ou’re looking for. That’s what Norman Rockwell used. Could you do the same?

Put your brand on everything you create as communications media. If you send e-mails, use your statement below your signature line. If you produce postcards or flyers, place the statement prominently. Don’t forget to put it on the web site and of course your business cards. Through repeated use, you will over time begin to forge an identity based upon your defining statement. Ideally such as is the case with Nike, you will become “one” with the brand. You know when this is achieved by the fact that people know instantly who you are when your symbol is displayed. Frankly, you may never achieve this level of identity

While my focus is on successful art promotion, and helping artists, this same information is applicable and will work with virtually any type of business. It will work with your business.

Is there something unique or otherwise notable about your artwork that’s worth mentioning to someone? Don’t just mention it; shout it from the (literal) rooftops! Do you know what a brand is, and why you need one? Listen up fellow artist.

What do you think of when you hear, “Have it your way?” How about, “The real thing”? If you said Burger King and Coke, you’ve been swayed by the lure of branding. Gotcha! Effective brands that reinforce public awareness and achieve recognition are very powerful tools. A good brand can go a long way to helping potential customers learn to recognize your style. In the art world Thomas Kinkaid uses the brand “Painter of Light” as his defining statement. A brand is actually not just an image. While most of us are familiar with the Nike swoosh, or the Taco “Bell”, branding is more often seen as a catch phrase that states a purpose or reason for being. At www.Fineartpromotion.com my brand is “Your Art Promotion Resource”. This is based upon the information I provide. On my web site art gallery www.Koipondart.com , my brand is “Artwork That Begs to Be Touched”. If you can possibly add a brand to everything you do, it can help sell your services. To create an effective brand, you must first define the type of customer you have, refine a brand as to as simple an item as possible and then promote it. There are 3 things you should do first:
1. Define your key core competency or best thing you offer
2. Create a key phrase built around the core competency
3. Draft a symbol or logo if you feel you need one to reinforce the message. Sometimes a symbol or visual identity in conjunction with a branding statement can be very effective, but it isn’t always necessary.

Take some time, sit down and really apply yourself to defining your key statement based upon your single best thing that you do. A key phrase should be short and very concise. Don’t ever use ambiguous statements like “The Low Priced Leader” for instance. Of what? For whom? Compared to who? Do you see the problem? Look around and see what statements are being used and for what and a key phrase will come to you that best sums up what you do.

If you feel the need for a logo or symbol to reinforce the key statement, create one or perhaps adapt one. Often logo symbology is just effective use of a unique or stylish type-face or font. Adapting that type-face every time you use the statement becomes the symbology you will be recognized for. The UPS label isn’t fancy at all, but through simplicity and repeated use, it is easily recognizable. Perhaps your signature is the symbology you’re looking for. That’s what Norman Rockwell used. Could you do the same?

Put your brand on everything you create as communications media. If you send e-mails, use your statement below your signature line. If you produce postcards or flyers, place the statement prominently. Don’t forget to put it on the web site and of course your business cards. Through repeated use, you will over time begin to forge an identity based upon your defining statement. Ideally such as is the case with Nike, you will become “one” with the brand. You know when this is achieved by the fact that people know instantly who you are when your symbol is displayed. Frankly, you may never achieve this level of identity

A good brand can go a long way to helping potential customers learn to recognize your style. In the art world Thomas Kinkaid uses the brand “Painter of Light” as his defining statement. A brand is actually not just an image. While most of us are familiar with the Nike swoosh, or the Taco “Bell”, branding is more often seen as a catch phrase that states a purpose or reason for being. At www.Fineartpromotion.com my brand is “Your Art Promotion Resource”. This is based upon the information I provide. On my web site art gallery www.Koipondart.com , my brand is “Artwork That Begs to Be Touched”. If you can possibly add a brand to everything you do, it can help sell your services. To create an effective brand, you must first define the type of customer you have, refine a brand as to as simple an item as possible and then promote it. There are 3 things you should do first:
1. Define your key core competency or best thing you offer
2. Create a key phrase built around the core competency
3. Draft a symbol or logo if you feel you need one to reinforce the message. Sometimes a symbol or visual identity in conjunction with a branding statement can be very effective, but it isn’t always necessary.

Take some time, sit down and really apply yourself to defining your key statement based upon your single best thing that you do. A key phrase should be short and very concise. Don’t ever use ambiguous statements like “The Low Priced Leader” for instance. Of what? For whom? Compared to who? Do you see the problem? Look around and see what statements are being used and for what and a key phrase will come to you that best sums up what you do.

If you feel the need for a logo or symbol to reinforce the key statement, create one or perhaps adapt one. Often logo symbology is just effective use of a unique or stylish type-face or font. Adapting that type-face every time you use the statement becomes the symbology you will be recognized for. The UPS label isn’t fancy at all, but through simplicity and repeated use, it is easily recognizable. Perhaps your signature is the symbology you’re looking for. That’s what Norman Rockwell used. Could you do the same?

Put your brand on everything you create as communications media. If you send e-mails, use your statement below your signature line. If you produce postcards or flyers, place the statement prominently. Don’t forget to put it on the web site and of course your business cards. Through repeated use, you will over time begin to forge an identity based upon your defining statement. Ideally such as is the case with Nike, you will become “one” with the brand. You know when this is achieved by the fact that people know instantly who you are when your symbol is displayed. Frankly, you may never achieve this level of identity

e brand, you must first define the type of customer you have, refine a brand as to as simple an item as possible and then promote it. There are 3 things you should do first:
1. Define your key core competency or best thing you offer
2. Create a key phrase built around the core competency
3. Draft a symbol or logo if you feel you need one to reinforce the message. Sometimes a symbol or visual identity in conjunction with a branding statement can be very effective, but it isn’t always necessary.

Take some time, sit down and really apply yourself to defining your key statement based upon your single best thing that you do. A key phrase should be short and very concise. Don’t ever use ambiguous statements like “The Low Priced Leader” for instance. Of what? For whom? Compared to who? Do you see the problem? Look around and see what statements are being used and for what and a key phrase will come to you that best sums up what you do.

If you feel the need for a logo or symbol to reinforce the key statement, create one or perhaps adapt one. Often logo symbology is just effective use of a unique or stylish type-face or font. Adapting that type-face every time you use the statement becomes the symbology you will be recognized for. The UPS label isn’t fancy at all, but through simplicity and repeated use, it is easily recognizable. Perhaps your signature is the symbology you’re looking for. That’s what Norman Rockwell used. Could you do the same?

Put your brand on everything you create as communications media. If you send e-mails, use your statement below your signature line. If you produce postcards or flyers, place the statement prominently. Don’t forget to put it on the web site and of course your business cards. Through repeated use, you will over time begin to forge an identity based upon your defining statement. Ideally such as is the case with Nike, you will become “one” with the brand. You know when this is achieved by the fact that people know instantly who you are when your symbol is displayed. Frankly, you may never achieve this level of identity

use ambiguous statements like “The Low Priced Leader” for instance. Of what? For whom? Compared to who? Do you see the problem? Look around and see what statements are being used and for what and a key phrase will come to you that best sums up what you do.

If you feel the need for a logo or symbol to reinforce the key statement, create one or perhaps adapt one. Often logo symbology is just effective use of a unique or stylish type-face or font. Adapting that type-face every time you use the statement becomes the symbology you will be recognized for. The UPS label isn’t fancy at all, but through simplicity and repeated use, it is easily recognizable. Perhaps your signature is the symbology you’re looking for. That’s what Norman Rockwell used. Could you do the same?

Put your brand on everything you create as communications media. If you send e-mails, use your statement below your signature line. If you produce postcards or flyers, place the statement prominently. Don’t forget to put it on the web site and of course your business cards. Through repeated use, you will over time begin to forge an identity based upon your defining statement. Ideally such as is the case with Nike, you will become “one” with the brand. You know when this is achieved by the fact that people know instantly who you are when your symbol is displayed. Frankly, you may never achieve this level of identity

ou’re looking for. That’s what Norman Rockwell used. Could you do the same?

Put your brand on everything you create as communications media. If you send e-mails, use your statement below your signature line. If you produce postcards or flyers, place the statement prominently. Don’t forget to put it on the web site and of course your business cards. Through repeated use, you will over time begin to forge an identity based upon your defining statement. Ideally such as is the case with Nike, you will become “one” with the brand. You know when this is achieved by the fact that people know instantly who you are when your symbol is displayed. Frankly, you may never achieve this level of identity but it is the dream of every business or creative entity to have a level of recognition such that others are aware of your presence through recognition of a symbol, phrase or association of whatever you represent. Since recognition is so very important to art and artists, you know the importance of this branding element. Don’t discount its subtle impact when applied judiciously.

No matter how you choose to promote your brand through the cyber-world of various mediums, you will still need to think about and use traditional methods of visual communication of your brand such as advertising, and public relations. Ideally, a well-balanced mix of on-line use such as web sites, off-line uses such as business cards, flyers and postcards and print advertising will keep your brand message in front of your potential market often enough to solidify your position. Large companies with deep-pockets can launch massive campaigns utilizing every form of media, and this very effectively establishes brand notoriety. Most of us don’t have access to the resources necessary to do this so every piece of information we produce must be very effective. With the attachment of a brand statement, and/or a brand symbol you can get the most bang for your buck.

So, brand yourself, and become “one” with your brand! It’s a simple, cheap and effective promotional tool you can take advantage of. You have everything to gain.