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    ugh a makeover. Only his fourth in 50 years. Management said the move is an attempt to keep the brand relevant and to promote that KFC® was actually started by the man himself. Yes, there really is – or was – a Colonel Sanders.

    Changing a brand’s visual identity is a very difficu

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    Changing a brand’s visual identity is a very difficu

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    onel Sanders.

    Changing a brand’s visual identity is a very difficult decision to make. The visual image must convey exactly what the company’s leadership wants and needs it to convey. As you look at the new image of the Colonel, you may think it doesn’t make it anymore “relevant” than it did before. In fact, you may not even recognize that the image was

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