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Member You - Is Yahoo Under the Influence of TrustRank?
Email, Instant Messaging, Blogs, RSS, Forums and Listservs: What's Next?How do we keep Internet communication simple? Let's start by taking a look at the different methods used to communicate on the web. It is important to understand the nuances and benefits of the different forms.EmailThis is the most popular communication method. Users typically use desktop software to receive, read and respond to messages. Some users use web-based mail and manage messages in a web browser like Internet Explorer. The downfall to email communication is that anyone can send email messages to anyone else if they have (or guess) the correct email address. This system's Achilles heel is its simplicity an
TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."
This is not the first time that Yahoo has thought about TrustRank. In 2004 , Yahoo co-authored a research paper with Standford University entitled, "Combating Web Spam with Trustrank." (h
Many people that speak to me seem to have a problem. A business problem that is - not a personal one. And they're speaking to me because they want to do something about it. They want things to be better - more sales, new customers, new markets."What should I do?" they ask me.Then comes the tough part. Doctors have to do it. Auto mechanics do it. It even happens at your local computer repair shop. It is…diagnosis n. "A thorough analysis of facts or problems in order to gain understanding."Most business problems are difficult to solve without an understanding of the cause. Identifying the cause, not just working on the symptom, is a critical step in creating an effective marketi
As you know, Google's algorithm is light years ahead of Yahoo and MSN. However, Yahoo has been implementing a number of changes to keep up. One of these includes the recent filing of a patent application called "Link-based spam detection." This patent details Yahoo's ideas on how to reduce the massive amount of web spam that litters the search engines.
The search engines are very well aware that there are spammers who would like nothing more than to trick the search engines in any way possible. This is shown within their patent, which states:
"Since top positions (high ranking) in a query result list may confer business advantages, authors of certain Web pages attempt to maliciously boost the ranking of their pages. Such pages with artificially boosted ranking are called "web spam" pages and are collectively known as "web spam." "
In fact , the Yahoo patent even describes many of the spam techniques that are currently being used today.
Little has been said about the release of this new patent application. I am sure if it had been Google releasing a new patent, there would have been massive coverage on the topic. However, as web masters, we should not ignore the search engines, even if they are minor players. This new patent reveals important trends that should not be overlooked.
Before I begin, keep in mind that Yahoo does not necessarily use these techniques. They have simply filed a patent application, which gives us some good indications on what they have planned for the future.
Within this document, Yahoo has outlined a system to cut down on web spam. The authors propose a technique to semi-automatically separate good, quality sites from spam sites. This is achieved through an algorithm that detects spam farms with the help of PageRank and TrustRank.
Interestingly enough, both of these terms are trademarks of Google. Although the same terms are used, the application of these algorithms are probably somewhat different. Here is how Yahoo's patent application defines each term:
"PageRank is a family of well known algorithms for assigning numerical weights to hyperlinked documents (or web pages or web sites) indexed by a search engine. PageRank uses link information to assign global importance scores to documents on the web.[...]. The PageRank of a document is a measure of the link-based popularity of a document on the Web.
TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."
This is not the first time that Yahoo has thought about TrustRank. In 2004 , Yahoo co-authored a research paper with Standford University entitled, "Combating Web Spam with Trustrank." (ht
What’s the difference between selling to the US Government and selling to the Commercial market?It’s like night and day.Sales and Marketing to the government is truly the flip side of commercial activities. You really can’t believe how different these markets are--until you’ve actually come from one side--and tried to go over to the other. I emphasize, tried, because it usually doesn’t work out very well!First of all, in the Government world, the term "marketing" is a standard term. But its meaning in the government world is very different from its definition in the commercial world. When you hear someone talk about “Marketing” to the government—they really mean SELLING. That’s in lar
The search engines are very well aware that there are spammers who would like nothing more than to trick the search engines in any way possible. This is shown within their patent, which states:
"Since top positions (high ranking) in a query result list may confer business advantages, authors of certain Web pages attempt to maliciously boost the ranking of their pages. Such pages with artificially boosted ranking are called "web spam" pages and are collectively known as "web spam." "
In fact , the Yahoo patent even describes many of the spam techniques that are currently being used today.
Little has been said about the release of this new patent application. I am sure if it had been Google releasing a new patent, there would have been massive coverage on the topic. However, as web masters, we should not ignore the search engines, even if they are minor players. This new patent reveals important trends that should not be overlooked.
Before I begin, keep in mind that Yahoo does not necessarily use these techniques. They have simply filed a patent application, which gives us some good indications on what they have planned for the future.
Within this document, Yahoo has outlined a system to cut down on web spam. The authors propose a technique to semi-automatically separate good, quality sites from spam sites. This is achieved through an algorithm that detects spam farms with the help of PageRank and TrustRank.
Interestingly enough, both of these terms are trademarks of Google. Although the same terms are used, the application of these algorithms are probably somewhat different. Here is how Yahoo's patent application defines each term:
"PageRank is a family of well known algorithms for assigning numerical weights to hyperlinked documents (or web pages or web sites) indexed by a search engine. PageRank uses link information to assign global importance scores to documents on the web.[...]. The PageRank of a document is a measure of the link-based popularity of a document on the Web.
TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."
This is not the first time that Yahoo has thought about TrustRank. In 2004 , Yahoo co-authored a research paper with Standford University entitled, "Combating Web Spam with Trustrank." (h
You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score. If they can achieve even a small incremental improvement in these individual statistics for each player this will have a compound affect on the final score. And of course, it helps them know which players to give the most playing time too. In marketing your business you should be just as disciplined. Which products and which ad
Before I begin, keep in mind that Yahoo does not necessarily use these techniques. They have simply filed a patent application, which gives us some good indications on what they have planned for the future.
Within this document, Yahoo has outlined a system to cut down on web spam. The authors propose a technique to semi-automatically separate good, quality sites from spam sites. This is achieved through an algorithm that detects spam farms with the help of PageRank and TrustRank.
Interestingly enough, both of these terms are trademarks of Google. Although the same terms are used, the application of these algorithms are probably somewhat different. Here is how Yahoo's patent application defines each term:
"PageRank is a family of well known algorithms for assigning numerical weights to hyperlinked documents (or web pages or web sites) indexed by a search engine. PageRank uses link information to assign global importance scores to documents on the web.[...]. The PageRank of a document is a measure of the link-based popularity of a document on the Web.
TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."
This is not the first time that Yahoo has thought about TrustRank. In 2004 , Yahoo co-authored a research paper with Standford University entitled, "Combating Web Spam with Trustrank." (h
Keep in mind when you are looking at the auction prices on Ebay and do not be led to believe that the low prices you see in the auction are what these products are being sold for. What Ebay does not tell you is that the auction price you see is the highest bid price, not the actual selling price. This means that if the sellers "Reserve Price" is not reached at the end of the auction then the sale will not go through. A reserve price is the lowest price that the ebay auction seller is willing to accept for the item that place on auction. If the highest bid is lower then that item is not sold, buy Ebay still charges you for the item that was placed on auction. The true fact is that more than 50% of the E
Interestingly enough, both of these terms are trademarks of Google. Although the same terms are used, the application of these algorithms are probably somewhat different. Here is how Yahoo's patent application defines each term:
"PageRank is a family of well known algorithms for assigning numerical weights to hyperlinked documents (or web pages or web sites) indexed by a search engine. PageRank uses link information to assign global importance scores to documents on the web.[...]. The PageRank of a document is a measure of the link-based popularity of a document on the Web.
TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."
This is not the first time that Yahoo has thought about TrustRank. In 2004 , Yahoo co-authored a research paper with Standford University entitled, "Combating Web Spam with Trustrank." (h
Every event whether it’s a meeting, party, seminar, conference, charity event, or your high school reunion will have common threads regardless of what it is, where it’s held, when or why it is happening. The following common threads are found in every organized event. Make sure you plan each of the following steps thoroughly and you are guaranteed success.1. Plan Your Vision: Your vision is the main reason and focus for having the event? It is a combination of your goals and objectives.2. Set the Goals and Objectives: A goal is the general purpose of the event that provides a road map for the planning process. An objective is a measurable, attainable target that contributes to the ac
TrustRank is a link analysis technique related to PageRank. TrustRank is a method for separating reputable, good pages on the Web from web spam. TrustRank is based on the presumption that good documents on the Web seldom link to spam. TrustRank involves two steps, one of seed selection and another of score propagation. The TrustRank of a document is a measure of the likelihood that the document is a reputable (i.e., a nonspam) document."
This is not the first time that Yahoo has thought about TrustRank. In 2004 , Yahoo co-authored a research paper with Standford University entitled, "Combating Web Spam with Trustrank." (http://dbpubs.stanford.edu:8090/pub/2004-52)
This paper has many of the same theories as the new Yahoo patent application. Both use a semi-automated system for determining whether a page is reputable or spam. Some human intervention is required in order to pick out a set of reputable seed pages. The algorithm then uses this set of seed pages and rates other pages based on their interlinking pattern with the trusted seed pages.
However , in this particular document, details were not given on how this would take place. With the release of Yahoo's new patent, we are given a glimpse at one possible approach. Unfortunately, the explanation is way beyond my technical and mathematical abilities.
The basics, on the other hand, are pretty easy to understand. For example, let's say that a particular web site has been determined to be a reputable web site. If you acquire a link from this site, your web site would then be given a higher TrustRank because you are closely associated with the reputable site.
The further out a web site is within the linking structure, the lower the TrustRank they would receive. Basically, according to Yahoo's proposed mechanism, the link structure of reputable web sites can be used to discover other pages that are likely to be reputable sites.
What does this mean for your web site?
This is just one more attempt to improve the relevancy of search results. This time the idea is centered around detecting links from link farms and other shady resources. The value of staying in the search engine's "good" book is becoming increasingly more important.
It is crucial that you obtain inbound links from quality, authority sites and avoid un-reputable junk sites at all costs. Focus on organic link building and link to high-quality sites that are beneficial to you and your web site visitors. Services that offer instant link exchanges may look good on the surface, but they could very well cause damage in the long run.
The search engines are getting smarter every day. Fortunately, we don't have to. The search engines have always been looking for the same thing: good quality content. As long as you fill your site with good content and follow some basic search engine optimization principles, you should do well.
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