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Member You - Effective SEO Through Good Code Structure
The Web has certainly revolutionized how consumers shop. It has enabled an entirely deeper CRM capability and speed in delivering messages, special offers, transaction data, etc. In fact, marketers have prophesied that the next step in CRM is near total abandonment of traditional consumer advertising, both print and broadcast, and almost total adoption of real-time targeted marketing, a.k.a. inbound marketing, via the internet. An example would be as you enter a Web site, you will be presented with personalized messages, based on data the advertiser has stored on you regarding purchase history, online activity, and promotion participation, along with financial and demographic information, as well. And this will trigger true shopper bliss.Now, as an obsessive marketer myself, I have to say I’m ready to jump on the bandwagon, emotionally. However, as I step back and analyze what is truly meant, here, I have to question the validity of such a claim. Perhap
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of
The day you decide to take the plunge and work for yourself will be one of the most life-changing choices you ever make, whether starting a company large or small or as a freelance; from the very first moment of being self-employed, you and you alone will stand or fall by your decisions and actions. You will be responsible for steering your business through all its ups and downs, good times and bad times with no guarantee that everything will turn out right in the end.When you are in charge the buck stops at one place. There is no management line to help with complications; no colleagues to share the blame for mistakes, there is only you to deal with any problems that crop up, only you to decide how those problems are dealt with, and only you to face the consequences of your decisions whether they turn out to be right or wrong. Whilst there are many pitfalls and worries in running your own business, there are by contrast also times of extreme satisfacti
There are many Search Engine Optimization tactics, but try to find the best combination and don't sacrifice the usability and performance of your website. Here is some basic information about improving your source code from an SEO perspective:
Avoid classical 404 error pages
The 404 - File Not Found - page is presented to the user by the server as an error page. The user gets this message directly from the server of the website he is trying to visit. This error page is supposed to appear only when the server cannot find the requested location and is unsure of its status.
In the vast majority of cases, the 404 error emerges for pages that were moved or even deleted or the layout of the site or page information changed.
Many hosting companies offer a 404 redirect page. This means that when a user enters the URL of any page of your domain, and that page does not exist or can no longer be found, you can automatically redirect the user to a specified page - usually your home page or your sitemap.
Pay special attention when you decide to delete certain pages. Remember to redirect them to a main page of your site using the 301 (Moved Permanently) HTTP response code.
You can greatly improve the user friendliness of your website by creating a custom 404 page:
- Present a message of apology for the inconvenience;
- Try to ease the user's way back to your site. Introduce error messages and include evident links to the home page, sitemap, and contact page;
- Offer assistance and encourage the user to continue to search for the information he needs on your site. You could even include a search box right on the error page;
- Keep the same design for the error page as for the rest of the website.
See: www.avangate.com/4040404404.
But remember that the best strategy for a 404 error page is to prevent it from coming up altogether, as many customers might be left with the impression that the whole website does not exist and not just the specific page they were trying to access.
Keep away from orphan pages
An orphan page is a page that is not linked to another one an thus cannot be found by spiders. To avoid having orphan pages on your website, check regularly that all your pages are linked to each other.
Search engines consider sites with orphan pages to be unprofessional, and not worthy of getting a high rank. This kind of website is under construction or is the result of a poor design process. If your pages aren't linked properly search engines won't index them and will consider them irrelevant for the search.
Pay attention to the fact that some search engines don't index correctly websites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results. Most frame designs include a content frame and a navigation frame.
Visitors require both frames to navigate through the site. Create a JavaScript to check if the page is loading correctly, and load the frameset. In this way, users won't be able to open pages outside the frame. This is a very easy way of losing clients.
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of r
Managers, team leaders and their staff can take as many as a hundred or more decisions in the course of a day, each day and every day. Many of these decisions are, of course, no more than automatic responses to familiar situations in which they have to choose between two or three options. However, from time to time, we all have to take decisions on which the course of our future and that of others depends. Then, it is a question of making sure they are right. Here are 6 principles to guide you in right decision-making.1. Time Them. There are two traps which people fall into when making decisions: making them too soon and making them too late. Some people make decisions too swiftly and without due thought. This may be because they are uncomfortable with the tension that is created when a decision has to be made but they don't have all the information needed. Instead of living with tension, they make the decision before time. Other people delay mak
In the vast majority of cases, the 404 error emerges for pages that were moved or even deleted or the layout of the site or page information changed.
Many hosting companies offer a 404 redirect page. This means that when a user enters the URL of any page of your domain, and that page does not exist or can no longer be found, you can automatically redirect the user to a specified page - usually your home page or your sitemap.
Pay special attention when you decide to delete certain pages. Remember to redirect them to a main page of your site using the 301 (Moved Permanently) HTTP response code.
You can greatly improve the user friendliness of your website by creating a custom 404 page:
- Present a message of apology for the inconvenience;
- Try to ease the user's way back to your site. Introduce error messages and include evident links to the home page, sitemap, and contact page;
- Offer assistance and encourage the user to continue to search for the information he needs on your site. You could even include a search box right on the error page;
- Keep the same design for the error page as for the rest of the website.
See: www.avangate.com/4040404404.
But remember that the best strategy for a 404 error page is to prevent it from coming up altogether, as many customers might be left with the impression that the whole website does not exist and not just the specific page they were trying to access.
Keep away from orphan pages
An orphan page is a page that is not linked to another one an thus cannot be found by spiders. To avoid having orphan pages on your website, check regularly that all your pages are linked to each other.
Search engines consider sites with orphan pages to be unprofessional, and not worthy of getting a high rank. This kind of website is under construction or is the result of a poor design process. If your pages aren't linked properly search engines won't index them and will consider them irrelevant for the search.
Pay attention to the fact that some search engines don't index correctly websites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results. Most frame designs include a content frame and a navigation frame.
Visitors require both frames to navigate through the site. Create a JavaScript to check if the page is loading correctly, and load the frameset. In this way, users won't be able to open pages outside the frame. This is a very easy way of losing clients.
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of
SELECTING THE RIGHT PERSON: To whom should tasks be delegated? Selecting the right subordinate to do the work is an evaluative process, and managers must be able to identify individuals both capable and willing to handle responsibility.DETERMINING EMPLOYEE RESPONSIBILITY: A careful review should be made of past assumptions about personnel. Some employees’ capabilities may be overestimated, others underestimated. A personnel survey or personal interview is an excellent tool managers can use to reassess their subordinates, determine what additional duties each believes he or she can now adequately handle, and recognize the goals and direction toward which the employee aspires to advance. This will provide managers with insight into employee interests and aspirations, while pinpointing those presently qualified for delegation.DELEGATING RESPONSIBILITY: A manager should also consider which subordinates have made independent decisions within the param
See: www.avangate.com/4040404404.
But remember that the best strategy for a 404 error page is to prevent it from coming up altogether, as many customers might be left with the impression that the whole website does not exist and not just the specific page they were trying to access.
Keep away from orphan pages
An orphan page is a page that is not linked to another one an thus cannot be found by spiders. To avoid having orphan pages on your website, check regularly that all your pages are linked to each other.
Search engines consider sites with orphan pages to be unprofessional, and not worthy of getting a high rank. This kind of website is under construction or is the result of a poor design process. If your pages aren't linked properly search engines won't index them and will consider them irrelevant for the search.
Pay attention to the fact that some search engines don't index correctly websites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results. Most frame designs include a content frame and a navigation frame.
Visitors require both frames to navigate through the site. Create a JavaScript to check if the page is loading correctly, and load the frameset. In this way, users won't be able to open pages outside the frame. This is a very easy way of losing clients.
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of
Learning to be assertive takes time, courage and the ability to recognize the situation for what is really is.You want to get something done, and you need another’s help. You can request it, you can demand it, or you can sit back and hope that it happens. The first behavior is an example of assertion, or standing up for your own rights without violating the rights of others. The second is aggression; you are standing up for your rights, but violating another’s right to voluntary action. The third choice is submission, a failure to stand up for your own rights at all.Being assertive is not easy. Like any other expression of emotion, it involves risk-taking, since feelings handled inappropriately in the workplace are a well-known source of anger or conflict. But letting fear of conflict inhibit expression only increases stress and anxiety. Until appropriate expression of feelings is considered possible many people fail to learn which battles to fig
Search engines consider sites with orphan pages to be unprofessional, and not worthy of getting a high rank. This kind of website is under construction or is the result of a poor design process. If your pages aren't linked properly search engines won't index them and will consider them irrelevant for the search.
Pay attention to the fact that some search engines don't index correctly websites that use HTML frames. When spiders crawl through your internal pages, they index each individual page and display them as orphan pages in search results. Most frame designs include a content frame and a navigation frame.
Visitors require both frames to navigate through the site. Create a JavaScript to check if the page is loading correctly, and load the frameset. In this way, users won't be able to open pages outside the frame. This is a very easy way of losing clients.
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of
"So much of what we call management consists in making it difficult for people to work." - Peter DruckerManaging is often equated with controls rather than leading and developing a business. The manager feels more comfortable and secure when they are able to put in strict controls on everything that happens in a business organization. This is so especially of Senior Managements where the controls and directing becomes so severe that it erodes any creative freedom for the middle managers to work towards achieving the goals set out for them.Here are a few simple prescriptions to get the best out of your managers.Avoid Centralizing Decision MakingThis is perhaps one of the best ways to achieve totals control. You feel by centralizing decision making you will be able to avoid wrong decisions. While this may be so to some extent who is to prevent your own wrong decisions. Unless your managers are able to make mistakes
Use 301 redirect pages
To avoid displaying a 404 error page, set up a 301 redirect page. The code 301 means "moved permanently" and it's the easiest way to preserve your search engine rankings for that page.
There are two ways of generating proper 301 redirect pages. If your site is hosted on a Linux or Unix server create a .htaccess file to add the redirect to your server's web root.
The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors. If it is hosted on a Windows or IIS server then the 301 redirect can be set up in the Administrator's section of the server software or through the DNS (Domain Name Server) zone.
Make a habit of reviewing the log files which contain data sent by your server. Search engine spiders often make critical decisions based on what your server tells them through the server's headers.
Pay attention, an improper 301 redirect can cause you big problems, since your website might fail and users won't be able to visit your pages. Setting up a correct "301 redirect" assures that you'll stay high in search rankings.
Create a sitemap
A sitemap is a web page that lists all the pages on your website. They are intended both for users - to find easier the information they need , and for search engines to index pages.
Your sitemap link should be right on your home page. In this way spiders are sent directly to the place where all your content information is gathered. Sitemaps can improve SEO, however, be advised that they only take into consideration a limited number of links to those pages.
To make sure that spiders check your whole site and have more chances to get indexed, it would be a good idea to use a sitemap generator. You can use ROR sitemaps that are readable by all search engines.
ROR is a sitemap tool that uses XML feeds to describe your website. ROR sitemaps allow search engines to match text search with structured information, thus obtaining more relevance for your site. This kind of sitemap helps search engines to better understand your website content - products, services, images, articles, etc. By creating a file with product names, descriptions, prices, images, availability, affiliate programs, and any other relevant information customers can find you easier.
Don't overuse dynamic pages
Dynamic web pages include dynamic content - images, text, etc - which changes without the page being reloaded. Client-side languages like JavaScript and ActiveX are usually used to create these types of web pages.
Search engines don't rank well dynamic pages with many parameters. If you choose not to turn your dynamic URLs into static ones, at least put the most important parameters in your URLs first and try to limit dynamic parameters to no more than two.
Spiders can't read the text rendered as graphics. Any text that you want the spiders to read and index should be written out as text. At the very least, put any text that appears in graphics into the images' ALT attribute.
A slightly better alternative is to write your text in Flash, but remember to have a "Skip this intro..." link that takes visitors (and spiders) to the text-rich content of your site. Don't neglect this information if you want to optimize your search engine strategy.
Put .CSS and JavaScript into external files
For a search engine, improperly formatted code will have a negative impact on your rankings. Since search engines read only a certain amount of information on a web page, you should try to increase the text content to HTML tag ratio.
If you have too much HTML code, the text content won't be seen entirely. For reducing HTML code, utilize hand coding using external .css files and Javascript.
Make sure you have well formatted [X]HTML
Try to fix as many of the HTML errors as possible. Although the search engines don't rank better websites that have standard compliant code they tend to "read" them easier. Use the W3 HTML Validator to check the validity of your code.
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.memberyou.net/article/76638/memberyou-Effective-SEO-Through-Good-Code-Structure.html">Effective SEO Through Good Code Structure</a>
BB link (for phorums):
[url=http://www.memberyou.net/article/76638/memberyou-Effective-SEO-Through-Good-Code-Structure.html]Effective SEO Through Good Code Structure[/url]
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