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Member You - How to Save Money as You Leverage the Power of Great Copy, Marketing and Brand Building
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.Here is the original ad:======================================== A BETTER PIANOA well tuned and adjusted piano is a beautiful instrument. It is a joy to play and listen to. Each string is raised slightly and then lowered to the true pitch for the most stable tuning. Yes, it is a better piano: because it is well maintained, it will last longer, and its value will actually increase. For a better tuning please call: Ray Meinhardt, Piano Technician 218-631-3451 ======================================Although the heading was centered
Before you negotiate with your preferred copywriter or marketing expert, remember this:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and there goes your money.
(I realize I just digressed, but it was worth pointing out
A growing number of webmasters are discovering that Adsense is a significant and reliable revenue generator. And many of these webmasters realize the importance of targeting the highest paying keywords. They research high paying keywords by using lists which identify the search terms which pay the most per click. But even after all of their research and effort is expended in placing the high paying keywords on their websites, they are perplexed when they never make the money they expected to make. What is wrong with this picture?The problem isn't that they targeted the wrong search keywords. Instead, the problem is the lack of visitors to their website. The solution is a simple matter of optimizing their website's sea
Scrimping on the marketing, cutting back on the copywriting. Failing to keep pushing your name out there. Losing the customer advantage that steady search engine marketing brings.
This is what happens when you let your Inner Marketing Miser and Copywriting Curmudgeon get the best of you.
You needed complimentary advice and the copywriter came through? Great!
A friendly designer took the time to plug you on his blog, for fr^ee? Awesome!
It feels so good to know that we have online consultants rooting for us, helping us extend our marketing reach, offering support and guidance when we need it.
But as soon as we start talking bank, the friend boundaries grow blurry and we falter.
Fees and rates, negotiating project pricing... ah, the dirty words that lend a squirmy feeling of discomfort to your otherwise pleasant professional relationships.
What's a fair rate for the work that you need?
Even if you really love one copywriter's samples, should you turn them down in favor of another one who's maybe a little less impressive, but can offer you a great deal?
Seems to me, the real culprit that stands in the way of us getting our needs met, and not spending an arm and leg to achieve that, is FEAR.
People have a FEAR of asking for what they desire and deserve. And all that fear results in is NEVER GETTING what we could have, if we'd only spoken up.
For me, and the clients whom I trust, compromise works to overcome this fear, further cement our bond, and bring us closer to our respective goals while saving money in the long run.
And in most cases, budgeting your marketing requires having a long-term vision about your business goals.
Before you negotiate with your preferred copywriter or marketing expert, remember this:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and there goes your money.
(I realize I just digressed, but it was worth pointing out
India among top jeanswear market Jeanswear trends started in India truly in the eighties, with the establishment and the movement of brands like Avis, Wings, Flying Machine, UFO, along with international brands like FU's. With the realistic pricing and a "Good jeans for less" proposition, Newport entered into the mass psyche in the mid-nineties. The growth in the domestic jeans and casualwear market is attracting an increasing number of multinationals into the segment.With the Indian youth becoming increasingly fashion conscious and with spending power being consistently on the rise, making life easier for the fast-growing 'premium' category of jeanswear brands. On the other hand, it has been tough times for other segments of the busine
You needed complimentary advice and the copywriter came through? Great!
A friendly designer took the time to plug you on his blog, for fr^ee? Awesome!
It feels so good to know that we have online consultants rooting for us, helping us extend our marketing reach, offering support and guidance when we need it.
But as soon as we start talking bank, the friend boundaries grow blurry and we falter.
Fees and rates, negotiating project pricing... ah, the dirty words that lend a squirmy feeling of discomfort to your otherwise pleasant professional relationships.
What's a fair rate for the work that you need?
Even if you really love one copywriter's samples, should you turn them down in favor of another one who's maybe a little less impressive, but can offer you a great deal?
Seems to me, the real culprit that stands in the way of us getting our needs met, and not spending an arm and leg to achieve that, is FEAR.
People have a FEAR of asking for what they desire and deserve. And all that fear results in is NEVER GETTING what we could have, if we'd only spoken up.
For me, and the clients whom I trust, compromise works to overcome this fear, further cement our bond, and bring us closer to our respective goals while saving money in the long run.
And in most cases, budgeting your marketing requires having a long-term vision about your business goals.
Before you negotiate with your preferred copywriter or marketing expert, remember this:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and there goes your money.
(I realize I just digressed, but it was worth pointing out
When you consider all the many types of animation that are being used for advertising these days clay animation is the one that people seem to enjoy the most. It is the kind of creative stuff that people remember long after they have seen it. In the world of advertising where the general idea is to get people to remember the product you are advertising, clay animation can be a goldmine.We all remember the California Raisins advertising campaign in the eighties where a lovable bunch of clay animated raisins danced their way into the hearts of Americans nationwide. The California raisin industry had been in a slump for some time until they decided to use clay animation with an aggressive advertising campaign that included a series of tele
Fees and rates, negotiating project pricing... ah, the dirty words that lend a squirmy feeling of discomfort to your otherwise pleasant professional relationships.
What's a fair rate for the work that you need?
Even if you really love one copywriter's samples, should you turn them down in favor of another one who's maybe a little less impressive, but can offer you a great deal?
Seems to me, the real culprit that stands in the way of us getting our needs met, and not spending an arm and leg to achieve that, is FEAR.
People have a FEAR of asking for what they desire and deserve. And all that fear results in is NEVER GETTING what we could have, if we'd only spoken up.
For me, and the clients whom I trust, compromise works to overcome this fear, further cement our bond, and bring us closer to our respective goals while saving money in the long run.
And in most cases, budgeting your marketing requires having a long-term vision about your business goals.
Before you negotiate with your preferred copywriter or marketing expert, remember this:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and there goes your money.
(I realize I just digressed, but it was worth pointing out
If your business is located in one city, but many of your clients are located in another city, moving closer to your clients would be sensible. However, relocating might not be possible for your business for any number of reasons, such as the following:* There is a lack of funds to rent or own an office in a large city. * The city is too far away from your home. * You're unable to hire employees in a new location. * Your business is well established in its current location, so relocating the business entirely wouldn't be a wise move.These obstacles, along with many others, can keep you from relocating your business. But what if you can move closer to your clients without actually relocating and also overcome each
People have a FEAR of asking for what they desire and deserve. And all that fear results in is NEVER GETTING what we could have, if we'd only spoken up.
For me, and the clients whom I trust, compromise works to overcome this fear, further cement our bond, and bring us closer to our respective goals while saving money in the long run.
And in most cases, budgeting your marketing requires having a long-term vision about your business goals.
Before you negotiate with your preferred copywriter or marketing expert, remember this:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and there goes your money.
(I realize I just digressed, but it was worth pointing out
You may not know it, but almost everything around you was made through plastic injection molding – the mouse you are using to surf, containers you use to store leftover food, etc.You see, plastic injection molding is the most important process in the manufacturing of plastic parts. It is done by forcing melted plastic in to a mold cavity until it cools and forms a specific plastic shape. Plastic injection molding is very useful when the plastic parts that need to be produced are too complex or expensive to do by machine. With plastic injection molding, many parts can be made simultaneously (using the same mold).Plastic molding manufacturers use several distinct molding techniques to produce plastic components. These techniques inc
Before you negotiate with your preferred copywriter or marketing expert, remember this:
Your money is their time. They set their rates keeping the time in mind that they will spend thinking and communicating on your behalf.
And also remember:
Their time is your money. So if circumstances make it difficult for them to carry out your request, that takes up more time, and there goes your money.
(I realize I just digressed, but it was worth pointing out anyway.)
Let's say that you work with a copywriter who charges $200 to write a press release. (Notice I didn't say "submit" a press release - that takes hours more research, time, and therefore, money).
You feel inspired and want to "put it out there." So you pay the $200. The writer delivers your goods, you send out the PR, and then sit back and wait for the action to happen.
Not a lot happens. Maybe you get a few nibbles and a flurry of hits. And then when the press release peters out, you're back to where you started, or so it seems.
And now you're thinking, what next? An article? A blog? I don't know what to do... but I do know that this marketing stuff is costing me money, and that hurts!
The problem here, is that there is no long-term vision. Marketing won't work if you do it once or twice. Marketing works when people keep on seeing your company name, news and advice popping up everywhere. That's the real foundation on which Big Brands are built.
And that's why if you DO have a copywriter or marketing pro whom you trust, it really does pay to just sit down and have an open discussion about your long-term goals.
What would you like to accomplish in a year? How much money are you comfortable spending on marketing, per month?
How much effort will it take to extend your scope of influence and develop mass awareness of your brand?
And finally... if you're talking about an ongoing relationship with one marketer, can you reach a compromise, in terms of hours and rates? Because, like any trust-based relationship... if you can't compromise, it's simply not going to work.
How long will it take, each month, to write and submit articles, press releases, manage a blog, publish an ezine, send out brochures, or do the things you know you need to increase exposure?
Is it true that if one copywriter keeps working on your material on a steady basis, it will take LESS time to draft new marketing pieces, than it would for
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