to remember that your podcast is only one part of the marketing mix. So anything that you mention or highlight in your podcast should be reflected elsewhere.There’s no point in directing people to check out a new range of products online if they aren’t featured on your site. And even if the product is listed on the site, you need to make sure that it has prominent placement and is not hidden in some dusty corner of your site that’s harder to access than Fort Knox. It seems obvious, but it’s usually the seemingly simple things that get overlooked.It's also important to note that your sales force or customer representatives will require training so that they too are equally knowledgeable about new developments and ready to answer any questions that may arise. This is critical because members of the sales force are the ambassadors of your company: if they don’t know about the product, no one else will either. To make things easier, it may be worthwhile to prepare a list of Frequently Asked Questions and their appropriate answers, so that every
The things that I will talk about in this article are about what is called in SEO “black hat” SEO. What’s been talked in previous articles are what we call “white hat” To learn more on “white hat” strategies, refer to any of the articles above. From this point on, it’ll be about “black hat” strategies.
Black Hat
What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not a fashion trend at all. Should I do it? Does it work with the SE’s or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.
My answer to these questions is yes they do work. However, in my opinion, Black Hat strategies are quick fixes with short term gains. I see it as continuing to work hard and not necessarily smart. I am lazy, so I want to do something once and let it go from there. Black Hat strategies do not allow this. Your site may get the rankings quick, but soon your site will be at the back of the line. (or out of the line completely). Black Hat involves spamming and the SE’s do not like this. They will find your site, penalize or ban it completely from the index.
Then your off again starting a whole new site employing the same strategies. White Hat strategies start off really slow. And I mean ssllllooooowwww... But eventually get momentum and out last the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Definitely not me. I’m lazy but not that lazy. I have bills to pay today, not next year. This is why many webmasters go with black hat instead of white hat.
Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.
What Not To Do?
Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and
When you are evaluating a translation service, it can be somewhat of a predicament because you may not be familiar with the target language that you need a document or website to be translated into. You cannot assume that all translators (especially freelancers) will be dependable and provide the critically important task of translating your important messages and communicating them in localized markets.In these cases, it's always advisable to have someone who is familiar with the target language in question and have them go over the final copies of the translated materials. It's important to have some sort of a checks and balances if you will, where the editor of the material should not be biased on the material presented.It's important to find a translator or translation service company that has a good reputation. This you can do simply by referring to your immediate network of trusted associates and find out who has experienced good service with their translation needs.Another way you can make sure you get the best possible translation results is to run a group session with a sample of your target audience if possible. This way they can provide feedback along the lifecycle of a translation project and help provide insights not only into the quality of the direct translation, but
Black Hat
What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not a fashion trend at all. Should I do it? Does it work with the SE’s or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.
My answer to these questions is yes they do work. However, in my opinion, Black Hat strategies are quick fixes with short term gains. I see it as continuing to work hard and not necessarily smart. I am lazy, so I want to do something once and let it go from there. Black Hat strategies do not allow this. Your site may get the rankings quick, but soon your site will be at the back of the line. (or out of the line completely). Black Hat involves spamming and the SE’s do not like this. They will find your site, penalize or ban it completely from the index.
Then your off again starting a whole new site employing the same strategies. White Hat strategies start off really slow. And I mean ssllllooooowwww... But eventually get momentum and out last the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Definitely not me. I’m lazy but not that lazy. I have bills to pay today, not next year. This is why many webmasters go with black hat instead of white hat.
Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.
What Not To Do?
Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and
Web users who have had the benefit of exploring a toolbar will surely vouch for its utility. In its primitive, toolbar allows surfing one or more search engines, but it is the ability to study various on-page factors that determine a toolbar’s usefulness.In a recent article, I have spoken about Alexa toolbar and how it helps frequent surfers on the net. This article will – among abundance of toolbars – focus on some niche types that promise to enrich web-life. But first, for the benefit of new entrants to internet, here is a quick recap of what toolbar is.Toolbar – What Is It?A toolbar is mostly a free utility software, which when downloaded and installed, will usually reside along with menu-bar at the top of your popular browser. Toolbars change hue depending on who provides it.For example, the oft-used Google toolbar offers basic search and access to its news site in addition to highly popular PageRank (of the webpage being viewed) and the option to block annoying pop-over and pop-under ads among others.Another example can be UCmore toolbar. Though quite similar to Alexa, UCmore is a valuable help in accelerating your search for related websites. If you are a search freak and want to query all majo
Then your off again starting a whole new site employing the same strategies. White Hat strategies start off really slow. And I mean ssllllooooowwww... But eventually get momentum and out last the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Definitely not me. I’m lazy but not that lazy. I have bills to pay today, not next year. This is why many webmasters go with black hat instead of white hat.
Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.
What Not To Do?
Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and
When you talk with Dr. Joanne Sujansky, you get a firm sense of a person committed to expecting the best of herself and others. She is a long-time resident of Upper St. Clair and is chief executive officer of KEY Group, a keynote, assessment, consulting, and training organization, now in its 25th year, also located in Upper St. Clair.Dr. Sujansky has seen the company grow into an international leader in creating productive workplace cultures filled with passionate, dedicated people who are committed to increasing market share, building brand value, embracing new ideas, and delivering superior customer service.Along the way, she has authored ten books and hundreds of articles and has delivered keynote addresses to audiences around the world. She consults with executive teams in and out of the United States. Some of her local clients include PPG Industries, Inc., GlaxoSmithKline, St. Clair Hospital, U.S. Steel, Mellon Financial, the Children’s Institute, UPMC, SAE International, Giant Eagle, Marc USA, Blattner Brunner, KDKA, and Westinghouse. And at the age of 35, she became the youngest person ever to achieve the national presidency of the American Society for Training and Development, a 70,000-member professional organization.Her latest challenge is to help cities like Pittsburgh as
Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.
What Not To Do?
Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and
The vending machine business has been big since its inception. One of the nice things about a vending business is that it's not just for the big guys, but any average Joe with a few bucks and some common sense can get in on it. You can start small or large, depending on your funds and with new or used vending machines. This article isn't about purchasing vending machines, but rather, the locating of those machines and keeping your vending business successful.You might choose to hire a vending location company or choose to locate your own machines. That initial choice is up to you. Most folks getting into the business haven't ever heard of a location company, let alone know how the process works. Choosing a location company can be a good choice for a newbie that really hasn't got the time to call on businesses. Do make sure that you do your homework on any location company that you are considering. Check with the BBB, the Attorney General's office of the state they're based in and do a search on the Federal Trade Commission's website (see link below). Search for variations of "vending locator", "Location Company", "vending locations", the company's name that you're looking at, or the individual names of persons running the company. Sometimes, a location company from several years back that may
On-page
Keyword Stuffing
First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.
Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and keyword body stuffing. They will not get your site banned, but it won’t rank you well either. Let’s get into the first one, keyword list stuffing.
Keyword List
This involves adding every word known to your niche in the meta keywords. You see a website with meta keywords and it is stuffed full with 1000 or so keywords. Look like they got the dictionary and started writing. Seriously. As funny as it sounds, there are websites out there that do this. People, this not going to get you ranked. It will not get you banned, but definitely will not get your ranked on the first million pages!! Some SE’s do not even read the list to begin with. Keep it short. No need to add the A-F section of the dictionary to your keyword list.
Keyword Body
This is the process of taking your keyword list (Probably too big to begin with) and repeating it all over the page. It makes no sense to the user, just a bunch of words all over the place. I haven’t seen this much, and I hope I do not. Will not help you in anyway.
Also, while we are on the subject, over using the keywords is a no, no. Some websites will take their main keyword and repeat over and over and over. You’ll see it in the Title, meta description, everywhere. This strategy will get you banned or penalized. Again, it’s an attempt to appear more relevant than the website really is. I have seen the tactic work, but not for long. If your ranked well, and you put in your main keyword and you suddenly see a site up that has no business being there. Check back again in a few days and you’ll see that site gone.
The Invisible KeyWord
Sounds like a Super Hero. When there is trouble with ranking your website, call “The Invisible KeyWord” No, please do not! He is a enemy, not a hero. This is involves taking your keywords, put them on the body of your website and make the color of the font the same color as the background of the website. It’s invisible to you or I, but visible to SE’s. It’s a process of spam to make the website appear more relevant because it has the keywords in the body. SE’s have caught onto this tactic and you will be penalized or banned for this. I have seen this tactic done. But I have the visible ink. One way to tell, is when you visit a website and you see a big blank space at the bottom or somewhere towards the bottom, take your mouse, point and try to highlight the space. When it highlights, it will reveal the words!!
Formatting Keywords
This is when you bold, italicize, or underline every keyword on the website. There is no need to emphasize every word. Now you know those words are not that important in every sentence. Come on now! Just once is fine. Twice at the most. This tactic could end up backfiring. The SE’s will give less importance to the words.
Excessive Link Pages
This is having too many links on one page. Normally, it’
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