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Member You - Your SEO Service, Ethical SEO, and Competitor Monitoring
Last week I spoke to the Greater St. Louis Dental Society. My session was filled with primarily hygienists, receptionists and chair-side assistants.We explored something I call The OING Model.Oing represents four types of encounters between employees and patients, each of which is an opportunity to inject (no pun intended) a little more of your personality into each encounter.About 160 people filled out index cards with potential lines, expressions and greetings that were a bit more creative, fun, unique and of course, approachable. Many of these suggestions are listed below, along with a brief description of each category. (Remember: not all of these are gold. It’s an exercise in creativity that brainstorms ideas to make your patients feel more comfortable in a more unforgettable environment.)O – OPENER Answering the phone in the office, possibly greeting a walk-in• “This is Beth, I’m here to help…” • “Smiles are our business, how can we make them yours?”
Your Online Competitors
It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why y
This is perhaps the most common marketing myth and must be debunked right away if you have any hope of accomplishing your business goals.A belief in this myth necessitates a view of marketing as a tactical function rather than the series of cross-functional processes, approaches and activities that it really is. Yes, advertising (marketing communications) is an essential component of your overall marketing plan, but it is not THE plan – and ideally should account for only 1-2% of your entire marketing efforts. If you devote all of your attention and efforts on advertising activities (e.g. ad copy, sales channels, websites, media, etc.) you’re putting the cart before the horse and are missing critical issues that may be having a negative impact on your business.Advertising should never be substituted for the marketing process as a whole. No amount of advertising is going to make up for shoddy workmanship; rude employees or an unpleasant customer experience. It’s like building a house of cards… it may hold up for a lit
Apart from changes made to the company website, the assumption is often that the company and, if it is using one, its SEO service, has zero control over what appears in search engine results. However, this is not usually the case. Often, you or your SEO service can have a direct effect on search engine results by monitoring your competitors and reporting them to the major search engines when the SEO techniques used on their site fall outside what is popularly referred to as ethical SEO. (Please note that while I believe that the word "ethical" is tossed around too often, "ethical SEO" has become the standard phrase to describe white hat techniques, and so it is the phrase I use throughout the article.)
Primary Competitors
To start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors--the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.
Your Online Competitors
It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why y
There are many choices when thinking about a small business involving your favorite hobby, cars. What about a Mobile detailing franchise? Yes they too are available. As a matter of fact there are many such choices and each is a little different let me explain.The Detail Guys had a portable turnkey franchise with portable detailing trailers and or truck mounted units. Their web site is www.detailguys.com. They are a franchise and there is on-going support but also ongoing fees and payments called royalties. The fees vary widely; The Detail Guys have fees of $280.00 per month for the first unit and $140.00 per month for each additional trailer. Unfortunately they are no longer franchising and instead are putting in their own units without franchisees; company owned units. I own this company. You are welcome to check out the website as it might give you some good ideas on techniques, reclaim devices, trailer configurations or detail shop layout designs if you decide to go it alone instead of buying someone else’s franchise.<
Primary Competitors
To start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors--the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.
Your Online Competitors
It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why y
An elevator speech, also known as an elevator pitch, is a succinct and engaging articulation of what you do designed to engage the listener. It is called an elevator speech because the time is limited to the length of the average elevator ride – 30 to 60 seconds, the same length of time as the average commercial. It boils down to first impressions and engaging a potential client.Your elevator speech is the tool you use to make an initial connection between you and a potential client, therefore they need to be able to directly relate it to their own situation. It should include, what you do, who you do it for and the benefits they receive in a very succinct and concise manner.Simply stating you are a Virtual Assistant is an option and may likely bring positive results. However, you will get a better response from individuals who may be afraid or intimidated by the fact that they don’t know what it is, and do not want to feel stupid or embarrassed, if you use an elevator speech. If you just say you are a VA, these indivi
Primary Competitors
To start with, let’s define competitors. Almost every company has at least a handful of other companies that it considers to be primary competitors--the ones that sell the same products and services, that are of similar size, and so on. It is important that the SEO efforts (or lack thereof) of these competitors, whether they are using ethical SEO techniques or not, be monitored on a routine basis. If they have not hired an SEO service of their own, or if they have not started doing SEO in-house at all, you will have peace of mind knowing that the use of this channel, for the moment, is yours. If your competitors begin an SEO campaign, with or without an outside SEO service, you can learn much about their sales and marketing tactics by evaluating the keyphrases that they target. And you can also investigate whether they are using ethical SEO practices in their campaign.
Your Online Competitors
It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why y
Situation: Your window of advantage over your competitors closes more quickly than ever and price vs. price competition is really heating up. What can you do about it? Brand. If you think branding is just for large companies, think again - you may be overlooking the most important component of a successful business strategy. Branding is not just your logo or tagline or the “look” and “feel” of your marketing communications. Branding is the sum total of your client’s experiences and perceptions of your products, services, and employees. In addition, brand strategy influences company culture by setting the tone for employee interaction both internally and externally with suppliers and clients alike. In essence: your brand is what everyone else thinks it is - it’s what people say about your company behind your back.A branding strategy is the genesis of all customer contact activities. At first, it should be the core of all investor and public relations, sales, customer service, and initial advertising. When the budget allows, th
Your Online Competitors
It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why y
Amidst the popularity of the Internet all over the world, it would definitely hurt your business if you do not have a web site where that your customers can browse through and contact you online. In order for your business to survive, you have to keep up with the growing needs of your customers.‘Capturing Leads to Get a Hold of Your Prospective Clients’Lead generation and lead capture are two of the most essential marketing tool that you can use to earn profit for your business.Capturing a lead literally means obtaining the contact information such as name, e-mail address and telephone number – of the visitors of your company’s web site. Once you have obtained this information, you can use it to inform the customer about the new products that your company manufactures.It is also used to let your customers know of important events, promotions and updates regarding your web site. With a good number of captured leads, you can easily market your new products and increase your company
Your Online Competitors
It’s important to keep in mind that it is unlikely that searchers are going to decide only between you and the primary competitors you have listed. They are going to consider any company that matches their particular needs and that shows up for their search term. This is why your criteria for a competitor online should broaden to encompass any company that offers products or services like yours that outranks you for any of your targeted keyphrases. If your in-house staff or your SEO service not only continually monitors your search engine positions but also analyzes the companies that appear above you in search results, you can often identify forward-looking competitors of which you were previously unaware--your primary competitors of tomorrow.
Violations
This brings us to the key issue of ethical SEO. Search engine optimization is still a very new concept to most companies. Even the most respected companies can make mistakes in this arena, either by choosing the wrong SEO service, or by trying to avoid hiring an SEO service altogether by bringing it in house with well-intentioned but unqualified people. For example, BMW’s German site was recently removed temporarily from the Google index for using doorway pages--something that is not considered an ethical SEO practice. It stands to reason that your competitors are also not immune to violations.
Bad Firms
There are very notable examples of otherwise smart and established companies hiring an SEO service that put them in a worse situation than before they pursued SEO--by getting their site removed from major search engines for violating the engine’s terms of service, for example. Not long ago, there was a well-publicized example where most of the clients of a Las Vegas SEO service were penalized. Almost all of the clients claimed that they were not informed that the firm was not practicing ethical SEO and that they were therefore at risk.
SEO firms are generally divided into two camps--those called "White Hats" (those that use ethical SEO practices and will never knowingly violate a search engine’s terms of service) and those called "Black Hats" (those that do not use ethical SE
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