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    Growing Your Business On-line: A Fresh Perspective
    Rather than thinking about the web as technology, let's consider the web as a purely connective device - perhaps the most powerful connective tool that mankind has created to date.The web can literally - physically - connect companies, people, ideas, and processes instantly. It can bring people and companies that might be miles apart together to appear as if they are united, and in one place. Here lies tremendous opportunity for you to connect with your customers and prospects, and also to use the web as a mechanism for implementing the business partnerships (or alliances) that you've made or plan to make. Creating "E-Alliances"Similar to traditional alliances (that have not used the web in the past), on-line alliances (or "E-Alliances") may be formed for a number of specific purposes:1) to generate awareness and develop targeted lead
    ly grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

    RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

    How Do I Set An RSS Feed Up?

    There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript. 7 Simply Dynamic Steps to Branding Your Online Business
    Branding your online business maximizes your business development efforts without adding work to your day. Once you’ve branded your business, it becomes recognizable and people flock to your business to get what you offer, because HIGH QUALITY matters.1. Describe your product using three words.Exactly what is it you offer your customers? Do you sell soap? Candles? Services? What is it you offer?2. Write those words down.Put those three words on paper. Write them out and vary the lineup a bit. Change them around and look at them in different ways.3. Identify your style.Are you an initials person? Do you shrink Kentucky Fried Chicken to KFC? Do you just call it Fried Chicken? How do you identify products?4. Colorize your words.What colors go with your product? What color expresses best, the way you feel

    One of the biggest reasons people visit websites is to get information. If you can regularly provide fresh, quality content on your website you can expect to be rewarded by visitors and return visitors. What's more, you will be rewarded by the search engines. I recommended that you add new and original content to your site as often as possible, ideally once a day.

    Regularly adding fresh and original content:

    - Keeps your site visitors coming back

    - Continually adds value to your website

    - Makes people more comfortable buying from your site

    - Establishes yourself as an authority in your industry

    - Greatly helps your site rank higher in search engines

    All of the above factors translate into revenue.

    We all know how hard adding original and fresh content is, especially if you're the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what's a website owner or business owner supposed to do? RSS may be the answer.

    What Is RSS?

    Here's the Wikipedia definition of RSS: RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication. RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel". These RSS feeds provide a way for users to passively receive newly released content (such as text, web pages, sound files, or other media); this might be the full content itself or just a link to it, possibly with a summary or other metadata (data describing the content).

    RSS feeds are operated by many news web sites, weblogs, schools, and podcasters.

    "RSS" can stand for any of the following phrases:

    Really Simple Syndication (RSS 2.0)

    Rich Site Summary (RSS 0.91, RSS 1.0)

    RDF Site Summary (RSS 0.9 and 1.0)

    Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title 'Latest Tech News'. This is actually two RSS feeds from other websites.

    Our company homepage was very static. It didn't change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don't have much of a reason.

    Interestingly, that's the way search engine spiders were programmed to "think" as well. Spiders are programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing.

    For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.

    Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

    RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

    How Do I Set An RSS Feed Up?

    There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript. Direct Mail and Direct Mail Marketing for Car Washes with Detail Shops
    Do you own a carwash? Does your car wash have more customers at all times during the week? Do you have a detail shop on the property? Is it full Mon-Fri with business? Did you know there are ways to increase profits and fill up your car wash and detail shop all week even on slow days?It is true; in fact it maybe much easier than you think actually. How so you ask? Well perhaps you need a robust yet inexpensive marketing and advertising program might do the trick. Let me explain; you see, direct mail and direct-mail marketing coupon packages for car washes with detail shops makes a lot of sense. The coupons should have something on them such as; two cars washed for the price of one or; special discount on a $20 hand exterior car wax; in order to introduce the customers to the detail shop on the property.Carwashes should send out direct-mail are the business owner. You have to be original, creative, organized, thoughtful and motivated, and above all, able to write. So what's a website owner or business owner supposed to do? RSS may be the answer.

    What Is RSS?

    Here's the Wikipedia definition of RSS: RSS is a family of web feed formats specified in XML (a generic specification for data formats) and used for Web syndication. RSS delivers its information as an XML file called an "RSS feed", "webfeed", "RSS stream", or "RSS channel". These RSS feeds provide a way for users to passively receive newly released content (such as text, web pages, sound files, or other media); this might be the full content itself or just a link to it, possibly with a summary or other metadata (data describing the content).

    RSS feeds are operated by many news web sites, weblogs, schools, and podcasters.

    "RSS" can stand for any of the following phrases:

    Really Simple Syndication (RSS 2.0)

    Rich Site Summary (RSS 0.91, RSS 1.0)

    RDF Site Summary (RSS 0.9 and 1.0)

    Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title 'Latest Tech News'. This is actually two RSS feeds from other websites.

    Our company homepage was very static. It didn't change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don't have much of a reason.

    Interestingly, that's the way search engine spiders were programmed to "think" as well. Spiders are programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing.

    For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.

    Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

    RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

    How Do I Set An RSS Feed Up?

    There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript. Fire Your Boss
    Who is that guy really? He struts around like he owns the place! (well actually he does) But he only owns the place...not you! Instead of worrying about if you will be fired all the time, why not make HIM worry that you will quit! A little reverse psychology huh?OK, let's get to the point. And the point is this: Are you happy with being an employee, or would you rather be the one to employ people. Are you satisfied with CLIMBING the corporate ladder, or would you rather OWN the ladder!Well I do not know about you, but I got tired of taking orders from some guy and quit my job. Big mistake? Maybe for some, but if you have a plan, quitting your job is easier than facing off against Mike Tyson...in a spelling bee.Picture this is you will: There are two ways you could be living right now.1. Working from the comfort of your own home es, weblogs, schools, and podcasters.

    "RSS" can stand for any of the following phrases:

    Really Simple Syndication (RSS 2.0)

    Rich Site Summary (RSS 0.91, RSS 1.0)

    RDF Site Summary (RSS 0.9 and 1.0)

    Want to see an example of RSS in action? Go to the Oak Web Works, LLC homepage (www.oakwebworks.com/), and look at the bottom of the right-hand column under the title 'Latest Tech News'. This is actually two RSS feeds from other websites.

    Our company homepage was very static. It didn't change very much since the services we offer stay basically the same. Why should any visitors come back if every time they come to our site, the content is exactly the same? They don't have much of a reason.

    Interestingly, that's the way search engine spiders were programmed to "think" as well. Spiders are programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing.

    For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.

    Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

    RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

    How Do I Set An RSS Feed Up?

    There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript. How To Avoid Becoming An Outsourcing Victim
    Many people are astonished at the cost of outsourcing tasks in their Internet business. However, every smart entrepreneur knows that outsourcing is crucial to the success of an online business. If you do everything yourself, you may just burn out yourself and not achieve all that you can!However, there have been a few horror stories where entrepreneurs have been scammed by freelancers. Freelancers either don’t provide the work they were paid for, or provide shabby work that is not fit to be published.An Internet entrepreneur still needs to remain in control of the process unless the freelancer is doing the work. After all, it’s the entrepreneur’s business and not the freelancer’s business. A ghostwriter’s name, for example, often does not appear on the finished work, but the work will be represented by your business.Communication is cre programs written for search engines to regularly surf the Web and record what's there. That recording goes into the search engine's databases ready to be accessed by the next searcher. This process is called indexing.

    For example, Google will send out a spider to your site and index a lot of it, but not always all of it. It determines how often to revisit and index your site by how often you update it. If you update it every day, then it will visit much more often than if you rarely update it. Engines also consider the homepage to be the most important page, so it's good to update it even more often than the rest of your site.

    Again, if you struggle with adding fresh content, then RSS may be the answer. We didn't write the headlines under 'Latest Tech News' on our homepage. Instead, the RSS feed automatically grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

    RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

    How Do I Set An RSS Feed Up?

    There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript. Scopes For The Online Marketing Service
    In comparison to the off- line marketing the scope of On-line Marketing Service is comprised of maximising the number of highly targeted visitors to visit exclusively your site in a most cost-effective way. Driving traffic and arousing awareness is the motto of the On-line Marketing Service.You can surely develop a well-structured campaign by dealing intimately with the On-line Marketing Service through a combined range of tactics and techniques. This would nicely match with your target audience, objectives and your budget.The scope of On-line Marketing Service includes Search engine promotion, which is an emergent factor in the field of on-line marketing. It also helps to advertise your banner and bring an easy access for e-mail marketing. The services make a detailed reporting and analysis of each and every aspect of marketing on-line.<ly grabbed it from another site that had created them. Once we set the feed up, we don't have to do anything more, and our homepage has regularly updated content. Every time those headlines change, it updates its feed, which is then updated on any other websites displaying that feed, as well as ours.

    RSS feeds can be more than news headlines. They can be lists of any kind. They can be press releases, articles, blog entries, product releases, or almost any other grouping of changing or growing data.

    How Do I Set An RSS Feed Up?

    There are a number of ways in which you can display an RSS feed on your website. You can use JavaScript or various other scripting languages. Unfortunately, RSS that uses JavaScript is not seen at all by search engines when they come and index your site, so don't use JavaScript.

    Instead, use a script that can be handled by your Web server besides JavaScript. Ask your hosting company or IT people what platform your Web server uses and what software or modules are loaded onto the machine. This will determine what scripting language you can use for your RSS.

    Check if your Web server has PHP capabilities. If so, then there are hundreds of scripts written in PHP that you can use for free that properly displays RSS feeds that are recognized by search engines. There are RSS scripts written in ASP.NET, Perl and numerous other languages, so you have a wide variety to choose from.

    For the Oak Web Works, LLC homepage we used an ASP script called RSStoHTML.

    Which one would you choose? After you've determined which languages your Web server supports, conduct a search such as “PHP script for displaying RSS feeds in html” or 'ASP and RSS', for example. Try a few and see which ones run on your server. If one runs on your server properly, and you check this by simply seeing if it displays RSS feeds on your Web page, then use that one.

    When you download the script, look at the code and find where to add an RSS feed URL. There should be a dummy one in there already, so just replace that one with the RSS feed you want to use. Here's what a typical RSS feed URL looks like: http://www.nytimes.com/services/xml/rss/userland/Technology.xml The URL's often end in '.rss' as well.

    After we inserted the RSS feed URL into the script, we wanted to display the feed in HTML on our homepage. To do this we added the following bit of code into the spot on our homepage html code where we wanted it to display:

    [an error occurred while processing this directive]

    Keep in mind that this is for a Windows Web server. The way in which you include it on a website powered by a UNIX Web server will be a little different. If you're not sure, ask your hosting company.

    Where can I find feeds that are relevant to my website's content?

    First you can try these:

    - Syndic8 - www.syndic8.com/

    - Feedster - www.feedster.com/

    You can also do a search for your topic and RSS feeds. For example, search for "RSS feeds and pets', or 'football and RSS feeds', or 'small business news feeds'. Finally, you can go to specific websites that are related to your industry and look for a small, orange, rectangular icon that say 'RSS' or 'XML'. Click on that and you'll get a feed URL to enter into your RSS feed script.

    Remember, always be sure to include feeds that are relevant to your website's content. Once you get the hang of the concept, RSS can be a lot of fun, and it definitely keeps your website fresh and updated, just what search engines like, and more importantly, what website visitors like.

    HTTP = HTML link (for blogs, profiles,phorums):
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    BB link (for phorums):
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