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The Power of PR
Savvy small business owners know the importance of saving money. There are definitely times when going cheap spells disaster (you’ve seen those Hefty commercials, haven’t you?); but this isn’t one of them. Welcome to the wonderful world of PR - public relations; or, as we like to call it, free advertising – an essential part of any effective marketing strategy.Are you making effective use of this important strategy for reaching your target market, or do you shy away from PR because you feel it is:Too expensive Too time-consuming Too scary Too expensiveYep. I

r Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO prof

Is the Family Dysfunctional, the Business Dysfunctional, or Both?
Many small businesses are family owned and operated. They may be owned by parents and children, spouses, siblings, and extended families. Some family enterprises work well; others are disasters. Every family and every business has interpersonal dynamics. In a family business those dynamics intertwine so it is difficult, if not impossible to separate them. For example, imagine a husband and wife who own a business together. They have a disagreement at work and it continues at home. It can escalate until, eventually, the business and the marriage is damaged. I know of situations where one spous

In the earlier years of search engine optimization, it was all about on-page optimization. Things like the page title, Meta tags, heading tags, comment tags, and anchor text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first.

These days, things aren’t quite that easy. In order to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO prof

How to Size an Emerging Market
In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their “relevant market” in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that could reap $1 trillion in healthcare sales. Defining and communicating a credible relevant market size is far

r text were the only things that mattered. Keyword stuffing could easily get your website to the top of the search engines results page. If I wanted the number one position, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO prof

Eighty Percent of Success is Showing Up
The above quote, “Eighty percent of success is showing up.” is from Woody Allen. It was particularly appropriate this past weekend. I went to take a dance class. My favorite teacher was back in town for a short time. I was thrilled and ready to dance! This teacher is incredibly talented, an excellent dancer, good choreographer and her class is high energy and fun! I had often wondered why she was not more successful as a teacher or why she never got into a decent dance company. I rearranged my entire schedule to be there. So did a number of her students. One cut short her holiday weeke

ition, all I had to do was copy my competitor’s page, add my keyword one more time, and viola – I’d rank first.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO prof

Webmaster Staff Leasing – A Webmaster's Saving Grace
TIME. That is the one thing that all webmasters do not have in abundance. Unknown to some, managing a website is not a piece of cake. The mind-boggling, back-breaking effort that goes into the development and management of a website is overwhelming and more than enough to daunt the faint of heart. Think about those webmasters who are managing not one, but three or more websites everyday… they need help.This is where outsourcing comes in. Outsourcing is like manna from heaven both for agents and clients. Agents are able to find a decent paying job while clients get more value for their money.

er to obtain top positioning in the search results, your website has to gain to credibility or “web cred” in order to be recognized as important.

Optimize Your Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO prof

Cookbook Fundraisers
Fundraising is a method used by non-profit organizations to solicit funds from an individual, business, or charitable foundations to support operations. Fundraising may raise money for a new church building, an evangelistic meeting, an outreach project to help the less fortunate, or to organize summer camps for the youth. Your church may also want to help victims of natural disasters.Whatever the cause you aim to support, you must decide how you will go about attaining the money. There are various methods you can use to raise the target amount. Some organizations employ the services of fundrais

r Domain Name

As of this writing, appears that the search engines do weight the fact that your domain name has your keywords in it. Problem is, many SEO professionals and amateurs are exploiting this by registering domains with the keywords in it, separated by dashes. Nobody knows how long the search engines will continue to weight this factor, but none the less, it’s probably not a bad idea to include a keyword or phrase in your domain name, but don’t get out of hand: www.please-let-google-ban-my-site-because-of-all-these-words.com

The number of years your domain has, and will be, registered for also has an effect on search engine rankings. If you have an older domain name, it is generally concluded that the website is not spam and will probably be around for years to come. This makes sense – Google should

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One of the most important activities to complete prior to opening a dollar store is to establish specific sales goals. It is even more important to determine the actions that will be taken to actually achieve those goals. A reasonable budget must be established to support those actions. Finally ongoing monitoring of actual sales is required to insure goals are achieved. If goals are not being achieved, new actions or adjustments to existing actions must be added.

The animal world can teach us a thing or two about the importance of developing processes and following them in order to achieve success with our small business.

Getting your site in the search enignes should be easy, right? You just have to go to the submit pages of the various engines, submit your URL, sit back, and wait for the engine to index it, right? Wrong! Submitting your does not even guarantee that the search engines will have a look at your URL!

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