Advertising - The Power of the Written Word over the Spoken Word
There are some things which, on account .of the delicacy of treatment, the accuracy, etc, required, cannot be trusted to the most sensitive piece of machinery, but must be finished by the hand of a skilled craftsman. There are many things in the world of selling which are too delicate for the mass treatment accorded them by the advertising man, and which require the touch of the salesman to bring to the desired conclusion.Advertising is limited by its own advantages to definite functions in certain fields. Its usefulness varies with the character of the product, the customer, or the purchase unit. It varies with distribution, the character of the buying habit, and the extent of the territory. Above all, it varies with the attitude of mind of the consumer toward the products' associations.No two cases will be exactly alike, but all will come under some one or two general classes which define the status of the advertising in relation to the personal selling. There are some cases where machine wor

5 Myths of Inventory Reduction
Inventory reduction can be one of the most powerful and value-adding activities that a company can undertake. This is because inventory reduction generates cash, just as sales or cost reduction activities generate cash. This cash is just as real and just as valuable to the company as cash that is generated through sales or cost reduction.When the inventory being held is indirect inventory (that is, it is not being held for manufacture and, therefore, automatically moving through the supply chain), then the benefit is even greater. With MRO inventory, it is possible that some inventory will never be used and will only ever be a cash drain on the company.So why do so many companies allow their indirect inventory to be a ‘fat and lazy’ investment? Why do they not apply a simple process that safely minimizes their investment? There may be several reasons.First, there may be limited knowledge of the alternatives. Many companies think that optimization using software is the only solution.

Have You Fixed the Broken Window?
Left alone it doesn't take long for a building with a single broken window to rapidly become a building with many broken windows. Fixing problems when they are small will prevent them from developing into larger problems.The same is true when considering the level of employee satisfaction Dissatisfaction spreads like wildfire and in a surprisingly short period of time you’ve got morale problems of the kind that are notoriously hard to fix.Ensuring your employees are happy is mostly about being tuned into what their problems are and, importantly, dealing with them early on. Keeping the initiative is really important and the secret is that it is better to give a little and often.This turns out be a virtuous circle. Fixing the problem when it’s small is also when it’s easiest and when it’s cheapest. And taking the initiative without being prompted puts the manager in a position of strength, which also suits the employees. Staff like strong, confident management and this approach generates r

Why Do eCommerce Business Owners Blog?
This is a valid question to those just getting started in eCommerce. I’ve known about blogs for some time but until about eight months ago I hadn’t really done much with blogging. What a great marketing opportunity; what a great way to share ideas and learn new information; what a great way to make additional income via the internet. Wikipedia explains blogs in the following way:A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. Blogs often provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs. Most blogs are primarily textual although some focus on photographs (photoblog), sketchblog, videos (vlog), or audio (podcasting), and are

7 Ways to Get Ezine Subscribers
An ezine is pointless (except, I suppose, for self-reflection) if you don't have subscribers. There are hundreds of ways to add to your subscribers list. Here I explain the top seven ways to increase your list.1. Place the ezine sign-up form on your web siteDon't make people hunt for your ezine sign-up form. Make it as obvious as possible—most marketing experts say the top right-hand corner of the page gets the best results. And make it easy to sign-up. All you need is a first name and email address. If you ask for more, you may lose potential subscribers.Be sure to put your sign-up form on every page of your web site. Consider: you have no guarantee that your web site visitors will remember you or come back to your site. One of your web site's primary objectives should be to gather ezine subscribers. Once people have subscribed, you have them till they unsubscribe. That's huge marketing potential. And they don't have to search around to find you again.tually are displayed with the same layout but with just different content. They can save webmasters a lot of time and effort and mistakes as well.

Thus, a site with a lot of pages and content will usually be dynamic, because it would be too tedious for the webmaster to manually edit and recreate the pages and the internal links.They are usually done with server-side technologies l

nt will usually be dynamic, because it would be too tedious for the webmaster to manually edit and recreate the pages and the internal links.They are usually done with server-side technologies like php or asp and a database like MYSQL as their backend storage.

So we now know what is a dynamic site. But what about dynamic URLs? Dynamic sites usually have dynamic URLs. Let me give you an example: http://somesite.com/index.php?area=search&browse=1&category=2& . From this URL you can sort of see that it is pointing to some category(through a search function) in some directory or something from a dynamic site. The weird characters (eg "?", "=", "&" and so on) are sometimes called STOP characters for obvious reasons. These are the characters which you should be careful about.

Why Search Engines don't like dynamic URLs?

Simple, dynamic URLs can cause problems to Search Engine's indexing, specifically for duplicate cont