Member You - Internet and Businesses Online

Small Business and Wichita
Owning a small business in Wichita, KS might not be a bad idea, job growth is good, housing has rebounded and the aviation manufacturing capital of the world is on an aileron roll. So consumer spending is up and retail and service sectors are doing fine again.Code Enforcement said to be a big pain in the ass to local small businesses at least the ones we talked to although we have no real knowledge since that is all second hand smoke, however when you start hearing the same thing over and over there must be something to it. No need to worry about downtown parking tickets, enough vacant buildings allows for streets die parking to visit the areas many Museums and attorneys (parasites) who still have a job downtown.The entire state of KS had 5.6% unemployment at the beginning of the 2003 first quarter. Add ons in the number of weeks you could draw unemployment has kind of messed up the numbers as KS Senators got that into the relief bill for aerospace workers where auto workers did not. Average ages were good for downtown retail also; 35-44 age represented 16.2% of pop and 45-54 13.2 % and those are our best customers from our history of markets and Kenneth Dyckwolds thoughts. 7.4% Hispanic has moved into the area, most are in auto manufacturing of parts and small machine shops and service businesses. Dallas unemployment is 7%, Kansas City is 5.3% or at least before the ro

concerned as well. To find out how many sites are linking to your competition, type "link:http://www.competitorname.com" into Google. Do the same in Yahoo!, and you'll see a higher count because Yahoo! is more all-inclusive. This information will tell you who your site should be linking to, because your competition is already in business with those sites and you should do the same ASAP!

4. RESEARCH YOUR KEYWORDS Using the proper keywords in any page you submit to the various search engines on the internet cannot be overstated in importance. If you can find at least three perfect keywords for your front page, and then use those keywords with a combination of techniques already discussed, you are halfway there to dominate your competition when it comes to a high ranking using search engine optimization. Use tools like "Yahoo! Search Marketing/Overture", Google's "Keyword Tool" and "SEOBook" keywords tool as well as any other keyword enhancement tool you can find on the web.

When you go to one Google's keyword tool for example, and put in "Star Wars", you will see that the keyword "Star Wars toys" is the #1 ranking on Google's search engine. That means that more web surfers used the total phrase "Star Wars toys" when searching online for anything related to "Star Wars" more than any other term. Now going down the list we see ""battlefront Star Wars" as the next most popular term. Write that one down as well. This ranking will change weekly, so make sure you analyze the top five keyword search rankings on ALL of the keyword help web sites for determining your main three keywords you will use for your main page.

China Media Booms
No one really knows how many television stations there are in China. Best estimates put the number at 5,000. Yet, just over ten years ago there were no more than 40. The number of newspapers has increased from around 200 to more than 2,500, radio stations have blossomed from a 100 to 1,200 and TV and radio penetration is now over 85 percent.In just, 10 years, the media in has exploded. But it is still heavily regulated and owned and controlled by the state run Communist Party. Most local media is pro-China in its content and style and is used as a tool for control and influence over the country's huge population.There are also limits on foreign journalists - where they can travel and to whom they can speak. Overseas media regularly have their offices screened and their activities are closely monitored.Taiwan, Tibet and human rights issues are strictly off the editorial agenda.Despite this, consumerism has well and truly arrived in China. There's now an increased sophistication in the market - and marketing communications, brand management and reputation building have become big business.There is no such thing as privately owned media in China - and foreign companies are restricted. Consumerism is driving up advertising revenue. The dominant Chinese television network, CCTV is said to earn a total of 1 billion yuan or A$200 million a year.So i

"One secret of success in life is for a man to be ready for his opportunity when it comes."
Benjamin Disraeli (1804-1881)

Every day a new internet marketing technique comes along claiming to be "the next big thing" in search engine optimization technology. But you really have to sort out what exactly is the best opportunity for your particular web site or online business will be to get that much sought after 1 million hits per month goal . Google the term "search engine optimization," and you'll find more than 7 million results, far too many to examine every one of them and trying to figure out which one will work for you, so what do you do now?

Greg Boser, owner and operator of the web marketing outfit "WebGuerilla", will do anything possible to manipulate the search engine rankings for his clients."The search engines created the monster," he said. "It only exists because Google's algorithm places a lot of emphasis on link popularity." That "link popularity" term has gotten a lot of media attention lately mainly because it is a way to break through the barriers that Google and other search engines have put up against small online businesses and blog sites that need to find a way to position themselves on the top 20 category listings for their business or blog site category.

You need a decent grasp of how links work in search engine optimization to understand how to use link popularity to your benefit. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves 'important' weigh more heavily and help to make other pages 'important.'

These links from other pages connected to yours MUST have real value to them. You have to make sure that the pages you have linked to are relevant to your own website, otherwise when the spiders and robots examine your page content and they are not relevant at all to Page A, then they will not let your Page B get listed at all! Not a good thing for your overall internet marketing plan success. Let's start with linking as the beginning of this top ten list now that you understand how crucial it is to your main goal of building large amounts of traffic to your site.

1. LINKING A lot of big internet marketing firms use linking as their main weapon against the major search engines today. They are able to manipulate Google and Yahoo! by submitting any page from your site to as many pages as possible that have to do with your main keywords on that particular page. The amount of quality on the pages you are linked to are as important as the quantity of the pages.

"I could create a blank page without a keyword anywhere present, or a 404 error message, and if I can get enough sites to link to it, I could get it to place first on Google," Boser said, but the quality of those pages need to come from mega sites like Yahoo! and MSN, and by using those sites as your main link pages, you would only need five or six inbound links from them to rank your page on the top 20. But if you can get up to 5,000 links from less important sites, that will work as well, even if the pages you link from are online diaries, blogs, zany products, porn sites or anyone else who honors link exchanges. You just have to make sure the huge amount of sites you link to are the proper amount. If you're working on quantity over quality, you must link up to 4,000 less relevant pages at the minimum.

For a good example of overall search engine manipulation, the #1 SEO site today is "Submit Express", which delivers website submissions to over 75,000 search engines and directories. The company does not care what your business is, they just submit your pages to as many search engines as they can find, just delivering quantity over quality, which might not be right for you. This brings up an earlier point about how your company or blogsite needs a specific internet marketing plan that works for your business.

If your company or site is in the business of consulting, you should never use keyword manipulation to get your business listed in the major search engines because that makes you a bigger target. You don't want cheap tricks to rise to the top of the search engines in any other way but the most legitimate so you don't get scorned by your industry when everybody finds out the fraudulent or cheap ways your marketing consultant got you the #5 spot on Google.

But if you could care less about how people think you clawed your way to the top, another way of linking techniques that work is by "cloaking" your pages by hiding text in the background of your site in a way that users won't see the text, but that specific text you used will target Google's ranking technology, allowing your pages to rank right up there with the big boys in the Top Ten rankings. As you can see, there are a myriad of ways for you to manipulate your way to the top of the search engine heap. Just make sure you pick the right way in doing so.

2. USE THE BEST TITLE TAG POSSIBLE FOR YOUR HTML WEBSITE PAGE People do not realize how important it is to create a unique phrase embedded in the HTML code for your title tag on the front page of your site. A really good example of the perfect title tag would be: (SEO Gone Nuts – microsaw.com). What this title tag does is two-fold. It uses the term "SEO" which is a very popular keyword on the web, and then it has "Gone Nuts" within the tag line which is an active term and may be very unique from a search engine point of view if no other site uses that term with SEO in the main title.

To come up with a perfect tag title for your site, you need to visualize what main keyword phrase or term a web surfer looking for your company or blog would put in to locate your site. Let's say you sell "Star Wars" paraphernalia for instance. Your tag could then be (Star Wars Lucas Insane- stargear.com). Now calling George Lucas insane might not be appropriate, but you get the picture. Any term or keyword you can use that will be very original for that very important spider crawl from Yahoo! or Google, will make the difference between ranking #3 on their pages or #25,000th. You make the call.

3. RESEARCH YOUR MAIN COMPETITION The best way to keep in competition with companies or blog sites that are in your main line of business, is to find out how they are being so successful with their own rankings in search engines. How you find out this important information is very easy. Just type in your search term into a main search engine such as Google and then examine the top five or six results. Notice what they are doing in their HTML (on page) and linking areas (off page).

The ways to figure out their HTML coding is by writing down the main keywords you keep seeing over and over on their main page. If they state "star wars" more than 8 times on their home page, for instance, you then know one of the most important keywords that they set up on their site HTML was (STAR WARS). It is that simple. If it worked for them, it will work for you too, so go ahead and add it to your main keywords when you write the text for your main page.

You can do the same thing as far as linking is concerned as well. To find out how many sites are linking to your competition, type "link:http://www.competitorname.com" into Google. Do the same in Yahoo!, and you'll see a higher count because Yahoo! is more all-inclusive. This information will tell you who your site should be linking to, because your competition is already in business with those sites and you should do the same ASAP!

Using Squidoo Concepts on Landing Pages
I've been hearing a lot about social marketing these days. Too much in fact, it's starting to become a bit annoying. But like any good marketer, I do try to at least keep one finger on the pulse of what's happening online, so I decided it was time to try a couple of these new social marketing sites myself.Now I set up a MySpace account only because my kids were on there, and I wanted to see what their friends were saying about their pictures. Once I got signed up and figured out how it worked, I then decided I should probably at least research some of the marketing ideas that seem to be all the rage lately. Thus I went looking at groups, other people's MySpace pages, and misc other pieces of the overall puzzle.I was not impressed. That place is downright noisy and seems to be filled with everybody screaming as loud as they can about how to get rich overnight.With that said, yes I can see the potential of using it to create a loyal fan base among other things, but I don't like the spammy feel I get where "Online Business" related profiles and groups are concerned.Another social networking craze I've been seeing talked about a lot lately is Squidoo. So I decided to start checking into this one deeper as well. This one appears to be much more business oriented, and the bulk of the "lenses" I've looked at so far are much more professional and useful.It

value to them. You have to make sure that the pages you have linked to are relevant to your own website, otherwise when the spiders and robots examine your page content and they are not relevant at all to Page A, then they will not let your Page B get listed at all! Not a good thing for your overall internet marketing plan success. Let's start with linking as the beginning of this top ten list now that you understand how crucial it is to your main goal of building large amounts of traffic to your site.

Seven 'Must Follow' Rules While Participating In Message Boards
Participating in message boards (forums) discussions is a great way of self promotion. It costs you nothing. Not even a penny. All you have to do is allot sometime for this type of promotion.Before you getting started you need to know some must follow principles. You want your time to be profitable for you. Right? So what ever time you are gonna spend should bring you some profits.What are those principles?***1. Target your promotion:***If you are search engine optimization expert, then you will be benefited by search engine forums. People coming to those forums need help in their web site optimization. If you are willing to share your knowledge with those people, you will gain their confidence and needless to say few customers too.***2. Always follow the forum rules:***In some forums or some areas of forums self promotion is not allowed. At the same time, some sub-forums are alloted to post your product advertisement. So read carefully before posting your product details anywhere on the forum.***3. Use signature files:***Almost all the forums allow signature files. These may be less than 4 lines or less than some 250 characters. This varies from forum to forum. So be concise with your wording.Most IMPORATNT advice is always offer something free in your signature file. Free report on how to increase sales, free email c

ivers website submissions to over 75,000 search engines and directories. The company does not care what your business is, they just submit your pages to as many search engines as they can find, just delivering quantity over quality, which might not be right for you. This brings up an earlier point about how your company or blogsite needs a specific internet marketing plan that works for your business.

Using a Contact List Profitably Part One
In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.The SurveyYour contact list can be used as a great source of information, especially about the importance and need of specific products or services. This type of survey is most effective when asking what are called "probing" questions- questions that cannot be answered by "yes" or "no". Useful questions to ask include:1. The "Who are you?" series of questions. This includes the name of the company, the name of the contact, address, phone number, email, fax, web page, etc. Use this part of the survey to update customer records.2. The "How often do you buy product type A? B? C?" questions. These questions are used to determine customer needs. It can help flush out a "niche" that is currently not being serviced to capacity by yourself or your competitors.3. The "How often do you shop at business type A? B? C?". These questions can be used to determine client buying habits. They are helpful in determining whether your product/service should be available to purchase through a large store or whether you should be providing on-site visits.4. The "Why WOULDN'T you do business with any firm supplying this product or service?" questions. This is RARELY seen on a survey, but the information can be very valuab

web, and then it has "Gone Nuts" within the tag line which is an active term and may be very unique from a search engine point of view if no other site uses that term with SEO in the main title.

Common SEO Mistakes
Search engine optimization has become the focus of many people who have online businesses and for good reason. If you can be noticed and ranked well by search engines, you will be more visible to current and future customers. Optimization is something that so many web publishers are pursuing but in the course of trying to be noticed many are making some huge mistakes. These mistakes can easily be avoided, and many have found these mistakes to be hampering their success by trial and error.The most common SEO mistakes is to have bad titles for your pages. The reason is titles are the very first thing that the search engine spiders will see when they look at your website. A title should give the spider as well as the visitor a clear idea of what the website is all about. If you can focus your titles, you will then find that your page rank will soar and you will likely have many more customers come your way as a result. A focused site is always a good thing and this includes something that seems as insignificant as a title!Another common SEO mistake is to have bad content on your website. A couple years ago, web publishers thought that you simply had to have keyword rich content, but today it is known that it is not that easy. You need to have more than the typical how to or vague and useless content on your website if you want to really be optimized for the search

Remember to try to shoot for keywords that have higher search counts; over 20,000 searches for your keyword are good, but it all depends on the industry your company or blog site pertains to. If you want to appeal to a smaller group of rabid fans of anime, for instance, you would want to look for a keyword that is very descriptive of your website, but that is not necessarily the most popular. (anime clips) would be a great keyword to use because it ranks 20th down from the top in overall keyword rankings on Google's keyword tool.

That particular keyword will appeal to all of the many maniacal anime fans who want to specifically watch clips of anime on your site. But you MUST have a good selection of clips to show to your visitors or they will get turned off to your site and never return. So remember to only use the keywords that relate specifically to information or content to your site for keyword relevance to work best for you.

5. ALWAYS USE WELL-DEFINED NAVIGATION ON YOUR MAIN PAGE This also includes the importance of making sure that your directories and file names are well-defined along with your overall navigation structure of your main page. You must name your keywords in the file name (ex: content-management-system.htm) to make sure the search engines will be able to examine all of your main content when doing a search for ranking placement. This will help you develop a flat directory structure that has no more than three levels so that the spiders and robots crawling through your content will not get lost and leave your site before giving you a higher ranking.

Since this last technique is very technical, you should allow a specialist to do it for you. But you need to make sure that they realize you know the technical specifications of search engine optimization so you'll get your money's worth from their service. If they think you are an amateur at SEO, they will take your money and just do a lukewarm job at best, so keep them on their toes with your knowledge of at least the fundamentals of SEO and you will be on your way to getting that much-envied position of the #1 ranking on Google.

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Making a Business Decision To Prevent Incidents of Violence in the Workplace is a business commitment to understand the threat and take proactive steps to evaluate the risks and enhance secuirty awareness in workplace environments and settings.

The love-hate relationship with the Blogging Universe, and what leads many to Blog. A humorous account of what brought one web professional into the Blogger community despite all the best efforts to keep sane and stay away.

I’m aware that these statements may cause some controversy, but that won’t make it any less factual.. Since September, Google has been set up to show you proof of this, which we’ll go over in part two. My new blog has been spidered daily since the day it was created.

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