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Member You - Search Engine Optimization - The Basics
Jill Whalen of High Rankings® is an internationally recognized search engine optimization consultant and has this to say about META tags: "Changing or adding Meta tags on your site is neither a quick fix nor a slow fix. It won't fix anything and it won't have any effect on your search engine ranking."It's true in 2007 that Google doesn't rely on Meta tags to boost your search engine rankings, but other search engines will use them as a starting point in categorizing, but not ranking, your site. That doesn't mean you should ignore Meta tags altogether when thinking about SEO, though. The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines but this tag can still come in handy in your overall SEO campaigns.Each search result listed in Google gives the page title as a link to the site, the site description, and the site URL.The description given with a search engine result is what humans read
When executives see themselves as solely responsible for the overall success of their enterprise, subordinates can hardly be blamed for acting according to predictions.Let's look at a familiar scene in classical American - if I may use the word - mythology.Panic and terror have brought all normal activity to a standstill in some pioneering settlement in the Wild West. A bunch of bad guys have been scaring the pants off the innocent, helpless and disorganized townsfolk.Then an imposing masked figure rides up on a white horse. He arrives just in the nick of time.With the right blend of courage and cunning, he vanquishes the bad guys by being just a little quicker, smarter and tougher than they are. Then, satisfied that everything is under control, he stoically rides off into the sunset.The Lone Ranger has saved the day again.But as the adrenaline levels of the grateful townsfolk gradually return to norma
Internet marketing is rough. You are up against millions of other internet businesses. It is a constant education and re-education to keep up with the Joneses all over the world. They are all doing everything they can to make their site better than yours, and only the best will wind up at the top of the heap.
You see the letters SEO around a lot these days and also SEM. SEM simply means "Search Engine Marketing", and SEO means "Search Engine Optimization". You do SEO to your site so you can do SEM more effectively. Search engine optimization is what the words imply when applied to your web site. They are the things that can be done to make search engines aware of your website and give it as high a ranking as possible.
WHY IS SEO IMPORTANT?
Well, we can probably agree without even knowing why that it may be in the best interests of an internet business to approach a search engine with the most effectively designed and organized website. While it is somewhat self evident that a well designed and effective website may be a good sales tool when dealing with humans, it might not be so evident why you hav
You know you need marketing help. But you are unsure if you need to hire a marketing coach or a marketing consultant. This article is a brief description of what marketing coaches and consultants do and how they help their clients. After reading this article you should be able to decide if coaching or consulting is right for you.What’s the difference between a Marketing Coach and Marketing Consultant?A marketing coach will work with you to develop your marketing skills and create a marketing plan. The coach will ask you questions to help you develop a plan for your marketing activities. You will be left to handle the actual marketing activities for yourself.A marketing consultant will help you determine what marketing activities are best suited for your type of business. They will help you develop and implement a marketing plan. The consultant will handle all or some of your marketing activities for you.How do coaches and consultants go abou
Internet marketing is rough. You are up against millions of other internet businesses. It is a constant education and re-education to keep up with the Joneses all over the world. They are all doing everything they can to make their site better than yours, and only the best will wind up at the top of the heap.
You see the letters SEO around a lot these days and also SEM. SEM simply means "Search Engine Marketing", and SEO means "Search Engine Optimization". You do SEO to your site so you can do SEM more effectively. Search engine optimization is what the words imply when applied to your web site. They are the things that can be done to make search engines aware of your website and give it as high a ranking as possible.
WHY IS SEO IMPORTANT?
Well, we can probably agree without even knowing why that it may be in the best interests of an internet business to approach a search engine with the most effectively designed and organized website. While it is somewhat self evident that a well designed and effective website may be a good sales tool when dealing with humans, it might not be so evident why you ha
Financial management is one of the most important aspects of any business. If the company’s finances are handled adequately and deployed in the right areas, it’s sure to prosper. On the other hand, if amateurs manage the company’s finances, the business can get into trouble before it takes off. So how can you ensure that your company’s finances are managed properly? The answer is by finding an efficient financial advisor.Services Offered By Financial AdvisorsA financial advisor can help you with planning the company’s finances in such a way that the working capital is adequately met, the operating expenses are under control, and the capital expenditure programs are well-planned. Wise financial planning also helps a company to restrict its borrowing, and protecting its high credit rating. High credentials, in turn, reflect on the company’s transparent operation, and instill trust among the investors. This benefits the company over the long-term. This artic
You see the letters SEO around a lot these days and also SEM. SEM simply means "Search Engine Marketing", and SEO means "Search Engine Optimization". You do SEO to your site so you can do SEM more effectively. Search engine optimization is what the words imply when applied to your web site. They are the things that can be done to make search engines aware of your website and give it as high a ranking as possible.
WHY IS SEO IMPORTANT?
Well, we can probably agree without even knowing why that it may be in the best interests of an internet business to approach a search engine with the most effectively designed and organized website. While it is somewhat self evident that a well designed and effective website may be a good sales tool when dealing with humans, it might not be so evident why you ha
One of the most powerful tools in marketing is the testimonial. Yet they are used by so few…Put yourself in the shoes (phew!) of the prospect.She can listen to you, try and believe you, hope that you are paying attention and addressing her concerns (I sure hope you are) OR she can read what another client says about you.Which is more believable?Sure, the prospect is going to have to listen to you and hope you address their needs regardless of whether you have testimonials, but which would you rather have working for you:1) Your best salesperson talking to a prospect,or…2) Your best salesperson talking to a prospect just after the prospect conveniently had a minute to flip through a 3 ring binder full of letters from your clients saying that you hung the moon (or whatever is important for your niche).DUH. It's obviously number 2, right?So can anyone explain to me why so many businesses fail to collect testimo
WHY IS SEO IMPORTANT?
Well, we can probably agree without even knowing why that it may be in the best interests of an internet business to approach a search engine with the most effectively designed and organized website. While it is somewhat self evident that a well designed and effective website may be a good sales tool when dealing with humans, it might not be so evident why you ha
Part seven of a series on Turnaround TacticsOnce you get your streamlined sales force up to speed, it's going to need more people to talk to.You already have a lead generation program in place. But is it working? Is it sufficient? Probably not, otherwise you wouldn't be reading an article called "turnaround tactics." So you have to stoke the lead machine.Step one is to decide what a lead is worth to you, so you can know what to spend on getting one. Do you know the lifetime value of your typical customer? Do this calculating for revenue and profit: add the initial sale plus all subsequent add upsells, resells, back-end products, over the entire life of your customer. Average this across your customer base, and voila - lifetime customer value. Your fist sale may be $50,000, but with service alone over five years that figure will double. Throw in an upgrade, and two further product sales down the road, plus some consulting fees - the number could exc
Let's start with the fact that while we are trying to display our internet business to human eyes, it is the spiders of the search engines which must first be appeased. After all, according to whose figures you believe, up to 85% of all websites visited are found through search engines and directories. When you consider all the people looking around the internet for all kinds of "stuff" you can begin to grasp the power search engines have in the online marketplace.
Add into the mix the fact that for any given search term, there are thousands, millions, or even billions of possible sites that may meet the query terms provided by the human searcher and you begin to grasp the vast competition going on at any given time for any given subject.
Out of those potentially billions of pages which may be presented to the searcher by the search engine, only about ten or so will fit on a page. Therefore, if you are not on the first page, it's almost as if you are not there at all. I don't need to explain this to you if you have ever used a search engine, How many times have YOU bothered going on to page two, an
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