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10 High-Octane Ways to Shift Your Conversion Rate into High Gear!
Would you like to rev-up your conversion rate and get sales going from "zero in sixty" in no time flat?Would you like to increase your profits exponentially -- 100%, 200%…even as much as 1,700%… -- by doing nothing more than changing a few words on your website?Have you been hunting for a big return with a minimum investment of time…and no investment of money?Well put down your magnifying glass, Sherlock Holmes, you've solved the case. The ten steps below are for you. Use them to re-tool your current sales message into a sales magnet, and then brace yourself -- because a tidal wave of income will be headed your way!#1 - All The News That's Fit To Print Consumers love to b

an be found for all to see at these addresses:

[Google] http://www.google.com/terms_of_service.html
[Yahoo] http://docs.yahoo.com/info/terms/
[MSN] http://tou.live.com/en-us/default.aspx?HTTP_HOST=tou.live.com&url=/en-us
[AOL] http://about.aol.com/aolnetwork/aolcom_terms
[Ask] http://sp.ask.com/en/docs/about/terms_of_service.shtml

Sowing and Growing Your Network
The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!But networking is like so many other activities in life—it's easy when you know how. I call the process "Sowing and Growing Your Network" because it has two distinct, but equally important, parts.Sowing Your NetworkOver the years, people have often told me

Knee-deep in one-hundred-fifty-dollar text books and way too much caffeine- concentrated Starbucks coffee at Yale School of Management, I learned a basic, or what I thought was a basic concept - it was a notion of the “Consistent Value Proposition.” Surface level, the theory was simple- when involved in providing a service or selling a product, every aspect of the customer experience must be consistent within the mindset of the prospect- from pricing to packaging, from customer support, billing, e-mail, and even company letterhead. If all these variables of the business equation remain consistent, you will be on the road to satisfying the psychological need of consistency. Notice, I didn’t say that customer acquisition was a foregone conclusion. What I stated was that by satisfying the Homo sapiens need for psychological consistency, the potential client is prepped to continue along the occasionally bumpy road towards a possible online action.

What exactly does the Consistent Value Proposition have to do with Ethical Search Engine Optimization?

There are two main schools or rather philosophies within the search engine optimization world. Thought number one is to work against the search engines and your clients with trickery, smoke and mirrors, unrealistic expectations and short term thinking. Method number two is to work in tandem with the search engines and your reasonably expecting clients, by following the rules the search engines put forth to create a quality, user friendly, relevant, unique, valuable, engaging, sticky, thought provoking, fresh, and intuitive website. Working against the search engines in an unethical SEO or SEM manner may commonly consist of:

Building doorway or cloaking pages
Creating link farms
The use of multiple domains with identical content
Purchasing links
Invisible text
Irrelevant content / misleading content
Automated software used to submit or trick the search engines
Automated software that creates huge numbers of similar pages with little to no unique content
Automated software used to barrage other websites, search engines dialogue boxes, or online forms
Automated software that triggers clicks for PPC ads.

Working with the search engines means abiding by the rules that they, the search engines, set forth in each of their terms of service. The window into Google’s and Yahoo’s rules and regulations can be found for all to see at these addresses:

How Can Google And Government Make You Rich
There are literally many easy ways to make money online - Google Adsense is one of the most popular methods. You partner with Google, they place ads on your websites and share the advertising revenue with you. Many people earn nice 6 figure income from Google Adsense alone.You might be thinking: if Google adsense is that easy, why aren't more people become rich with it? The problem is, you need huge amount of quality and unique contents that attract visitors to your sites. Most people are not born writers. Let's say your goal is to put up 1 site per week, with 100-200 pages per site. Imagine the time and energy needed to complete the task! Sure you can hire writers, but it is not cheap. The going r

n the road to satisfying the psychological need of consistency. Notice, I didn’t say that customer acquisition was a foregone conclusion. What I stated was that by satisfying the Homo sapiens need for psychological consistency, the potential client is prepped to continue along the occasionally bumpy road towards a possible online action.

What exactly does the Consistent Value Proposition have to do with Ethical Search Engine Optimization?

Advertising: Slam Bam vs. Literary Ads
There is another set of options regarding the style of writing ads. With the understanding that there are basically two kinds of ads:1) Direct Response, meaning that you are directing an immediate response,2) Image Enhancing ads, meaning that you are trying to instill an image of irresistibility that will be remembered when they are ready to act on your product.There are even two basic ways to style these two kinds of ad writing. The first we'll call "Slam Bam". This is the "meat and potatoes", "here's what's in it for you" style approach that gets right to the point. There is no fat, no build-up and no impressive style points- eg. "If you want to g

earch engines and your clients with trickery, smoke and mirrors, unrealistic expectations and short term thinking. Method number two is to work in tandem with the search engines and your reasonably expecting clients, by following the rules the search engines put forth to create a quality, user friendly, relevant, unique, valuable, engaging, sticky, thought provoking, fresh, and intuitive website. Working against the search engines in an unethical SEO or SEM manner may commonly consist of:

Online Training on Autopilot Series... Persuasion Through Influence: PART 4 of 4
When you have the right systems in place, every element of your business and organization runs much more smoothly and is much more effective.I’m a believer in a systematic approach to everything. I define a “system” as a provable, reliable method, tool or set of actions that provide me with a solution to a problem or job function.Of course, every system I use, I’m able to adjust my level of input and “hands on” requirements as needed. There is always a bit of tweaking involved to get them to do exactly what it is I need them to do, but when everything is just right – hallelujah!When I can spend more time with my family and friends and know that my “system” is handling things

br> Purchasing links
Invisible text
Irrelevant content / misleading content
Automated software used to submit or trick the search engines
Automated software that creates huge numbers of similar pages with little to no unique content
Automated software used to barrage other websites, search engines dialogue boxes, or online forms
Automated software that triggers clicks for PPC ads.

Make Your Products More Visible Through Catalogs
How do you get your products to your intended market? How do you introduce them to your goods and services? Television commercials usually promote one product at a time to familiarize consumers with the company or brand image. Huge billboards do the same thing and feature one product as well. But why promote one good product when you have so many?Attract your consumers and introduce them to a catalog of your products. This is the best way to promote and advertise a number of products to sell to your consumers. Catalogs showcase everything that your company has to offer, providing consumers with all sorts of details that they need.Many companies know the virtue of creating a catalog for their

an be found for all to see at these addresses:

Working with the search engines is a long-term and time intensive approach to improving your business - no quick fixes here - everything must be consistent to Google and the other search engines. This means that mouth-watering placements from working with the search engines may take longer and many more man-hours than option one’s alternative, which is pulling the wool over the search engines’ eyes. Why would I choose to work with the search engines if results may come faster and easier by bamboozling search engines such as Google and Yahoo? Well, for one, Google measures the importance of every website by a system they call PageRank. PageRank is one of the ways Google parses sites that are relevant and legitimate from illegitimate, spammy or otherwise worthless websites. Tricking the search engines may cause a site to be blacklisted or even “Google sacked,” which would in turn cause Google to not recognize any PageRank on your site – essentially rendering your search engine listings non-existent within the deepest potential pool of customers available.

We are now getting to the center-cut portion of what ethical search engine optimization really is. Ethical search engine optimization can be defined as the philosophy of improving a website’s organic search engine listings by working within the bounds set forth by each of the search engines terms of service. An emphasis is placed on the long-term creation of relevant content, a user friendly design, and a delivery system of fresh and valuable information. This long-term approach to business success is a logical extension of the consistent value proposition I was introduced to as an MBA student at Yale.

Let’s stay on this train of thought a little longer. Every aspect of the client experience must also be consistent with the standards set forth by a given search engine optimization company. Whether an SEO company is optimizing a website, hiring an employee or intern, an SEO specialist must take care in considering the totality and long term implications of the consistency of their decisions. Are my SEO’s actions setting me up for now or the future?

Taking on a particular client, with specific needs as well as expectations also falls under the ethical search engine optimization umbrella. Are you as a client aware that white hat SEO methods will undoubtedly take longer to realize higher rankings? Were you educated enough to understand this throughout the sales cycle, or was this sprung on your after your John Hancock inked the dotted line? Business ethics dictate that it’s your SEO’s responsibility to do so, but common sense tells us that your joint long-term results as a team are really at stake. You should be awar

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Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?

3 factors that drive the success of small businesses. 1) Acquiring start-up capital 2) Finding customers 3) Accounting for, budgeting and controlling sales and expenses.

Ask anyone and they'll tell you that an unhappy work environment can be one of life's most miserable experiences. It's isolating, it's uncomfortable, unproductive, and it can also block your progress in life. That's because work, like everything else, often relies on good will.

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